Agenda

The Atlanta agenda offers a full day of educational search marketing sessions. The sessions have been carefully programmed by our expert content team and the editorial team at Search Engine Watch.

Thursday, July 9, 2015
8:00-​9:00 Registration and Breakfast
8:55-​9:00 Opening and Welcome
9:00-​9:45 Bill Hunt Opening Keynote
5 Epiphanies from 20 Years of Search Marketing
Bill Hunt, Best-selling Author and President, Back Azimuth Consulting
Tracks: SEO Paid Search
Track Chair:
  • Benu Aggarwal, Milestone Internet Marketing
  • Lisa Raehsler, Big Click Co.
9:50-​10:30 SEO & Reputation Management
Duy Vu, Assurant
Remarketing/ Retargeting in 2015 and Beyond
Kelly Sullivan, Nebo Agency
10:30-​11:05 Morning Break & Visit to the Sponsor Area
Icebreaker Speed Networking Session
11:05-​11:55 SEO and Analytics: The Best Methods for Determining ROI
Benu Aggarwal, Milestone Internet Marketing
Ivey Evans, Aflac
From Clicks to Conversions: Capitalizing on the Growing Mobile PPC Market
Jonathan Kagan, MARC USA
Kristina Smith, Adam & Eve
11:55-​12:35 Mobile SEO: Strategies for Adapting to a Mobile-Friendly World
Brian Ussery, BEUssery LLC
Paying to Play the Social Game
Phil Kinzler, Newell Rubbermaid
12:35-​1:35 Networking Lunch
Lunch, network and share information with your peers and industry specialists.
1:35-​2:35 The "Customer First" Approach: Designing an Omnichannel Strategy for a Seamless Consumer Experience
Erin Everhart, The Home Depot
Rosie Judd, Georgia Aquarium
Jim Krall, Aaron’s Inc.
Michelle LoGalbo, Intercontential Hotels Group
2:35-​3:15 The Panda & Penguin Penalty Prevention Checklist
Marat Gaziev, RentPath
PPC Tools to Increase Performance & Productivity
Lisa Raehsler, Big Click Co.
3:15-​3:45 Afternoon Break
3:45-4:45 Want Effective Links? Create Quality Content!
Russ Ain, Cheapflights.com
Vlad Gorenshteyn, CNN
Micah Hart, Atlanta Hawks
Andisheh Nouraee, Care.org
4:45-​5:30 Champagne Roundtables - Meet the Experts
5:30-​6:15 Networking Drinks Reception

Please Note: Clickz Group Limited reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Clickz Group Limited reserves the right to use photographs of any attendee for future promotions. Clickz Group Limited assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Clickz Group Limited is not responsible for loss or damage to personal property.