Theatre Presentations

Theatre Presentation - 10:40-11:00am
Optimising for Google in 2012 and beyond
Google has come a long way and none more so in recent years, so how can you make sure all your assets are effectively optimised to leverage the most recent updates. This session looks to explore these opportunities in more detail and with the aid of case studies from some of the UK's biggest brands and proprietary tests we aim to unravel the myths and show how you can really maximise your online exposure.

• Speaker: Neilson Hall, Head Of SEO

Theatre Presentation - 11:10-11:30am
Successful Link Profiles - What Does it Take to Create a Natural Backlink Structure

• Speaker: Alex Wick, Country Manager UK/US & Mattias Cellini, Country Manager Italy

Theatre Presentation - 1:00-1:20pm
How Online News Distribution Can Drive Your Business
Building a business is tough. The market is loud and crowded and the competition is everywhere. So how can you break through the noise, be heard, and attract more people to your business? We'll show you live case studies of how online news distribution has helped ensure businesses are optimised to their full potential by:

• Being easily found online. Get noticed by millions of people searching online for businesses like yours every day.
• Driving traffic to your website. Reach buyers, journalists, and bloggers instantly.
• Increasing your brand awareness both on and offline.

• Speaker: Dalia Daud, Head of Business Development, PRWeb

Theatre Presentation - 1:30-1:50pm
Social for SEO

• Speaker: Dr. Horst Joepen

Theatre Presentation - 2:00-2:20pm
5 differences for SEM between the English and Japanese Markets
We understand that entering or expanding in the Japanese market without an expert partner can be a difficult and time-consuming process. Learn how to enter the Japanese market by utilizing various SEM techniques. Japanese SEM market expert, Rohan Yamagishi, will go over recent trends for SEO, PPC and Social Media in Japan.

You will learn:

• How search engine market share differs from the English market
• SEO and link building trends in Japan
• Latest Yahoo! Paid Listing version update
• Social Media in Japan (Facebook vs. Mixi)

You will also learn useful tips about how to penetrate the Japanese market.

• Speaker: Rohan Yamagishi, CEO, Info Cubic Japan

Theatre Presentation - 2:30-2:50pm
Getting The Performance of Search in Display
Are you seeing great results in your search engine marketing and ready to jump into the world of display? Quantcast is an audience targeting company with the industry's most in-depth understanding of digital audiences to help marketers and publishers buy and sell the most effective targeted advertising, driving conversions through the full funnel.

In this session, we'll share how top marketers leverage real time display advertising to drive high volumes of conversions and how 'lookalikes' are the Adwords of display.

• Speaker: Phil Macauley, Managing Director, Quantcast UK

Theatre Presentation - 4:10-4:30pm
Top tips on integrating your PPC and SEO strategies
We will present some top tips on how the lesson learnt from using PPC can have a direct benefit on an SEO project.

• Keyphrase selection:
  PPC gives you real data on search volumes and allows you to determine the target audiences' response to these phrases. This will allow you to optimise for the keyphrases that generate conversions, not the ones that have high impression or clicks
• Ads and click through rates:
  PPC ad copy testing allows you to maximise click through and conversions. This data can be used for SEO to improve the effectiveness of your meta tags (titles, descriptions or snippets)
• Landing page conversions and site effectiveness:
  The effectiveness of your site (bounce rates and conversions) can quickly be determined using PPC. Improvements can be made in order to maximise the benefits of your SEO traffic

• Speaker: Ann Stanley, Anicca Solutions

Theatre Presentation - 10:40-11:00am
The Search Marketers Guide to Successful Facebook Ads
In this session, Marin Software will present the seven best practices every PPC marketer should know about Facebook Ads, culled directly from deployments with over 100 clients.

Attendees will walk away from this presentation with detailed best practices for integrating and optimising Facebook Ad campaigns including:

• How to measure the "influence" Facebook Ads have on downstream searches and conversions
• How to segment and target audiences on Facebook using age, geo, gender to reduce costs
• How to increase click-through rates by making simple adjustments to creative image
• How to avoid "ad blindness" by rotating ad regularly to boost click-through and ROI
• Whether you should keep users on Facebook fan pages, or redirect them to your website

• Speaker: Rebecca Momberg, Lead Product Consultant - EMEA

Theatre Presentation - 11:10-11:30am
How brands and SEO agencies can optimise their investment in each other for better results
Here's the problem. Brands are often not investing enough in their SEO agencies. SEO agencies are often not inspiring their clients to invest more. When fixed, everyone wins. This session discusses the issues further and suggests ways everyone can make more money from SEO.

• Speaker: Matt Roberts, VP of Product, Linkdex Limited

Theatre Presentation - 11:40-12:00pm
How Call Tracking Has Benefitted TUI Travel
This session demonstrates the wide range of data that TUI Travel has gathered from call tracking analytics, and the value of applying a similar approach within your own business.

• Speaker: Nick Crump, Sales and Marketing Director, AdInsight

Theatre Presentation - 1:00-1:20pm
Outsourcing - The Journey
Outsourcing has been a hot topic in recent years. It comes with assumptions regarding quality and efficiency; naturally a concern when your ROI is at stake! A thought; we have outsourced for years! We outsource cooking to our favourite restaurant or takeaway, house maintenance to plumbers and electricians... In these turbulent times, outsourcing can optimise profit ...if you know what you're looking for and what you want to achieve. So, how do you ensure quality when someone else is taking care of the work for you? What makes a reputable outsourcing partner? This session shares the secrets to offshore success.

• Speaker: Philip Regan

Theatre Presentation - 1:30-1:50pm
The Challenges of International Link Building
It is not one size fits all when it comes to international link building. In this session, you will learn the key characteristics of international link building and the factors to consider when running international campaigns. Discover the biggest challenges you face and which strategies to use in order to achieve good quality backlinks.

• Speaker: Cristiana Wright, KeywordFluency