SES Chicago 2014

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17 East Monroe Street, Chicago, IL 60603
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Speaker Profiles


Mike Grehan Mike Grehan
Publisher, ClickZ & Search Engine Watch, Producer
SES Conference & Expo

Mike Grehan is global VP, content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board and in March 2010 was elected to SEMPO's board of directors.


Laura Roth Laura Roth
Head of Content, Interactive Marketing Division
Incisive Media

Laura Roth heads up content for the SES Conference and Expo series in North America and Europe, and is responsible for programming the SES agendas and speaker acquisition. She is also a content advisor to the SES team in Asia for events in that region. Laura is a resident blogger for SES and regularly moderates ClickZ webinars and sessions at SES conferences. Before joining SES, Laura worked for three years in Incisive Media's London office, programming content for conferences, exhibitions, and seminars across various portfolios including information, publishing, HR, and legal events. She has also managed social media marketing campaigns for several event brands, and currently works closely with the marketing team on the SES Social Media strategy.


Anna Lee Anna Lee
Conference Producer
SES Conference & Expo


Chris Boggs Chris Boggs
COO/CMO
Internet Marketing Ninjas

Chris Boggs is a specialist with 13 years' experience in online marketing, with emphasis on search engine optimization, social media and paid search advertising. After starting in the insurance sector, Chris has worked as an independent consultant and with agencies including Avenue A | Razorfish and Rosetta. As Chief Marketing and Operations Officer at IMN, his daily mantra is to promote effective integration between online marketing campaigns and design, user experience, and conversion optimization best practices - through proven Enterprise process and accountability-driven performance. Chris has worked in Search Engine Marketing within all major industries including extensively in Healthcare/Pharmaceutical, Financial Services, Consumer Products and Retail, and B2B. Chris has served on the Board of Directors of SEMPO.org, the Search Marketing Professional's Organization, since 2006, as President 2010-2012 and Chairman 2012-2014. He also serves on the SES Advisory Board and writes for Search Engine Watch and the Internet Marketing Ninjas Blog.


Matthew Bailey Matthew Bailey
President
Site Logic Marketing

Matt Bailey is the president and founder of SiteLogic, a website marketing consultancy, and has been training businesses about website marketing since 1997. He speaks at over 30 international conferences, seminars, and training sessions each year. Seminar attendees consistently rave about his conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even non-techies understand. Bailey is the primary trainer and developer for the Direct Marketing Association's search engine optimization certification program, and the trainer for its two-day website marketing seminar.


Mikel Chertudi Mikel Chertudi
Senior Director of Marketing
Adobe

Mikel Chertudi is a seasoned and innovative marketing executive who has a passion for leadership, building brands, and creating demand. He is responsible for fueling the global growth of Adobe through innovative, world-class media and demand creation programs. Chertudi has created a team of award-winning experts who focus on major digital channels including database marketing, search, display, mobile, and social, as well as traditional channels. He also oversees campaign strategy and execution of Adobe's $1B enterprise B2B business including the Online Marketing Suite and Customer Experience Solutions.


Eddie Choi Eddie Choi
Founding Partner
Frontiers Digital

Eddie is a digital marketer. He has been deeply involved in the digital marketing industry for years.

Eddie is the founding partner of Frontiers Digital – a digital strategy agency that was cofounded with three other global marketers from AOL, MySpace, and the UK-based MediaRun Network respectively. Frontiers Digital now has become the digital arm of Asia-based Milton Exhibits Group.

Eddie is a member of the Global Advisory Board of Search Engine Strategies (SES) – the leading global event series for search and social marketing with a focus on tactics and best practices. He also is a Senior Trainer of Econsultancy – an organization that educates and promotes the world’s digital marketing and ecommerce professionals how to sharpen their strategy for digital transformation. Eddie has been the digital marketing trainer for the global B2B and B2C organizations such as DuPont, Hong Kong Trade Development Council, Lane Crawford, Deckers Outdoor Corporation (UGG). Eddie also advises renowned global brands for search marketing strategy including Christian Dior, Make Up For Ever, Benefit, Honeywell, and BASF, etc.

As a recognized digital marketing thought leader in the market, Eddie is frequently invited to speak for the digital marketing events in the world like Ad:tech, SES, Digital Cream, UFI Conference. He also published the 1st China’s Search and Social Marketing White Paper in 2011 and the Econsultancy’s China search marketing paper series - The Missing Manual Of China’s Search Marketing in 2012. Eddie is a resident columnist on Clickz.com to write and share his marketing insights.


Bryan Eisenberg Bryan Eisenberg
NYTimes Bestselling Author
bryaneisenberg.com

A widely recognized authority and pioneer in persuasion architecture, persona marketing, and improving online conversion rates, Bryan Eisenberg is the co-author of the best-selling books Call to Action, Waiting for Your Cat to Bark?, and Always Be Testing. He is the co-founder and chairman emeritus of the Web Analytics Association and serves as an advisory board member of SES, the eMetrics Marketing Optimization Summit, and several venture capital–backed startups. eConsultancy members have recognized him as one of the top 10 User Experience Gurus.


Bill Hunt is considered the top thought leader on global search engine marketing and is an internationally recognized search marketing speaker, having spoken at conferences in over 30 countries. He is the coauthor of the best-selling book Search Engine Marketing, Inc.: Driving Traffic to Your Company’s Web Site, now in its second edition, from IBM Press. He also writes a popular blog on search and social media marketing as well as monthly columns for various publications. He is also a member of the SES Conference Advisory board.


Andrew Goodman Andrew Goodman
ClickZ Live Advisor & President
Page Zero Media

Andrew Goodman is founder and president of Toronto-based Page Zero Media, a full-service marketing agency that focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, and BLR. He is also co-founder of Traffick.com, an award-winning industry commentary site. Goodman is the author of Winning Results with Google AdWords and is frequently quoted in the business press. He has acted as program chair for the SES Toronto conference and has spoken and moderated at countless SES events since 2002.


Anne F. Kennedy Anne F. Kennedy
President, Author and International Speaker
Outlines Venture Group

International marketing pathfinder and branding fire-starter, Anne is President of Outlines Venture Group which mentors scalable Internet startups, and presents women's leadership events worldwide. Anne co-hosts the weekly "CEO Coach" on Webmasterradio.fm with Gillian Muessig. A marketing industry veteran, Anne led Beyond Ink from 1997 to 2013, aiding the budding search industry while consulting for Hearst Newspapers, Philips Lifeline, Dunkin' Donuts, Gillette, and launching dot-coms Zillow and Avvo, among hundreds of other companies. She formed the largest worldwide online marketing network for multi-national marketing and co-authored the first book on international digital marketing, Global Search Engine Marketing (Pearson, 2012). A founding member of the board of directors for Helium.com, acquired by RR Donnelly in 2012, she is on the advisory boards of Synqy Corp and SES.


Jon Myers Jon Myers
VP & Managing Director EMEA
Marin Software

Jon Myers is Commercial Director - EMEA for digital ad management platform Marin Software. Jon is responsible for delivery of the Marin Software platform to EMEA agencies and advertisers including iProspect, LBI, Neo@Ogilvy, Betfair, Littlewoods and Hotels.com. This gives him a unique insight into online advertising trends within both agencies and brands. Prior to joining Marin Software Jon was leading Yahoo's search and display account management teams. Myers joined Yahoo after 12 years on the search and digital marketing agency side as a Director at both MediaVest and Latitude. Jon is recognised for his experience and thought leadership within the European online advertising industry as a regular speaker and moderator at conferences worldwide.


Lee Odden is the CEO of TopRank Online Marketing, specializing in Internet marketing consulting, training, and implementation services. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Gorkana, Marketo and StrongMail. He is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, and has been cited by The Economist, U.S. News & World Report, and Fortune Magazine. He writes a monthly column for ClickZ called Social Media Smarts and edits Online Marketing Blog, rated a top marketing blog by Advertising Age, Social Media Examiner and Junta42. He also conducts seminars for companies, and regularly presents at marketing, media, and public relations industry conferences world-wide.


Giovanni Rodriguez Giovanni Rodriguez
Co-Founder and CEO
SocialxDesign

Giovanni Rodriguez is a noted innovator, author, and public speaker on organizational leadership and marketing. At Deloitte Consulting, he is helping to build new services in the digital/social/mobile arena. Before Deloitte, he was chief marketing officer at BroadVision, one of the world’s innovators in enterprising social networking. Before that, he was co-founder and managing partner of The Conversation Group, one of the first social-technology consulting firms. A pioneer in post–Web 2.0 communications, Rodriguez has advised and consulted for numerous B2B leaders such as The New York Stock Exchange, SAP, Alcatel-Lucent, and Verizon Business, as well as leading consumer brands such as General Mills, Unilever, and Best Buy.


Crispin Sheridan Crispin Sheridan
Senior Director, Global Search
SAP

Crispin Sheridan established and runs the search practice at SAP for the shared goals of awareness, lead generation, and sales. He is responsible for paid and organic search and has driven SAP's strategy to harness the power of the channel to drive efficiency in lead generation across SAP's ecosystem. He manages the centralized and globally funded search practice at SAP with both in-house and agency support. Successes include integration with SAP's primary Facebook page and the deployment of "AddThis" across SAP.com globally. He is a frequent guest speaker at SES, the e-Metrics Summit, and ad:Tech, and a member of Google's B2B Technology Council. He writes a monthly SEO column for ClickZ.

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