Nii Ahene began his career in Ecommerce by founding Fireback Solutions, a shopping cart abandonment service for retailers in 2005. Shortly after Nii switched gears and joined Ebay in 2006, helping out the ecommerce giant with on-site product algorithmic merchandising. After Ebay, Nii co-founded CPC Strategy in January 2007, a Google Shopping and product feed management agency for online retailers. CPC Strategy now powers the data feed and comparison shopping management of more than 150 clients ranging from small businesses to Internet Retailer Top 500 merchants. Some clients include Payless Shoes, Tommy Bahama, Sears, Accessory Geeks, and HUGO Boss. Nii currently serves as the COO of CPC Strategy.
Benu Aggarwal is the Founder and President of Milestone Internet Marketing. Milestone is a leading provider of Internet marketing and social media solutions for the lodging industry. Milestone works with over 1500 hotels, major hotels chains, and management groups. Benu is a highly respected expert in Internet Marketing strategies for the lodging industry. In her current role, Benu manages product development and technology for Milestone. Under her leadership, the company has launched several award winning websites and software.
Benu has written several articles on Search Engines Marketing and coauthored the Internet marketing book "Hotels to HTMLs." Benu often speaks at search and lodging industry conferences. Prior to Milestone, Benu worked in sales and revenue management roles in select service and upscale hotels in the US and abroad. Benu has a BS degree, MBA, CHME, and Cornell GMP program certification. For more information about Benu and Milestone, visit www.milestoneinternet.com.
Jonathan Allen joined Incisive Media as director of Search Engine Watch in December 2009. Previously, Jonathan worked as a search marketing specialist for Incisive on leading B2B print/online publications and job boards in the legal, tech, and finance sectors (including Legal Week, TheInquirer.net, V3.co.uk, Accountancy Age Jobs, and Computing Careers). Before Incisive, Allen worked as an SEO consultant and also co-founded Moblog:tech, an award-winning mobile social networking software provider and owner of the mobile social network Moblog. In 2008, Moblog:tech's build of Channel 4's The Big Art Mob won the community engagement award at MediaGuardian Awards for Innovation (MEGAS), The Royal Television Society's On The Move Award, and 3 BAFTA nominations.
Tim Ash is author of the bestselling book Landing Page Optimization, and CEO of SiteTuners, a firm that specializes in improving website conversion rates through landing page diagnosis and redesign, conversion consulting, a/b and multivariate test plan creation, and client training/mentoring. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.
Over the past 15 years, Tim has helped hundreds of US and international brands improve their web-based initiatives, including Canon, Google, Expedia, CBS, Sony Music, Facebook, Nestle, Verizon Wireless, Texas Instruments, Cisco, and Coach.
Tim is a highly-regarded keynote and conference presenter, and the chairperson of Conversion Conference - a worldwide conference series focused on improving online conversions. He has published hundreds of articles about website usability, best practices in landing page design and tactics to improve website conversion rates, and he is also a ClickZ columnist and the host of the Landing Page Optimization podcast on WebmasterRadio.fm.
Matt Bailey is the president and founder of SiteLogic, a website marketing consultancy, and has been training businesses about website marketing since 1997. He speaks at over 30 international conferences, seminars, and training sessions each year. Seminar attendees consistently rave about his conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even non-techies understand. Bailey is the primary trainer and developer for the Direct Marketing Association's search engine optimization certification program, and the trainer for its two-day website marketing seminar.
Evan Bailyn is an internet entrepreneur, bestselling author, and child advocate. He is primarily known as an SEO expert, having used his ability to rank at the top of Google to build and sell five businesses, including one of the largest children’s websites online. Under his tutelage, clients have established predominant websites, become NYT bestselling authors, grown multimillion dollar businesses, and won key elections. He has been interviewed on ABC and Fox and featured in The New York Times, The Wall Street Journal, and The New York Post. Bailyn is the author of Outsmarting Google and Outsmarting Social Media and has keynoted numerous social media conferences, including Digital Hollywood and Social Media For Nonprofits. He is the founder of the Evan Bailyn Foundation, which promotes emotional awareness in children.
Jonathan Ball is the VP of business development at Page One Power. Page One Power is a SEO link building firm that specializes in developing high quality links that generate traffic and rankings for their clients. He is an expert at research and implementation of highly effective link building strategies for clients all over the world.
Free Webinar presentation with Jon Ball - May 30 @ 1pm ET / 10am PT
Penguin Proofing Link Building Strategies
Anne Baum is an Account Director for Location3 Media. Anne provides strategic direction in pay per click for franchise and multi-unit businesses. Anne is a Google AdWords Professional, Microsoft Advertising Accredited Professional, and she received her Google Analytics Individual Qualification in July of 2009. Anne joined Location3 Media in 2006.
Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. In 2014 he founded WebTrafficAdvisors.com in upstate New York. Chris consults with and coaches business and agency teams ranging from senior executives to technical, brand, content and legal groups; helping to improve validation, efficiency, internal acumen and implementation. Chris has diverse experience across major ecommerce platforms, pharma, retail, and other industries.
Since 2004 Chris has been a highly rated speaker, moderator, and content advisor at conferences and partner events all over the world, covering search engine marketing, social media, analytics and evolving tactics including the promotion of better SEO integration across marketing channels. He has served on the Global Board of Directors of SEMPO.org since 2006, co-hosts the weekly podcast SEO Rockstars, and is a two-time judge for the US Search Awards. Chris also blogs for various industry publications but most of his writing involves analysis and recommendations for clients, while fostering integrated online marketing and branding to a qualified target audience.
Mel is founder of Seattle-based consultancy - Delightful Communications - which helps businesses and individuals understand and successfully apply strategies that focus on Social Media, Digital PR and Personal Branding.
He also relishes his work as US Brand Ambassador for Majestic SEO, evangelizing the largest publically available link intelligence database & toolset on the planet to marketers and advertising professionals all over America.
Previous to Delightful and Majestic, Mel's 7 year role as Digital Marketing Evangelist at Microsoft Advertising was to build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about internet marketing and digital at conferences, trade shows & other events.
He's also co-author of the critically acclaimed: Pioneers of Digital.
Senior Director of Marketing
Mikel Chertudi is a seasoned and innovative marketing executive who has a passion for leadership, building brands, and creating demand. He is responsible for fueling the global growth of Adobe through innovative, world-class media and demand creation programs. Chertudi has created a team of award-winning experts who focus on major digital channels including database marketing, search, display, mobile, and social, as well as traditional channels. He also oversees campaign strategy and execution of Adobe's $1B enterprise B2B business including the Online Marketing Suite and Customer Experience Solutions.
Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing SEO, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker and educator. He is also the author of Search Engine Optimization All-in-One for Dummies—more than 700 pages of hands-on SEO guidance, with the second version published in January 2012.
Bing Ads Product Manager
Paul Corkery is Bing Ads Product Manager for Search Platform and Tools at Microsoft. This includes support for customer experiences across Bing Ads Web, Bing Ads Editor, API, and tools like Bing Ads Intelligence (BAI). Previously, Paul was a Search Account Manager, helping premium search advertisers manage and optimize their Bing Ads campaigns to meet their marketing objectives. Leveraging his experience working with Premium Direct, Agency Managed, and API enabled search customers, Paul went on to become the voice of the premium customer segment into Bing Ads engineering. With the arrival of the Yahoo! Bing Network, Paul's platform and tools expertise was heavily leveraged in the execution of the North American transition.
Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.
Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.
Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.
Dan Cristo is the Director of SEO Innovation at Catalyst Online. He is responsible for stay up to date on industry trends and provide guidance on how Catalyst can prepare for the future. An industry veteran with 10 years of SEO experience, Dan has led the search strategy for numerous large brands across various industries. Catalyst Online is a leading search engine marketing firm that delivers digital marketing solutions to Fortune 500 and Fortune 1000 companies. A WPP company, Catalyst has offices in Boston, Chicago, New York, Seattle, and Toronto. The firm is the search agency of record for many of the world's top companies, including Procter & Gamble, Microsoft, and Novartis. For more information about Catalyst Online, please visit the company's website at www.catalystsearchmarketing.com.
Raj De Datta
Co-founder and CEO
Raj De Datta is a career entrepreneur who was on the founding team of two successful technology start-ups before co-founding BloomReach, Inc. with Ashutosh Garg (CTO; formerly with Google). With 10 years of enterprise and entrepreneurial experience behind him, Raj most recently was an Entrepreneur-In-Residence at Mohr-Davidow Ventures (MDV). Previously, Raj was a Director of Product Marketing at Cisco responsible for Application-Oriented Networking. Previously, he was a Director of Product Marketing at Cisco. Prior to that, he was part of the founding team at telecom company FirstMark / LambdaNet, which grew to $80M in run-rate revenues. He holds a BSE in Electrical Engineering from Princeton and an MBA from Harvard Business School.
Michael DeHaven serves as the SEO product manager at Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales. With over 14 years of experience in the online marketing industry, DeHaven has developed and implemented holistic SEO strategies for leading websites such as CareerBuilder.com, Travelocity.com, and Hotels.com. His expertise lies in the developing synergies between SEO and the various other components of solid strategic online marketing plans.
Director of Search and Inbound Marketing
Andrew Delamarter is Director of Search and Inbound Marketing at Huge, where he specializes in online marketing with a focus on SEO, content marketing strategy, and paid search advertising. Andrew has led engagements for some of the world's top brands to develop global strategies aligning social, local, PPC, and SEO tactics around core keywords and brand assets. Andrew's clients include a roster of brands including Unilever, Pizza Hut, Target, Barneys, and many more.
Previous to Huge, Andrew held client-side positions at SAP on the global marketing team, at Microsoft as an Account Manager, and as an early hire at Newegg.com.
Andrew received a B.A. in Environmental Science from the University of Colorado, Boulder, and earned an M.B.A. from California State University, Los Angeles.
VP of Marketing
Seth Dotterer leads the marketing and product teams at Conductor, responsible for branding and communications, marketing strategy, demand generation and strategic product positioning of Conductor's SaaS SEO platform, Searchlight. Dotterer guides the highly talented Conductor team to establish product roadmap and manage its successful execution. With over 15 years of online marketing experience, Dotterer has worked with both startups and the Fortune 100 to develop effective marketing strategies and to utilize technology and metrics to increase sales and profitability. Prior to joining Conductor, Dotterer worked for consumer electronics manufacturer, Turtle Beach, in a variety of product and marketing roles. As head of Marketing, Dotterer managed the successful market placement and deployment for over 80 products in 11 product segments. Dotterer is the co-organizer of the 1,400+ member SEMPO NY (Search Engine Marketing Professional Organization) Meetup group. He graduated from Franklin and Marshall College with a degree in political science.
Director of Marketing
Noran is the Director of Marketing for Onestop, a complete eCommerce solutions provider. She is a columnist, speaker and instructor, and was named one of the top 20 most influential PPC experts by PPC Hero. She also serves as a board member of the local Los Angeles chapter of SEMPO, and is an Associate Instructor of the Master Certification in Conversion Optimization Course at MarketMotive.
She specializes in analyzing the PPC customer journey, creating buyer momentum and optimizing their experience from click to conversion. Her passion for understanding today's customer is a key driver to her analysis of industry trends and keeping up with the latest in PPC, voice of customer, analytics, and conversion optimization.
In addition to writing for publications such as SES Magazine and ClickZ, Noran is also a frequent speaker at the SES conferences, the Internet Marketing Conference and the Online Marketing Summit.
When Noran is not online, she is either traveling or diving with sharks in the Red Sea.
Eric Enge is the CEO of Stone Temple Consulting, a 30+ person digital firm with offices in Massachusetts and California. STC offers content marketing, SEO, and link building services to medium to large enterprise clients.
Erin Everhart is an experienced digital strategist, content developer and search marketer. She's currently an SEO Manager for The Home Depot and has previously worked agency-side for mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, content development and inbound marketing at conferences nationwide.
Director of Search Engine Marketing
Justin Freid leads the search engine marketing efforts at CMI Media, a full service advertising agency specializing in the pharmaceutical industry. Co-author of Blogging Made Simple and frequent conference speaker, Justin stays at the forefront of the digital marketing space, helping his clients develop strategies to target and engage with their customers. Justin helps his clients develop and execute integrated campaigns across social, paid media and organic search.
Aaron Friedman is the SEO Manager at Spark - a full service media agency division of Starcom MediaVest Group. He is experienced in SEO ranging from local, digital marketing, to national and global search marketing. Aaron also specializes in social media strategy development and analytics.
Before joining Spark, Aaron was with Resolution Media where he focused on social media and its convergence with SEO, as well as played an integral part in laying the foundation for their social solutions. Prior to that he was with the Zocalo Group, where he specialized in social media analysis and emerging media tools for digital marketing programs.
Aaron writes for Search Engine Land in his monthly Search and Social column as well as for his personal blog at Digital Highrise. He can be found speaking at SMX, Pubcon and other conferences around the country.
Todd Friesen is an SEO strategist and consultant and is considered to be an SEO pioneer. Previously he was Director of SEO at Performics and prior to that, VP of Search at Position Technologies. He entered the SEO world in 1998 and has since worked with top-name clients such as Sharper Image, Nike, Neiman Marcus, and Accor Hotels North America on natural search optimization. Friesen was the director of SEO for Range Online Media, where he managed SEO campaigns for large B2C online retailers such as Macys.com and CompUSA. An expert in search engine marketing, he is a former administrator at Webmasterworld.com and a former moderator of the Search Engine Watch Forums. He is co-host of the popular "SEO Rockstars" show on WebmasterRadio.FM and sits on WebmasterWorld's conference advisory board.
Director of Product
Nicholas Gadacz is Director of Product at Marin Software, provider of the leading digital ad management platform. He previously was director of search at Cafe Press, where he ran search engine marketing and search engine optimization. Specializing in building in-house search platforms, he has created a unique blend of in-house technology to solve specific business problems. Previous to Cafe Press, he was the SEM architect at CNET. Gadacz is also involved in product development and has filed for three patents. His most recent patent, which he filed while at CNET, relates to SEO and user-generated content. He has spoken about search and social marketing at SES San Francisco, eTail, and many other conferences.
John Gagnon is a Bing Advertising Evangelist at Microsoft based in Seattle, Washington. He loves search marketing and online advertising. He is a frequent speaker at search marketing conferences like Search Engine Strategies, Search Marketing Expo and other events like the Online Marketing Summit. John works with advertisers large and small providing insight on how to improve campaign performance for paid search. He consulted with Microsoft's product groups ranging from Microsoft Store, Hotmail and Windows to Windows Azure and Office 365 on their paid search advertising campaigns running on the Yahoo! Bing Network. John has also helped a range of strategic advertisers including Hotwire, Dish Network, Esurance, Nintendo and BlackRock. Prior to working at Microsoft, John worked at Google for the AdWords Small Business segment becoming an expert in their toolset.
Rob Garner is the Chief Strategy Officer of the Advice Interactive Group, and is a widely respected authority on search engine marketing, social media, and content marketing. He is also the author of "Search and Social: The Definitive Guide to Real-Time Content Marketing," Wiley/Sybex 2012, which has been translated to Mandarin, and released throughout China in May 2014.
Rob has been a speaker at a number of industry conferences in North America, South America, and Europe since 2004, including ad:tech Chicago and NYC; SXSW, SES in San Jose, NYC, and Chicago; Reykjavik Iceland Interactive Marketing Conference; Pubcon in Las Vegas; The Interactive Advertising Bureau of Peru; and Content Marketing World 2012 Columbus. Additionally, he writes a regular column for MediaPost Publications Search Insider that provides insight into search campaign management experience and best practices. Rob is the Vice President of the international search marketing industry group, Search Engine Marketing Professional Organization (SEMPO), which also has a chapter in China.
He has been quoted and featured in the following publications: Wall Street Journal, Dow Jones, Reuters, Mashable, MediaPost, Adweek, Ad Age, Direct Marketing News, Mobile Marketer, Smart Business Magazine, Search Marketing Standard, Search Engine Watch, and ClickZ.
James Green joined Magnetic in October 2011 as chief executive officer charged with driving overall company expansion and building out Magnetic’s search retargeting infrastructure. He began his career in the entertainment industry, spending eight years with The Walt Disney Company and rising to general manager of the Japanese market. From Disney, he moved to Pixar Animation Studios, where he worked for Steve Jobs as VP of marketing and new business development. In 1998, he became a founding partner and CEO of Sabela Media, an Internet ad serving company. Sabela Media sold for $70 million to 24/7 Real Media, where Green served as president of technology solutions. In 2000, Green became CEO of GiantBear, where he successfully launched new products with major carriers before selling the business to InfoSpace in 2002. After GiantBear, he became CEO of PVI, a virtual advertising company, which he took private in 2003 before it was sold to Cablevison in 2005. Green then joined Giant Realm, a vertical ad network, as CEO in 2007; he sold the company to Burst Media in 2009.
Andrew Goodman is founder and president of Toronto-based Page Zero Media, a full-service marketing agency that focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, and BLR. He is also co-founder of Traffick.com, an award-winning industry commentary site. Goodman is the author of Winning Results with Google AdWords and is frequently quoted in the business press. He has acted as program chair for the SES Toronto conference and has spoken and moderated at countless SES events since 2002.
Danny Goodwin is an associate editor for Search Engine Watch, where he also covers the latest search marketing and industry news on the SEW blog. He has copyedited columns for both SEW and ClickZ. Prior to joining Incisive Media in 2007, he worked in various newsroom positions and as a freelance copy editor.
CMO & Managing Director
Mike is currently CMO & Managing Director at Acronym where he is responsible for directing thought leadership programs and cross platform marketing initiatives, as well as developing new, innovative content marketing campaigns.
Prior to joining Acronym Mike was the publisher of Search Engine Watch and ClickZ, and the producer of the SES global conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is the author of numerous books and white papers on the subject and is currently in the process of writing his new book, “From Search To Social: Marketing To The Connected Consumer” to be published by Wiley later in 2014. He is the current Chairman of global trade association SEMPO, having been elected to the board of directors in 2010 and serving two years as President.
Director of Mobile
As Mobile Sales Director, Diran Hafiz supports sales and marketing for all custom and syndicated mobile products at comScore, a global leader in digital marketing intelligence. Diran manages key strategic relationships with client-direct advertisers, premium content partners as well as global advertising holding companies. As a media technologist and self-proclaimed geek, Diran believes that marketers and advertisers share a socio-economic and cultural responsibility to create brand messaging that is integrity-driven, and as a result, focuses on the growth and integration of digital marketing methodologies to maximize brand value and impact.
Prior to comScore, Diran was part of Microsoft's Advertising Incubation team, helping lead the business & product development initiatives for Microsoft's Mobile platform, focusing on rich media and platform integration, such as the AppNexus mobile RTB network. Diran also spent time driving sales & adoption of Microsoft's mobile search and hyper-local initiatives, evangelizing the AdCenter and AdIntelligence platforms for both Search & Display.
Diran holds a B.A. from Denison University, where he graduated in 2004 with a Distinguished Leadership Award, one of 37 graduates to receive this award. His majors were Communication & English. He also holds a M.S. in Integrated Marketing Communication from the Illinois Institute of Technology, graduating in 2007.
Jenny Halasz is President and Co-Founder of Archology Inc., a web services firm whose vision is to provide high quality web services to businesses of all sizes and verticals. Too often, quality small and medium size businesses are unable to afford quality services from noted experts, and large enterprises find themselves paying for reports and services they don't need.
With experience in SEO and PPC, social marketing, usability, conversion optimization, affiliate marketing, and analytics, Jenny's time in both in an agency environment and as an in house marketer ensure that she understands the big picture of any client's marketing needs. She develops cohesive and customized strategies based on data points and client priorities to drive return on investment.
Jenny writes a column (Keywords & Content) for Search Engine Land, blogs at JLH's Marketing Blog and has spoken at SMX, SES, Conversion Conference, Internet Summit and other industry and non-industry conferences. She's an active twitter user, and is always willing to debate the finer points of marketing strategy with a fellow tech geek. She still lives in Raleigh, NC, but likes to travel whenever possible. Read more at http://www.linkedin.com/in/jennyhalasz or follow Jenny on Twitter @jennyhalasz.
Chief Strategy Officer & Founding Member
With thirteen years in the digital space, Dax has considerable experience in all things digital including campaign strategy, media planning, usability, affiliate marketing and email marketing. Prior to joining Chango, Dax founded and led the global display media group at iCrossing for four years, a role which cultivated the development of Performance Display, a data-driven method for building ROI orientated campaigns. Before iCrossing, Dax headed up the European division of Bluestreak (ad server and ESP) where he was responsible for overseeing all local operations, including managing business development and client services. Dax frequently speaks on topics including media planning, media exchanges and the synergies between search and display at various interactive marketing events including ad:tech, OMMA, SMX, SES, OMS, DAA and WOMMA.
As President of Netmining, Christopher Hansen oversees the entire business from the overall vision and strategic direction to product development. Previously, Chris held a variety of roles across Innovation Interactive, which led to a unique perspective on the entire digital space. In particular, he led the Performance Marketing Group that spearheaded innovations in performance-based display for clients like J. Crew, La Quinta, and Saks Fifth Avenue. He has been published in Digiday, iMedia Connection and numerous other industry outlets. In addition, he has spoken at several industry conferences including OMMA, always to positive audience review.
Director of Account Management and Client Services
BlueGlass Interactive, Inc.
Christopher Hart is the Director of Account Management and Client Services at BlueGlass Interactive. He oversees all aspects of client work with the company's production and strategy teams, drawing on his expertise in SEO and interactive marketing strategy. He is also an integral part of the BlueGlass business development team. His industry experience stretches back to 1996, when he held a position as an in-house SEO for a technology and business publishing company. Prior to BlueGlass, he held positions in two premier digital marketing agencies, building his enterprise-level SEO expertise.
Senior Director of Audience Development
Simon Heseltine is responsible for organic search and training across all AOL and Huffington Post Media Group properties, including Techcrunch, Huffington Post, and Engadget.
In his previous position as director of search at a Washington, D.C.-based agency, he was responsible for developing and implementing organic search and social media strategies for companies across several industries.
Heseltine is a frequent speaker at conferences, writes a regular column for SearchEngineWatch.com and teaches SEO at Georgetown University as part of the university's digital media management program.
A recognized leader in the digital marketing space, Jeremy keeps iProspect's bought media teams on the forefront of new technology and industry developments. The search engines rely on Jeremy's insightful analysis and feedback to improve new developments like Google's Enhanced Campaigns and RLSA.
Jeremy provides paid search strategy for all US iProspect teams and also collaborates with offices around the globe. Over the past eight years he has provided campaign analysis and strategic direction to iProspect clients including General Motors, adidas, Neiman Marcus, The Gap, Hilton Worldwide, Cole Haan, Timberland, and many others. A regular speaker at numerous industry tradeshows, he has also written articles for ClickZ, Wired Innovation Insights, Search Engine Watch, MediaPost, and has been quoted in the Wall Street Journal.
In 2013 Jeremy was inducted into the ClickZ Digital Marketing Hall of Fame.
Bill is the President of Back Azimuth Consulting, which focuses on helping companies implement global search marketing strategies and detailed "voice of the consumer models" using keyword data to understand what consumers are looking for to better drive content strategies.
Bill is considered one of the top thought leaders on Global Search Engine Marketing and is an internationally recognized Search Marketing speaker having spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill's advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.
Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Press now in it's 3rd Edition.
Duran Inci is an Internet Marketing expert with over ten years experience in e-business, including Search Engine Optimization, Paid Search, Ecommerce, and Conversion Optimization. As Co-Founder and COO of Optimum7, Duran has developed sophisticated processes resulting in leading-edge execution of SEO, PPC and Ecommerce strategies. Combined with his strong leadership of the Optimum 7 team, Duran has successfully generated many millions of dollars in revenue for his clients. His strong analytical skills consistently result in businesses meeting and exceeding online business objectives. Duran recently spoke at SMX in Toronto and SMX in London, as well as the eMetrics conference on June 26 of this year. His recent presentations have been extremely well received on Twitter (@duraninci). View reactions from audiences to Mr. Inci's presentation at http://www.optimum7.com/pr/Duran-Inci.jpg
President & Co-founder
Ping Jen is a Product Manager on the Microsoft Advertiser and Publisher Solutions Team. He has a passion for driving improvements into adCenter that help advertisers optimize their campaigns that increase relevancy and competitiveness in the marketplace.
Prior to joining Microsoft in 2009, Ping worked as a Business Manager at Mayfield Clinic at Cincinnati, OH. Ping holds a MBA degree from the University of Notre Dame and he is a Microsoft Certified Solution Developer (MCSD).
Ryan manages the SEO team working several Fortune 500 accounts at SapientNitro. In addition to speaking at SES, SMX, and Pubcon Ryan enjoys running several websites of his own, writing about SEO, playing hockey, and trying to take over the world - which he would have already succeeded in doing had it not been for those meddling kids and their dog.
Kahlow is one of the most recognized thought-leaders in the global conversation on eLearning & education to fill the pervasive skills, talent and jobs gap challenge. Named Metropolitan Magazine's "Top 40 Entrepreneurs under the Age of 40", Kahlow is well known for his endless energy as an Entrepreneur and in the space for his track record of success having founded, built and profitably exited 3 prolific digital marketing companies. Most notably, Kahlow is seen as an innovator for education in digital marketing in making the eLearning platform a mainstream learning platform for marketers around the world to learn digital to improve their chances for success both individually and company-wide.
As a speaker, with over 15 years of educating in the Digital Marketing space, Kahlow is known for his inspirational style and ability to translate technical complex digital topics to understandable business outcomes. He is a recognized author, columnist and authority on Social Media, Big Data, Demand Generation, Mobile Marketing, Search Marketing/SEO, and Digital Strategy.
He can be found in San Francisco working on his passion to expand OMI's global reach to "Teach the world Digital".
As the Director of Partnerships and Research at Marin Software, Gagan Kanwar drives data analytics, benchmarking and partnership strategies for Marin Software. His research reports on paid-search trends, mobile advertising, and social media have been featured in publications ranging from the Wall Street Journal to Forbes Magazine. Gagan regularly speaks at a number of digital advertising conferences such as SES, Yahoo Search and Bing Advertising Forums and Citibank Investment Conferences. Prior to Marin, Gagan spent seven years at Blackbaud, where he helped build a business around leveraging web technologies to help nonprofits achieve their mission.
Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered “relevant, inspirational, and outstanding” education for organizations around the world. Kapur is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.
Jeffrey G. Katz is a technology and travel industry veteran whose leadership roles have spanned some of the most innovative companies nationwide. Jeff became Chief Executive of Wize Commerce in 2012 after announcing the holding company that owns Nextag, Fansnap among others. Jeff continues to hold the title of CEO of Nextag where he is leading a strategic blueprint encompassing acquisitions, global expansion and the development of new service features to capitalize on consumer trends in the mobilization, personalization and the socialization of e-commerce. From 2006 to February 2010, Jeff served as President and CEO of LeapFrog Enterprises, a publicly held company that designs, develops, and markets technology-based learning products and related proprietary content.
Digital Marketing Evangelist
Avinash Kaushik is the digital marketing evangelist for Google and the co-founder of Market Motive Inc.
Through his blog, Occam’s Razor, and his best-selling books, Web Analytics: An Hour a Day and Web Analytics 2.0, Kaushik has become recognized as an authoritative voice on how marketers, executive teams, and industry leaders can leverage data to fundamentally reinvent their digital existence. Kaushik puts a common-sense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding-edge competitive intelligence techniques.
Kaushik has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including SES Conference & Expo, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing, and Web 2.0.
Acting on his passion for teaching, Kaushik has lectured at major universities such as Stanford University, University of Virginia, University of California—Los Angeles, and University of Utah.
Kaushik received the 2009 Statistical Advocate of the Year Award from the American Statistical Association, and the 2011 Most Influential Industry Contributor Award from the Web Analytics Association.
VP, SEO and Conversion Optimization
Since joining Performics in 2005, Chris has handled all aspects of clients' natural search programs, including account management, strategy and active implementation. With a wealth of experience in training and consulting on all aspects of web technology and e-commerce infrastructure, Chris brings a unique perspective to SEO. Chris currently manages a team of specialists who solve client problems. Chris earned a Bachelor's degree in Economics from the University of Michigan and a Masters degree in Business Information Technology from DePaul University. Chris has spoken at the Search Engine Strategies (SES) conference, the American Marketing Association, and M2W-HC.
International marketing pathfinder and branding fire-starter, Anne is President of Outlines Venture Group which mentors scalable Internet startups, and presents women's leadership events worldwide. Anne co-hosts the weekly "CEO Coach" on Webmasterradio.fm with Gillian Muessig. A marketing industry veteran, Anne led Beyond Ink from 1997 to 2013, aiding the budding search industry while consulting for Hearst Newspapers, Philips Lifeline, Dunkin' Donuts, Gillette, and launching dot-coms Zillow and Avvo, among hundreds of other companies. She formed the largest worldwide online marketing network for multi-national marketing and co-authored the first book on international digital marketing, Global Search Engine Marketing (Pearson, 2012). A founding member of the board of directors for Helium.com, acquired by RR Donnelly in 2012, she is on the advisory boards of Synqy Corp and SES.
General Manager of Marketing Solutions
Brad Keown currently serves as Director Global Agency Development focused on Omnicom. Prior to his current role he was Direct of Global Solutions for Facebook based in Chicago for 5 years. Brad focuses on helping both brand and direct marketers develop marketing strategies to connect with Facebook's 1billion active users(500+ mobile users) via a combination of targeted ad placement, moble engagement, branded application integration, and custom program development.
Prior to joining Facebook, Brad spent 8 years at Microsoft. As one of the earliest digital media employees at the company he held multiple positions within the MSN Online Services Group, his last being Central Region Sales Manager. In this role Brad managed a team responsible for developing custom interactive advertising programs across the MSN portal and emerging media platforms such as the Xbox, mobile phone, and IPTV. His first role at Microsoft in Los Angeles Brad was as part of the launch team for the entertainment vertical that developed a strategy for studios to market across the Microsoft suite of products.
Prior to Microsoft Brad worked at Clear Channel in national radio sales in Minneapolis and Los Angeles.
Brad currently serves on the board of Volunteers of America IL Chapter assisting Veterans and Foster children.
Midwest Account Director
Joseph Kerschbaum is Midwest Account Director with 3Q Digital. He is a regular speaker at search and advertising conferences. His writing on the SEM industry appears regularly in his Search Engine Watch column and in his columns in Website Magazine and Visibility Magazine. Kerschbaum is co-author of Pay-Per-Click Advertising: One Hour a Day.
Associate Director, SEO
Chris King is Associate Director of SEO at TBWA/Chiat/Day where he develops enterprise natural search programs for clients including Nike, HP and Vonage. Partnering with all stakeholders in the web development process from marketing, to IT, to developers and designers; Chris specializes in the implementation of quality web experiences backed by sound SEO strategy. Previously Chris served as Senior SEO Strategist at Agency.com working with companies such as Fisher Price, Energizer and Aon. He holds a B.A. in Advertising/Marketing from Marquette University.
Arnie Kuenn is the president of Vertical Measures, which specializes in providing strategic search, social, and content marketing services to help businesses grow by obtaining more traffic and conversions. He has held executive positions in the world of new technologies and marketing for more than 20 years. He served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association. Kuenn is the author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. He is a frequent speaker at conferences and organizations such as PubCon, SMX, SES, American Marketing Association, Online Marketing Summit, Social Media AZ, and the ASU Cronkite School of Journalism. He is also an instructor for the Online Marketing Institute.
Peter La Motte
Peter LaMotte is President of GeniusRocket. He came to GeniusRocket from Corporate Executive Board where he was a Marketing Consultant and Executive Educator. He has worked in the sales and marketing divisions of IBM, Apple, and Intrepid Aviation. Peter's career has often been focused on the leading edge of internet technology. While at IBM Peter was one of the original NetGen account executives, IBM's first industry vertical focused on internet based companies. He holds a B.A. in International Business from Rhodes College and a Masters in Business Administration from Vanderbilt University. Peter has taught classes and seminars on innovation, crowdsourcing, social media, and advertising trends at Georgetown University, George Mason University and University of Maryland's Smith School of Business. He was voted as Washington DC's Tech Titans by Washingtonian Magazine in 2011.
Noted author & speaker, Brian Lewis, CEO of Solutions-insight Interactive brings over 20 years of strategic online marketing experience. In addition to co-hosting the Internet radio show "Best Search Strategies" on WebmasterRadio, Mr. Lewis has led panels at SES Conferences, SMX, PPC Summit, Conversion Conference, Affiliate Conference, AdWords Advantage, Online Marketing Summit, and Online Marketing Institute. Mr. Lewis' articles have been referenced in the New York Times, Wall Street Journal, Target Marketing, eMarketer, Search Engine Watch, Website Magazine, SEM Journal, and DM News. He continues to be in demand for speaking on PPC, SEO, and conversion optimization around the world. Mr. Lewis earned his B.A. in Economics from the University of California, San Diego & his M.B.A. from the W. P. Carey School of Business at Arizona State University graduating both schools with honors.
Head of Search Agency Development
Scott Linzer has been in the online space since 1995 and is the head of search agency development at Quantcast where he is charged with educating search marketers and their agencies about the evolution of real-time bidding platforms and how they can be complements to search. Before joining Quantcast, he was the global director of search and performance marketing at AKQA (purchased by WPP in 2012), one of the largest global digital agencies, and was responsible for the strategic growth, execution, and thought leadership for the practice. Prior to that, he was the director of search marketing at Universal McCann and the director of media at iCrossing. Linzer has worked with many of the largest brands in the world, helping them understand how to leverage performance-based advertising that drive measured results.
Melissa Mackey is Search Supervisor at gyro, the largest independent B2B agency in the world. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to Search Engine Watch and Web Marketing Today as a PPC expert author. She also hosts a blog, www.beyondthepaid.com, where she writes on the topics of pay-per-click and search marketing. Mackey speaks regularly at industry conferences such as SMX Advanced, Search Engine Strategies, and PPC Hero's HeroConf. Throughout her career, her achievements include the evaluation and implementation of paid search campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy. Mackey holds a Dual BA from Michigan State University, and a Masters of Management from Aquinas College.
Vice President of Strategic Development
Sean Malseed is the Vice President of Strategic Development at SEMrush and as such he tackles many responsibilities such as forging and maintaining partnerships, scouting new avenues for development, and assisting in overall product development. Sean wears many hats at SEMrush and the SEOquake team with his tasks ranging from assisting Fortune 500 companies in integrating SEMrush's API, to bug-testing new features, to helping mom-and-pop shops with their questions on how to use SEOquake. Sean has an extensive background in IT and web technology and offers valuable insights not only into how to analyze data but also how to best use that analysis to your advantage. Sean and his colleagues at SEOquake are ever striving to increase the power and scope of their tools, while simultaneously formulating new ones that will further benefit the SEO/SEM community.
Director of Communications & Tech Evangelism
Eric Mason is US Director of Communication and Technology Evangelism for Wix, where he leads the development of content-driven communication and marketing strategies. Under his direction, Wix recently landed a spot on Mashable's 'Top 5 Tech Companies that Get Content Marketing Right.' Prior to Wix, Eric founded WigDawg Communications and led strategic communications for the Anita Borg Institute of Women and Technology. With over 20 years of speaking experience, Eric has presented to large corporations like HP, Cisco, and Google on computing issues, brand marketing and the web, and is frequently a motivational speaker to SMBs and start-ups. As a professional triathlete, Eric was product spokesperson for PowerBar, Trek Bicycles and AME sunglasses.
Josh McCoy, a Lead Strategist at Vizion Interactive, possesses a strong dedication and passion into the understanding and execution of successful search marketing campaigns. Deeply ingraining himself into "all things search," Josh's years of expertise in search marketing help him to concentrate on how to effectively harness all areas of online marketing including SEO, social media and local search to create an encapsulating approach to search engine marketing ideation as the online landscape continues to evolve. Aside from his role at Vizion Interactive, Josh is a speaking contributor for the Digital Summit and Search Engine Strategies conference series and also hosts a monthly column on the leading online marketing news outlet, Search Engine Watch. In addition to helping educate others on the world of Search, Josh also presides over the Kansas City Search Engine Marketing Association.
Matt McGowan is a global advertising, marketing, media, and technology executive. A digital strategist, Matt is an expert in all facets of earned, paid, and owned media.
Until July 2013, Matt served as Managing Director of both the Online Marketing and North & South America divisions, of London-based Incisive Media - a recognized world leading media, marketing services, data, and communications firm. Since joining in 2006 as the Global Vice President of Marketing, Matt was instrumental in growing the business due to his strong relationships with their enterprise partners, in addition to his ability to lead from the front, educate, and develop consensus.
Currently Matt is an active adviser to IncisiveMedia.com, WebCongress and the OnlineMarketingInstitute.org.
In May of 2013 Incisive Media was named by the Association of Online Publishers (aop) the 2013 Digital Publisher of the Year.
In June of 2013 Matt was named a DMA & Marketing Edge (formerly the DMEF) Rising Star.
Previously, from 2004-2006, Matt was acting COO of the SAAS inventory management and ecommerce business, PropertyRoom.com, and prior to that Matt was an integral part of the cloud based syndication technology business, Headland Digital Media, when it was sold to Pearson Education (Pearson PLC) in 2001.
Matt is a graduate of the University of Oxford (MBA) and Lafayette College (BA), as well as a dual US and Irish (EU) citizen.
SEO Team Manager
Adam Melson is an SEO Team Lead at SEER Interactive in Philadelphia, PA. Adam has been in the internet marketing field for seven years and has been doing SEO all day, every day, since starting with SEER nearly five years ago. He has created SEO campaigns for two man shops to fortune 500 companies, concentrating on driving quality links & increasing conversion numbers. With only so many hours in a day, Adam enjoys boiling down SEO strategies & linkbuilding to get the highest quality links while being smart about it.
Bryson Meunier is the SEO Director at Vivid Seats, an SEO veteran with more than 15 years experience both agency and in-house, and a thought leader in permission marketing as a columnist for Search Engine Land, Marketing Land and .Net Magazine and a frequent speaker on SEO and mobile marketing.
As a marketer, Bryson focuses on creating relevant content that compels digital audiences to share it organically. Search, social and mobile marketing have a unique ability to qualify prospects with queries, interests and context, and marketers should be taking advantage in order to improve the user experience while increasing traffic and revenue for the brand.
He currently does this in-house for Vivid Seats, a national ticket marketplace headquartered in Chicago.
Miranda is a Search Engine Watch contributor. She started out on the web as an e-book and sales copy writer for Internet marketers and webmasters. Several years, blogs, and joint ventures later, Miranda studied e-commerce and began teaching Internet marketing and social media in an Industry Canada-funded position. Now, as the author of over 60 e-books, 300 client projects and thousands of articles and blog posts, she lives and breathes content creation as her niche in digital marketing. Miranda lives and works on the shores of Georgian Bay in Ontario, Canada.
Social Advertising Director
Merry Morud specializes in social media marketing, full-contact Facebook advertising, and deep demographic research. She has spoken at SMX Advanced London 2010 and 2011, International Search Summit London 2011, SMX East 2010, and aimClear's® Facebook Marketing Intensive Workshop, and has presented multiple Search Marketing Now webcasts on the topic of Facebook advertising. Recently, she was hired on behalf of aimClear to be a primary consultant for the creation of Acquisio's Facebook API management tool.
Director of Product Strategy, Advertising Solutions
Mungovan is Director of Product Strategy for Advertising Solutions within Adobe's Digital Marketing Business. He runs Adobe's overall search advertising business, including sales, services and product direction, in addition to product integration with other Adobe Digital Marketing technologies. Mungovan brings a broad range of skills to his role based on more than 13 years in search marketing including strategic paid search, planning and executing, SEO and account management. He came to Adobe through its acquisition of Omniture in 2009. Prior to Omniture, Mungovan helped build the search engine marketing practice at Carat, working directly with major agency clients in exceeding their ROI and branding goals through search. He has also served as Director of Client Relations at LookSmart where he oversaw the daily operations of the account management and client services teams. Before joining LookSmart, Mungovan worked for Snap/NBCi in the search and directory space and also worked at CNET in San Francisco. He has shared his search expertise as an invited panelist at several industry events, including Search Engine Strategies, SMX, PubCon, Online Market World, WebMaster World, Search Insider Summit and OMMA West. Mungovan holds a MBA from the University of San Francisco and a B.A. from the University of New Hampshire.
Client Services Manager
Lee Odden is the CEO of TopRank Online Marketing, specializing in Internet marketing consulting, training, and implementation services. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Gorkana, Marketo and StrongMail. He is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, and has been cited by The Economist, U.S. News & World Report, and Fortune Magazine. He writes a monthly column for ClickZ called Social Media Smarts and edits Online Marketing Blog, rated a top marketing blog by Advertising Age, Social Media Examiner and Junta42. He also conducts seminars for companies, and regularly presents at marketing, media, and public relations industry conferences world-wide.
Greg Ott is a veteran marketing executive who has a passion for leadership and marketing innovation. As CMO for Demandbase, he is responsible for fueling company growth through corporate strategy, marketing, product development, and all customer management and retention revenue. Prior to Demandbase, Greg held executive roles in both large corporations and startups, and in both B2B and B2C sectors, including Classmates.com, Ask.com, Realnames, and Procter & Gamble. Greg earned his B.S. in Engineering from Stanford University.
VP of Product
James Paden is vice president of product management at Compendium, where he is responsible for planning and execution throughout the product lifecycle, including: analyzing opportunities, talking to clients and potential clients, defining the product vision, creating prototypes and setting the development roadmap. He works closely with engineering, sales and marketing to ensure revenue and customer satisfaction goals are met. With a background in ecommerce technology, James is a passionate believer in data-based decision making, rapid prototyping and client-focused development.
Prior to joining Compendium, James founded Emailium, an email marketing search engine, and Xemion, a web designer portfolio gallery. He previously held technology management positions at several Indiana-based technology companies, including the ecommerce network One Click Ventures and AuctionFloor.com. James also currently serves on the board of directors for The Speak Easy, an Indianapolis-based co-working and event facility for entrepreneurs.
Angie Pascale is the Social Media Planner at Location3 Media. Angie provides strategic direction in developing, executing and analyzing social media and content programs for enterprise and multi-unit businesses. Angie is a Google Analytics Qualified Individual and has provided content for a variety of industry conferences and publications, including the Google WOAC Summit and eMarketing Association Conference. Angie joined Location3 in 2006 after a career in literary, entertainment and consumer products public relations.
Manish Patel founded Where 2 Get It in 1997 and has since grown the company into an industry-leading provider of local marketing solutions empowering more than 500 brands. Patel inherited his passion for entrepreneurship from his father, who came to the United States with only a few dollars and an ambition to achieve the American Dream. Like his father, Patel's success is driven by his sharp intuition and relentless pursuit of innovation. As a graduate of the University of Illinois, Patel has been recognized as a Top Young Executive, and under his guidance Where 2 Get It has won awards including "Technology Company of the Year", "Most Innovative use of SEO", "Outstanding Private Company of the Year", and many others. Bringing together a unique combination of business acumen and technical savvy, Patel's vision for Where 2 Get It is changing the way we shop.
Brent D. Payne, CEO of Loud Interactive, started doing SEO long before it was even called SEO. As an internet marketer with over a decade of experience, Payne has established himself as a leader in the rising industry. Payne has held roles at prestigious companies such as Amazon and the Tribune Company. At the Tribune Company he grew their search engine traffic from 500,000 visits per day to 1,700,000 visits per day in just 3 years. He's been independently consulting since 2009 and started consulting full-time in 2011 with the founding of BaldSEO.com. Payne has achieved success for a variety of different companies in diverse industries. This success led to the expansion of his company and the name change to Loud Interactive. Why the switch? Payne feels like it expresses his clients' desire to "Be Heard" through SEO and digital consulting, plus his employees wouldn't shave their heads.
Marc Poirier is co-founder and VP of marketing of Acquisio, where he leads all sales and marketing activities. Prior to Acquisio, he was founder and president at Canalytics, a boutique SEM and SEO agency that was widely regarded as one of the most active Google Analytics Authorized Consultants in the world. He has held various e-marketing management positions at technology and software companies including Komunik, an email marketing software vendor, and Cognicase, a Canadian leading IT consulting and systems integration firms; he was also a strategic consultant at U.S.-based marchFIRST. He often speaks at events including SES, SMX, Ad:Tech, TFM&A, and OMMA, and writes columns and articles for various publications including Search Engine Watch, Visibility Magazine, SES Magazine, and the Acquisio blog.
Director of Advertiser Operations
Chad began as a writer in Hollywood and advanced to working in the technology space. He's overseen product development of mobile applications, predictive model systems, and SMS delivery channels. In display he's worked with large brands on both the sales and operations side, building teams and industry relationships. He has a strong knowledge of the omni channel attribution challenges marketers face today. That knowledge extends to the nuances of etailers, brands, lead gen, and agencies and how each require tailored solutions.
Chuck Price is founder & president of Measurable SEO, a full service internet marketing company, providing guaranteed SEO services, link building, content marketing, social media marketing, web analytics, conversion rate optimization, web design, SEO tools and training. Prior to MSEO, he co-founded Blue Frog Advertising, an agency specializing in innovative link building. Chuck also spent 5 years as COO at We Build Pages, heading up business development. He began his online marketing career as an affiliate marketer in 2002.
Owner/Principal, Web Strategy Consultant
Adam is an experienced digital marketing executive specializing in acquisition and retention for complicated and multi-channel sales processes.
He has been doing online marketing since 1998 Having been in Internet Marketing since 1998, Adam has worked with startups as well as Fortune 500 brands. He has spoken at numerous industry events and is also an instructor at the Online Marketing institute. Adam is a Partner at NordicClick Interactive, based in Minneapolis.
Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google Adwords Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on hundreds of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns across earned, owned, and other paid media. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa's recent speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. As a columnist for ClickZ and Search Engine Watch, she writes on the topic of paid search.
VP of Product
Matt began his marketing career in big brand direct marketing agencies 20 years ago. Having experienced life as a Media Planner, Advertising Exec, Dot Com entrepreneur, Digital Agency Director & Practitioner.
For the past 9 years he's trained search marketing teams, worked with brilliant brands, and created in-house agency search technology before becoming a founding member of the Linkdex team to manage product development and marketing.
Matt spends most of his time working closely with leading brands and agencies to gather perspectives on where the digital marketing industry is moving, advise on strategy and plan how best to leverage data and technology in marketing campaigns.
Co-Founder and CEO
Giovanni Rodriguez is a noted innovator, author, and public speaker on organizational leadership and marketing. At Deloitte Consulting, he is helping to build new services in the digital/social/mobile arena. Before Deloitte, he was chief marketing officer at BroadVision, one of the world’s innovators in enterprising social networking. Before that, he was co-founder and managing partner of The Conversation Group, one of the first social-technology consulting firms. A pioneer in post–Web 2.0 communications, Rodriguez has advised and consulted for numerous B2B leaders such as The New York Stock Exchange, SAP, Alcatel-Lucent, and Verizon Business, as well as leading consumer brands such as General Mills, Unilever, and Best Buy.
Senior SEO Strategist
Dave Rohrer is currently a Senior SEO Strategist at Covario, providing SEO services to more than 60 Fortune 500 enterprises and Internet 1000 companies. Rohrer started his online career in 1999 as a Web Developer where he quickly gravitated towards SEO and Online Marketing. Prior to joining Covario, Rohrer spent 10 years in-house as an Online Marketing Manager and SEO Manager where he gained a deep understanding of how all facets of online marketing work together. Through the years, Rohrer has helped improve the ROI for Internet Retailer 500 and Fortune 500 companies in the media, insurance, electronics, automotive, financial services and consumer product verticals.
Head of Content, Interactive Marketing Division
Laura Roth heads up content for the SES Conference and Expo series in North America and Europe, and is responsible for programming the SES agendas and speaker acquisition. She is also a content advisor to the SES team in Asia for events in that region. Laura is a resident blogger for SES and regularly moderates ClickZ webinars and sessions at SES conferences. Before joining SES, Laura worked for three years in Incisive Media's London office, programming content for conferences, exhibitions, and seminars across various portfolios including information, publishing, HR, and legal events. She has also managed social media marketing campaigns for several event brands, and currently works closely with the marketing team on the SES Social Media strategy.
VP, Demand Generation
Adriel brings over 14 years of direct / digital marketing experience across a wide range of industries and geographies. He's been a thought leader and well-recognized people manager at companies such as Citibank, The Direct Marketing Association, Jupiter Media Metrix, and most recently, SAP. Adriel's a versatile, results-oriented, practical marketer who uses his adaptive communication style and relationship-building skills to bridge gaps between marketing, sales and IT. His largest contributions have been in the areas of owned, earned, and paid media, developing end to end demand generation practices, and leading cultural transformation. Adriel currently heads a demand generation hub of over 70 people at application software giant SAP. His organization provides database marketing, telemarketing, digital marketing, and campaign management services to field marketers across the company.
Jasmine Sandler is a B2B Digital Marketing veteran, with close to 20 years client experience in web marketing project management and corporate training. Miss Sandler has created, developed and managed web marketing projects for hundreds of organizations including: Citibank Mortgage, City Lights Cruises, Diamonds International, Doublerock Corporation, Intercall Corporation, ISO and Loews Hotels, to name a few. Prior to her work in the Internet Marketing industry, Miss Sandler held the position of B2B Sales Manager for IBM Data Services for a period of 7 years.
She is the founder and CEO of Agent-cy Online Marketing, an Online PR agency based in New York City, with a professional team and core disciplines in Search Engine Optimization, Social Media Marketing and Digital Planning. Miss Sandler is an active B2B corporate trainer in the areas of LinkedIn Marketing, B2B Social Media Marketing Strategy, Digital Planning and B2B Sales via web marketing. She blogs regularly on her corporate training services site at JasmineSandler.com.
She is the author of several web marketing publications. Most notably, her book, Branding & Sales: The LinkedIn Way, available on Amazon, is a manual for all business professionals on how to use LinkedIn as a solid tool for sales and marketing.
Miss Sandler is an ongoing speaker for the Internet Marketing and PR industries on the subjects of: Using LinkedIn to Grow Business; Search Marketing Strategies for Sustainable Online Visibility, Web Site Effectiveness for User Engagement and Digital Strategies for Corporate Initiatives.
Jasmine is a frequent speaker and writer for organizations including: Search Engine Strategies, ClickZ.com, Searchenginewatch.com, The Online Marketing Institute, Lorman Education, The Marketing Executive Networking Group, The New York Enterprise Report and The Association of Strategic Marketing.
Miss Sandler holds a dual MBA in Marketing and Technology from the University of Miami. She can be reached via www.jasminesandler.com
Angie is an inbound marketing thought leader skilled at creating magnetic content optimized for search, social, conversion and mobile. She has over thirteen years' multichannel B2B and B2C experience in both agency and corporation settings leading marketing, IT, and cross-functional projects to successful fruition. She recently defined the new Online Marketing university curriculum for The Art Institutes, and has spoken internationally at SES, SMX, and OMS conferences. Angie is best known for her expertise in mobile and emerging technologies across the convergence of search and social marketing and is a strong, vocal advocate for white hat SEO. Watch for her articles on leading blogs like Search Engine Watch, and ClickZ or connect with her on Twitter, @aschottmuller.
Carolyn Shelby is the Director of SEO for the Tribune Company and 435Digital, the interactive agency division of Tribune. She is a search engine optimization professional and experienced webmaster who specializes in rebuilding under-performing websites, while preserving existing links and search engine rankings.
Vice President, Digital Scale & Operations
Crispin Sheridan established and runs the search practice at SAP for the shared goals of awareness, lead generation, and sales. He is responsible for paid and organic search and has driven SAP's strategy to harness the power of the channel to drive efficiency in lead generation across SAP's ecosystem. He manages the centralized and globally funded search practice at SAP with both in-house and agency support. Successes include integration with SAP's primary Facebook page and the deployment of "AddThis" across SAP.com globally. He is a frequent guest speaker at SES, the e-Metrics Summit, and ad:Tech, and a member of Google's B2B Technology Council. He writes a monthly SEO column for ClickZ.
VP of Search Marketing
Grant leads the Search Marketing team at Homes.com, one of the nation's top real estate sites.
Previously, Grant served as Sr. Director at The Search Agency where he helped in differentiating the agency's search product, leading key partner initiatives, and acting as a advocate of the agency's SEO & social search POV.
Grant has over 22 years of agency & brand experience serving industry-leading organizations such as Paramount Studios, Red Bull, M&M/Mars, Disney, Napster, Warner Bros., UPS, Move.com, YPO, GE, Amgen & Fox Sports.
Grant is a popular speaker at major search & real estate industry events worldwide, including: SMX, SES, SIS, UCLA Anderson, eMarCom, Multifamily Brainstorming, DMA, and quoted in Forbes, Fox Business, Media Post & other national publications.
Described as an online marketing strategist, motivator, ideator, entrepreneur, & 'proud American with a funny accent', he prefers; father, sailor & expat Brit - though not necessarily in that order when there's a fair wind.
Adam Singer is product marketing manager, Google Analytics, a marketing industry speaker, and blogger. He previously led a global digital consulting team and has provided online marketing strategy for top B2B and B2C brands in industries such as marketing, healthcare technology, consumer tech, manufacturing, advertising/subscription-based web startups, and much in between. Singer and his campaigns have been cited by top media outlets such as PRWeek, Entrepreneur Magazine, Techdirt, and Mashable for creative use of digital marketing and PR. Singer blogs at The Future Buzz - an award winning blog read by more than 50,000 readers per month.
Jamie Smith, co-founder of Engine Ready, Inc, acting CEO of Strategy Analyzer, LLC has over 15 years of Internet Marketing experience. He has been quoted in the New York Times, Wall Street Journal and frequently speaks at industry conferences around the world. In 1998, Mr. Smith founded World Methods, an Internet marketing agency headquartered on the Island of Martha's Vineyard, MA. World Methods and Engine Ready merged in September of 2001 putting together a robust agency with a talented group of Internet software visionaries.
Under Smith's tenure, Engine Ready merged with BRIM AGENCY and has transformed from a local Internet marketing services company into a leading strategic software development firm. Strategy Analyzer was formed to help companies analyze their data, automate reporting and bring their online marketing in-house.
The Art of SEO
Stephan Spencer is author of Google Power Search published in July 2011 by O'Reilly, and co-author of The Art of SEO, now in its second edition (March 2012), also published by O'Reilly and co-authored by Eric Enge, Rand Fishkin and Jessie Stricchiola. Stephan is the founder of the SEO agency Netconcepts, which was acquired in January 2010 by paid and organic search software/services agency Covario. Stephan is the inventor of the automated pay-for-performance natural search technology platform GravityStream, re-branded as Rio SEO Website Optimizer. He is a Senior Contributor to Practical Ecommerce and to MarketingProfs.com, and a columnist for Search Engine Land and Multichannel Merchant. Stephan is a speaker for the DMA, AMA, Shop.org, Internet Retailer, SES, SMX, Web 2.0 Expo, PubCon, ECMOD, IQPC and IIR, among others.
Manager, Business & Industrial Markets
Geoff Stirling manages a team at Google responsible for partnering with customers and growing Google's advertising business in B2B markets. He also evangelizes SEM customer needs internally at Google, working with product and platform teams. He has been at Google for over 6 years, working directly with customers and agencies during that time. When he's not working, Geoff enjoys photography, travel, cheering on the Florida Gators and spending quality time with his family and friends.
Richard Stokes is the founder and CEO of AdGooroo, a leading provider of Digital Marketing Intelligence. Richard is a long-time Internet marketer with more than 15 years' experience in technology and advertising management. He was previously a technology executive at Publicis Groupe/Leo Burnett. Richard has a BS in Computer Engineering from the University of Illinois and an MBA in Entrepreneurship and Technology Management from the Kellogg Graduate School of Management at Northwestern University. Richard is a regular speaker on search marketing topics, is a certified expert in both email marketing and conversion optimization, and is the author of "Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords" and "The Ultimate Guide to Pay-Per-Click Advertising."
SR Product Manager - Mobile
Mr. Tam-Scott brings a highly varied background – marketing, advertising, finance, sales, and cars - to digital media in his current function managing NBC News Digital's mobile advertising business. His passion for mobile marketing has been cultivated by previous engagements with Microsoft Advertising's Mobile Display Ad Business and Bing Mobile Search. Although Mr. Tam-Scott is excited about 2012 being the 4th consecutive "Year of Mobile", he believes that mobile advertising is still in its infancy - NBC News Digital's mobile advertising strategy is focused on bridging the gap between an emerging standalone product and a scaled integrated digital solution.
Shari Thurow is the founder and SEO director at Omni Marketing Interactive, a full-service SEO, website usability, information architecture, and web design firm. She has designed and promoted web sites since 1995, and is outsourced to many firms worldwide. Her clients include Yahoo!, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD. As a pioneer in the area of search engine-friendly website design, she has a 100% success rate for getting clients’ sites ranked at the top of search engines. She is the author of Search Engine Visibility and When Search Meets Web Usability.
Jonathan Treiber co-founded RevTrax in 2008 with a vision of building a leading technology company focused on empowering brands and retailers to securely drive and measure in-store sales through any digital marketing channel. RevTrax today supports online to offline digital promotions for hundreds of brands and retailers. As CEO, Jonathan leads the company's technology, marketing and business development strategy. A serial entrepreneur in the online marketing space and frequent speaker at marketing and technology events, Jonathan has deep expertise in search, email, social, mobile, display and affiliate promotions. Jonathan holds a Bachelor of Arts, with distinction, from Cornell University.
Bob Tripathi is the founder and chief marketer of Instantetraining.com, a provider of online certification workshops and subscription-based online training videos. He spent a number of years working in house with brands like Sears and Discover Financial Services, championing in-house SEO, PPC, and social media initiatives. Tripathi has worked with businesses of all sizes, helping them generate revenues and drive double-digit growth through internet marketing. He is a regular speaker at leading industry conferences such as SES and is the co-founder of the SEMPO Chicago Working Group.
Dana Todd is considered one of the pioneers of the internet marketing industry - her expertise includes all forms of online marketing and advertising tech - and she's primarily recognized for her role evolving the search marketing industry. With over 17 years experience in digital marketing, she is known for leadership, vision and creative problem solving. (And radical hair color.) Press (Wall Street Journal, Business Week, The Street.com), industry analysts and technology leaders frequently tap Ms. Todd for her knowledge of the Internet industry.
Dana is currently running national marketing as CMO for Aftermath Services, the industry leader in the biohazard remediation service industry. Prior, she was Global SVP Marketing for global digital agency Performics, and also spent 5 years running a startup that helped monetize the online news industry. Over a decade as Search Engine Marketing industry expert, and specialist in full spectrum of online advertising and marketing methods.
Lauren is the SVP of Marketing for Sysomos, a leading social intelligence platform. She is also the author of the highly acclaimed books, "Complete B2B Online Marketing" and "The Retargeting Playbook." Prior to her current role, Lauren led global marketing for AdRoll and was also the head of online marketing at Salesforce.com. She has been a member of the Google Tech Advisory Council and is a frequent conference speaker at ClickZ Live, Dreamforce, ad:tech, and SXSW.
An award-winning speaker whose presentations are as entertaining as they are informative, Matt Van Wagner is the president and founder of Find Me Faster, a paid search engine marketing agency in Nashua, NH. He has served as technical editor/advisor for three leading books on paid search: Winning Results with Google AdWords, Yahoo! Search Marketing Handbook, and Pay-Per-Click Search Engine Marketing: An Hour a Day. He is a contributing courseware developer for the SEMPO Institute.
Global Head of Sales & BD, Channel Intelligence
Jon Venverloh is Global Head of Sales and Business Development for the Channel Intelligence group, a subsidiary of Google. Jon joined Google in 2000 and has run teams in enterprise technology, software distribution and Google Shopping.
VP of Online Strategy and Market Insights
Katherine Watier is the VP of the Online Strategy team at Ketchum PR and provides online marketing services for Ketchum's clients globally including HHS, Express Scripts, Gazprom, Cleveland Clinic, Hershey, and others. Mrs. Watier has more than 17 years of experience in communications strategy and online delivery of communications messages, including 8 years of SEO, social media, SEM, and web analytics management. She previously directed the online marketing efforts for Environmental Working Group (where she created an integrated online marketing strategy that increased the site's traffic from 300 thousand to over 1.2 million visitors to the organizations' website in one month. She has spoken about online marketing issues and SEO for American Marketing Association, PRSA and a variety of other events and conferences.
Founder & Evangelist
Marty is & Founder & Evangelist of aimClear® an integrated social, search, display, and PR online marketing agency. After piloting aimClear to INC. 500 status as CEO over the previous 6 years, he is now focused on guiding aimClear's extensive internal and client training programs, defining agency vision, writing, speaking, networking, and studies. Client credits include Intel, Siemens, Tektronix, United Health Group, MarthaStewart.com, The Washington Post, Ning, SecondLife & other iconic global brands. aimClear was named a top workplace place in Minnesota by Minnesota Business Magazine in 2012.
A fixture on the international conference circuit. recent and upcoming speaking keynotes and panels include SES London, MediaPost Search Insider Summit, OMS, Charlotte Search Exchange, as well as many appearances over the last five years at SEMpdx, mozCon, PubCon, eMetrics, and numerous other global search and social marketing conferences.
Marty's Wiley/Sybex book, "Killer Facebook Ads," was critically acclaimed. His second Wiley book, "The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success," was released in January, 2013. He has written extensively for respected Internet marketing publications including SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable & been quoted in others, from AdAge to MediaPost. aimClear Blog was cited as a Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs & PRWeb's 25 Essential Public Relations Blogs You Should Be Reading. Marty was named the #3 most influential PPC professional.
Marty has been described as "not your typical agency type." A "social media maverick" and "more innovator than follower." aimClear has become internationally recognized for its work in demographic targeting, especially as pertains to search, Facebook, & LInkedIn. Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, & fine wine.
Melanie White is news and special projects editor at ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was deputy editor/ US editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a senior reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
Lisa Williams is a Director of Digital Marketing Strategy at Search Discovery. She is a 17-year veteran of online marketing and has been featured in Kiplinger Magazine, Glamour Magazine, Boston Globe and The Oregonian. Lisa is on the SEMpdx (Search Engine Marketing Professionals of Portland Oregon) Advisory Board. She speaks at regional, national and international conferences including SMX, SMX Advanced, SearchFest, Online Marketing Summit and BrightEdge Share13.
Chris Winfield leads the marketing efforts for BlueGlass. He works to get BlueGlass closer to its goal of changing of the online marketing landscape with scalable services and products. He has been featured in The Wall Street Journal, The New York Times, USA Today, Investor’s Business Daily, The Boston Globe, Entrepreneur Magazine, and more than 200 other media outlets. He is also a regular speaker at numerous Internet marketing conferences including SES, SMX, Pubcon, SXSWi, DPAC, DM Days, RMC, Elite Retreat, and IBM 2.0. Winfield has helped many of the world’s largest companies increase traffic, develop natural links, and increase profitability. He has taught global corporations such as Viacom, NBC Universal, Thomson Reuters, Intuit, HomeAway, and AT&T to leverage social media in innovative ways.
VP of Accounts
Mike graduated from the University of North Carolina and joined Triggit from Google's accounts team in Mountain View, CA, where he developed a foundation in data-driven advertising. He oversees Triggit's client services group, which quickly grew to include top-tier, international customers in under nine months.
Jason currently owns and operates Studio 9, a Seattle based digital marketing & creative agency specializing in social media, search marketing, content creation and design. Jason has been named to numerous top influencer lists including #30 on Forbes 2012 Top Social Media Influencer List and speaks regularly on social media and digital marketing strategies. Prior to becoming a business owner, Jason spent 2 years building and managing a marketing and creative team at Strategies 360 and 5 years at Microsoft, building marketing and social media programs for Microsoft Advertising, Mac Office, and Microsoft Office products. In his free time, Jason plays baseball for the Puget Sound Islanders, coaches youth baseball and loves all things Mac.
Who should attend?
Director, Business Analytics
Junior Account Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
Executive Director, IT
IT Project Manager