Benu AggarwalFounder & President
Milestone Internet Marketing
Benu Aggarwal is the Founder and President of Milestone Internet Marketing. Milestone is a leading provider of Internet marketing and social media solutions for the lodging industry. Milestone works with over 1500 hotels, major hotels chains, and management groups. Benu is a highly respected expert in Internet Marketing strategies for the lodging industry. In her current role, Benu manages product development and technology for Milestone. Under her leadership, the company has launched several award winning websites and software.
Benu has written several articles on Search Engines Marketing and coauthored the Internet marketing book "Hotels to HTMLs." Benu often speaks at search and lodging industry conferences. Prior to Milestone, Benu worked in sales and revenue management roles in select service and upscale hotels in the US and abroad. Benu has a BS degree, MBA, CHME, and Cornell GMP program certification. For more information about Benu and Milestone, visit www.milestoneinternet.com.
Russ AinSenior SEO Manager
Russ Ain has been in the search marketing industry for over 10 years, working both client and agency-side. His client experience is quite diverse, from student loans to diabetes supplies to his current role in the consumer travel space, where he oversees the organic search presence of Cheapflights.com and Cheapflights.ca. His team works tirelessly to compete with the likes of all the big online travel players, via a combination of content marketing and link building.
For the last 10 years, he's called Boston his home, despite continued support for his childhood favorite Yankees. Russ received a BA in Math and Marketing from Washington University in St. Louis.
Jewells ChambersSenior Conference Producer, SES, SEW & ClickZ
As a member of the ClickZ Live and SES content team, Jewells willingly digests and dissects scores of digital marketing articles, research and trending topics to create engaging events across the country.
Jewells' first love was science and she holds a B.S. in Biomedical Engineering from Rensselaer Polytechnic Institute but veered off that path to pursue a higher calling - content creation. In keeping with her off-kilter tendencies, Jewells has an array of activities that she takes part in on a regular basis. When she is not writing content for events in the digital marketing universe you can find her attempting to shoot the breeze in Icelandic; merging her loquacious nature with humor at NYC Humorous Toastmasters meetings; serving as a community advocate on the Community Board #4 in Brooklyn; periodically updating her blog about her journey to become a polyglot; and daydreaming about what it would be like to exist as a Tralfamadorian.
Leslie De HavenSearch Operations Manager, Digital Marketing
Leslie de Haven is the Search Operations Manager at Coca-Cola. In this role, Leslie acts as a Global subject matter expert for both Paid Search and Search Engine Optimization (SEO), working to ensure all digital content is "findable". Partnering with markets and with brands, Leslie makes sure that Search is considered from the beginning of any project. She works closely with markets to provide feedback on their on-going Search Marketing efforts. Leslie has led the SEO efforts for Global Initiatives like Coca-Cola/FIFA and Powerade/FIFA.
Prior to joining Coca-Cola, Leslie was a Creative Lead with Yahoo!, supporting search marketing accounts for premium clients across the Southeast.
Ivey EvansDigital Strategy and Analytics Manager
Ivey Evans is an energetic, solutions-focused marketing professional with over 9 years of experience in the digital realm. With her unique experience on both the agency and client sides of the business, Ivey excels at maximizing the value in agency partnerships. Her deep understand of web analytics and passion for customer experience result in improved engagement and ROI for marketing programs.
She began as a traffic manager with nurun interactive, and transitioned to account and project management at Engauge before joining Spanx as E-Commerce manager in 2010. After receiving her MBA from UGA in 2013, she joined Fortune 500 company Aflac as the digital marketing manager focused on strategic growth and web analytics.
Erin EverhartLead Manager, Digital Marketing
The Home Depot
Erin Everhart is the Lead Manager, Digital Marketing at The Home Depot where focuses on content marketing, digital strategy and SEO. Prior to Home Depot, she was the Director of Digital Marketing at the 352 Inc. where she built the marketing division of the agency and ran their website strategy, digital marketing and CRM. She's a regular columnist at Search Engine Land and speaks at conferences nationwide.
Marat GazievDirector of SEO
Marat started his career in SEO working for a small agency in San Diego, CA. The agency worked with a number of clients in highly competitive niches including personal injury law. Marat moved to Chicago, IL in 2010 where he worked for an agency across a number of different Fortune 500 clients. Trading his agency role for an in-house position Marat worked for both small startups and large multinationals. He is currently based out of Atlanta, GA where he works for RentPath that operates several industry-leading websites including ApartmentGuide.com, Rent.com, and Rentals.com. Marat's experience across a number of different industries and verticals gives him a unique perspective into the world of SEO. You can connect with Marat through Google+, Twitter, and LinkedIn.
Vlad GorenshteynDigital Leader, Brand Manager
As the brand manager of CNN Collection and digital marketing leader for CNN Newsource brands, Vlad is responsible for brand/content strategy, technical and creative vision, as well as innovation of omnichannel customer experiences (e-commerce, web, direct, social and content delivery). Prior to joining CNN, Vlad worked agency-side for major (Publicis/Moxie) and boutique agencies – consulting in various verticals including: automotive, healthcare, food and beverage, real-estate, entertainment, and media. Vlad is a SME speaker, published author/publicist (HBR, Berkshire Hathaway, AdAge, Forbes) and recipient of major peer-judged awards.
Micah HartDirector of Interactive Marketing
Micah Hart is the Director of Interactive Marketing for the Atlanta Hawks and Philips Arena, overseeing all digital marketing channels for the organization. During his tenure the Hawks have gotten national exposure for their innovative approach to social media and content generation, and have been featured in Sports Illustrated, ESPN the Magazine, Complex Magazine, Deadspin, and more. Micah is a lover of sports, comedy, and travel, and is currently on pins and needles as the Hawks make their way through the NBA Playoffs.
Back Azimuth Consulting
Bill is the President of Back Azimuth Consulting, which focuses on helping companies implement global search marketing strategies and detailed "voice of the consumer models" using keyword data to understand what consumers are looking for to better drive content strategies.
Bill is considered one of the top thought leaders on Global Search Engine Marketing and is an internationally recognized Search Marketing speaker having spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill's advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.
Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Press now in it's 3rd Edition.
Rosie JuddDirector of Digital Media
Rosie Judd has spent more than 10 years in digital marking and communications for such notable brands as Georgia Aquarium, Intercontinental Hotels Group, Petco, and AirTran Airways. In her current role as Director of Digital Media for Georgia Aquarium she strives to constantly improve customer experience through relevant and engaging content. She is a frequent digital best practices contributor to conferences and panels for organizations such as PRSA, Silverpop and the Georgia Professional Ticketing Association. She and her team have been rewarded for their "OTTERly" amazing efforts, winning a 2014 Atlanta Marketer of the Year Award for their Pin the Name on the Penguins campaign and a 2013 Interactive Media Award for the Georgia Aquarium Animal Guide. In 2015 she and her team launched the "FINtastic" new GeorgiaAquarium.com. She recently fulfilled a lifelong goal of meeting and petting a penguin.
Jonathan KaganSr. Director of Search & Biddable Media
Jonathan Kagan entered the online marketing industry in 2005 - starting out in the SEM world. From there, he progressed and expanded into other sectors of the digital marketing world. Recently became the Sr Director of Search & Biddable Media for Results Digital.
Prior, Jonathan had run search marketing teams for Mediacom, Forbes, and Digitas. Overseeing enterprise search operations for clients that included American Express, Revlon, GlaxoSmithKline, Equifax, Mead Johnson, and Abbvie. In addition, he also created and over saw Digitas Central America's search marketing operation.
You may of seen some of his presentations on mobile and multi-screen marketing at conferences like Search Insider Summit, SES New York, Search Marketing Expo West and Search Marketing Expo East.
Phil KinzlerSenior Manager, Brand Activation
Phil Kinzler is a marketing leader with more than 17 years of experience leading digitally-driven, cross-platform marketing and advertising strategy and activation for globally-renowned brands. Phil feels strongly about feeding both the left and right sides of the brain: he's passionate about connecting consumers and brands via compelling creative and storytelling, and is also data-driven to make decisions and optimizations based on insight and results. Phil currently leads Marketing Activation, Social Media, and PR for the Goody, Calphalon and Levolor brands within Newell Rubbermaid, and has created award-winning, innovative campaigns that truly balance the art and science of advertising.
Jim KrallDirector, Omni Channel Strategy
Jim Krall has spent more than 11 years improving various business units at Aaron's. His last several years were focused on E-Commerce, CRM, and developing an Omni Channel Strategy.
Jim took a 2 year hiatus from Aaron's to launch and run Agilek, an E-Commerce and Digital Strategy consulting business, in 2012. He spent two years helping clients, from start-ups to Fortune 500 companies, create and implement integrated digital plans focused on increasing website conversions and selling products online.
Jim specialized in achieving clients' goals through the use of interactive channels including: search engine optimization (SEO), email marketing, loyalty programs, social media, content creation, paid media (SEM, PPC, retargeting) and multi-channel user experience workflows. Jim's experience includes business to business (B2B), business to consumer (B2C) and mobile commerce.
Jim has served on the Board of Directors for Atlanta Interactive Marketing Association (AIMA) and Atlanta E-Commerce Forum (AECF).
Gregory LeeDirector of SEO
Gregory gets a thrill discovering opportunities in the internet eco system to maximize brand visibility, traffic and conversions. His view on organic SEO overlaps with website design & development, social media, content marketing, PR and all other media channels. He believes in a balanced approach to technology (search engine website and mobile crawlers, algorithms, web servers, webpage code, etc.), on-site & off-site content, and the psychology of the audience to convert traffic, build links and online brand buzz. Over the last 11 years Greg has led SEO efforts for Sandals & Beaches Resorts, Delta, Valpak, Dell, Booz & Co., Children International, and a variety of lead gen microsites.
Michelle LoGalboGlobal Direct Marketing Manager
Intercontential Hotels Group
Michelle LoGalbo is an experienced global Omni-channel direct marketer translating customer behavior into personalized winning customer loyalty experiences that deliver incremental revenue. She's currently a Global Direct Marketing Manager for InterContential Hotels Group and has previously worked on the agency side for DigitasLBi, publisher The Weather Channel and Fortune 500 brands. Michelle is a DMA Certified Marketing Professional.
Andisheh NouraeeSocial Strategies Manager
Andisheh Nouraee manages social media strategy for CARE, one of the world's largest humanitarian organizations. He oversees community engagement and fundraising across all of CARE's social networks. Prior to joining CARE, Andisheh was a journalist and syndicated newspaper columnist. He is the co-author and illustrator of Americapedia: Taking The Dumb Out of Freedom, a history book for teens the New York Times calls "Jon Stewart's 'America' for the Y.A. set."
Big Click Co.
Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google Adwords Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on hundreds of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns across earned, owned, and other paid media. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa's recent speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. As a columnist for ClickZ and Search Engine Watch, she writes on the topic of paid search.
Kristina SmithDirector of Search Engine Marketing
Adam & Eve
Kristina S Smith is an experienced digital marketing leader with over 10 years in the online space. She is currently the Director of Search Engine Marketing at Adam & Eve who are based in Hillsborough, NC. Kristina's online career has spanned such household names as Amazon, Getty Images, Google, and Safeco. From insurance to books to stock photography, Kristina is endlessly fascinated with what consumers see, think, and do, and loves working in an industry in a constant state of change. Kristina is a Tarheel Basketball fan by birth, a Liverpool FC fan by marriage, and in her spare time is trying to perfect both the Southern biscuit and the Yorkshire pudding. You can find her on LinkedIn by searching for her name, but more importantly, you can find her on Untappd at kristinasnc.
Kelly SullivanDirector of Paid Media
Kelly began her career in digital marketing over 6 years ago. Throughout her career she has gained experience in social, SEO, and web design, though her main expertise lies in paid media. As the Senior Paid Media Manager at Nebo Agency, she is responsible for developing strategy for a variety of clients, from startups to Fortune 500 - both B2B and B2C. She enjoys being active in Atlanta's digital marketing community and is a volunteer on AMA's collegiate committee.
Brian UsserySEO Consultant
Brian Ussery is a search engine optimization consultant and leading authority on technical SEO issues. Brian is a "Top Contributor" in the Google Webmaster Help Forum and a trusted Google partner, who connects regularly to stay in-the-know about new and improved product features. Brian also moderates the Google forum at SearchEngineWatch.com.
In addition to his own blog, Brian frequently speaks at and live blogs major industry events. His work has been cited by various media outlets including; The New York Times, Wired, CNET, Gizmodo, InformationWeek, Marketing Sherpa, Valleywag, AdAge, Blogoscoped, SEOBook, Search Engine Watch, Search Engine Land, SERoundtable and others.
Away from work, Brian is an Official Fine Artist for the University of Georgia. He is authorized by Nike and the Collegiate Licensing Company, a consortium which consists of more than 200 colleges and universities, bowl games, conferences, The NCAA, Final Four, College World Series and Heisman Trophy Award.
Jennifer VickerySenior Director, Digital Strategy
Jenn is the Senior Director of Digital Strategy at Nebo. She received her Bachelor's of Science in Management with concentrations in Supply Chain Operations and Marketing from the Georgia Institute of Technology.
Under Jenn's leadership, her team has been recognized alongside the most prestigious names in the industry at events such as the AMYs, ADDYs, and AiMA Awards. She has spoken among her peers at digital marketing events around the country, collaborated on an ebook with fellow Nebo team members, and is an active member of the digital marketing community. Jenn served as the President of SEMPO Atlanta in 2014 and is a member of committees for both AMA and Atlanta Ad Club.
In 2013, the Technology Association of Georgia named Jenn the "2013 Up And Coming Marketer of the Year" at their annual TAG Marketing Awards.
When she's not busy with digital strategy, Jenn can be found exploring the Atlanta BeltLine, enjoying a crossword and her favorite IPA on a patio, and brainstorming backhanded comments to use on UGA graduates.
Duy VuGlobal SEO Manager
Duy Vu is a digital marketing leader with specialization in SEO and content marketing. He started his career on the agency side, working for Atlanta-based digital marketing agencies Response Mine Interactive and 360i. His burning desire for more SEO lead him to Assurant, where he oversees SEO across all of Assurant's digital properties. He graduated from the University of Illinois at Urbana-Champaign with a BS in marketing. You can connect with him on Twitter & LinkedIn.