SES London

Brought to you by:
ClickZ Search Engine Watch

Park Plaza Victoria London
239 Vauxhall Bridge Road, London SW1V 1EQ
Venue & Accommodation

Agenda Day 1

Grid View

Tuesday, 10 February

8:00-9:00 Registration and Morning Coffee
9:00-9:10 Opening and Welcome
9:10-10:00 Keynote

How the Internet of Things can improve e-Commerce

The Internet of Things is here to stay and will soon become a commodity, changing forever the way people interact with objects and customers interact with brands. This session will focus on how IoT will impact on your business, requiring a change in your digital marketing strategy. Shawn will touch on key topics, such as big data and how numbers can be translated into strategy, customer experience and best ways to create seamless experiences, as well as customer engagement across all touch points and devices.

Shawn Burns Keynote Speaker:
Shawn Burns, Global Head of Web and Digital Marketing, Schneider Electric

Platinum sponsor plenary presentation (available for sponsorship)
Primary research plenary presentation (available for sponsorship)
10:00-10:30 Morning Break and Visit to the Exhibition Area
10:30-11:30 Paid

Improving Your Campaigns with Remarketing and Search Retargeting

  • Strategies for leveraging 3rd party demographics and interest data from advertising platforms to create effective retargeting pools
  • Leveraging tag management to build customer models in real time based on visitor behavior
  • Implement these audiences against Paid Search campaigns as well as Display

Chris Howard, Head of SEO, Shop Direct

Owned / Earned

Redefining What Content Marketing Means in 2015

  • Aligning content strategy with key business objectives
  • Innovative use of content - going beyond blogs and social media posts
  • Creating and promoting unique ways of storytelling

Grace Francis, Head of Content,
Carmel Hayes, Head of Content Marketing Europe, eBay

Business Intelligence / Analytics

Developing a Winning Digital Marketing Strategy With Big Data and Programmatic Advertising

  • Opprtunities that big data can bring to marketers
  • How data insights are becoming essential for marketers to produce strategic creative campaigns
  • How data can allow messages to be delivered to users with more relevance, based on factors such as localisation and real-time weather conditions
  • What percentage of your budget you should allocate to programmatic media

Ross Webster, Managing Director, EMEA, The Weather Company International

11:35-12:35 Paid

Paid Media Best Practices to Increase Performance and Productivity

  • New generation of optimisation strategies
  • Using PPC management tools
  • Utilising automated bid management

Gemma Howley, Head of PPC, Manning Gottlieb OMD
Amy Bott, Paid Search Manager, Phones 4U

Owned / Earned

Mobile SEO - How to Approach Your Mobile Strategy to Get It Right

  • Mobile user experience and its impact on rankings
  • The virtuous cycle of app store rankings
  • Boosting app downloads
  • Integration and cross-device considerations
  • Tools of the trade

Andrew Smith, Global Head of SEO, Momondo Group (Cheapflights)

Business Intelligence / Analytics

Using Analytics to Make Sense of Your Audience Data

  • Effective visits (what are they)
  • Soft Goals (supportive goals - why are they important)
  • KPIs (which to focus on)
  • How to Report to be understand by CxO level people

Javier Ortiz, Online Traffic Acquisition Manager, Hello! Magazine
Lukasz Zelezny, Head of Organic Acquisition, London, uSwitch Limited

12:35-1:35 Networking Lunch
1:35-2:35 Paid

Achieving Results With RTB & Programmatic Buying

  • How programmatic advertising is creating the need for more human oversight and expertise
  • Using the best data and matching ads to the appropriate consumers is still as much of an art as it is a science
  • How programmatic is merely a set of tools which don't work without marketing knowledge

Sammy Austin, Performance Media Manager - Real Time Bidding, MoneySupermarket
Emily Palmer, Head of Programmatic EMEA, Thomson Reuters

Owned / Earned

Strengthening Your Audience in a Social World

  • Different communication strategies for capturing your audience's attention
  • What are the top questions you should ask to trigger a response?

Max Brockbank, Head of Search, AlexAndAlexa
Nick Burcher, Head of Social Media, EMEA, MediaCom

Business Intelligence / Analytics

Creating Value From Attribution Modelling

  • Measuring the correct touch points
  • Winning attribution model examples
  • Extracting the right data from each sale

Crispin Sheridan, VP, Digital Scale and Operations, Integrated Digital, SAP


PPC Automation - Using AdWords Scripts to Build Custom Technology

  • Introduction to AdWords Scripts and AdWords API
  • Why every PPC manager should learn to code
  • Examples of how to use scripts to take your PPC to the next level

Daniel Gilbert, MD, Brainlabs


Understanding 'Not Provided' Keywords And Using a Data-Driven Approach to SEO


Ann Stanley, Managing Director, Anicca

3:40-4:40 Paid

How to Reach Consumers With Social Advertising

  • Should brands be advertising on social platforms?
  • How can they personalise their message to make it more relevant to consumers?

Chris Terry, Paid Search Manager, Oxfam GB

Owned / Earned

SEO for the Skilled Mechanic

  • How to examine where a site has lost visibility
  • Capturing the right information to maintain leading results
  • What causes common SEO issues and how to remedy them
  • Which tools work the best for diagnosing SEO issues quickly

Asaad Dookhy, SEO + PPC Lead and Manager, Decathlon
Simon Heseltine, Senior Director of Audience Development, AOL Inc.

Business Intelligence / Analytics

Tap Into User Habits: Creating a Strong Digital Presence

  • Understand the evolution of social and digital practices
  • Learn how to complement existing digital activity with additional marketing and advertising practices to grow business
  • How to build your business around a community, not for a community
  • Making the most of your social media to engage on top of grow your business

Toby Chishick, Social Media Director, JWT
Alex Shebar, London Community Director, Yelp!


Meet the Experts: Roundtable Forum

The roundtables provide an opportunity to learn, network, and share information with peers and leading industry specialists. Choose the roundtable most pertinent to you and join the conversation! You may move freely between roundtables to make sure you get the most out of this session. Continue the discussion afterwards at the Networking Cocktail Reception.

5:45-6:30 Networking Cocktail Reception

[ back to top ]

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.

Who should attend?
Marketing Team:
Marketing Manager/Director
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
Executive Director, IT
Web Developer
Web Designer
IT Project Manager
Register Here


Gold Sponsor

Internet Marketing Ninjas


ahrefs Brainlabs AdGooroo
Bring your whole team!
Group rates ›

Sponsorship Opportunities:
Please contact our Sales Department. You may also email or call Bene Archbold +1 646-736-1842.

Speaking Enquiries:
Please call Irina Gaspar +44 (0) 20 7316 9376, message @irina_gaspar, or email

Registration Information:
For questions regarding registration, please call +44 (0) 20 7316 9152 or email

SES Updates

Receive alerts about learning opportunities and events presented by SES:

Tell me more

After subscribing, you will receive a confirmation-request email from us (usually within a few minutes). To receive the newsletter you selected, you will need to respond to that confirmation request.

All SES newsletters and subscription confirmation messages are sent from "" Please use this email address when configuring email or spam filter rules.

If you experience any problems (e.g. you don't receive the confirmation request or you get an error when trying to confirm), please contact Subscription Help. Our goal is to make the subscribe and unsubscribe process as smooth as possible.


Upcoming Events

SES London SES London
February 9-11, 2015
ClickZ Live Jakarta ClickZ Live Jakarta
March 24-25, 2015
SES Miami SES Miami
March 26, 2015
ClickZ Live New York ClickZ Live New York
Mar 30-Apr 1, 2015