Theatre Presentations are open to all SES attendees, including Exhibition Pass holders.
Located in the Expo Hall theatre.
Day 1 - Tuesday, February 11
Theatre Presentation - 10:10am-10:30am
Facebook Advertising: The 4 key trends and 12 strategies you need to know in 2014
The paradox of Facebook's rapid growth and evolution is that while new advertising opportunities abound, formulating an executable plan around the channel's vast targeting and measurement options has become increasingly complex. This session will present you with an executable plan across Facebook's array of advertising opportunities by covering:
- How recent Facebook campaign and audience changes impact user behavior
- The top 4 opportunities Facebook advertisers should take advantage of today
- The key strategies to drive campaign ROI
Theatre Presentation - 10:40am-11:00am
The DNA of SEO In 2014
Which brands are doing SEO really well and reaping the rewards? What are they doing and how can you learn from them to improve your own online performance?
Theatre Presentation - 1:00pm-1:20pm
Empowering Bid Optimization through Website Analytics
Integrating Site Analytics Data into Paid Search Campaigns to improve bid optimization & ROI. Through the Integration of Adobe Media Optimizer & Adobe SiteCatalyst we are able to gain more value from rich analytics data that feeds into our powerful algorithms to improve our forecasting & automated bid optimization in Adobe Media Optimizer. Leveraging the rich analytics data has helped to drive incremental ROI from our automated bidding.
Having all Adobe SiteCatalyst metrics available in Media Optimizer and vice versa has also realized efficiencies in work-flow, reporting & analysis.
- Speaker: Atif Salim, Senior Account Manager
Theatre Presentation - 1:30pm-1:50pm
How to understand what makes Search Engines rank results the way they do
Majestic SEO have built a Search Engine! Why? For well over 15 years, the SEO industry has been trying to decompile and reverse engineer search engine algorithms, with a view to better SEO. It has been at best a hit and miss affair. Now Majestic SEO has taken a different approach, by building its OWN search engine, with its own data and algorithms, from the ground up. The data and algorithm may not be the same as Google and Bing - but what's new is the complete transparency that Majestic are providing to their SERPs. Now - in real time - you can see EXACTLY why world class crawlers rank one website ranks above other - with the search scores not only viewable in the search engine result pages, but also showing Live Ranking factors to show how that score was made up and how the ranking factors were weighted. Majestic SEO is one of the top 10 web crawlers on the Internet and as a true world view. See how - by building a global search engine from the ground up - Internet Marketers can leverage the underlying insights for better online marketing and better SEO.
Theatre Presentation - 3:10pm-3:30pm
The Content Recommendation Revolution
- Speaker: Adam Singolda, Founder & CEO, Taboola
Day 2 - Wednesday, February 12
Theatre Presentation - 1:00pm-1:20pm
Competitive Intelligence: How to steal your competitor's lunch
If you could take anything from your competitors' plate, what would it be and why? We will demonstrate the surprising competitor secrets that market-driven competitive intelligence can reveal. Learn how to steal your competitors' hard-earned insights and campaign strategies from under their noses.
- Speaker: Shaun Russell, Product Manager, Adthena
Who should attend?
Director, Business Analytics
Junior Account Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
Executive Director, IT
IT Project Manager