Special Events

Networking Event - 6:00pm-late
SES Meet & Greet
This event is open to all SES Chicago attendees. Hang out, talk about sessions you're looking forward to seeing and questions you're ready to ask. Share your experience and interest in marketing! (Over some drinks of course.)

Location: Angels & Kings: Hard Rock Hotel, 230 North Michigan Avenue
RSVP: http://www.meetup.com/SES-Conference-Expo/events/88713422/

Sponsored Session - 11:45-12:45pm
Yahoo! Bing Network and Bing Ads: The Next Evolution in Search Advertising
If you're not advertising on the Yahoo! Bing Network¹ yet, you're missing out on 46 million unique searchers that do not use Google, and who are likely to spend 24% more online than the average Internet searcher in the U.S.² Come see behind the scenes at Bing and get a sneak peak on where it's going next. Hear the latest insights on the Yahoo! Bing Network, updates on the newest Bing Ads features and get a sneak peek into what's in store for 2013.

1. Yahoo! Bing Network includes Microsoft and Yahoo! Core Search sites
2. comScore Core Search (custom), June 2012

• Speakers:
  John Gagnon, Bing Evangelist, Microsoft Products, Microsoft Advertising
  Paul Corkery, Bing Ads Product Manager, Microsoft
  
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Sponsored Session - 2:30-3:30pm
Performance Targeting through Real Time Bidding and Display: The Complement to Search
While search captures 4% of users' total time spent, according to Nielsen, the other 96% is spent actively consuming content across the web. This presents a huge opportunity for savvy performance marketers to leverage advanced targeting options through display. Search campaigns excel at delivering conversions and have a set of attributes that deliver exceptional advertising returns. Why not for display too? The emergence of real time bidding (RTB) is a catalyst for massive growth and performance in display as it brings impression level, data driven targeting and clear success metrics for advertising experiences. Phenomenal opportunities await search marketers and agencies to grow their footprint and returns leveraging advanced technologies that complement their existing search programs.

Scott Linzer, Head of Search Agency Development, will illuminate the opportunity available to savvy, results-centric search marketers in a bright new world of display.

• Scott Linzer, Head of Search Agency Development, Quantcast
  
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Roundtable Forum - 5:00-6:30pm
Meet the Experts
Enjoy a unique opportunity to learn, network and share information with your peers and leading industry specialists. With a choice of several roundtable discussions, each focusing on different key topics and featuring 2 experts, this session is not to be missed. Simply choose the roundtable most pertinent to you and join the discussion! You can also move freely between different roundtables to make sure you get the most out of this session. Both during and after, take your conversation and new contacts to our networking cocktail reception where you can continue the discussion over a few drinks.

Location: Expo Hall

Networking Event - 5:30-6:30pm
Networking Cocktail Reception
Have your drink ticket in hand!

Location: Expo Hall

Sponsored Session - 10:45-11:45am
Link Building In A Post-Penguin World That Works Like Crazy
The Penguin update forever changed SEO link building and has placed high quality, relevant links is at a premium. Building great links can mean the difference between success and failure at SEO. In this session, expert link builder and co-owner of Page One Power, Jon Ball will present a sustainable, realistic solution to your link building problems. In this session you will learn the basic premise of relevancy first link building and several effective, sustainable link building strategies that work in any niche. You'll walk away with an enlightened understanding of not only how to build links but the underpinning philosophy behind relevancy first link building that just makes sense.

• Speaker:
  Jonathan Ball, VP Business Development, Page One Power
  
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Roundtable Forum - 11:45-12:45pm
Meet the Experts
Enjoy a unique opportunity to learn, network and share information with your peers and leading industry specialists. With a choice of several roundtable discussions, each focusing on different key topics and featuring 2 experts, this session is not to be missed. Simply choose the roundtable most pertinent to you and join the discussion! You can also move freely between different roundtables to make sure you get the most out of this session. Both during and after, take your conversation and new contacts to our networking cocktail reception where you can continue the discussion over a few drinks.

Location: Expo Hall