SES London 2014

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Queen Elizabeth II Conference Centre
Broad Sanctuary, London SW1P 3EE
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Last Year's Speaker Presentations
SES London 2013 presentations have been archived. These presentations can still be accessed using the same login information.
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Presentations are posted as they become available. In some cases this may be a day or two after the session takes place.


SES Day 1 - Tuesday, 11 February 2014

[ Wednesday | Thursday ]

Keynote: Running in Real-Time: Bringing Campaigns to Life by Marketing in the Moment
Bruce Daisley, UK Managing Director, Twitter

Attract, Engage, Convert: Smart Paid Media Tactics
Matt Ackley, CMO, Marin Software
Chris Howard, Head of Digital, Shop Direct

Building a B2B Social Media Cohesive Strategy
Krista LaRiviere, CoFounder & CEO, gShift Labs
Judith Lewis, Founder, deCabbit Consultancy

Big Data Uncovered: How to Gather, Analyse and React to Customer Behaviour
Dixon Jones, Marketing Director, MajesticSEO
James Murray, Digital Insight Manager, Experian Marketing Services

The Rapidly Changing Face of Google
Joint Presentation
Brendan Almack, Senior Paid Search Specialist, Wolfgang Digital
Alan Coleman, CEO, Wolfgang Digital

From Strategy to Execution: Creative Content Marketing
Lisa Myers, CEO, Verve Search

Understanding Your Online Customer: Using Segmentation to Analyse Behaviour & Optimise Performance
Nikki Rae, Managing Director, Future Insights Analytics
Daniel Waisberg, Analytics Advocate, Google

Social Advertising to Increase Lead Gen, Engagement & ROI
Celina Burnett, Consultant, Deloitte
Jacinta Walker, Head of Online Marketing, EMEA, Salesforce

Mining Your Search Keywords & Social Data for New Revenue Opportunities
Bastian Grimm, Managing Partner, Grimm Digital
Aleyda Solis, Head of Digital Strategy, WooRank

Influence the Influencers: The Magic of Co-Created Social Content
Lee Odden, SES Advisory Board; CEO, TopRank Online Marketing

How to Design, Segment & Optimise an Adwords Enhanced Campaign
Alistair Dent, Head of PPC Training, Periscopix
Ann Stanley, Managing Director, Anicca

Unlocking the Secrets of Mobile Video: YouTube, Instagram and Vine
Jon Mowat, Managing Director, Hurricane Media
Cheri Percy, Content and Community Manager, Distilled

Beyond the Last Click: Smart Multi-Touch Attribution Modelling
Martyn Bentley, Managing Director, Chango
Dara Fitzgerald, Analytics Director, Measurelab


SES Day 2 - Wednesday, 12 February 2014

[ Tuesday | Thursday ]

Keynote: Keeping Up With the Consumer
Ian Carrington, Director of Performance, Northern and Central Europe, Google

The RTB & Programmatic Trading Opportunity: Driving Your Performance Strategy
Paul Cooper, Managing Director, MediaCom North & iLab
Liz Rutgersson, Head of Real-Time Bidding, Periscopix

Brilliant Blogging: Best Practices to Enhance Your Customer Reach
Lee Odden, SES Advisory Board; CEO, TopRank Online Marketing
Bas van den Beld, Owner & Founder, StateofDigital.com

Effectively Converging Paid, Owned and Earned Media
Nick Drabicky, Head of Bought Media, iProspect
David Freeman, Head of SEO, Havas Media

Preaching to the Almost Converted: Smart Retargeting/Remarketing
Guy Levine, CEO, Return On Digital
Sri Sharma, Founder and Managing Director, Net Media Planet

Next Generation Site Architecture: Maximising Usability & Findability
Alan Perkins, Head of Search Marketing, SilverDisc Limited

Game, Set, ROI: Developing an Effective Search & Social Strategy
Nick Beck, Managing Director, Tug
Jonathan Beeston, Director, New Product Innovation, Adobe

Paid Search Analytics & Multi-Touch Attribution Analysis
Yehoshua Coren, Founder & Principal, Analytics Ninja LLC
Samantha Noble, Marketing Director, Koozai

SEM Power Tools Set: SEO & PPC
Jasmin Ahrens, Director, International Digital Acquisition, American Express
Richard Baxter, Founder and Director, SEOGadget

Your PPC Master Plan: Putting it All Together
Colm Bracken, Head of Search Advertising, Microsoft UK
Arianne Donoghue, SEM & Social Media Manager, Mamas & Papas

World Class Local: Optimising Listings, Place Pages, and Beyond
Gregg Stewart, President, North America, Geary LSF
Peter Young, Board Director & Director of Search Strategy and Social, MediaCom

Breaking Down the Borders: International SEM
Motoko Hunt, President, AJPR
Lisa Myers, CEO, Verve Search


SES Day 3 - Thursday, 13 February 2014

[ Tuesday | Wednesday ]

Ad Optimisation in Multi-Channel Digital Advertising
Sam Fenton-Elstone, Head of Media, iCrossing UK
Jon Myers, SES Advisory Board; VP & Managing Director EMEA, Marin Software

Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic
Andre Alpar, Partner, AKM3 GmbH
David Naylor, SEO, Bronco

Tracking the Untrackable with Google Analytics
Yehoshua Coren, Founder & Principal, Analytics Ninja LLC
Nikki Rae, Managing Director, Future Insights Analytics

Breathing New Life into Your Email Campaign
Kelvin Newman, Managing Director, Brighton SEO
Philip Storey, Global Head of Strategic Services, Lyris

Driving Business Value with a Social and Content Master Plan
Heather Robinson, Internet Marketing Consultant & Trainer, Skittish
Bas van den Beld, Owner & Founder, StateofDigital.com

Social Media and the C-Suite: Building a Compelling Business Case
Judith Lewis, Founder, deCabbit Consultancy
Jon Quinton, SEO Consultant, SEOgadget

Spy vs Spy: Competitive Analysis
Mark Mitchell, Director of Client Services, EMEA, BrightEdge
Jacob Hagemann, Founder, Hoosh Technology SA

Growing Your Business With Winning Mobile Strategies
Matt Brown, Head of Earned Media, Unique Digital

Data-Led Decisions: Online B2B Marketing
Jacinta Walker, Head of Online Marketing, EMEA, Salesforce

4 Steps to Building an Integrated Marketing Campaign
Kevin Gibbons, UK Managing Director, BlueGlass Interactive
Ross Tavendale, SEO Team Leader, Digitas LBi

Filthy Linking Rich: Driving the Right Traffic to your Site
Kristjan Mar Hauksson, COO, SMFB Engine
Paul Madden, Operations Director, LinkRisk

Landing Page Optimisation: Test, Analyse, Execute
Stephen Pavlovich, CEO, Conversion Factory
Russell Sutton, Managing Director, Webexpectations and ConversionWorks





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