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Last Year's Speaker Presentations
SES Chicago 2011 presentations have been archived. These presentations can still be accessed using the same login information. View 2011 Presentations


SES Day 1 - Tuesday, November 13, 2012

[ Wednesday | Thursday ]

Keynote: Analyze. Streamline. Engage: Transform Your Business by Embracing Digital
Avinash Kaushik, Digital Marketing Evangelist, Google
Attendees are welcome to use this presentation for personal consumption and share it within their company, but please do not post to any public facing website (including blogs, slideshare, etc).

Achieving Your Optimum Quality Score
Noran El-Shinnawy, Digital Marketing Expert
Ping Jen, Product Manager, Microsoft Advertising and Publisher Solutions

Activating the Social-Search Dynamic
Rob Garner, VP of Strategy, iCrossing
Bill Mungovan, Director of Product Strategy, Advertising Solutions, Adobe

Beyond Engagement: Harnessing the Power of Social Media
Mel Carson, Founder, Delightful Communications

ClickZ Express Clinic: Optimizing Video for Maximum Visibility
Greg Jarboe, President & Co-founder, SEO-PR

Effective PPC Auditing
Panel Presentation
Jeremy Hull, Associate Director of Paid Search, iProspect
Joseph Kerschbaum, Vice President, Clix Marketing

Getting Started with SEO
Carolyn Shelby, Director of SEO, Chicago Tribune/435 Digital

Hardcore Local Strategies
Benu Aggarwal, Founder & President, Milestone Internet Marketing
Manish Patel, Founder & CEO, Where 2 Get It, Inc.

Introduction to Analytics
Thom Craver, Senior Technical SEO Manager, TopRanks

Keys to Success with B2B Video
Greg Jarboe, President & Co-founder, SEO-PR
Peter La Motte, President, GeniusRocket

Keyword Modeling Analysis
Bill Hunt, SES Advisory Board; President, Back Azimuth Consulting

Link Building the Right Way
Brent Payne, CEO, BaldSEO
Chuck Price, President & CEO, Measurable SEO

Mastering the Four Crucial Ingredients for Successful Landing Pages
Raj De Datta, Co-founder and CEO, BloomReach
Brian Lewis, CEO, Solutions-insight Interactive

Maximizing the Effectiveness of LinkedIn to Generate More Qualified Leads Online
Jasmine Sandler, CEO, Agent-cy

Meaningful SEO Analytics
Chris Keating, VP, SEO and Conversion Optimization, Performics

Social Media, Meet ROI: The Secrets to the Strategic Thinking Driving Social Commerce
Angie Schottmuller, Chief of Conversion Marketing, Unbounce

Mobile Marketing Optimization
Gagan Kanwar, Director of Partnerships and Research, Marin Software
Geoff Tam-Scott, SR Product Manager - Mobile, NBC

Next-Generation Site Architecture
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

Remarketing/Retargeting Done Right ... and Wrong
Christopher Hansen, President, Netmining
Marty Weintraub, CEO & Founder, aimClear

The Age of Big Data and the Modern Marketer
Seth Dotterer, VP of Marketing, Conductor Inc.

Winning PPC Tactics
Melissa Mackey, Search Supervisor, gyro
Natalie Ney, Client Services Manager, iProspect


SES Day 2 - Wednesday, November 14, 2012

[ Tuesday | Thursday ]

Building a Massive Customer Base through Content-Driven SEO
Evan Bailyn, CEO, First Page Sage

Demand Generation: Building the B2B Social Media Machine
Adriel Sanchez, Senior Director, Demand Generation, SAP

Ecommerce Site Nightmares...and Solutions
Chris Boggs, SES Advisory Board; Director, Rosetta
Jeff Katz, CEO, Wize Commerce

Educating the Ruling Class: Optimizing your Digital Strategy Across the Enterprise
Aaron Friedman, SEO Manager, Spark
Christopher Hart, Director of Account Management and Client Services, BlueGlass Interactive, Inc.

From Keyword to "Buy Words": Finding High-Value Paid Search Keywords
Andrew Goodman, SES Advisory Board; President, Page Zero Media
Matt Van Wagner, President, Find Me Faster

Geo-rankings: An SEO KPI Game Changer
Matthew Bailey, SES Advisory Board; President, Site Logic Marketing
Matt Roberts, VP of Product, Linkdex

Insider Tips for Ad Optimization
Nicholas Gadacz, Director of Product, Marin Software
Richard Stokes, Founder & CEO, AdGooroo

Integrated Search, Social and Display for Ecommerce Sites
Lisa Raehsler, Founder, SEM Strategy Consultant, Big Click Co.

Navigating the Google Ecommerce Landscape
Nii Ahene, Co-Founder & COO, CPC Strategy

Optimizing B2B Content Across the Sales Cycle
Lee Odden, SES Advisory Board; CEO, TopRank Online Marketing

Paid Search Analysis and Multi-Touch Attribution
Crispin Sheridan, Senior Director of Search Marketing, SAP
Jonathan Treiber, CEO, RevTrax

PPC beyond Search: New Ad Formats, Display, and Social
Dax Hamman, Chief Revenue Officer, Chango

Putting Your Money Where It Counts: Winning Attribution Models
James Green, CEO, Magnetic

Screw Link Building, It's Called Relationship Building
Erin Everhart, Director of Web Marketing, 352 Media Group
Katherine Watier, VP of Online Strategy and Market Insights, Ketchum PR

SEO Tools of the Trade
Duran Inci, Co-Founder and COO, Optimum7.com
Stephan Spencer, Co-author, The Art of SEO

Spy vs. Spy: Unlocking Your Competitor's Digital Strategy
Adam Melson, SEO Team Manager, SEER Interactive
Sean Malseed, Vice President of Strategic Development, SEMrush

The Facebook Exchange: Real-Time Bidding and Best Practices
Mike Winters, VP of Accounts, Triggit


SES Day 3 - Thursday, November 15, 2012

[ Tuesday | Wednesday ]

Crossing the Digital Divide: The Leap from Search to Display
Chad Porter, Director of Advertiser Operations, myThings
Dana Todd, Vice President of Performance Innovation, Performics

Duplicate Content and Multiple Site Issues
Eric Enge, President, Stone Temple Consulting
Jenny Halasz, President & Co-Founder, Archology Inc.

Get Inside Your Customer's Head: Research. Insight. Discovery.
Bill Hunt, SES Advisory Board; President, Back Azimuth Consulting
Bryson Meunier, Director, Content Solutions, Resolution Media

Getting to Grips with HTML5
Eric Mason, Director of Communications & Tech Evangelism, Wix

How to Win With Google and Bing
Geoff Stirling, Manager, Business & Industrial Markets, Google

Leveraging Twitter and Facebook Ads
Justin Freid, Media Director, TPG, An Omnicom Company
Merry Morud, Online Marketing Account Manager, aimClear®

Personalization: Delivering Custom Content to People and Bots
Michael DeHaven, Sr Product Manager, SEO, Bazaarvoice

Sell Without Selling: The Real Secret to Content Marketing Success
Adam Proehl, Owner/Principal, Web Strategy Consultant, NordicClick Interactive

SEO & Website Migrations: How to Have a Smooth Transition
Josh McCoy, Lead Strategist, Vizion Interactive
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

Successful In-House SEO
Dave Rohrer, Senior SEO Strategist, Covario

The Convergence of Search, Social, and Content Marketing
Arnie Kuenn, President, Vertical Measures
Lisa Williams, Director of Search and Media, Rosetta

Web Analytics Deep Dive
Thom Craver, Senior Technical SEO Manager, TopRank



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