SES Advisory Board

Mike Grehan is global VP, content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board and in March 2010 was elected to SEMPO's board of directors.

Laura Roth is conference and program manager for the SES Conference and Expo series, responsible for programming the SES agendas and speaker acquisition with the content team. She is also a resident blogger for SES. Before joining SES, Laura worked for three years in Incisive Media's London office, programming content for conferences, exhibitions, and seminars across various portfolios including information, publishing, HR, and legal events. She has also managed social media marketing campaigns for several event brands.

Jonathan Allen joined Incisive Media as director of Search Engine Watch in December 2009. Previously, Jonathan worked as a search marketing specialist for Incisive on leading B2B print/online publications and job boards in the legal, tech, and finance sectors (including Legal Week, TheInquirer.net, V3.co.uk, Accountancy Age Jobs, and Computing Careers). Before Incisive, Allen worked as an SEO consultant and also co-founded Moblog:tech, an award-winning mobile social networking software provider and owner of the mobile social network Moblog. In 2008, Moblog:tech's build of Channel 4's The Big Art Mob won the community engagement award at MediaGuardian Awards for Innovation (MEGAS), The Royal Television Society's On The Move Award, and 3 BAFTA nominations.

Chris Boggs, a specialist in search engine optimization and paid search advertising, has worked in search engine marketing since 2000. He joined Brulant from Avenue A | Razorfish in 2007 as manager of the SEO team, and Rosetta acquired Brulant in 2008. He has worked with organizations ranging from small businesses to Fortune 100 companies within all major industries including health care, financial services, consumer products, and retail. Boggs is experienced in performing and directing hands-on SEO, from keyword research to content and link development, and guiding technical implementations with e-commerce platforms.

Paul is Head of e-Learning for Incisive Media and is responsible for creating on-line training content for all of its brands. He was responsible for building the ClickZ Academy to deliver training to the online marketing community. Working closely with his US colleagues he has built a faculty of experts consisting of SES speakers and ClickZ contributors. The faculty has provided the content, which has been used to produce a suite of courses. He is now aligning SES workshops to fit seamlessly with this online offering to provide a clear training path for SES delegates.

Paul co-founded his own e-learning company and has been delivering online professional and CPD training since 2000.

Matt Bailey is the president and founder of SiteLogic, a website marketing consultancy, and has been training businesses about website marketing since 1997. He speaks at over 30 international conferences, seminars, and training sessions each year. Seminar attendees consistently rave about his conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even non-techies understand. Bailey is the primary trainer and developer for the Direct Marketing Association's search engine optimization certification program, and the trainer for its two-day website marketing seminar.

Mikel Chertudi is a seasoned and innovative marketing executive who has a passion for leadership, building brands, and creating demand. He is responsible for fueling the global growth of Adobe through innovative, world-class media and demand creation programs. Chertudi has created a team of award-winning experts who focus on major digital channels including database marketing, search, display, mobile, and social, as well as traditional channels. He also oversees campaign strategy and execution of Adobe's $1B enterprise B2B business including the Online Marketing Suite and Customer Experience Solutions.

Eddie Choi, Managing Director of the Hong Kong-based digital agency FrontiersDigital (F-D). F-D is a wholly owned subsidiary of Milton Exhibits Group. Milton Exhibits Group is a leading event enabler in the Asia Pacific region with offices in Hong Kong, Beijing, Shanghai, Guangzhou, Macau, Taiwan, and Singapore. Eddie is a widely recognized digital marketer in the Greatest China region for his strategy works that adopted by many multinational corporations. Eddie had been invited to speak for different marketing conferences in Asia including SES China, Ad Tech China, and also numerous of private conferences held by the government and commercial organizations. Eddie's specialty is search and social marketing particularly with a deep understanding of the market in China. He is a member of SES global advisor and a contributed columnist of Clickz Asia.

A widely recognized authority and pioneer in persuasion architecture, persona marketing, and improving online conversion rates, Bryan Eisenberg is the co-author of the best-selling books Call to Action, Waiting for Your Cat to Bark?, and Always Be Testing. He is the co-founder and chairman emeritus of the Web Analytics Association and serves as an advisory board member of SES, the eMetrics Marketing Optimization Summit, and several venture capital–backed startups. eConsultancy members have recognized him as one of the top 10 User Experience Gurus.

Bill is the President of Back Azimuth Consulting and is considered the top thought leader on Global Search Engine Marketing and is an internationally recognized Search Marketing speaker having spoken at conferences in over 30 countries.

Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Press now in it's 2nd Edition. Bill also writes a popular blog on search and social media marketing at http://www.whunt.com as well as monthly columns for various publications. Bill is also a member of the SES Conference Advisory board.

Andrew Goodman is founder and president of Toronto-based Page Zero Media, a full-service marketing agency that focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, and BLR. He is also co-founder of Traffick.com, an award-winning industry commentary site. Goodman is the author of Winning Results with Google AdWords and is frequently quoted in the business press. He has acted as program chair for the SES Toronto conference and has spoken and moderated at countless SES events since 2002.

Having delivered hundreds of keynote speeches and seminars nationwide, Aaron Kahlow is one of the more well-known faces in the online marketing and advertising space. He is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, website usability, SEO, web analytics, and overall web strategy. Metropolitan Magazine named him one of the “Top 40 entrepreneurs under the Age of 40” in 2006. Kahlow served on the International Board of Directors of the Business Marketers Association and in an advisory capacity on several other boards.

A search marketing industry thought leader, Anne Kenney co-authored the first book on international SEO and PPC, Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results. After providing search engine consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin Donuts—and launching dotcoms Zillow and Avvo, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome, and Beijing. Kennedy was a founding member of the board of directors for Helium.com, acquired by publishing giant R.R. Donnelly in 2011.

John Myers joined Yahoo! after 12 years on the search and digital marketing agency side. He leads the search and display account management teams and is one of the key personnel responsible for the delivery of the Search Alliance with Microsoft and the rollout across the UK and European markets. Myers is recognized for his unparalleled experience within the search marketing arena in the UK and European marketplace. Heavily involved in the global search community, he is a regular speaker and moderator at digital conferences worldwide and contributes to the digital marketing press, both on and offline. Through the years, he has written several white papers and best practice guides and has been a leading figure in organizations such as SEMPO, IPA, and IAB.

Lee Odden is the CEO of TopRank Online Marketing, specializing in Internet marketing consulting, training, and implementation services. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Gorkana, Marketo and StrongMail. He is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, and has been cited by The Economist, U.S. News & World Report, and Fortune Magazine. He writes a monthly column for ClickZ called Social Media Smarts and edits Online Marketing Blog, rated a top marketing blog by Advertising Age, Social Media Examiner and Junta42. He also conducts seminars for companies, and regularly presents at marketing, media, and public relations industry conferences world-wide.

Giovanni Rodriguez is a noted innovator, author, and public speaker on organizational leadership and marketing. Today, he is a senior member of the social technology team at Deloitte Consulting LLP where he is helping to build new services in the digital/social/mobile arena. Before Deloitte, he was Chief Marketing Officer at BroadVision (Nasdaq: BVSN), one of the world’s leading innovators in enterprising social networking. Before that, we was co-founder and managing partner of The Conversation Group (TCG), one of the first social-technology consulting firms.

A pioneer in post-Web 2.0 communications, Giovanni has advised and consulted for numerous B2B leaders such as The New York Stock Exchange, SAP, Alcatel-Lucent, and Verizon Business, as well as leading consumer brands such as General Mills, Unilever, and Best Buy. He is also known for his work in positioning technology companies in transition, including FAST Search and Transfer (now Microsoft), Ribbit (now British Telecom), JAJAH (now Telefonica), and VMware, where he worked with the team that led the company’s entry into the enterprise software market.

Rodriguez is a founding fellow at the Society of New Communications Research (SNCR) and a board member at Latinos for Social Media (LATISM). He is a regular contributor to ClickZ, Forbes.com, and is currently writing a book on how mass movements are made on the new social web.

Crispin Sheridan established and runs the search practice at SAP for the shared goals of awareness, lead generation, and sales. He is responsible for paid and organic search and has driven SAP’s strategy to harness the power of the channel to drive efficiency in lead generation across SAP’s ecosystem. He manages the centralized and globally funded search practice at SAP with both in-house and agency support. Successes include integration with SAP’s primary Facebook page and the deployment of “AddThis” across SAP.com globally. He is a frequent guest speaker at SES, the e-Metrics Summit, and ad:Tech, and a member of Google’s B2B Technology Council. He writes a monthly SEO column for ClickZ.