SES Search & Social Accelerator

SES is collaborating with the Online Marketing Summit to enable attendees to network and learn how to execute on the best practices in Online Marketing without the distraction of an exhibit floor or vendor sales pitches.

SES Search & Social Accelerator in San Diego - OMS Summit - February 9, 2012

7:30am-6:00pm Registration
8:00-9:00am Morning Coffee
9:00-9:55am Spotlight Session
Optimizing Humans! The Art Of Data-Driven Social Marketing
Track 1 (Search) Track 2 (Social) Track 3 (Analytics)
10:00-10:50am SEO Diagnostics For The Skilled Search Mechanic The Convergence of Search, Social and Content Marketing Spy vs Spy: Competitive Analysis
10:50-11:00am Interval
11:00-11:50am Advanced Keyword Modelling Local and Social: Trends and Tips for Growing your Business Paid Search Analytics And Multi Touch Attribution Analysis
11:55-12:45pm Search Marketing Power Tools Set: SEO and PPC Developing a Video Optimization and Marketing Campaign Social Media Metrics: Measuring the Value to Your Business
12:45-1:45pm Networking Lunch
1:45-2:35pm Links, Likes, Shares, Tweets, and Follows: The Social Web and SEO PPC Beyond Search: New Ad Formats, Display, and Social Advanced Data Analysis to Better Understand Search Performance
2:40-3:30pm Advanced Paid Search Tactics How to Optimize Your Search Campaigns with Social Listening Meaningful SEO Analytics
3:30-3:40pm Interval
3:40-4:30pm HTML5 for Search Social Media Marketing: Killer Facebook Ads Channel Surfing: Measuring Profit & ROI Across Channels

  • Learn how search engines rank web pages and optimize yours to out-rank competitors
  • Discover new methods of link building to keep your brand in front of your customers
  • Increase traffic via organic listings and avoid "spam" penalties
  • Optimize and rank better with pay-per-click campaigns
  • Improve user experience and increase conversions by testing and tuning landing pages
  • Track performance and maximize ROI using free and paid analytics software
  • Network with peers and experts to learn the latest tips and trends.
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Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
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Search Engine Watch

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