SES Hong Kong 2013

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The Mira Hong Kong
118 Nathan Road,
Tsimshatsui, Kowloon

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Training Workshops, On-site

Monday, 16 September

Onsite Training is included in the All Access Pass; participants may also register for Training independently.

08:00 Registration
09:00 CONTENT MARKETING
Successful content marketing for brand engagement
SEARCH ENGINE OPTIMIZATION
SEO for Google and Baidu
12:30 Lunch Break
13:30 MOBILE
Designing & strategizing for mobile marketing
SEARCH ENGINE MARKETING
Getting your customers to your website
17:00 Close

These workshops provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. This in-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in search and social media. Regardless where you are in the SEO & SEM process, you will leave these intensive workshops with the necessary skills to improve your business results and take online marketing to another level.

Workshop Descriptions:

Half-day Morning Workshop

CONTENT MARKETING

Successful content marketing for brand engagement

The core of any search or social media marketing program is content. From researching ideas through to content production, this session will walk through how to make the most of content marketing not just for optimizing search, but for truly increasing your brand's presence online.

Instructor:

Jon Quinton Jon Quinton
SEO Consultant, SEOgadget

Half-day Morning Workshop

SEARCH ENGINE OPTIMIZATION

SEO for Google and Baidu

Although search engine algorithms have changed a lot in the past few years, SEO is still the most cost effective channel of getting quality traffic. This session will cover the strategies, tactics and secrets of getting SEO traffic under the current search engine world. The topics will also include the differences between Google and Baidu, and latest trend of Baidu SEO

Instructor:

Allen Qu Allen Qu
Founder & CEO, Netconcepts China

Half-day Afternoon Workshop

MOBILE

Designing & strategizing for mobile marketing

Different platforms require different strategies. From designing your mobile-compatible landing page, to knowing how and where to target your customers via mobile device, this session lays out the essential nuts and bolts to a strong mobile marketing strategy.

Instructor:

Ronald C. Vining Ronald C. Vining
Group Marketing Director, Aspire Lifestyles, An International SOS Company

Half-day Afternoon Workshop

SEARCH ENGINE MARKETING

Getting your customers to your website

Successful SEM will result not only in allowing your customers to find you in search engines, but also in getting them to subsequently click through to your website from the search engine.

Want to learn the best strategies for doing this in the easiest and most cost effective way? This is a must attend session for you!

Instructor:

Tom van den Berckt Tom van den Berckt
Head of Paid Search, Clicks2Customers


Register

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Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.

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Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
Official Digital Design Partner
Digital butter
Supported By
HK4As
Financial Times
HK4As
HKDAA
HKU Space
MediaBUZZ Pte Ltd.
Web Analytics Wednesday
Web Wednesday
In Association with
Search Engine Watch

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to sales@sesconference.com.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to registration@sesconference.com.

Conference Questions:
Unsure which sessions are right for you? Let our conference consultants customize a program for you to maximize your time at SES. Email consult@sesconference.com.

Premier Sponsors

Platinum Sponsors

Sitecore

Gold Sponsors

eBay Enterprise emarsys iProspect HavasMedia

Sponsors

Beyond Media Global Clicks2Customers Innity InvestHK Netconcepts NMC Interactive PR Newswire Reasonable Spread Stephen Noton topseos.com

Exhibitor

Majestic SEO Translations Vimantra

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Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+852 3411 4820 or send an email to christoph.rowen@incisivemedia.com.

Registration Information:
For questions regarding registration, please call +852 3411 4844 or send an email to contact@seshk.com.hk.

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