Paul J. Bruemmer, VP Partnership Development Top Local Search, Inc. is an SEO/SEM executive consultant who has worked with brand clients Overstock, Charles Schwab, Lexis-Nexis and NASDAQ, to name a few. Paul is a well-known industry columnist, having started the ClickZ Search Marketing column in 1998, he is also a contributor to iMediaConnection, Website Magazine and Search Engine Land. Paul was responsible for helping SEMPO create its educational curriculum and list of author/contributors for SEMPO Institute's SEO/SEM courses.
As an online marketer for over five years, Paul has worked with Fortune 500 and smaller high growth companies across multiple verticals, including education, retail and B2B. Paul first established himself in the SEM space with iProspect, one of the most respected firms in the search engine marketing industry. Paul has also consulted for several small and medium-sized businesses, helping traditional marketing firms leverage online channels to increase sales for their clients. As the co-founder of Synapse SEM, Paul oversees the strategic direction and growth initiatives for all Synapse clients. Paul has hosted several webinars, written articles and conducted trainings focused on advanced paid search strategies and tactics to maximize efficiency. Paul earned his Bachelor of Science degree from the University of Rhode Island, and earned his MBA, cum laude, from Babson College.
Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. He recently founded Web Traffic Advisors, LLC, in upstate New York. Chris consults with and coaches business and agency teams ranging from senior executives to technical, brand, content and legal groups; helping to improve validation, efficiency, internal acumen and implementation. Chris has diverse experience across major ecommerce platforms, pharma, retail, and other industries.
Since 2004 has been a highly rated speaker and moderator at conferences and partner events all over the world, covering search engine marketing, social media, analytics and evolving tactics including the promotion of better SEO integration across marketing channels. He has served on the Global Board of Directors of SEMPO since 2006, and co-hosts the weekly podcast SEO Rockstars from Webmasterradio.fm. Chris blogs for various industry publications but most of his writing involves analysis and recommendations for clients, while promoting integrated online marketing and branding to a qualified target audience.
Senior Manager Marketing Strategy & Analysis
Brent Chaters has over a decade of digital online experience, working with and guiding fortune 500 companies to understand how to measure and improve their digital experience. He has worked with senior executives and managers in industries such as consumer electronics, CPG, mobile communications, automotive manufacturing, financial services, entertainment, fashion, and leisure and resort. Chaters is the author of Mastering Search Analytics: Measuring SEO, SEM and Site Search, and occasionally writes for Search Engine Journal.
Ray "Catfish" Comstock has more than 10 years of experience in the search marketing industry, specializing in organic search engine optimization and social media strategy. He has presented at numerous industry conferences, including the Online Marketing Summit, Online Market World, and the Business Marketing Association (BMA) Annual Conference. He is quoted extensively in trade and business publications and is considered an influential member of the SEO community. Comstock writes thought leadership papers and articles for industry publications, including the BusinessOnLine SEO Blog, which is syndicated through WebProNews.
Manager of Social Media
Leslie Drate is responsible for the planning, operations, and marketing strategy of Cisco’s global video strategy and corporate blog program. She has over 20 years of experience in website development, content strategy, and advertising. She is an expert on the Cisco video landscape and building effective videos for the BtoB audience. In her former role as marketing lead for eBay’s WorldofGood.com, Drate helped to build and market a new marketplace focused on socially responsible shopping, as well as a global community for individuals interested in creating positive change through commerce.
Andrew Goodman is founder and president of Toronto-based Page Zero Media, a full-service marketing agency that focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, and BLR. He is also co-founder of Traffick.com, an award-winning industry commentary site. Goodman is the author of Winning Results with Google AdWords and is frequently quoted in the business press. He has acted as program chair for the SES Toronto conference and has spoken and moderated at countless SES events since 2002.
Chief Strategy Officer & Founding Member
With thirteen years in the digital space, Dax has considerable experience in all things digital including campaign strategy, media planning, usability, affiliate marketing and email marketing. Prior to joining Chango, Dax founded and led the global display media group at iCrossing for four years, a role which cultivated the development of Performance Display, a data-driven method for building ROI orientated campaigns. Before iCrossing, Dax headed up the European division of Bluestreak (ad server and ESP) where he was responsible for overseeing all local operations, including managing business development and client services. Dax frequently speaks on topics including media planning, media exchanges and the synergies between search and display at various interactive marketing events including ad:tech, OMMA, SMX, SES, OMS, DAA and WOMMA.
Senior Director of Audience Development
Simon Heseltine is responsible for organic search and training across all AOL and Huffington Post Media Group properties, including Techcrunch, Huffington Post, and Engadget.
In his previous position as director of search at a Washington, D.C.-based agency, he was responsible for developing and implementing organic search and social media strategies for companies across several industries.
Heseltine is a frequent speaker at conferences, writes a regular column for SearchEngineWatch.com and teaches SEO at Georgetown University as part of the university's digital media management program.
Bill is the President of Back Azimuth Consulting, which focuses on helping companies implement global search marketing strategies and detailed "voice of the consumer models" using keyword data to understand what consumers are looking for to better drive content strategies.
Bill is considered one of the top thought leaders on Global Search Engine Marketing and is an internationally recognized Search Marketing speaker having spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill's advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.
Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Press now in it's 3rd Edition.
Social Media Optimization Strategist
President & Co-founder
Ryan manages the SEO team working several Fortune 500 accounts at SapientNitro. In addition to speaking at SES, SMX, and Pubcon Ryan enjoys running several websites of his own, writing about SEO, playing hockey, and trying to take over the world - which he would have already succeeded in doing had it not been for those meddling kids and their dog.
Rob is founder and CEO of Converseon, the leading full service social media agency that helps brands harness the power of social through its proprietary technologies and innovative social business consulting/agency services. Founded in 2001, Converseon has been cited as the industry's first pure play social agency and, since then, has garnered an enviable reputation for innovation and excellence for leading brands around the world.
Converseon was designed from the ground up for a socially-driven digital world by "mashing-up" proprietary, industry leading "socially-intelligent" technologies with award winning social business consulting and agency services. Converseon's leadership hails from a wide range of leading organizations, including Digitas, IBM, Accenture and others, all bound together to help create a new generation of solutions for its clients in a nimble, fast moving environment. Converseon's Conversation Miner was cited by Forrester Research as category leader in the Q3 2010 Wave of Social Listening Platforms.
The agency continues to win accolades for its innovation and excellence. Awards include the Forrester Groundswell B2C "Talking," OMMA for Best Use of Virtual Worlds, WOMMY for Best Word of Mouth Program and multiple SAMMY's, including "Best Social Agency." Clients include Hilton Hotels, IBM, 3m, Siemens, Yahoo! among many others. Converseon's work has been featured in leading media including Fortune, CNN, Financial Times, Ad Age, among many others.
Headquartered in New York, Converseon's team extends to Detroit, San Francisco, Austin, Boston, Seattle, Copenhagen and Shanghai (via partnership).
Prior to Converseon, Rob was head of the Innovations Group at a division of Young & Rubicam and a member of the WPP.com board. He has been deeply enmeshed in digital marketing since the early days of 1995. Rob speaks frequently at a range of leading conferences in North America, Asia and Europe about the transformative nature of social media, including the Conference Board, 4As, iBrand Summit(s), Search Engine Strategies, Adtech, Word of Mouth Marketing Association (where Converseon is a governing member), Public Relations Society of America (PRSA International), Advertising Research Foundation (ARF), Affiliate Summit, among many others. He was 2010 ARF Great Mind Award Honoree, a member of the CASRO subcommittee on social listening ethics, a Founding Fellow at the Society of New Communications Research and was recently cited as a Social Media All Star by the Social Media Society.
He can be reached at firstname.lastname@example.org and on twitter at @robkey or @converseon
Arnie Kuenn is the president of Vertical Measures, which specializes in providing strategic search, social, and content marketing services to help businesses grow by obtaining more traffic and conversions. He has held executive positions in the world of new technologies and marketing for more than 20 years. He served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association. Kuenn is the author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. He is a frequent speaker at conferences and organizations such as PubCon, SMX, SES, American Marketing Association, Online Marketing Summit, Social Media AZ, and the ASU Cronkite School of Journalism. He is also an instructor for the Online Marketing Institute.
Senior SEO Strategist
Michael Martin is the senior SEO strategist at Covario Inc. and owner of Mobile Martin based in San Diego. He has overseen online marketing improvements to the web sites of SC Johnson, IGN, BlackBerry, Avaya, Road Runner Sports, Deepak Chopra, Trump Properties, The Active Network, and Resource Nation. Martin sits on the SEMPO Education Committee and has spoken at numerous conferences including SES, SMX Advanced East & West, Affiliate Summit West & East, WordCamp LA, the San Diego Google Technology User Group (GTUG), PubCon, and the PMI Project Management Institute Annual Conference.
Social Advertising Director
Merry Morud specializes in social media marketing, full-contact Facebook advertising, and deep demographic research. She has spoken at SMX Advanced London 2010 and 2011, International Search Summit London 2011, SMX East 2010, and aimClear's® Facebook Marketing Intensive Workshop, and has presented multiple Search Marketing Now webcasts on the topic of Facebook advertising. Recently, she was hired on behalf of aimClear to be a primary consultant for the creation of Acquisio's Facebook API management tool.
Lee Odden is the CEO of TopRank Online Marketing, specializing in Internet marketing consulting, training, and implementation services. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Gorkana, Marketo and StrongMail. He is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, and has been cited by The Economist, U.S. News & World Report, and Fortune Magazine. He writes a monthly column for ClickZ called Social Media Smarts and edits Online Marketing Blog, rated a top marketing blog by Advertising Age, Social Media Examiner and Junta42. He also conducts seminars for companies, and regularly presents at marketing, media, and public relations industry conferences world-wide.
Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google Adwords Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on hundreds of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns across earned, owned, and other paid media. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa's recent speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. As a columnist for ClickZ and Search Engine Watch, she writes on the topic of paid search.
Miguel Salcido is the President of Organic Media Group LLC, an SEO consulting services firm, and blogger at OrganicSEOConsultant.com. Miguel is a professional SEO consultant, having traditionally worked at and built search marketing agencies over the past 7+ years. He has worked with clients big and small, from brands like State Farm Insurance and McDonalds to smaller local businesses. In addition to blogging at his site, organicSEOconsultant.com, he has contributed at sites such as iMediaConnection, DM News, E-commerce Times, and Visibility Magazine.
Director of Business Analytics for Advertising Solutions
Dr. Siddharth Shah, director of business analytics for Adobe's Digital Marketing Business, oversees the performance and strategic development of its client accounts. He has a background in algorithm development and statistics which he formerly used to push biomedical imaging boundaries and now uses it to enhance the performance of his clients' campaigns. Although Dr. Shah has a penchant for bad nerdy one-liners ("Don't drink and derive, alcohol and algebra don't mix"), he is always interested in explaining complex mathematical methods in simple, elegant ways to business audiences. When he is not working with business models (which he finds more beautiful than super-models), he can be found hanging off cliffs in some of California's National parks. Previously, Dr. Shah was director of business analytics at Efficient Frontier, which Adobe acquired in January 2012. He has a double masters and PhD in Biomedical Engineering from the University of Michigan.
VP, Digital Scale and Operations, Integrated Digital
Crispin Sheridan established and runs the search practice at SAP for the shared goals of awareness, lead generation, and sales. He is responsible for paid and organic search and has driven SAP's strategy to harness the power of the channel to drive efficiency in lead generation across SAP's ecosystem. He manages the centralized and globally funded search practice at SAP with both in-house and agency support. Successes include integration with SAP's primary Facebook page and the deployment of "AddThis" across SAP.com globally. He is a frequent guest speaker at SES, the e-Metrics Summit, and ad:Tech, and a member of Google's B2B Technology Council. He writes a monthly SEO column for ClickZ.
Chris Silver Smith
Search Marketing Strategist
Chris Silver Smith is a longtime search marketing strategist and has worked with some of the top Internet Retailer 500 and Fortune 500 companies by assisting them with search engine optimization, local SEO, social media, and online reputation management. He serves on the SEO Board of Advisors for Thomson-Reuters FindLaw and on the Board of Advisors for Universal Business Listing. He is a contributor for the Local Search column at Search Engine Land, and also blogs at Natural Search Blog, Nodal Bits, and SEM Clubhouse.
An award-winning speaker whose presentations are as entertaining as they are informative, Matt Van Wagner is the president and founder of Find Me Faster, a paid search engine marketing agency in Nashua, NH. He has served as technical editor/advisor for three leading books on paid search: Winning Results with Google AdWords, Yahoo! Search Marketing Handbook, and Pay-Per-Click Search Engine Marketing: An Hour a Day. He is a contributing courseware developer for the SEMPO Institute.
Some say Morgan's first word was "Internet." Since then, she's demonstrated an uncanny knack for deciphering the complexities of the web. At age 16, she was selected to enroll in college two years early at the Georgia Academy of Mathematics, Engineering & Science. After graduating from Oglethorpe University, she spent years as a web analyst and Internet marketing consultant for Shell Oil, Qualcomm, and Cox Communications, among others. Now at MEA Digital, Morgan focuses on business analysis, strategic development, optimization, and multivariate testing, synthesizing multi–channel data to uncover insights and increase ROI for clients. It's only complicated if you’re not a prodigy.
Morgan manages the analytics team at MEA Digital. She is individually Google Analytics certified, and her team is certified as a Google Analytics partner. She was the featured speaker in a video on the future of analytics, which was shown throughout the exhibit hall at the 2011 Internet Retailer Conference.
Founder & Evangelist
Marty is & Founder & Evangelist of aimClear® an integrated social, search, display, and PR online marketing agency. After piloting aimClear to INC. 500 status as CEO over the previous 6 years, he is now focused on guiding aimClear's extensive internal and client training programs, defining agency vision, writing, speaking, networking, and studies. Client credits include Intel, Siemens, Tektronix, United Health Group, MarthaStewart.com, The Washington Post, Ning, SecondLife & other iconic global brands. aimClear was named a top workplace place in Minnesota by Minnesota Business Magazine in 2012.
A fixture on the international conference circuit. recent and upcoming speaking keynotes and panels include SES London, MediaPost Search Insider Summit, OMS, Charlotte Search Exchange, as well as many appearances over the last five years at SEMpdx, mozCon, PubCon, eMetrics, and numerous other global search and social marketing conferences.
Marty's Wiley/Sybex book, "Killer Facebook Ads," was critically acclaimed. His second Wiley book, "The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success," was released in January, 2013. He has written extensively for respected Internet marketing publications including SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable & been quoted in others, from AdAge to MediaPost. aimClear Blog was cited as a Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs & PRWeb's 25 Essential Public Relations Blogs You Should Be Reading. Marty was named the #3 most influential PPC professional.
Marty has been described as "not your typical agency type." A "social media maverick" and "more innovator than follower." aimClear has become internationally recognized for its work in demographic targeting, especially as pertains to search, Facebook, & LInkedIn. Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, & fine wine.
Cindy manages SEO efforts for the global hp.com Web site, including strategic consulting, education and training, compliance testing, keyword governance, analytics, and hands-on optimization. She has experience in both the b-b and ecommerce areas. She began her SEO career eight years ago by building and managing the SEO program for EDS which was acquired by HP.
Prior to beginning her career in SEO she was an HTML developer with EDS. As an HTML developer she worked on the EDS.com Web site and developed several high profile Web sites for clients. Overall she has been involved in Web development and marketing area for over 15 years.
Who should attend?
Director, Business Analytics
Junior Account Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
Executive Director, IT
IT Project Manager