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SES Day 1 - Monday, June 11, 2012

Keynote: Business Optimization in a Digital Age
Avinash Kaushik, Digital Marketing Evangelist, Google
Attendees are welcome to use this presentation for personal consumption and share it within their company, but please do not post to any public facing website (including blogs, slideshare, etc).

Content Marketing Optimization
Krista LaRiviere, CoFounder & CEO, gShift Labs
Lee Odden, SES Advisory Board; CEO, TopRank Online Marketing
Jennifer Slegg, CEO, JenSense

Developing a Video Optimization & Marketing Campaign
Jonathan Allen, Director, Search Engine Watch
Greg Jarboe, President & Co-founder, SEO-PR

Driving Mobile Traffic: PPC & SEO
Jeff Allen, Account Manager, Hanapin Marketing
Jeremy Evans, Director of Strategic Accounts, Marin Software

Enterprise-Level SEO
Chris Boggs, SES Advisory Board; Director, SEO, Rosetta
Lyndsay Walker, SEO Analyst, TD Bank Group

Executing a Successful Link Building Strategy
Helen M. Overland, Vice President, Search Engine People
Gil Reich, CEO, Managing Greatness

Introduction to Search Engine Marketing
Matthew Bailey, SES Advisory Board; President, Site Logic Marketing

Key Metrics for SEO
Brent Chaters, Senior Manager Marketing Strategy & Analysis, SapientNitro
Thom Craver, Web and Database Specialist, Saunders College (RIT)

Made in Canada: Marketing Online Worldwide
Anne F. Kennedy, SES Advisory Board; International Search Strategist, Author, Beyond Ink USA
Ian McAnerin, CEO, McAnerin International Inc
Ezra Silverton, President, 9th sphere

Social Media 101
Judith Lewis, Head of Search, Beyond

Spy vs. Spy: Competitive Analysis
Matt Van Wagner, President, Find Me Faster
Jim Yu, Founder & CEO, BrightEdge


SES Day 2 - Tuesday, June 12, 2012

Beyond Facebook Ads! Extreme Social PPC Targeting
Marty Weintraub, CEO & Founder, aimClear

Conquering the Growing Canadian Affiliate Marketing Industry
Nicole Fortunaso, COO, Share Results

Crossing the Digital Divide: The Leap from Search to Display
James Green, CEO, Magnetic
Marc Poirier, CMO, Acquisio

Effective Paid Search Tactics
Kevin Lee, CEO, Didit

Email Can Drive Search, Social, & Mobile!
Sundeep Kapur, Digital Evangelist, NCR Corp.
Zephrin Lasker, CEO and Co-founder, Pontiflex
Christine Yaged, Senior Manager, Product Development, Publishers Clearing House Online

From Keywords to "Buy Words": Finding High-Value Paid Search Keywords
Andrew Goodman, SES Advisory Board; President, Page Zero Media
Matt Van Wagner, President, Find Me Faster

Information Architecture for the Modern Website
Bryson Meunier, Director, Content Solutions, Resolution Media
Brent Payne, CEO, BaldSEO

Landing Page Optimization
Jenny Halasz, President, JLH Marketing
Jim Hedger, Writer & Broadcaster, Digital Always Media

Maximizing ROI in e-Commerce with Search
Guillaume Bouchard, President, CEO, NVI
Elazar Gabay, Vice President, Performance Marketing, LeSite.ca

Myth Busters: Local + Mobile Optimization Facts Proven & Debunked
Bill Dinan, President, Telmetrics
Andrew Holden, Co-Founder and Chief Experience Officer, Weever Apps

Paid Search Analytics & Multi Touch Attribution Analysis
Crispin Sheridan, SES Advisory Board; Senior Director of Search Marketing Strategy, SAP

Remarketing/Retargeting Done Right...& Wrong
Dax Hamman, Chief Revenue Officer, Chango
Kevin Lee, CEO, Didit

Social Media Solutions on a Budget
Danny Iny, Co-Founder, Firepole Marketing
Krista Neher, CEO, Boot Camp Digital

Top Tips for Conversion Optimization
Garry Przyklenk, Founder, Eclipseo Online Marketing
Jason Wells, CEO, ContactPoint



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