Special Events

Events listed here are open to all SES attendees, including expo-only pass holders.

Pre-Conference - Monday, November 12

SES Meet & Greet

Networking Event - 6:00pm-late
SES Meet & Greet
This event is open to all SES Chicago attendees. Hang out, talk about sessions you're looking forward to seeing and questions you're ready to ask. Share your experience and interest in marketing! (Over some drinks of course.)

Location: Angels & Kings: Hard Rock Hotel, 230 North Michigan Avenue
RSVP: http://www.meetup.com/SES-Conference-Expo/events/88713422/


Day 1 - Tuesday, November 13

Sponsored by Bing

Sponsored Session - 11:45-12:45pm
Yahoo! Bing Network and Bing Ads: The Next Evolution in Search Advertising
If you're not advertising on the Yahoo! Bing Network1 yet, you're missing out on 46 million unique searchers that do not use Google, and who are likely to spend 24% more online than the average Internet searcher in the U.S.2 Come see behind the scenes at Bing and get a sneak peak on where it's going next. Hear the latest insights on the Yahoo! Bing Network, updates on the newest Bing Ads features and get a sneak peek into what's in store for 2013.

1. Yahoo! Bing Network includes Microsoft and Yahoo! Core Search sites
2. comScore Core Search (custom), June 2012

  • Speakers:
    John Gagnon, Bing Evangelist, Microsoft
    Paul Corkery, Bing Ads Product Manager, Microsoft

Sponsored by Quantcast

Sponsored Session - 2:30-3:30pm
Performance Targeting through Real Time Bidding and Display: The Complement to Search
While search captures 4% of users' total time spent, according to Nielsen, the other 96% is spent actively consuming content across the web. This presents a huge opportunity for savvy performance marketers to leverage advanced targeting options through display. Search campaigns excel at delivering conversions and have a set of attributes that deliver exceptional advertising returns. Why not for display too? The emergence of real time bidding (RTB) is a catalyst for massive growth and performance in display as it brings impression level, data driven targeting and clear success metrics for advertising experiences. Phenomenal opportunities await search marketers and agencies to grow their footprint and returns leveraging advanced technologies that complement their existing search programs.

Scott Linzer, Head of Search Agency Development, will illuminate the opportunity available to savvy, results-centric search marketers in a bright new world of display.

  • Scott Linzer, Head of Search Agency Development, Quantcast

Roundtable Forum

Roundtable Forum - 5:00-6:30pm
Meet the Experts
Enjoy a unique opportunity to learn, network and share information with your peers and leading industry specialists. With a choice of several roundtable discussions, each focusing on different key topics and featuring 2 experts, this session is not to be missed. Simply choose the roundtable most pertinent to you and join the discussion! You can also move freely between different roundtables to make sure you get the most out of this session. Both during and after, take your conversation and new contacts to our networking cocktail reception where you can continue the discussion over a few drinks.

Location: Expo Hall


Networking Cocktail Reception

Networking Event - 5:30-6:30pm
Networking Cocktail Reception
Have your drink ticket in hand!

Location: Expo Hall

Day 2 - Wednesday, November 14

Sponsored by Page One Power

Sponsored Session - 10:45-11:45am
Link Building In A Post-Penguin World That Works Like Crazy
The Penguin update forever changed SEO link building and has placed high quality, relevant links is at a premium. Building great links can mean the difference between success and failure at SEO. In this session, expert link builder and co-owner of Page One Power, Jon Ball will present a sustainable, realistic solution to your link building problems. In this session you will learn the basic premise of relevancy first link building and several effective, sustainable link building strategies that work in any niche. You'll walk away with an enlightened understanding of not only how to build links but the underpinning philosophy behind relevancy first link building that just makes sense.

  • Speaker:
    Jonathan Ball, VP Business Development, Page One Power

Roundtable Forum

Roundtable Forum - 11:45-12:45pm
Meet the Experts
Enjoy a unique opportunity to learn, network and share information with your peers and leading industry specialists. With a choice of several roundtable discussions, each focusing on different key topics and featuring 2 experts, this session is not to be missed. Simply choose the roundtable most pertinent to you and join the discussion! You can also move freely between different roundtables to make sure you get the most out of this session. Both during and after, take your conversation and new contacts to our networking cocktail reception where you can continue the discussion over a few drinks.

Location: Expo Hall

SES Magazine
View latest issue:
SES Magazine Chicago 2013
Chicago 2013
Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
Association Sponsors
SEMNE
SEMPO
Web Marketing Association
Media Partners
BtoB Magazine
eMarketer
PRESSfeed
ReelSEO.com
mThink/Revenue Performance
Search Marketing Standard

Official Online
Radio Network
WebmasterRadio.FM
TopRank
Website Magazine
Visibility Magazine
In Association with
Search Engine Watch

News Distribution
Business Wire
Platinum Sponsor
Marin Software
Silver Sponsors
Adchemy
Bruce Clay Inc
eLocal Listing
Quantcast
SubmitEdge

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