SES Chicago 2013

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Brought to you by ClickZ
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Chicago Marriott Downtown Magnificent Mile
540 North Michigan Ave
Chicago, IL 60611

2012 Agenda Overview

NOTE: This is the 2012 agenda. The links on this page will take you to the archived site.

ClickZ Academy Onsite Training - Monday, November 12

7:30-8:00am Continental Breakfast
8:00-12:00pm Advanced Local Search
and
Social Strategies
Social Analytics
for
Data-Driven Marketers
12:00-1:00pm Lunch Break
1:00-5:00pm Strategies for Researching, Creating, and Promoting Quality Content B2B
Online Marketing
Continental Breakfast
Email Marketing:
Driving 51% Engagement

(Part 1)
Lunch Break
Email Marketing:
Driving 51% Engagement

(Part 2)

Onsite Training is included in the All Access Pass; participants may also register for Training independently.

5:30pm-late SES Meet & Greet

Day 1 Agenda - Tuesday, November 13

7:00-6:30pm Registration
7:45-8:45am Pre-Keynote Workshop
Maximizing the Effectiveness of LinkedIn to Generate More Qualified Leads Online
7:30-9:00am Morning Coffee
9:00-10:00am Conference Welcome & Morning Keynote
Analyze. Streamline. Engage: Transform Your Business by Embracing Digital
Avinash Kaushik, Digital Marketing Evangelist, Google
10:00-10:30am Grand Opening of the Expo Hall
  Track 1 Track 2 Track 3 Track 4 Track 5
10:30-11:30am Next-Generation Site Architecture Winning PPC Tactics Mobile Marketing Optimization The Age of Big Data and the Modern Marketer Getting Started with SEO
11:30-11:45am Session Interval
11:45-12:45pm Link Building the Right Way Mastering the Four Crucial Ingredients for Successful Landing Pages Beyond Engagement: Harnessing the Power of Social Media Sponsored by Bing
Yahoo! Bing Network and Bing Ads: The Next Evolution in Search Advertising
Introduction to Analytics
12:45-1:45pm Networking Lunch
1:45-2:15pm Plenary Session
Metrics for Success in the Mobile and Apps Ecosystem
2:15-2:30pm Session Interval
2:30-3:30pm Meaningful SEO Analytics Sponsored by Quantcast
Performance Targeting through Real Time Bidding and Display: The Complement to Search
Social Media, Meet ROI: The Secrets to the Strategic Thinking Driving Social Commerce Activating the Social-Search Dynamic Achieving Your Optimum Quality Score
3:30-4:00pm Afternoon Break in the Expo Hall
4:00-5:00pm Keyword Modeling Analysis Effective PPC Auditing Keys to Success with B2B Video Remarketing / Retargeting Done Right...and Wrong Hardcore Local Strategies
5:00-6:30pm Meet the Experts: Roundtable Forum
5:30-6:30pm
Networking Cocktail Reception in the Expo Hall

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Day 2 Agenda - Wednesday, November 14

8:00-6:00pm Registration
8:15-9:15am Morning Coffee
9:15-10:15am Morning Panel
SEO 2013: The Future of Search
10:15-10:45am Morning Coffee break in the Expo Hall
  Track 1 Track 2 Track 3 Track 4 Track 5
10:45-11:45am SEO Tools of the Trade Spy vs. Spy: Unlocking Your Competitor's Digital Strategy Demand Generation: Building the B2B Social Media Machine Beyond the Click: Conversion in a Social World Sponsored by PageOnePower
Link Building In A Post-Penguin World That Works Like Crazy
11:45-12:45pm Meet the Experts: Roundtable Forum
12:45-2:00pm Networking Lunch in the Expo Hall
2:00-3:00pm
Building a Massive Customer Base through Content-Driven SEO From Keyword to "Buy Words": Finding High-Value Paid Search Keywords Sponsored Session PPC beyond Search: New Ad Formats, Display, and Social Integrated Search, Social and Display for Ecommerce Sites
3:00-3:15pm Session Interval
3:15-4:15pm Geo-rankings: An SEO KPI Game Changer Insider Tips for Ad Optimization Putting Your Money Where It Counts: Winning Attribution Models Optimizing B2B Content Across the Sales Cycle Ecommerce Site Nightmares...and Solutions
4:15-4:30pm Session Interval
4:30-5:30pm Educating the Ruling Class: Optimizing your Digital Strategy Across the Enterprise Paid Search Analysis and Multi-Touch Attribution Screw Link Building, It's Called Relationship Building The Facebook Exchange: Real-Time Bidding and Best Practices Navigating the Google Ecommerce Landscape

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Day 3 Agenda - Thursday, November 15

8:00-1:30pm Registration
8:30-9:30am Morning Coffee
9:30-10:30am Morning Keynote Panel
Integrated Marketing: What Does That Really Mean?
10:30-10:45am Session Interval
  Track 1 Track 2 Track 3 Track 4 Track 5
10:45-11:45am Successful In-House SEO How to Win With Google and Bing Leveraging Twitter and Facebook Ads The Convergence of Search, Social, and Content Marketing Deliver, Engage, Transact: 11 Absolutes for Email Engagement
11:45-12:15pm Refreshment Break
12:15-1:15pm SEO & Website Migrations: How to Have a Smooth Transition Crossing the Digital Divide: The Leap from Search to Display Personalization: Delivering Custom Content to People and Bots Web Analytics Deep Dive The New Inbox: The Intersection of Email, Mobile, and Social Marketing
1:15-1:30pm Session Interval
1:30-2:30pm SEO Diagnostics for the Skilled Search Mechanic Sell Without Selling: The Real Secret to Content Marketing Success Duplicate Content and Multiple Site Issues Getting to Grips with HTML5 Get Inside Your Customer's Head: Research. Insight. Discovery.

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Partnered Training - Friday, November 16

8:30-5:30pm Bruce Clay: Search Engine Optimization Training

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Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.

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Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
Official Association Sponsors
SEMPO
Media Partners
HiMA
PRESSfeed
ReelSEO.com
mThink/Revenue Performance
SEMNE
Web Marketing Association
Website Magazine
In Association with
Search Engine Watch

News Distribution
Business Wire

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to sales@sesconference.com.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to registration@sesconference.com.

Conference Questions:
Unsure which sessions are right for you? Let our conference consultants customize a program for you to maximize your time at SES. Email consult@sesconference.com.

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Marin Software

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Contact Information

Sponsorship/Exhibiting Opportunities:
For more information, please contact our
Sales Department. You may also call
+1 646-755-7255 or send an email to sales@sesconference.com.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to registration@sesconference.com.

Conference Questions:
Unsure which sessions are right for you? Let our conference consultants customize a program for you to maximize your time at SES. Email consult@sesconference.com.

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