SES Atlanta 2014 Speaker Profiles
SEO and Analytics Manager
Aaron Abbott is the SEO & Analytics Manager of Prominent Placement, Inc., an Atlanta-based search engine marketing agency. Before joining Prominent Placement, Aaron worked at Boulder, Co. based Vermilion Design + Interactive as their Digital Marketing Manager. Aaron is responsible for understanding and predicting changes in search engine algorithms, while developing optimization techniques that achieve and maintain healthy organic search engine rankings that drive qualified traffic. Aaron also oversees the integration, troubleshooting, and customization of Google Analytics. Aaron is a credited Audio Engineer and Video Editor/Producer whose multimedia passions developed into the desire to figure out how to get all the content he had created to the top of search engines, and in front of the right consumers. Aaron is intrigued by the evolution of search engines and how Structured Data and Big Data will one day change everything. Aaron has earned a BS in Advertising from the University of Florida, as well as an AS in Recording Engineering and an MS in Internet Marketing, both from Full Sail University. He is also certified in Google Analytics and Google AdWords.
Tim is a twenty year veteran of internet marketing with technical expertise and a focus in search engine marketing, mobile applications & web analytics. His expertise includes: creating and implementing search engine optimization strategies for dynamic, large scale websites. Implementing and using Omniture Sitecatalyst, Omniture Searchcenter and Omniture Ad Hoc Analysis (Discover) for the web and mobile applications. Scoping, creating & developing native mobile applications for ios & Android. Pay per click management for large campaigns in the major search engines. He has developed innovative, ROI driven strategies in the search and social media spaces and managed search engine marketing and analytic's teams to achieve optimal results.
Tim has experience working with all levels of organizations from small businesses to Fortune 500 companies. Clients I have worked with include: Microsoft, Universal Studios, E-loan, BusinessWeek, Cars.com, Monster.com, Apartments.com and Blue Cross/Blue Shield.
He has built an in-house department that solely focuses on search engine marketing, social media marketing and web analytics for Jackson Healthcare, a privately held Inc. 500 company in the healthcare industry. Tim is responsible for generating 15-25 million in revenue via search marketing.
Senior Marketing Manager
Michelle is Sr. Marketing Manager at Benchmark Brands Inc. responsible for end-to-end management and analysis of Search Engine Marketing Channel including Paid Search, Google Shopping Campaigns, Display and Remarketing. For over 10 years, Michelle has been involved in a plethora of online marketing and design projects and specializing in search marketing.
Erin Everhart is an experienced digital strategist, content developer and search marketer. She's currently an SEO Manager for The Home Depot and has previously worked agency-side for mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, content development and inbound marketing at conferences nationwide.
Allison Fabella has been practicing search engine optimization for over a decade and is currently Global Director of SEO at CareerBuilder. Prior to joining CareerBuilder, Allison managed SEO and Social Media for the largest newspaper in the South East, The Atlanta Journal-Constitution, and was SEO Director at Primedia.
A national speaker on the topics of Search Engine Optimization (SEO) and Social Media, Allison is a founding member of the Atlanta chapter of SEMPO (Search Engine Marketing Professionals), serves on the faculty of the eLearning site ClickZ Academy, and has been nationally named "one of the most influential women in Search."
Allison resides in Atlanta with her husband and son. She enjoys playing cello, gardening, and trying to tire out the family puppy, which is apparently impossible.
Duane Forrester is a Sr. Product Manager with Bing's Webmaster Program. Previously, he was an in-house search marketer running the SEO program for MSN in the US & Americas. He's also the founding co-chair of SEMPO's In-House SEM Committee, was formerly on the Board of Directors for SEMPO and is the author of two books: How To Make Money With Your Blog and Turn Clicks Into Customers.
Glenn Gabe is a digital marketing veteran with over 18 years of experience. During that time, Glenn has helped a wide range of companies develop digital marketing strategies that leverage SEO, SEM, Social Advertising, and Web Analytics. Glenn has assisted companies across a range of industries, including Consumer Packaged Goods (CPG), Online Auctions, Ecommerce, Entertainment, Pharmaceutical, Health Care, Military, Real Estate, Education, and Publishing.
Glenn is an avid blogger and covers the latest in digital marketing strategy on his blog titled The Internet Marketing Driver. He is also a columnist at Search Engine Watch, a contributor at the Microsoft Bing Ads blog, and a featured author in the Google Analytics Help Center. Glenn is also a Google Glass Explorer, and has been heavily testing the impact that wearable computing could have on marketing and advertising.
Danny Goodwin is an associate editor for Search Engine Watch, where he also covers the latest search marketing and industry news on the SEW blog. He has copyedited columns for both SEW and ClickZ. Prior to joining Incisive Media in 2007, he worked in various newsroom positions and as a freelance copy editor.
Topher Kohan is Senior Search Scientist for Rockfish. He previously spent 5 years as the in-house SEO coordinator at CNN.com, a division of Turner Broadcasting and a Time Warner company. Prior to CNN, Topher spent two years at the Centers for Disease Control and Prevention in Atlanta, performing site maintenance and SEO.
As the SEO coordinator for CNN's digital news properties (including CNN, CNN International, HLN, CNN Mexico and iReport), he realized a 25 percent increase in traffic from search year-to-year and oversaw the two largest volume search traffic days in CNN's history in the days leading up to the 2008 and 2012 presidential elections. He also managed the technical design and SEO for the fall 2009 re-launch of CNN.com as well as the design, implementation and migration to the current Content Management Systems (CMS). He managed and monitored the largest percentage of search referrals to CNN.com for the 2012 presidential election, launched HLNtv.com, and the managed the migration of iReport to the CNN.com platform during his tenure.
Topher is a graduate of the Art Institute of Atlanta with a degree in web development and interactive media design with an emphasis on SEO/SEM. He is a proud Eagle Scout and has been a featured speaker at such events as PubCon, SMX, SES and Digital Summit conferences.
Kevin Lee, Didit CEO has been a Digital Media and Marketing industry pioneer since 1995. Kevin's expertise encompasses SEM/SEO, social & display media, built on a foundation of traditional media (from his days on Madison Avenue). A firm believer that a holistic marketing strategy succeeds, Kevin advocates for a unified digital strategy that encompasses SEO, Social, Content and other forms of digital media. Kevin's four books and hundreds of columns demonstrate strategic / tactical expertise, plus he regularly speaks at conferences. Kevin invented Didit's Maestro campaign management system & Didit MAPS hyper-geo-targeting technologies. Didit technology rocks, particularly when combined with Didit's great team. Kevin has guided Didit beyond pure technology to become a full service traditional / digital agency through several acquisitions and HR growth.
Kevin is active with the eMarketing Association as a chair of the Board of Advisors and contributed to SEMPO.org as a founding Board member for 7-years. Kevin earned his Yale MBA in 1992.
With a background in finance and a passion for technology, testing and consumer behavior, Omri works with his team to optimize performance through planning, implementation, analysis and optimization of paid media campaigns across Paid Search, Display & Social. Omri graduated from the Leonard Stern School of Business of New York University and has worked on clients such as GILT Groupe, ADT Security, Ariba, Apartment Finder and Ashton Woods Homes.
Omri is certified in Google's AdWords Fundamentals & Advanced Search, Display, Reporting & Analytics. He also holds a certification for Marin Enterprise Software and Bing Ads. Omri was a 2011, 2012 & 2013 finalist for the Technology Association of Georgia's Tech Marketing Awards Up & Coming Marketer of the Year.
He attributes all of his success and motivation to his wife Kayla and two daughters Adina and Zahava.
As Vice President of Digital Marketing at Nebo, Kimm is responsible for guiding the overall digital marketing strategies and delivering results for Nebo's clients. Under her leadership, she has redefined Nebo's digital marketing offerings by focusing on how digital marketing can reach the audience in all stages of their buyer journey. She has produced award-winning results for Nebo's clients by taking this human-centered approach. Additionally, Lincoln is an active volunteer in the digital marketing community, serving as the Communications Chair for AMA Atlanta. In 2013, she was recognized as AiMA's Rising Star of the Year and TAG Marketing's Search Engine Marketer of the Year. Kimm is a Georgia Tech graduate with an educational background in Management and Marketing.
Melissa Mackey is Search Supervisor at gyro, the largest independent B2B agency in the world. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to Search Engine Watch and Web Marketing Today as a PPC expert author. She also hosts a blog, www.beyondthepaid.com, where she writes on the topics of pay-per-click and search marketing. Mackey speaks regularly at industry conferences such as SMX Advanced, Search Engine Strategies, and PPC Hero's HeroConf. Throughout her career, her achievements include the evaluation and implementation of paid search campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy. Mackey holds a Dual BA from Michigan State University, and a Masters of Management from Aquinas College.
Director of Integrated Marketing Systems
Jonathan Nelson works as the Director of Integrated Marketing Systems at Kauffman Tire. He specializes in search engine optimization, inbound marketing, user experience, agile development and omni-channel to name a few. Jonathan uses a multidisciplinary approach with clients, combining his experience as an SEO manager and a consultant to help clients launch new products and transform them into profitable online businesses. Jonathan combines his experiences as a marketing director and a strategist to motivate teams to work with the consumer in mind. His vast knowledge of scripting languages and information architecture makes him an asset in the technical field. In addition, Jonathan's business specialties include product management, executive management and minimal viable product strategies.
Diane is an Inbound Marketing Manager for Cisco, and has been in online and traditional marketing for over twenty-five years. She has expertise in SEO, social and traditional marketing, but her primary specialty is paid search and analytics.
Diane has worked with a large number of large national and international clients including Lowes Home Improvement, Sirius Satellite Radio, ULTA Cosmetics, Glaxo Smith-Kline and Accenture, among others. She focuses on providing clients with solid paid search strategies and seamless campaign execution.
Diane is also a monthly contributor to Search Engine Watch.
VP of Marketing
Wyn Partington is the Vice President of Marketing of NexTraq. With nearly 20 years of experience in the technology industry, Mr. Partington brings extensive knowledge and strategic insight to his role. He has a diverse background in development, database management, marketing and demand generation and has worked overseas on a wide array of projects. Mr. Partington has been with NexTraq for 6 years and has a proven track record in planning, building and executing successful marketing strategies to increase brand identity and drive lead generation. Prior to joining NexTraq, he worked for Flexsys Rubber Chemicals Ltd and QAD. Mr. Partington holds a Bachelor of Science degree in Computer Science from Liverpool John Moores University.
Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google Adwords Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on hundreds of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns across earned, owned, and other paid media. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa's recent speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. As a columnist for ClickZ and Search Engine Watch, she writes on the topic of paid search.
Tom Roseberry is Associate Director, SEO for WebMD Health Network. He and his team are responsible for creating and executing SEO strategy for WebMD health information sites serving consumers and healthcare professionals including WebMD.com and Medscape.com.
Tom has 10+ years' experience in digital marketing and content strategy, focusing on SEO at WebMD for the past 6 years. He is also a past board member of SEMPO Atlanta.
Director of search
Michael is the director of search for Buzzshift, a digital strategy agency based in Dallas. Despite his youth, Michael has quickly developed a reputation for his depth and breadth of SEO and paid search expertise. Certified in AdWords, Michael helps optimize web experiences for national brands and non-profits. Michael also contributes to the Buzzshift blog, as well as his own personal blog, tdldnr.com (ask him what that acronym stands for). In his spare time, Michael has quickly become one of the most recognizable men on Pinterest, with over 1,000,000 followers. Huffington Post ranked him as one of the top menswear Pinners, alongside such media brands as Esquire, GQ, and Details. Michael is a graduate of University of Central Missouri. He owns a bike, not a car, and he would prefer to live in the 275sqft demo house at IKEA. His last breakup was over a tickle fight.
Brian Ussery is a search engine optimization consultant and leading authority on technical SEO issues. Brian is a "Top Contributor" in the Google Webmaster Help Forum and a trusted Google partner, who connects regularly to stay in-the-know about new and improved product features. Brian also moderates the Google forum at SearchEngineWatch.com.
In addition to his own blog, Brian frequently speaks at and live blogs major industry events. His work has been cited by various media outlets including; The New York Times, Wired, CNET, Gizmodo, InformationWeek, Marketing Sherpa, Valleywag, AdAge, Blogoscoped, SEOBook, Search Engine Watch, Search Engine Land, SERoundtable and others.
Away from work, Brian is an Official Fine Artist for the University of Georgia. He is authorized by Nike and the Collegiate Licensing Company, a consortium which consists of more than 200 colleges and universities, bowl games, conferences, The NCAA, Final Four, College World Series and Heisman Trophy Award.
Marty is & Founder & Evangelist of aimClear® an integrated social, search, display, and PR online marketing agency. After piloting aimClear to INC. 500 status as CEO over the previous 6 years, he is now focused on guiding aimClear's extensive internal and client training programs, defining agency vision, writing, speaking, networking, and studies. Client credits include Intel, Siemens, Tektronix, United Health Group, MarthaStewart.com, The Washington Post, Ning, SecondLife & other iconic global brands. aimClear was named a top workplace place in Minnesota by Minnesota Business Magazine in 2012.
A fixture on the international conference circuit. recent and upcoming speaking keynotes and panels include SES London, MediaPost Search Insider Summit, OMS, Charlotte Search Exchange, as well as many appearances over the last five years at SEMpdx, mozCon, PubCon, eMetrics, and numerous other global search and social marketing conferences.
Marty's Wiley/Sybex book, "Killer Facebook Ads," was critically acclaimed. His second Wiley book, "The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success," was released in January, 2013. He has written extensively for respected Internet marketing publications including SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable & been quoted in others, from AdAge to MediaPost. aimClear Blog was cited as a Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs & PRWeb's 25 Essential Public Relations Blogs You Should Be Reading. Marty was named the #3 most influential PPC professional.
Marty has been described as "not your typical agency type." A "social media maverick" and "more innovator than follower." aimClear has become internationally recognized for its work in demographic targeting, especially as pertains to search, Facebook, & LInkedIn. Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, & fine wine.
Eric Werner, SEO Manager at The Home Depot, joined the US Army as a paratrooper after studying business at the University of Georgia. After leaving the military in 2001, Eric became obsessed with search marketing. Moving on to work for one of the top web design and development firms in Atlanta, Eric left a trail of successful Search Marketing and Web Analytics engagements while assisting organizations to become more aware of how the web can work. Eric led interactive marketing initiatives with Microsoft, CNN, Lowes Racing, Holder Construction, and Performance Friction. After leaving Northridge Systems, Eric went on to revolutionize content marketing for The Home Depot. Eric is a board member for Atlanta SEMPO, and a visiting lecturer for the University of Georgia.
Ken is an accomplished customer intelligence and digital analytics professional with a reputation for building simple and actionable measurement strategies for brands such as AT&T and the America Cancer Society. He has led analytics and tag management implementations for numerous clients, but he is best known for helping make quick and informed business decisions with the best data available.
Prior to joining Search Discovery, Ken led the digital analytics team at the American Cancer Society where he managed all tag management and analytics work across digital channels. It was at this time that he also developed strategies for linking data sources across channels to improve segmentation and revenue attribution.
Although Ken is proficient in a variety of tools, he is Google Analytics IQ certified and has provided training and support to a variety of GA Premium clients. He also holds a BA from Texas A&M University and an MBA from the University of Georgia.