Tuesday, 18 March
Onsite Training is included in the All Access Pass; participants may also register for Training independently.
||Breakfast and registration
The new SEO formula: content marketing + social = ROI
The world is changing. With more than 90 billion online searches conducted very month and an enormous 96% of Indonesians using social media every day, your ability to rank highly in the major search engines, utilize social media and pay per click advertising, and ensure that your website converts visitors into paying customers is integral to your brand's success.
Combining a strong Content Marketing program, with smart Social Media distribution and integrating SEO into every aspect is the how the world's leading companies are driving rankings, sales and measurable ROI. Aaron will walk you through a step by step planning guide and tactics needed to see success.
Aaron Kahlow, CEO & Founder, Online Marketing Institute
The myths and truths of analytics
"Half the money I spend on advertising is wasted; the trouble is I don't know which half." John Wanamaker said this - more than 100 years ago! Interestingly, although the technology is much more powerful now, we are still asking the same question. Why? Because powerful technology only generates (a lot of) reports, not insights.
This workshop will discuss the myths and truths of analytics (not only web analytics), with a particular focus on measuring business impacts (not traffic or fans/followers), learning customer insights and driving actionable outcomes.
Joni Ngai, Evangelist, Business Optimization Services Asia, Sitecore
Re-thinking Social Media
As social media becomes mainstream, it now has the same function as any media, or - if you like - the other way around; all media is now social media.
Social media is dramatically leveling the playing field and connecting us like never before. People are concurrently updating their social media whilst consuming other media. Thus, social is become a way of thinking… It's not about sales, or ads or CTR. It's about pursuing relationship and fostering communities of consumers.
So, if you want to see improvement to your bottom line, remember this one thing; you need to rethink your campaigns so that your customers are in the center and in control.
Want to learn how? Join us.
Indonesia is the fourth largest mobile market in the world with 278 million mobile subscribers primarily accessing the internet from their mobile phones. Accordingly, mobile technology and innovative mobile applications are on the rise. Marketers need to leverage the right tools for optimal engagement with their customers, creating innovative apps and successfully utilizing social media to capture audiences at various locations and times of the day.
Are you looking for new ways to engage and influence millions of consumers at the point of their decision? This is the session for you.
Ari Fadyl, Head of Digital Transformation & Innovation, AXA
These workshops provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. This in-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in search and social media. Regardless where you are in the SEO & SEM process, you will leave these intensive workshops with the necessary skills to improve your business results and take online marketing to another level.
Choose either a full day or half-day of training. Continental breakfast and lunch will be provided to attendees with a full day workshop pass.
Who should attend?
Director, Business Analytics
Junior Account Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
Executive Director, IT
IT Project Manager