SES London

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Park Plaza Victoria London
239 Vauxhall Bridge Road, London SW1V 1EQ
Venue & Accommodation

Agenda Overview

Monday, 9 February - Training Workshops

8:30-12:30 Advanced PPC Tactics The Myths and Truths of Analytics
12:30-1:30 Lunch Break
1:30-5:30 Local & Mobile SEO Integrated Content Promotion Plan for Search and Social

Tuesday, 10 February - Day 1

8:00-9:00 Registration and Morning Coffee
9:00-9:10 John Barnes Opening and Welcome
John Barnes, MD Incisive Insight, Incisive Media
9:10-10:00 Shawn Burns How the Internet of Things can improve e-Commerce
Shawn Burns, Global Head of Web and Digital Marketing, Schneider Electric
10:00-10:30 Morning Break and Visit to the Exhibition Area
  Track 1:
Paid/PPC
Track 2:
Owned/Earned
Track 3: Business Intelligence/Analytics
 
  • Track Chair:
    Jackie Hole, SEO & PPC Consultant,
  • Track Chair:
    Gregg Stewart, Founder & President, 3rd Act Marketing
  • Track Chair:
    Jon Myers, VP & Managing Director EMEA, Marin Software
10:30-11:30 Are Audiences the New Keywords? Remarketing in 2015 and Beyond Redefining What Content Marketing Means in 2015 Developing a Winning Digital Marketing Strategy With Big Data and Programmatic Advertising
11:35-12:35 Paid Media Best Practices to Increase Performance and Productivity Mobile SEO - How to Approach Your Mobile Strategy to Get It Right Using Analytics to Make Sense of Your Audience Data
12:35-1:35 Networking Lunch and Visit to the Exhibition Area
1:35-2:35 Achieving Results With RTB & Programmatic Buying Strengthening Your Audience in a Social World Creating Value From Attribution Modelling
2:40-3:10 If You Can't Code, You Can't Do PPC
sponsored and presented by Brainlabs
Understanding 'Not Provided' Keywords And Using a Data-Driven Approach to SEO
sponsored and presented by Anicca
Categorizing The Web. How Topical Trust Flow Affects Everyone and Everything
sponsored and presented by Majestic
3:10-3:35 Afternoon Break and Visit to the Exhibition Area
3:40-4:40 How to Reach Consumers With Social Advertising SEO for the Skilled Mechanic Tap Into User Habits: Creating a Strong Digital Presence
4:45-5:45 Meet the Experts: Roundtable Forum
5:45-6:30 Networking Drinks Reception

Wednesday, 11 February - Day 2

8:30-8:55 Registration and Morning Coffee
8:55-9:00 Jon Myers Welcome
Jon Myers, VP & Managing Director EMEA, Marin Software
9:00-9:45 Keynote Panel Discussion
Key tactics to optimise your marketing campaigns
Nicola Day James Murray Chris Wallace Luis Navarrete Gomez Nicola Day, Client Partner, Financial Services, Facebook
James Murray, Search Advertising Evangelist, Microsoft
Chris Wallace, Global Digital Lead, Mindshare
Luis Navarrete Gomez, Head of Global Search Marketing, LEGO
9:45-10:15 Morning Break and Visit to the Exhibition Area
  Track 1:
Paid
Track 2:
Owned/Earned
Track 3:
Integrated
 
  • Track Chair:
    Jackie Hole, SEO & PPC Consultant,
  • Track Chair:
    Jon Myers, VP & Managing Director EMEA, Marin Software
  • Track Chair:
    Madeline Bennett, Editor, V3 and The Inquirer
10:15-11:15 Revamping and Rebooting Your PPC Campaigns Driving Results With an Efficient Social and Content Strategy Digital Marketing Trends to Watch Out for in 2015
11:20-12:20 Latest Trends in Ecommerce Tactics Local SEO Techniques to Grow Your Business Link Building, Google Updates, and More - Mostly White with Some Shades of Gray
sponsored and presented by Internet Marketing Ninjas
12:20-1:20 Networking Lunch and Visit to the Exhibition Area
1:20-2:20 Need To Know Ad Extension Updates & Advanced AdWords Tactics Next Generation Site Architecture - Increasing Your Site Findability How Brands Should Bring Together Mobile With Paid, Owned & Earned Strategies
2:20-2:50 Gold Sponsor
Solo Presentation
Gold Sponsor
Solo Presentation
Gold Sponsor
Solo Presentation
2:50-3:20 Afternoon Break and Visit to the Exhibition Area
3:20-4:20 Ian Carrington The Evolution of Digital Marketing
Ian Carrington, Managing Director, Performance Solutions and Innovations, NACE, Google
4:20-5:00 Future Predictions Panel - Digital Marketing Insights for 2015 and Beyond
Jon Myers, VP & Managing Director EMEA, Marin Software
Heledd Jones, Head of Search & Display Marketing, Confused.com
Danny Whatmough, Head of Digital, Director, Weber Shandwick
5:00-5:10 Closing Remarks

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.

Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
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Sponsors

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ahrefs Brainlabs AdGooroo Anicca Majestic Monitor Backlinks SEO monitor Strategy Digital Space 48
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Group rates ›

Sponsorship Opportunities:
Please contact our Sales Department. You may also email sales@seslondon.com or call Bene Archbold +1 646-736-1842.

Speaking Enquiries:
Please call Irina Gaspar +44 (0) 20 7316 9376, message @irina_gaspar, or email irina.gaspar@incisivemedia.com.

Registration Information:
For questions regarding registration, please call +44 (0) 20 7316 9152 or email registration@seslondon.com.

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