SES London

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Park Plaza Victoria London
239 Vauxhall Bridge Road, London SW1V 1EQ
Venue & Accommodation

Agenda Overview

Monday, 9 February - Training Workshops

8:30-12:30 Advanced PPC Tactics The Myths and Truths of Analytics
12:30-1:30 Lunch Break
1:30-5:30 Local & Mobile SEO Integrated Content Promotion Plan for Search and Social

Tuesday, 10 February - Day 1

8:00-9:00 Registration and Morning Coffee
9:00-9:10 John Barnes Opening and Welcome

John Barnes, MD Incisive Insight, Incisive Media

9:10-10:00 Shawn Burns Opening Keynote
How the Internet of Things can Improve Ecommerce

Shawn Burns, Global Head of Web and Digital Marketing, Schneider Electric

10:00-10:30 Morning Break and Visit to the Exhibition Area
  Track 1:
Track 2:
Track 3: Business Intelligence/Analytics
  Track Chair:
Jackie Hole, SEO & PPC Consultant,
Track Chair:
Gregg Stewart, Founder & President, 3rd Act Marketing
Track Chair:
Jon Myers, VP & Managing Director EMEA, Marin Software
10:30-11:30 Are Audiences the new Keywords? Remarketing in 2015 and Beyond Redefining What Content Marketing Means in 2015 Developing a Winning Digital Marketing Strategy With Big Data and Programmatic Advertising
11:35-12:35 Paid Media Best Practices to Increase Performance and Productivity Mobile SEO - How to Approach Your Mobile Strategy to Get It Right Using Analytics to Make Sense of Your Audience Data
12:35-1:35 Networking Lunch and Visit to the Exhibition Area
1:35-2:35 Achieving Results With RTB & Programmatic Buying Strengthening Your Audience in a Social World Creating Value From Attribution Modelling
2:40-3:10 If You Can't Code, You Can't Do PPC Sponsored Session
Understanding 'Not Provided' Keywords And Using a Data-Driven Approach to SEO
sponsored and presented by Anicca
Sponsored Session
Categorising the Web. How Topical Trust Flow Affects Everyone and Everything
sponsored and presented by Majestic
3:10-3:35 Afternoon Break and Visit to the Exhibition Area
3:40-4:40 How to Reach Consumers With Social Advertising SEO for the Skilled Mechanic Tap Into User Habits: Creating a Strong Digital Presence
4:45-5:45 Meet the Experts: Roundtable Forum
5:45-6:30 Networking Drinks Reception

Wednesday, 11 February - Day 2

8:30-8:55 Registration and Morning Coffee
8:55-9:00 Jon Myers Welcome

Jon Myers, VP & Managing Director EMEA, Marin Software

9:00-9:45 Keynote Panel Discussion
Key Tactics to Optimise Your Marketing Campaigns

Nicola Day, Client Partner, Financial Services, Facebook
James Murray, Search Advertising Evangelist, Microsoft
Chris Wallace, Global Digital Lead, Mindshare
Luis Navarrete Gomez, Head of Global Search Marketing, LEGO

Nicola Day James Murray Chris Wallace Luis Navarrete Gomez

9:45-10:15 Morning Break and Visit to the Exhibition Area
  Track 1:
Track 2:
Track 3:
  Track Chair:
Jackie Hole, SEO & PPC Consultant,
Track Chair:
Jon Myers, VP & Managing Director EMEA, Marin Software
Track Chair:
Darren Sharp, Head of Programmatic Trading, Incisive Media
10:15-11:15 Revamping and Rebooting Your PPC Campaigns Driving Results With an Efficient Social and Content Strategy Digital Marketing Trends to Watch Out for in 2015
11:20-12:20 Latest Trends in Ecommerce Tactics Local SEO Techniques to Grow Your Business Sponsored Session
Link Building, Google Updates, and More - Mostly White with Some Shades of Gray
sponsored and presented by Internet Marketing Ninjas
12:20-1:20 Networking Lunch and Visit to the Exhibition Area
1:20-2:20 Need to Know Ad Extension Updates & Advanced AdWords Tactics Next Generation Site Architecture - Increasing Your Site Findability How Brands Should Bring Together Mobile With Paid, Owned & Earned Strategies
2:20-2:40 Afternoon Break and Visit to the Exhibition Area
2:40-3:40 Ian Carrington Plenary Session
The Evolution of Digital Marketing

Ian Carrington, Managing Director, Performance Solutions and Innovations, NACE, Google

3:40-4:20 Future Predictions Panel
Digital Marketing Insights for 2015 and Beyond

Jackie Hole, SEO & PPC Consultant
Heledd Jones, Head of Search & Display Marketing,
Danny Whatmough, Head of Digital, Director, Weber Shandwick

Jackie Hole Heledd Jones Danny Whatmough
4:20-4:30 Closing Remarks

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.

Who should attend?
Marketing Team:
Marketing Manager/Director
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
Executive Director, IT
Web Developer
Web Designer
IT Project Manager


Gold Sponsor

Internet Marketing Ninjas


ahrefs Brainlabs AdGooroo Anicca Majestic Monitor Backlinks SEO monitor Strategy Digital Space 48


Bring your whole team!
Group rates ›

Sponsorship Opportunities:
Please contact our Sales Department. You may also email or call Bene Archbold +1 646-736-1842.

Speaking Enquiries:
Please call Irina Gaspar +44 (0) 20 7316 9376, message @irina_gaspar, or email

Registration Information:
For questions regarding registration, please call +44 (0) 20 7316 9152 or email

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