SES Atlanta

Brought to you by
Search Engine Watch

Hilton DoubleTree Buckhead Atlanta
3342 Peachtree Road, NE, Atlanta, GA 30326

Agenda Overview

Wednesday, July 9

8:00-9:00 Registration and Morning Coffee
8:55-9:00 Opening and Welcome
9:00-9:45 Duane Forrester Keynote Presentation
Mobile to Mobilized

Duane Forrester, Senior Product Manager - Webmaster Outreach, Bing

  Track 1: SEO Track 2: Paid Search
9:50-10:50 SEO for the Skilled Mechanic Creating, Managing and Optimizing Your Paid Media
10:50-11:20 Morning Break
11:20-12:00 De-Mystifying Mobile Technical Architecture: A Case Study from Jackson Healthcare PPC Tools to Increase Performance and Productivity
12:00-1:00 SEO Best Practices for Google Hummingbird and the New World of Semantic Search Paid Social: Getting the Biggest Bang for Your Buck
1:00-2:00 Networking Lunch
2:00-3:00 Content Marketing and Link Building Management: How to Avoid and Recover from Google Panda, Penguin and Penalties Follow. Reach. Convert: Innovative Retargeting/Remarketing
3:00-3:40 Analytics, SEO, and Traffic Projections Multi-touch interaction and attribution modelling for Paid Search
3:45-4:15 Afternoon Plenary Presentation
Paid/Organic Social Psychographic Content Distribution! Conversion, Social Signals & Community Building
4:15-4:45 Afternoon Break
4:45-5:45 Champagne Roundtables - Meet the Experts
5:45-6:30 Networking Cocktail Reception

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.

Who should attend?
Marketing Team:
Marketing Manager/Director
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
Executive Director, IT
Web Developer
Web Designer
IT Project Manager


In Association with


Sponsorship/Exhibiting Opportunities:
For more information, please contact
+1 646-755-7253 or send an email to

Speaking Opportunities:
Please call Jewells Chambers:
+1 646-490-3979 or email

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to

SES Updates

Receive alerts about learning opportunities and events presented by SES:

Tell me more

After subscribing, you will receive a confirmation-request email from us (usually within a few minutes). To receive the newsletter you selected, you will need to respond to that confirmation request.

All SES newsletters and subscription confirmation messages are sent from "" Please use this email address when configuring email or spam filter rules.

If you experience any problems (e.g. you don't receive the confirmation request or you get an error when trying to confirm), please contact Subscription Help. Our goal is to make the subscribe and unsubscribe process as smooth as possible.


Upcoming Events

ClickZ Live Jakarta ClickZ Live Jakarta
March 24-25, 2015
SES Miami SES Miami
March 26, 2015
ClickZ Live New York ClickZ Live New York
Mar 30-Apr 1, 2015
ClickZ Live Shanghai ClickZ Live Shanghai
May 26-28, 2015
ClickZ Live Toronto ClickZ Live Toronto
June 23-25, 2015