Speaker Presentations

Please click on the name of the speaker whose presentation you wish to download. If you have difficulties accessing the presentations, please see the troubleshooting tips below.

Your opinion matters! Evaluate your SES London experience.

SES Day 1 - Tuesday, 21 February, 2012
Wednesday | Thursday

Keynote: Business Optimisation in a Digital Age
Avinash Kaushik, Digital Marketing Evangelist, Google
Attendees are welcome to use this presentation for personal consumption and share it within their company, but please do not post to any public facing website (including blogs, slideshare, etc).

11 Ways to Be Invisible to Search Engines
Andrew Goodman, SES Advisory Board; President, Page Zero Media

Ads in a Quality Score World
Dan Robins, Head of Paid Search, Carat
Ann Stanley, Managing Director, Anicca Digital Solutions

ASA: How to Stay Out of Trouble Online
Guy Parker, Chief Executive, Advertising Standards Authority

Google Analytics Basics - Implementation and Analysis Strategies
Yehoshua Coren, Founder & Principal, Analytics Ninja LLC

Introduction to PPC
Duncan Parry, Head of Paid Search, STEAK

Introduction to SEO
Judith Lewis, Head of Search, Beyond

Is Retargeting/Remarketing Right for You?
Dax Hamman, Chief Revenue Officer, Chango
Guy Levine, CEO, Return On Digital

Key Link Building Strategies
Patrick Altoft, Director of Search, Branded3
Lisa Myers, CEO, Verve Search

Landing Page Optimisation
Karl Blanks, Chairman, Conversion Rate Experts

PPC Tools of the Trade
Thomas Bindl, Founder & CEO, Refined Labs GmbH
Alistair Dent, Head of PPC Training, Periscopix
Andy Mihalop, Head of Search and Biddable Media, Moneysupermarket

Site Redesign? Don't Forget SEO Migration!
Lee Odden, SES Advisory Board; CEO, TopRank Online Marketing
Russell O'Sullivan, Digital Marketing Manager, Healthspan

The Business of SEO
Jake Langwith, Head of Digital, Firebrand
Lisa Myers, CEO, Verve Search

SES Day 2 - Wednesday, 22 February, 2012
Tuesday | Thursday

Information Architecture for the Modern Website
Edward (Teddie) Cowell, SEO Director, Guava
Alan Perkins, Head of Search Marketing, SilverDisc Limited

Social Media Solutions on a Budget
Andrew Girdwood, Media Innovations Director, bigmouthmedia
Paul Madden, Owner, Automica Limited
Marcus Tober, CTO, SearchMetrics Inc.

PPC Campaign Architecture
Jonathan Beeston, Client Services Director, Europe, Efficient Frontier
Sam Fenton-Elstone, Head of Media, iCrossing UK

SEO Tools of the Trade
Richard Baxter, Founder and Director, SEOGadget
David Naylor, SEO, Bronco
Neil Walker, Group Chief Technical Officer, Just Search

Measuring SoLoMo
Joel Davis, CEO, agency2
Daniel Patmore, Search Marketing Manager, Argos

Conversion Optimisation
Craig Sullivan, Group Customer Experience Manager, Belron International
Karl Blanks, Chairman, Conversion Rate Experts

Meaningful SEO Metrics
Chris Boggs, SES Advisory Board; Director, SEO, Rosetta
Will Critchlow, Founder and Chief Strategist, Distilled
Kevin Gibbons, Director of Strategy, SEOptimise Ltd

Social Media Marketing: Killer Advertising Tactics
Jonathan Beeston, Client Services Director, Europe, Efficient Frontier
Henry Elliss, Digital Marketing Director, Tamar.com Ltd

Paid Search Analytics and Multi-Touch Attribution Analysis
Thomas Bindl, Founder & CEO, Refined Labs GmbH
Crispin Sheridan, SES Advisory Board; Senior Director of Search Marketing Strategy, SAP

Understanding User Behaviour and Increasing Site "Stickiness"
Karl Blanks, Chairman, Conversion Rate Experts
Stephen Pavlovich, Director, Conversion Factory
Jeff Slipko, SEO Strategy Manager, Expedia Affiliate Network

Why Content Strategy Is Crucial for Social Search
Chris Boggs, SES Advisory Board; Director, SEO, Rosetta
Rachel Hawkes, Account Director, Elemental
Krista LaRiviere, CoFounder & CEO, gShift Labs

Paid Social Media - Content Marketing & Media Buying Strategies
Loren Baker, VP of Business Development, BlueGlass Interactive, Inc.

SEO Is Dead. Long Live SEO!
Judith Lewis, Head of Search, Beyond

Cross-Channel Reputation Management
John Barlow, SEO Innovations Director, iProspect
Kristjan Mar Hauksson, Founder, Search & Online Comm., Nordic eMarketing

SES Day 3 - Thursday, 23 February, 2012
Tuesday | Wednesday

Developing an Integrated Mobile Marketing Strategy
Angie Schottmuller, Founder, Interactive Artisan

Competitive Analysis
Caroline Rolfe, Head of Online, Links of London
Jonathan Stewart, SEO Strategy Director, VCCP Search
Peter van der Graaf, Search Strategist, Search Specialist

Advanced Keyword Modeling
Richard Baxter, Founder and Director, SEOGadget
Ron Jones, President/CEO, Symetri Internet Marketing

Local and Social: Maximising Visibility Across the Web
Andrew Girdwood, Media Innovations Director, bigmouthmedia
Bas van den Beld, Owner, Social Marketing Ambassador, State of Search/DMA

Developing a Video Optimisation and Marketing Campaign
Massimo Burgio, Founder & Chief Strategist, Global Search Interactive
Greg Jarboe, President & Co-founder, SEO-PR

Advanced Link Building Strategies
Patrick Altoft, Director of Search, Branded3
Kristjan Mar Hauksson, Founder, Search & Online Comm., Nordic eMarketing
Mikkel deMib Svendsen, Creative Director, deMib.com

Search on Mobile Devices: The Next Frontier
Sri Sharma, Founder and Managing Director, Net Media Planet
Nichola Stott, Director & Founder, The Media Flow

How to Drive 51%+ Engagement Through Email Marketing
Sundeep Kapur, Digital Evangelist, NCR Corp.

PPC Beyond Search: New Ad Formats, Display, and Social
Dax Hamman, Chief Revenue Officer, Chango
Andrew Girdwood, Media Innovations Director, bigmouthmedia

Tablet Display Advertising: Challenges and Opportunities
Zee Ahmad, Sales Manager, inmobi
Piers North, Head of Strategy, Yahoo! UK>

Crossing the Digital Divide: The Leap from Search to Display
Tom Jones, Chief Development Officer, iCrossing

Duplicate Content and Multiple Site Issues
Samuel Crocker, SEO Associate Director, OMD

Troubleshooting Tips

Having difficulties logging in? Your issue could be one of the following:
1. Your email address is not in our system. If someone else registered you for the conference, we may not have your email address.
2. Your badge is Expo-only. Presentions are only available to conference badge holders.

Use the Badge ID Reminder to recover the password associated with a given email address. If all else fails, email presentations@sesconference.com or call +1 800-955-2719 for assistance.

Logged in, but having difficulties viewing the presentations?
1. Presentations may load slowly if too many people are requesting them at the same time. This may occur during or immediately after the conference when demand is high.
2. Please report link errors or any other issues via email to presentations@sesconference.com.