Agenda

The Atlanta agenda offers a full day of educational search marketing sessions. The sessions have been carefully programmed by our expert content team and the editorial team at Search Engine Watch.

Thursday, July 9, 2015
8:00-​9:00 Registration and Breakfast
8:55-​9:00 Opening and Welcome
9:00-​9:45 Bill Hunt Opening Keynote
5 Epiphanies from 20 Years of Search Marketing
Bill Hunt, Best-selling Author and President, Back Azimuth Consulting
Tracks: SEO Paid Search
9:50-​10:40 SEO & Reputation Management
Duy Vu, Assurant
Remarketing/ Retargeting in 2015 and Beyond
10:40-​11:15 Morning Break & Visit to the Sponsor Area
Icebreaker Speed Networking Session
11:15-​12:05 The Panda & Penguin Penalty Prevention Checklist
Marat Gaziev, RentPath
PPC Tools to Increase Performance & Productivity
12:10-​1:00 Mobile SEO: Strategies for Adapting to a Mobile-Friendly World
Paying to Play the Social Game
Phil Kinzler, Newell Rubbermaid
1:00-​2:00 Networking Lunch
Lunch, network and share information with your peers and industry specialists.
2:00-​2:50 The "Customer First" Approach: Designing an Omnichannel Strategy for a Seamless Consumer Experience
Erin Everhart, The Home Depot
Rosie Judd, Georgia Aquarium
2:50-​3:40 Want Effective Links? Create Quality Content!
Russ Ain, Cheapflights.com
Micah Hart, Atlanta Hawks
Andisheh Nouraee, Care.org
From Clicks to Conversions: Capitalizing on the Growing Mobile PPC Market
Jonathan Kagan, MARC USA
Kristina Smith, Adam & Eve
3:40-​4:10 Afternoon Break
4:10-5:00 SEO and Analytics: The Best Methods for Determining ROI
Paid Search: Think Outside the Google Analytics Box
5:00-​5:45 Meet the Experts Roundtables
5:45-​6:30 Networking Drinks Reception

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.