Bruce Clay Training Workshop
Participants may choose to attend a full day workshop offered by our partner, Bruce Clay. Attendees may register for training in addition to the SES conference or independently, as workshops take place on the Friday after the event. Additional registration fee applies.
Search Engine Optimization Training - Friday, November 16
Cost: Full day $1,245
In conjunction with SES conferences, SEO pioneer Bruce Clay presents a one-day SEO Training workshop. Learn SEO methodology, concepts and strategies taught by an accomplished instructor and search marketing expert.
The one-day SEO Training workshop is based on years of research and success in online marketing. Specializing in search engine-approved optimization, otherwise known as "White Hat," the techniques covered in this training allow site owners to improve rankings and visibility online in a way that provides lasting value to their websites.
With thousands of students taught worldwide, former attendees have great things to say about their SEO education with Bruce Clay. Scroll down for a sampling of testimonials.
The one-day SEO Training workshop covers:
- The importance of SEO
- Technical SEO concepts
- Understanding the search engines
- The anatomy of a website
- SEO methodology
- Optimizing for Universal Search
- How to use Bruce Clay, Inc.'s SEO tools, the SEOToolSet®
Registration for the training course includes a three-month subscription to the SEOToolSet with login access for two domains. Students also receive a copy of Search Engine Optimization All-in-One For Dummies by Bruce Clay. http://www.bruceclay.com/seo/seofordummies.htm
Conference students are also eligible to receive special discounts on Bruce Clay, Inc.'s three-day and week-long SEO classroom training in Simi Valley, Calif.
About the Instructor:
Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing SEO, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker and educator. He is also the author of Search Engine Optimization All-in-One for Dummies—more than 700 pages of hands-on SEO guidance, with the second version published in January 2012.
SES has been a great show for Symantec (Former VeriSign). With a great team to support us and great sponsorship opportunities, SES hosts a show that allows us to meet exceptional people. We look forward to future SES events and hope to see all of you there!
—Kristin Crist, Events Marketing Manager, Symantec
SES Chicago was a blue-chip experience. Being my first 'search' conference, I was blown away at having personal access to the world's top search talent. At the end of day 1, I had decided to attend the next SES event, wherever it might be. I left Chicago SES with a valuable list of contacts, a new insight and approach toward SEO, and a notebook full of tricks that have shown immediate returns for our law firm. Kudos to the staff for assembling such a power-packed display of the search industry's brightest stars.
—Allen Walker, Web Marketing Consultant, Keller & Keller
The material I learned from just a single session alone made it worth attending the conference.
—Sam Gomez, VP Digital Marketing, Sony Music
Who should attend?
Director, Business Analytics
Junior Account Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
Executive Director, IT
IT Project Manager