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SES Day 1 - Tuesday, November 13, 2012
Keynote: Analyze. Streamline. Engage: Transform Your Business by Embracing Digital
Avinash Kaushik, Digital Marketing Evangelist, Google
Attendees are welcome to use this presentation for personal consumption and share it within their company, but please do not post to any public facing website (including blogs, slideshare, etc).
Beyond Engagement: Harnessing the Power of Social Media
Mel Carson, Founder, Delightful Communications
ClickZ Express Clinic: Optimizing Video for Maximum Visibility
Greg Jarboe, President & Co-founder, SEO-PR
Effective PPC Auditing
Jeremy Hull, Associate Director of Paid Search, iProspect
Joseph Kerschbaum, Vice President, Clix Marketing
Getting Started with SEO
Carolyn Shelby, Director of SEO, Chicago Tribune/435 Digital
Introduction to Analytics
Thom Craver, Senior Technical SEO Manager, TopRanks
Keyword Modeling Analysis
Bill Hunt, SES Advisory Board; President, Back Azimuth Consulting
Maximizing the Effectiveness of LinkedIn to Generate More Qualified Leads Online
Jasmine Sandler, CEO, Agent-cy
Meaningful SEO Analytics
Chris Keating, VP, SEO and Conversion Optimization, Performics
Social Media, Meet ROI: The Secrets to the Strategic Thinking Driving Social Commerce
Angie Schottmuller, Chief of Conversion Marketing, Unbounce
Next-Generation Site Architecture
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
The Age of Big Data and the Modern Marketer
Seth Dotterer, VP of Marketing, Conductor Inc.
SES Day 2 - Wednesday, November 14, 2012
Building a Massive Customer Base through Content-Driven SEO
Evan Bailyn, CEO, First Page Sage
Demand Generation: Building the B2B Social Media Machine
Adriel Sanchez, Senior Director, Demand Generation, SAP
Educating the Ruling Class: Optimizing your Digital Strategy Across the Enterprise
Aaron Friedman, SEO Manager, Spark
Christopher Hart, Director of Account Management and Client Services, BlueGlass Interactive, Inc.
Integrated Search, Social and Display for Ecommerce Sites
Lisa Raehsler, Founder, SEM Strategy Consultant, Big Click Co.
Navigating the Google Ecommerce Landscape
Nii Ahene, Co-Founder & COO, CPC Strategy
Optimizing B2B Content Across the Sales Cycle
Lee Odden, SES Advisory Board; CEO, TopRank Online Marketing
PPC beyond Search: New Ad Formats, Display, and Social
Dax Hamman, Chief Revenue Officer, Chango
Putting Your Money Where It Counts: Winning Attribution Models
James Green, CEO, Magnetic
The Facebook Exchange: Real-Time Bidding and Best Practices
Mike Winters, VP of Accounts, Triggit
SES Day 3 - Thursday, November 15, 2012
Getting to Grips with HTML5
Eric Mason, Director of Communications & Tech Evangelism, Wix
How to Win With Google and Bing
Geoff Stirling, Manager, Business & Industrial Markets, Google
Personalization: Delivering Custom Content to People and Bots
Michael DeHaven, Sr Product Manager, SEO, Bazaarvoice
Sell Without Selling: The Real Secret to Content Marketing Success
Adam Proehl, Owner/Principal, Web Strategy Consultant, NordicClick Interactive
Successful In-House SEO
Dave Rohrer, Senior SEO Strategist, Covario
Web Analytics Deep Dive
Thom Craver, Senior Technical SEO Manager, TopRank
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