SES Chicago 2014

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Palmer House
17 East Monroe Street, Chicago, IL 60603
Venue & Accommodation

SES Chicago 2013 - Conference Agenda Overview

NOTE: This is the 2013 conference agenda. The links on this page will take you to the archived site.

Training Workshops - Monday, November 4

8:00a-8:30a Continental Breakfast
8:30a-12:30p How to Collect, Interpret and Use Your Web Analytics Data How to Develop and Set a Social / Local / Mobile (SoLoMo) Plan into Action
12:30p-1:30p Lunch Break
1:30p-5:30p Integrating Search, Social and Content Marketing Deliver, Engage, Transact: 11 Absolutes for Email Engagement
5:30p-6:00p SES Newcomers Meetup
6:00p-8:00p Sponsored by 3QDigitalSES Meet & Greet

Day 1 Conference Agenda - Tuesday, November 5

7:00a-6:30p Registration
7:30a-9:00a Morning Coffee
9:00a-10:00a Conference Welcome & Opening Keynote
Marketing and The Age of Participation
Daina Middleton, Global Chief Executive Officer, Performics
10:00a-6:30p Expo Hall (Grand Opening 10:00am)
Track Paid Owned Earned Integrated Business Intelligence
10:30a-11:30a Next Generation Paid Search: Reaching the Consumer in an Omni-Channel World Mining Your Search Keywords and Social Data for New Revenue Opportunities How to Craft Killer Content Strategy to Earn Links and Visibility Synergy, Not Siloes: Effectively Converging Paid, Owned, and Earned Media I Spy: How to Outwit Your Competitors - SEM Analysis
11:30a-11:45a Session Interval
11:45a-12:45p Follow, Reach, Convert: Innovative Retargeting / Remarketing Website Architecture: Best Practices for Maximizing Usability and Findability World Class Local: Optimizing Listings, Place Pages, and Beyond The New Consumer Journey in a Mobile First World
sponsored and presented by Bing
SEO in the Boardroom: Leveraging Relevant Metrics
12:45p-2:00p Networking Lunch
2:00p-3:00p Social Advertising to Increase Lead Gen, Engagement, and ROI Schema and Search: Best Practices to Make the Most of Your Markups Leveraging Mobile to Build Brand Utility Conversion Optimization Tricks That'll Leave You Singing, "Danke Schoen!" Tracking the Untrackable with Google Analytics
3:00p-3:30p Afternoon Break in the Expo Hall
3:30p-4:30p How to Design, Segment, and Optimize an AdWords Enhanced Campaign Unlocking the Secrets of Mobile Video: Youtube, Instagram, and Vine Driving Business Value with a Social and Content Master Plan Search Marketing Power Tools Set: SEO and PPC Growth Hacking and Data Collection: Growing Your Customer Base Online
4:30p-5:30p Meet the Experts: Roundtable Forum
5:30p-6:30p Networking Cocktail Reception in the Expo Hall
6:30p-8:30p Sponsored by Loud InteractiveSES Casino Night

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Day 2 Conference Agenda - Wednesday, November 6

8:00a-5:30p Registration
8:15a-9:15a Morning Coffee
9:15a-10:15a Morning Keynote
Creating Campaigns That Count: The Impact of Converged Media
10:00a-3:00p Expo Hall (Networking Break 10:15a-10:45a)
Track Paid Owned Earned Integrated Business Intelligence
10:45a-11:45a Driving Paid Search Ecommerce Success Using Product Feeds and PLA's Badass Blogging: Best Practices to Enhance Your Customer Reach SEMPO / ClickZ Salary Survey - Implications of Key Results Portrait of a Modern Marketer: Hipster in Touch with Inner Geek Big Data Uncovered: How to Gather, Analyze, and React to New Customer Behavior
11:45a-12:45p Meet the Experts: Roundtable Forum
12:45p-2:00p Networking Lunch in the Expo Hall
2:00p-3:00p Making it Easier for Merchants: Introducing Google Shopping Campaigns
sponsored and presented by Google Shopping
Effective Landing Experiences: From Strategy to Big Wins How to Turn B2B Social into a Lead Gen Machine Game, Set, ROI: Developing a Successful Digital Strategy in a Search and Social World Beyond the Last Click: Smart Multi-Touch Attribution Modeling
Networking Break
3:15p-4:15p The RTB and Programmatic Trading Opportunity: What's Missing From Your Performance Strategy SEO and Website Migrations: Ensuring a Smooth Transition Getting the Link Love: Link Building That Drives Relevant Traffic to Your Site Cracking the Inbound Marketing Code: A Proven Process for Killer Lead Gen and Sales Results Social Media and the C-Suite: Building a Compelling Business Case
4:15p-4:30p Session Interval
4:30p-5:30p Your PPC Master Plan: Pulling it All Together SEO + Segmentation = Rocket Fuel for the Customer Journey How to Create Content People Will "Like" and Search Engines Will Love Reaching a Global Audience: International and Multilingual SEM Reaching More Customers, Higher in the Search Funnel
5:30p-6:30p Sponsored by SEMPOSEMPO MeetUp

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Day 3 Conference Agenda - Thursday, November 7

8:30a-3:00p Registration
8:30a-9:15a Morning Coffee
9:15a-10:15a Morning Keynote Panel
Joining the Dots: Maximizing Marketing Returns in a Socially Connected World
Nick Burcher, Head of Social Media, EMEA, MediaCom
10:15a-10:45a Session Interval
Track Paid Owned Earned Integrated Email
10:45a-11:45a Paid Search Analytics and Multi-Touch Attribution Analysis Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic Author Rank: Getting the Credit You Deserve B2B is Different - Brand Marketers Share Data-Driven Strategies That Get Results Breathing New Life into Your Email Campaigns
11:45a-12:00p Session Interval
12:00p-1:00p The Impact of Enhanced Campaigns on Holiday 2013 and Beyond Mobile Targeting: Using the Right Aggregate Data to Reach Your Target Audience A Picture Is Worth 1,000 Words: Using Visuals to Generate Breakthrough Results from Social Media Marketing SEO Isn't Dead, It's Been Reincarnated Solving the Deliverability Conundrum
1:00p-2:00p Networking Lunch
2:00p-3:00p PPC Campaign Management: Creating and Sustaining an Auditing Framework Responsive, Dynamic, Serving Mobile - Which Path is Right for Me? Using Social PPC Content Distribution To Dominate The Convergence of Email, Mobile, and Social Marketing
3:00p Conference Wrap-Up & Wine Down

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Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.

SES Magazine
View latest issue:
SES Magazine Chicago 2013
Chicago 2013
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Who should attend?
Marketing Team:
Marketing Manager/Director
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
Executive Director, IT
Web Developer
Web Designer
IT Project Manager
2013 Official Association Sponsor
2013 Supporting Partners
BtoB Magazine
mThink/Revenue Performance
Social Media Club (SMC)
Visibility Magazine
Web Marketing Association
Website Magazine
Zócalo Group
In Association with
Search Engine Watch

News Distribution
Business Wire

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to

Conference Questions:
Unsure which sessions are right for you? Let our conference consultants customize a program for you to maximize your time at SES. Email

Premier Sponsors

2013 Platinum Sponsor

Marin Software

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Contact Information

Sponsorship/Exhibiting Opportunities:
For more information, please contact our
Sales Department. You may also call
+1 646-755-7253 or send an email to

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to

Conference Questions:
Unsure which sessions are right for you? Let our conference consultants customize a program for you to maximize your time at SES. Email

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