Agenda Overview

ClickZ Academy Onsite Training - Monday, March 19

7:30-8:00am	Continental Breakfast
8:00-12:00pm	Link Building Essentials	How to Architect a Search-Engine Friendly Website	How to Create a PPC Management Master Plan
12:00-1:00pm	Lunch Break
1:00-5:00pm	Keyword Research for Search, Social and Beyond	How to Collect, Interpret and Use Your Web Analytics Data	Social Media Marketing For Your Business
7:00-late	SES New York Meet & Greet

Day 1 Agenda - Tuesday, March 20

7:30-7:00pm	Registration
8:00-9:00am	Morning Coffee
8:45-9:00am	Exclusive Announcement: True Lies: Search Marketing Data Errors Uncovered
9:00-10:00am	Conference Welcome & Morning Keynote Business Optimization in a Digital Age
10:00-11:00am	Grand Opening of the Expo Hall
10:00-7:00pm	Expo Hall
	SEO	Paid Search	SO/LO/MO	Accelerator	Kick Start
11:00-12:00pm	The Tools of the Trade for SEO**	Paid Search Competitive Analysis**	Social Media as a Performance Channel with Google Analytics	Crossing the Digital Divide: The Leap from Search to Display	Search Engine Marketing 101
12:00-1:15pm	Networking Lunch
1:15-2:15pm	No BS Link Building for E-Commerce Sites	The Tools of the Trade for Paid Search**	The Psychology of Social Commerce (Do Not Be Afraid!)*	Tablet Display Advertising: Challenges and Opportunities*	The Basics of SEO
2:15-2:45pm	Afternoon Break in the Expo Hall
2:45-3:45pm	SEO Competitive Analysis**	Performance Display: The Complement to Search	Social Media Solutions on a Budget	Protecting High-Value Branded Search Terms**	A Beginner's Guide to Paid Search
3:45-4:00pm	Session Interval
4:00-5:00pm	Information Architecture for the Modern Website	Audience Choice Winner: Housekeeping for SEM	Local Myth Busters - Local Optimization Facts Proven or Debunked	Advanced Paid Search Tactics	Introduction to Analytics
5:00-6:00pm	Meet the Experts: Roundtable Forum
6:00-7:00pm	Networking Cocktail Reception in the Expo Hall
7:00pm-late	Internet Marketers of New York Party
9:00pm-late	WebmasterRadio.FM's SearchBash

* New Topic at SES ** New to SES New York

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Day 2 Agenda - Wednesday, March 21

8:00-6:00pm	Registration
8:30-9:30am	Morning Coffee
9:30-9:45am	Morning Briefing with Mike Grehan
	SEO	Paid Search	SO/LO/MO	Accelerator	Search in Regulated Industries
9:45-10:45am	Enterprise-Level SEO	Microsoft adCenter - New Features Lab	Driving Mobile Traffic: SEO & PPC	Duplicate Content & Multiple Site Issues	Search Marketing & Social Media for Regulated Industries
10:00-3:00pm	Expo Hall
10:45-11:15am	Morning Coffee Break in the Expo Hall
11:15-12:15pm	Anatomy of the Perfect Landing Page: Design Elements Exposed*	PPC Beyond Search: New Ad Formats, Display & Social	Local + Social: The Future of Promotion	Why Doesn't Anyone Care about the Creative Anymore?*	Legal Considerations for Search & Social in Regulated Industries
12:15-1:15pm	Meet the Experts: Roundtable Forum
1:15-2:30pm	Networking Lunch
2:30-3:30pm	SEO & Website Migrations: How to Have a Smooth Transition	Landing Page Optimization	Social Marketing Automation	Viewable Impressions: the Key to Online Media Performance through Smarter Buying*	No Session at this time
3:30-4:00pm	Afternoon Break
4:00-5:00pm	SEO is Dead. Long Live SEO!	Ads in a Quality Score World	Next Gen YouTube Marketing	Offline to Online: Coordinating Agencies, Aligning Campaigns	Search & Social Media Tactics for Regulated Industries
5:00-6:00pm	Black Hat, White Hat: Unconferenced
6:00pm-late	ManhattanSEO Party

* New Topic at SES ** New to SES New York

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Day 3 Agenda - Thursday, March 22

8:30-3:30pm	Registration
8:30-9:30am	Morning Coffee
9:30-10:30am	Morning Keynote Panel Integrated Marketing: What Does That Really Mean?
10:30-10:45am	Session Interval
	SEO	Paid Search	SO/LO/MO	Email Marketing	Filthy Linking Rich
10:45-11:45am	Metrics for SEO	Insider Tips for Ad Optimization	Advanced Mobile Marketing**	Email Can Drive Search, Social, and Mobile!	Link Building Essentials
11:45-1:00pm	Meet the Authors Luncheon
1:00-2:00pm	Agency vs. In-House SEO: What's a Client to Do?*	Analytics for Paid Search**	Winning! Measuring Social Media Success*	How to Drive 51%+ Engagement through Email Marketing	Enterprise Link Building*
2:00-2:15pm	Session Interval
2:15-3:15pm	Spotlight Session	Spotlight Session	Spotlight Session	Spotlight Session	Spotlight Session
2:15-3:15pm	Content Marketing Optimization	Remarketing Done Right -- and Wrong	Mining Deep Social Media Strategy From Search History	Advanced Keyword Modeling**	Lords of the Links*
3:15-3:45pm	Wrap Up Cocktail & Final Networking Session

* New Topic at SES ** New to SES New York

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Partnered Training - Friday, March 23

8:00-11:30am	OMI: Leveraging Social Media & Email for Maximum Impact
8:30-5:30pm	Bruce Clay: Search Engine Optimization Training

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Who should attend?

Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant

C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager