SES London

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Park Plaza Victoria London
239 Vauxhall Bridge Road, London SW1V 1EQ
Venue & Accommodation

Agenda Overview

Monday, 9 February - Training Workshops

8:30-12:30 Advanced PPC Tactics The Myths and Truths of Analytics
12:30-1:30 Lunch Break
1:30-5:30 Local & Mobile SEO Integrated Content Promotion Plan for Search and Social

Tuesday, 10 February - Day 1

8:00-9:00 Registration and Morning Coffee
9:00-9:10 Opening and Welcome
9:10-10:00 Shawn Burns How the Internet of Things can improve e-Commerce
Shawn Burns, Global Head of Web and Digital Marketing, Schneider Electric
Platinum sponsor plenary presentation (available for sponsorship)
Primary research plenary presentation (available for sponsorship)
10:00-10:30 Morning Break and Visit to the Exhibition Area
  Track 1:
Paid/PPC
Track 2:
Owned/Earned
Track 3: Business Intelligence/Analytics
10:30-11:30 Improving Your Campaigns with Remarketing and Search Retargeting Redefining What Content Marketing Means in 2015 Developing a Winning Digital Marketing Strategy With Big Data and Programmatic Advertising
11:35-12:35 Paid Media Best Practices to Increase Performance and Productivity Mobile SEO - How to Approach Your Mobile Strategy to Get It Right Using Analytics to Make Sense of Your Audience Data
12:35-1:35 Networking Lunch
1:35-2:35 Achieving Results With RTB & Programmatic Buying Strengthening Your Audience in a Social World Creating Value From Attribution Modelling
2:35-3:05 PPC Automation - Using AdWords Scripts to Build Custom Technology Understanding 'Not Provided' Keywords And Using a Data-Driven Approach to SEO Gold Sponsor Solo Presentation
Topic TBC (open for sponsorship)
3:05-3:35 Afternoon Break and Visit to the Exhibition Area
3:40-4:40 How to Reach Consumers With Social Advertising SEO for the Skilled Mechanic Tap Into User Habits: Creating a Strong Digital Presence
4:45-5:45 Meet the Experts: Roundtable Forum
5:45-6:30 Networking Cocktail Reception

Wednesday, 11 February - Day 2

8:30-8:55 Registration and Morning Coffee
8:55-9:00 Welcome
9:00-9:45 Keynote Panel Discussion
James Murray Chris Wallace Luis Navarrete Gomez James Murray, Search Advertising Evangelist, Microsoft
Chris Wallace, Global Digital Lead, Mindshare
Luis Navarrete Gomez, Head of Global Search Marketing, LEGO
Platinum sponsor plenary presentation (available for sponsorship)
Primary research plenary presentation (available for sponsorship)
9:45-10:15 Morning Break and Visit to the Exhibition Area
  Track 1:
Paid
Track 2:
Owned/Earned
Track 3:
Integrated
10:15-11:15 Revamping and Rebooting Your PPC Campaigns Driving Results With an Efficient Social and Content Strategy Digital Marketing Trends to Watch Out for in 2015
11:20-12:20 Latest Trends in Ecommerce Tactics - Adapting an Existing PLA Campaign Workflow for Shopping Campaigns Local SEO Techniques to Grow Your Business Link Building, Google Updates, and More - Mostly White with Some Shades of Gray
sponsored and presented by Internet Marketing Ninjas
12:20-1:20 Networking Lunch
1:20-2:20 The Changing Face of Google Next Generation Site Architecture - Increasing Your Site Findability How Brands Should Bring Together Mobile With Paid, Owned & Earned Strategies
2:20-2:50 Gold Sponsor
Solo Presentation
Gold Sponsor
Solo Presentation
Gold Sponsor
Solo Presentation
2:50-3:20 Afternoon Break and Visit to the Exhibition Area
3:20-4:20 Plenary Session
4:20-5:00 Future Predictions Panel - Digital Marketing Insights for 2015 and Beyond
5:00-5:10 Closing Remarks

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.

Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
Register Here

Sponsors

Gold Sponsor

Internet Marketing Ninjas

Sponsors

ahrefs Brainlabs AdGooroo
Bring your whole team!
Group rates ›

Sponsorship Opportunities:
Please contact our Sales Department. You may also email sales@seslondon.com or call Bene Archbold +1 646-736-1842.

Speaking Enquiries:
Please call Irina Gaspar +44 (0) 20 7316 9376, message @irina_gaspar, or email irina.gaspar@incisivemedia.com.

Registration Information:
For questions regarding registration, please call +44 (0) 20 7316 9152 or email registration@seslondon.com.

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