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Half-day Morning Workshop
Social, Local, Mobile (SoLoMo) Marketing
Who should attend:
Participants should include individuals who are responsible for Search Marketing, Sales and Revenue for your organisation. This session is designed for the beginner and advanced both, as we will provide a solid background of the Social, Local, Mobile opportunity based on research, and move through to advanced online and offline integration strategies.
What you will learn:
With the Digital local advertising market expected to double by 2014 to $35 billion*, have you incorporated Local into your integrated strategy? Session participants will emerge with a better understanding of the local landscape and be better equipped to develop strategy and action plans to tap into this important lead and sales source. (*source: The Kelsey Group)
The course will provide an overview of these localisation strategies and supply concrete examples of best practices utilized by small SMBs and Fortune 500 brands.
Materials will cover:
- Trends, Usage, Demographics
- Strategy & Integration
- Social, Local, Mobile
- Importance and priority of the various media & platforms:
- Place Pages (Google, Yahoo & Bing)
- Mobile (apps vs. browser based)
- Check-in Platforms (Foursquare, Gowalla)
- Social Platforms (Facebook, Google +1)
- Attribution
- Metrics & Measurement
- Online research - Offline purchase
With over 80% of consumer transactions happening within 15miles of the home or office, you owe it your company to applying the knowledge gained from the session into an action plan to enhance your overall marketing efforts.
Instructor:
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Half-day Morning Workshop
Successful Site Architecture Workshop
Information architecture and technical architecture are the foundations upon which all other elements of a website and its marketing are built. They are critical to its success in natural search results - and are important elements of paid search and social success, too.
Topics covered will include:
- Technical and Information Architecture of your website
- Issues affecting retailers
- Issues affecting travel sites
- Issues affecting publishers
We'll be looking at issues like:
- Dynamic URLs & Dynamic Content
- Changing Domain Name
- Product Listings and Pagination
- Organising and Reorganising Website Content
- Multiple languages, domains and subdomains
- Duplicate Content Issues and Google Panda
- Sitemaps, Feeds and Microdata
- Webmaster Tools
Who should attend:
If you are responsible for any of the following then this workshop is for you:
- site hardware and software selection or maintenance
- site design or production
- site coding or maintenance
- search engine optimisation
In addition, if you are responsible for e-commerce, analytics or site promotion, then components of this workshop will be directly relevant to you and will broaden your knowledge and understanding.
Instructor:
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Half-day Afternoon Workshop
Hands on Approach to Link Building
This workshop helps you with your first professional steps in the field of link building. No more directory submissions, but partnerships that really matter for your ranking goals.
Find out what an ideal link would look like and how specific link types of links have specific effects on your ranking. You get more insight into the link building effort of your competitors and what your site exactly needs to beat them. In the form of a practical approach you'll see how you can find the soft spots in desired link partners and what strategies can be used to convince them. All distribution methods from viral link building to requested placement are explained with real examples. And attendees are given the chance to have their own link profile examined and get a tailor made strategy for their desired ranking goal.
Who should attend?
When you've been active in the search engine optimization of your website, you know how important links can be for its position in the search results. Where most available information only states the obvious, this workshop introduces a more creative and effective way to attract links. Once you master these trades, top-positions become a simple calculation between effort and possible gain. The workshop is valuable for both beginners and more advanced online marketeers in competitive and less competed industries.
Instructor:
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Half-day Afternoon Workshop
Keyword Research for Search, Social and Beyond
In this 3 hour training session attendees will explore the latest tools and techniques for researching, identifying, managing and zeroing in on the right keywords for your SEO, PPC, Social Media and other marketing campaigns.
Using provided worksheets, your data and these new techniques you will leave the session with actionable insights, new keyword opportunities and new perspectives on how to leverage and manage the gold mine of data you already have in your organization.
We will first explore the fundamentals of keyword research and then quickly move into techniques and tools help you identify missed opportunities and create actions that will increase the overall performance of your digital marketing activities.
After attending, you will be able to:
- Understand the role of Keyword Intelligence and the latest research techniques and how it can positively impact Search, Social and Traditional media campaigns.
- Develop, refine and maintain a master set of keywords and align them to search intent and buy cycles that will energize your programs.
- Identify the best available tools to get keyword suggestions, forecast website traffic, perform competitive research, and analyze keyword results.
- Analyze and prioritize keywords and map to behavior and intent personas to maximize effective content creation efforts that will lead to conversions.
- Learn effective ways to communicate the intelligence gained through keyword research and how to share it with key stakeholders responsible for all types of messaging within your organization.
Who Should Attend?
Anyone who works in or manages search marketing, social media and content development in your agency or organization. This session is designed for the beginner and advanced alike since few take this advanced approach to researching, managing and modeling their keywords today.
Instructor:
Ron JonesPresident/CEO, Symetri Internet Marketing
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