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Last Year's Speaker Presentations
SES San Francisco 2011 presentations have been archived. These presentations can still be accessed using the same login information. View 2011 Presentations

SES Day 1 - Tuesday, August 14, 2012

[ Wednesday | Thursday ]

Keynote: Business Optimization in a Digital Age
Avinash Kaushik, Digital Marketing Evangelist, Google
Attendees are welcome to use this presentation for personal consumption and share it within their company, but please do not post to any public facing website (including blogs, slideshare, etc).

Information Architecture for the Modern Website
Nick Musica, Co-author, When Search Meets Web Usabililty
(for Shari Thurow)

Spy vs Spy: Competitive Analysis
Justin Freid, Media Director, TPG, An Omnicom Company
Jamie Smith, CEO, Engine Ready
Jim Yu, Founder & CEO, BrightEdge

Social Media Optimization that Won't Break the Bank
Lisa Buyer, President & CEO, The Buyer Group
Kevin Scholl, Social Media Manager, Red Roof Inn

Mobile Marketing Tactics
Seth Berman, Director of Global Marketing, BabyCenter
Arun Krishnan, CMO, Pontiflex

The Foundations of Search Engine Marketing
Kevin Lee, CEO, Didit

Keyword Modeling Analysis
Bill Hunt, SES Advisory Board; President, Back Azimuth Consulting

Beyond Keywords! Extreme PPC Targeting
Marty Weintraub, CEO & Founder, aimClear

No BS Link Building for E-Commerce Sites
Jonathan Ball, VP Business Development, Page One Power

SEO & Website Migrations: How to Have a Smooth Transition
Jessica Bowman, CEO,
Warren Lee, SEO Manager, Digital Media, Adobe Systems

Insider Tips to Ad Optimization
Matt Lawson, Vice President of Marketing, Marin Software
John Gagnon, Bing Evangelist, Microsoft Products, Microsoft Advertising

Social Media, Meet ROI: The Secrets to Social Commerce
Angie Schottmuller, Founder, Interactive Artisan
Marcus Andrews, Industry Strategist, Wildfire

Getting Started with SEO
Bruce Clay, President, Bruce Clay, Inc.

Pandas, Penguins, Authors & Links
Jim Boykin, CEO and Link Building Ninja, We Build Pages Internet Marketing Services

Optimizing Landing Pages for Conversion and Revenue
Scott Brinker, President & Chief Technology Officer, ion interactive
Chris Goward, Co-Founder and CEO, WiderFunnel Marketing Optimization

Local Myth Busters - Local Optimization Facts Proven or Debunked
Steve Sherfy, Manager, Insights, GroupM Next
Bill Dinan, President, Telmetrics

Web Analytics Deep Dive
Thom Craver, Senior Technical SEO Manager, TopRank
Garry Przyklenk, Manager, Analytics Implementation, TD Bank Group

A Beginner's Guide to Paid Search
Lisa Raehsler, Founder, SEM Strategy Consultant, Big Click Co.

SES Day 2 - Wednesday, August 15, 2012

[ Tuesday | Thursday ]

Key Metrics for SEO & Social
Nick Roshon, Senior SEO Strategist, iCrossing
Lauren Vaccarello, Director of Search, Display and Social Advertising,

Big Data & Social: Mining Social Media Data to Add Value
Andrea Fishman, VP of Strategy, BGT Partners
Alison Engel, Global Marketing Director, Marketing Solutions, LinkedIn

Optimize B2B Content across the Sales Cycle
Lee Odden, SES Advisory Board; CEO, TopRank Online Marketing

Effective Paid Search Tactics
Danny Galas, Sr. Director, SEM Client Services, Adchemy, Inc.
Matt Van Wagner, President, Find Me Faster

SEO Tools of the Trade
Marcus Tober, CTO, SearchMetrics Inc.
Brett Tabke, CEO, WebmasterWorld Inc

Channel Surfing: Measuring Profit & ROI Across Channels
Jamie Smith, CEO, Engine Ready
Thomas Bindl, Founder & CEO, Refined Labs GmbH

Activating the Social-Search Dynamic
Rich Devine, Global VP, Media Services, Possible Worldwide
Chris Winfield, CMO, BlueGlass

The Do's and Don'ts in Executing an Effective Retargeting / Remarketing Strategy
Zach Coelius, Co-Founder and CEO, Triggit Inc

Building Your Brand with Paid and Earned
Jason Yormark, Senior VP of Marketing & Social Media, ShowPony

Enterprise Link Building
Chuck Price, President & CEO, Measurable SEO
Loren Baker, VP of Business Development, BlueGlass Interactive, Inc.

Generate More Pinterest: Getting the Most from the New Kid on the Social Block
Mat Siltala, Founder, Avalaunch Media

Optimizing Conversion from Strategy to Execution – The Three Keys to Success
Mikel Chertudi, SES Advisory Board; Senior Director of Marketing, Adobe

SEO 2012: What Still Works?
Jonathan Allen, Director, Search Engine Watch

Paid Search Analytics & Multi-Touch Attribution Analysis
Steve Latham, Founder and CEO, Encore Media Metrics
Crispin Sheridan, SES Advisory Board; Senior Director of Search Marketing Strategy, SAP

Social Media Marketing: Killer Facebook Ads
David Szetela, Author, Speaker and Consultant
Merry Morud, Online Marketing Account Manager, aimClear®

The Convergence of Search, Social, & Content Marketing
Arnie Kuenn, President, Vertical Measures

Bionic Search Marketing: Fusing People & Technology
Geoff Shenk, Managing Director, North America, Kenshoo
Steve Haar, EVP, Product Development/Creative, 15 Miles, an LSF Company

The B2B Data Challenge: Value & Attribution
Rob Cataford, VP, Customer Intelligence, BusinessOnline

Global SEM: Turn Right at Reykjavik - How to Reach Europe's Biggest Markets
Joint presentation
Kristjan Mar Hauksson, Founder, Search & Online Comm., Nordic eMarketing
Anne F. Kennedy, SES Advisory Board; International Search Strategist, Author, Beyond Ink USA

Duplicate Content & Multiple Site Issues
Eric Enge, President, Stone Temple Consulting
Roger Montti, Owner,

SEO 2013 - the Future of Search
Greg Jarboe, President & Co-founder, SEO-PR

Express Clinic: Optimizing Video for Maximum Visibility
Greg Jarboe, President & Co-founder, SEO-PR

SES Day 3 - Thursday, August 16, 2012

[ Tuesday | Wednesday ]

Integrated Marketing: What Does That Really Mean?
Michael Kahn, Executive Vice President, Managing Director, Global Accounts, Performics

SEO Diagnostics for the Skilled Search Mechanic
Chris Boggs, SES Advisory Board; Director, Rosetta

Local & Social: Maximizing Visibility
Brian Wool, Vice President, Localeze
Jon Schepke, President and Founder, SIM Partners

App Analytics: Proving the Value of Your App
Robert Weber, Co-founder, W3i

The New Inbox: The Intersection of Email, Mobile, & Social Marketing
Alex Lustberg, VP Marketing, Lyris
Jay Jhun, Director of Strategic Services, BrightWave Marketing

Building a Massive Customer Base through Content Driven SEO
Greg Jarboe, President & Co-founder, SEO-PR
Evan Bailyn, CEO, First Page Sage

Effective PPC Auditing
Joint presentation
Jeremy Hull, Associate Director of Paid Search, iProspect
Joseph Kerschbaum, Vice President, Clix Marketing, Chairman, Web Analytics Assn & Founder, eMetrics Marketing Optimization Summit

Get Inside Your Customer's Head: Research. Insight. Discovery.
Jim Sterne, Chairman, Web Analytics Assn & Founder, eMetrics Marketing Optimization Summit

Global SEM: Hidden Dragons—Mastering Search in Tempting Asian Markets
Michael Bonfils, International Managing Director, INTL Media Management
Motoko Hunt, SEO Analyst APAC/JP, Adobe Systems

How to Drive 51% Engagement Through Email Marketing
Sundeep Kapur, Digital Evangelist, NCR Corp.

Successful In-House SEO
John Cole, Director of Search Marketing, NFL
Simon Heseltine, Director of SEO, AOL Inc.

PPC Beyond Search: New Ad Formats, Display, & Social
Jonathan Mendez, Founder & CEO, Yieldbot
Dax Hamman, Chief Revenue Officer, Chango

Keys to Success with B2B Video
Leslie Drate, Manager of Social Media, Cisco
Mark Robertson, Founder, ReelSEO

Data That Persuades: How to Prove Your Point
Ian Lurie, CEO, Portent

Getting the Content Right: Constructing Effective Messaging Over Email
Phillip Thune, CEO - Americas,
Jonathan Martinez, Database Marketing Manager, Oakland Raiders

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