SES New Delhi 2012 - Agenda Overview

Day 1 Agenda - Tuesday, 4 December 2012

08:15	Registration and morning refreshments
08:50	Opening remarks
09:00	Keynote address Search engine marketing — The essential best practice guide for 2013 Crispin Sheridan, Senior Director of Search Marketing, SAP
09:30	Keynote panel: Integrated marketing — What does it mean?
10:15	Networking break
	Track 1	Track 2
10:45	The case for social media	Getting started with SEO
11:30	Optimizing Humans: The art of data-driven social marketing	Meaningful metrics for SEO
12:15	Introduction to SEM	Link-building tools and tactics and the future of link building
13:00	Networking lunch
14:00	Case Study How to create an engaging experience for your brand in social
14:45	Case Study: MCCS' rebranding strategy on Online and Social Media	Introduction to analytics
15:30	The cycle of interactivity	Social analytics: Measuring social media success
16:15	Networking break
16:45	Panel discussion: Localization in a global world: Developing a cross-border social media strategy
17:30	Meet the experts roundtables
18:00	Cocktail reception
19:00	Close of Day 1

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Day 2 Agenda - Wednesday, 5 December 2012

09:00	Welcome remarks
09:10	Keynote address: Paid Search Analytics & Multi Touch Attribution Crispin Sheridan, Senior Director of Search Marketing, SAP
	Track 1	Track 2
09:55	Content marketing & brand engagement: Challenges for 'real-time social'	The six commandments of a digital marketing knight
10:40	Networking break
11:15	The difficulties and opportunities in monetizing Mobile	Cannibalization or Symbiosis — Cross analysis of SEM and SEO
12:00	Web analytics deep dive	How SEO Has Changed in 2012
12:45	Networking lunch
13:45	Keynote address: How to get Digital to work harder for your brands Ashok Lalla , Global Head, Digital Marketing, Infosys
14:30	The importance of right keyword research	B2B Digital Marketing in the Indian context
15:15	Networking break
15:45	Leveraging video	Maximizing ROI in ecommerce
16:30	Panel: Ad agency quickfire
17:15	Closing remarks
17:30	Close of conference

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Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.

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