Attendee Profile
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Hannah YarrowDirector |
What Does Your Company Do? |
We offer three main internet marketing services:
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What Are Some Of Your Challenges? |
Engaging offline to suitably-sized clients without facing constant demands to reduce fees. Attracting the right type of lead is also essential, however fairly difficult as we are aiming towards both ends of the spectrum. |
What was your favorite session from SES London 2010? |
We enjoyed the sessions on twitter hacking, video SEO, information retrieval on the web and realtime search. The post-show Black Hat, White Hat: Unconferenced session was also interesting, however it became rather difficult to hear above the banter. |
What were some of the things you learned from SES London 2010 that you were able to use for your business? |
I believe using video more extensively for ranking results along with becoming much more socially active online. Social Media 101 by Lisa Myers taught us that educating our clients to get involved in social media themselves is far more effective than trying to do it for them, as it's all about building your own online personality and engaging with your clients. |
What were some of the results you saw after making those changes? |
Clients can see the results, but also it encouraged us to become much more inquisitive and exploratory in methods of working and displaying results to our clients. |
What sessions do you hope to attend this year? |
SEO and Excel for Big Websites and Local 2.0: The Evolution of Local Search |
SES London 2011 was one of the most successful shows we've ever attended and sponsored. The conference was full of experienced digital marketers and agencies. The quality of the attendees enabled us to experience instantaneous ROI from our sponsorship, which included a record number of signups and new paying customers. It was amazing! To top it off, the Incisive Media conference staff were also some of the most helpful and gracious people we've ever worked with.
—Jon Henshaw, Co-Founder & Product Manager, Raven Internet Marketing Tools
I attend a lot of conferences about search and SES is without a doubt the place to be if you want to learn about search, network, and hear great speakers. The SES team manages to improve with every event and that is truly a big accomplishment. In Europe, SES London is the biggest event of the continent where every search marketer just has to be, but also SES Amsterdam and SES Berlin are must-attends for European search marketers. I know I will be there!
—Bas van den Beld, State of Search
The material I learned from just a single session alone made it worth attending the conference.
—Sam Gomez, VP Digital Marketing, Sony Music
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Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
