SES Hong Kong 2013

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The Mira Hong Kong
118 Nathan Road,
Tsimshatsui, Kowloon

SES Hong Kong 2013 - Agenda Overview

Training Workshops, Onsite - Monday, 16 September

08:00 Registration
09:00-12:00 Content marketing and SEO
Successful content marketing for brand engagement
Mobile
Designing & strategizing for mobile marketing
12:00-14:00 Lunch Break
14:00-17:00 Big Data
Understanding Big Data
Search Engine Marketing
Connect with your customers online

Day 1 Agenda - Tuesday, 17 September

08:15 Registration
08:45 Opening remarks
09:00 Keynote address
09:45 Keynote panel
Integrated marketing communications - sticking to the roots
10:30 Networking break
  Track 1 Track 2 Track 3
11:00 Case Study
Content marketing - Think like a publisher
Presentation
Social analytics – measuring results of your content marketing
Site Clinic
Landing page optimization
11:45 Presentation
Optimizing mobile landing pages
Presentation
Web Analytics – measuring the performance of your landing page
Case Study
Downloadable app vs. website
12:30 Networking lunch
13:30 Presentation
Keyword optimization
Case Study
In-depth SEO
Presentation
Penguin/Panda algorithm
14:15 Case Study
FMCG - The move to one-2-one engagement
Presentation
Behavioral targeting and profiling
Site Clinic
Social analytics: How to measure success on Facebook?
15:00 Networking break
15:30 Case Study
Using machine learning and big data to automate marketing
16:15 Panel discussion
Online retail's newest fad – bricks-and-mortar
17:00 Meet the experts roundtables
18:00 Cocktail reception
19:00 Close of Day 1

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Day 2 Agenda - Wednesday, 18 September

09:00 Opening remarks and keynote address
From search to social—Marketing to the connected consumer

Mike Grehan, Publisher, ClickZ & Search Engine Watch

10:00 Panel discussion
The changing marketing landscape – latest trends in China
10:45 Networking break
  Track 1 Track 2 Track 3
11:15 Case Study
What can Big Data do for you?
Presentation
Big Data analytics
Social media audit
Social media monitoring tools
12:00 Presentation
E-marketing tracking and optimizing email lists
Case Study
Search Engine Marketing
Site clinic
Where's SEO Heading in 2013: Link Building or Marketing?
12:45 Networking lunch
13:45 Presentation
Ecommerce at the heart of your business
Case Study
Increase customer spending with a recommender platform
Case Study
How to get an edge in e-commerce in China
14:30 Case study
15:15 Networking break
15:45 Panel discussion
Demand-side platforms (DSP) and real time bidding (RTB)
16:45 Closing remarks
17:00 Close

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Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.

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Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager

Official Digital Design Partner
Digital Butter
In Association with
Search Engine Watch

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to sales@sesconference.com.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to registration@sesconference.com.

Conference Questions:
Unsure which sessions are right for you? Let our conference consultants customize a program for you to maximize your time at SES. Email consult@sesconference.com.

Registration & Pricing Info

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Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+852 3411 4820 or send an email to christoph.rowen@incisivemedia.com.

Registration Information:
For questions regarding registration, please call +852 3411 4844 or send an email to contact@seshk.com.hk.

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