SES New York 2014

March 31-April 3, 2014

Brought to you by

Remind
Me

New York Marriott Marquis
1535 Broadway
New York, NY 10036

Print this page

2013 Agenda Overview

NOTE: This is the 2013 agenda. The links on this page will take you to the archived site.

ClickZ Academy Onsite Training - Monday, March 25

7:30-8:00am	Continental Breakfast
8:00-12:00pm	Email Marketing: Driving 51% Engagement (Part 1)	How to Collect, Interpret and Use Your Web Analytics Data	Content Marketing: Implementing a Winning Program	Mastering the Google Display Network
12:00-1:00pm	Lunch Break
1:00-5:00pm	Email Marketing: Driving 51% Engagement (Part 2)	Social Strategies and Analytics for Data-Driven Marketers	Advanced Keyword Research & Management	How to Architect a Search-Engine Friendly Website
5:15-5:45pm	SES Newcomers Meetup
6:00-8:00pm	SES Meet & Greet

Onsite Training is included in the All Access Pass; participants may also register for Training independently.

Day 1 Agenda - Tuesday, March 26

7:30-6:30pm	Registration
8:00-9:00am	Morning Coffee
9:00-10:00am	Conference Welcome & Opening Keynote Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile Mike Proulx, Senior VP and Director, Social Media, Hill Holliday
10:00-10:30am	Grand Opening of the Expo Hall (open 10:00-6:30pm)
	Track 1	Track 2	Track 3	Track 4	Kick Start Track	Learn with Google Track
10:30-11:30am	SEO Diagnostics for the Skilled Search Mechanic	Enterprise Search is Evolving. Introducing: The Chief Keyword Officer. Are you Ready?	Building the B2B Social Media Machine	Content Marketing: How to Earn Visibility & Links through Killer Content Strategy	Introduction to SEO	Reaching Customers Whenever, Wherever, Across Any Device with AdWords
11:30-11:45am	Session Interval
11:45-12:45pm	SEO in the Boardroom: Tangible Search Metrics	Landing Page Optimization	Maximizing Twitter and Facebook Ads for Lead Gen, Engagement & ROI	Link Building that Makes Sense	Paid Search 101	Understanding the Full Value of Mobile
12:45-2:00pm	Networking Lunch
2:00-3:00pm	Afternoon Keynote Panel Mobile Marketing: Connecting with Your Audience on the Move					Engaging with Your Audience in a Multi-Screen World
3:00-3:30pm	Afternoon Break
3:30-4:30pm	Mining Your Search Keywords and Social Data for New Revenue Opportunities	The Dawn of Convergence Analytics	Bing Ads: The Next Evolution in Search Advertising	Driving ROI Across B2B Marketing Strategies	A Beginner's Guide to Analytics	Using DoubleClick Search to Manage Campaigns Across Channels and Devices
4:30-5:30pm	Meet the Experts: Roundtable Forum
5:30-6:30pm	Networking Cocktail Reception in the Expo Hall
9:00pm-late	WebmasterRadio.FM's Epic Search Bash Event

[ back to top ]

Day 2 Agenda - Wednesday, March 27

8:00-5:00pm	Registration
8:30-9:00am	Morning Coffee
9:00-10:00am	Morning Keynote Optimizing Second Screen Engagement: Trends, Data and Insights Joel Lunenfeld, Vice President of Global Brand Strategy, Twitter
10:00-10:15am	Session Interval / Expo Hall (open 10:00-3:00pm)
	Track 1	Track 2	Track 3	Track 4	Track 5
10:15-11:15am	Next Generation Site Architecture	Reporting and Analyzing PPC Campaigns	Driving Consumer Insights with Mobile Analytics	4 Steps to Building an Integrated Online Marketing Campaign	What's Missing From Your Performance Marketing Strategy?
11:15-11:30am	Session Interval
11:30-12:30pm	Jim Boykin talks about Link Building, Authors, Panda, Penguin, Tools and More	The RTB Opportunity for Online Marketers: Truths & Myths	Schema and RDF—Secret Weapon for Your Website Architecture	The New Inbox: The Intersection of Email, Mobile and Social Marketing	Offline to Online: Coordinating Agencies, Aligning Campaigns
12:30-1:30pm	Meet the Experts: Roundtable Forum
1:30-2:30pm	Networking Lunch
2:30-3:30pm	Spy vs Spy: Key Insights to Outperform the Competition	Google Penalties: Diagnosis and Recovery	Local Search: Best Practices & The 6th Annual Local Search Study Results	The Age of Big Data and the Modern Marketer	Programmatic Trading: New Display Opportunities
3:30-4:00pm	Afternoon Refreshment Break
4:00-5:00pm	Breaking Down the Borders: International & Multilingual SEO	Ad Optimization in Multi-Channel Digital Advertising	For Good Measure: Brand Measurement in a Digital World	Screw Link Building, it's Called Relationship Building	The Rise of Native Advertising: Changing the Online Content Landscape

[ back to top ]

Day 3 Agenda - Thursday, March 28

8:30-2:30pm	Registration
8:30-9:30am	Morning Coffee
	Track 1	Track 2	Track 3	Track 4	Track 5
9:30-10:30am	Enterprise-Level SEO Tactics	Next Generation Paid Search Strategies	Social Media Meet ROI: The Secrets to Driving Social Commerce	Creative Content Marketing: Winning Hearts, Minds and Wallets	Bringing Together Paid, Owned, Earned Media
10:30-10:45am	Session Interval
10:45-11:45am	High-Impact Search Campaigns with Adwords	Activating the Social-Search Dynamic	SEO in the Age of Apps	Deliver, Engage, Transact: 11 Absolutes for Email Engagement	Web Analytics Deep Dive
11:45-1:00pm	Networking Lunch
1:00-2:00pm	Search Marketing Power Tools Set: SEO and PPC	Paid Search Analytics and Multi Touch Attribution Analysis	Feed Your Way to the Top of Local Listings!	Putting Your Money Where it Counts: Smart Attribution Modeling	Harnessing the Power of B2B Video Marketing
2:00-2:15pm	Session Interval
2:15-3:15pm	Spotlight Session	Spotlight Session	Spotlight Session	Spotlight Session	Spotlight Session
2:15-3:15pm	Filthy Linking Rich: Killer Link Building	Facebook Graph Search and its Impact on Reputation Management, Privacy, Local Search and More	Optimizing Conversion from Strategy to Execution—The Three Keys to Success	5 Trends Marketers Shouldn't Ignore	Follow, Reach, Convert: Smart Retargeting/ Remarketing

[ back to top ]

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.

SES Magazine
View latest issue:

Toronto 2013

Subscribe Free!

Past Events
SES New York 2013 »
SES New York 2012 »
SES New York 2011 »
SES New York 2010 »
SES New York 2009 »
SES New York 2008 »

Upcoming SES Events

Who should attend?

Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant

C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager

2013 Official
Association Sponsors

2013 Supporting
Partners

2013 Official Online Radio Network

In Association with

News Distribution

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to sales@sesconference.com.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to registration@sesconference.com.

Conference Questions:
Unsure which sessions are right for you? Let our conference consultants customize a program for you to maximize your time at SES. Email consult@sesconference.com.

Premier Sponsors

Sponsors & Exhibitors

Tell me more

After subscribing, you will receive a confirmation-request email from us (usually within a few minutes). To receive the newsletter you selected, you will need to respond to that confirmation request.

All SES newsletters and subscription confirmation messages are sent from "no.reply@sesconference.com." Please use this email address when configuring email or spam filter rules.

If you experience any problems (e.g. you don't receive the confirmation request or you get an error when trying to confirm), please contact Newsletter Help. Our goal is to make the subscribe and unsubscribe process as smooth as possible.

Contact Information

Sponsorship/Exhibiting Opportunities:
For more information, please contact our
Sales Department. You may also call
+1 646-755-7255 or send an email to sales@sesconference.com.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to registration@sesconference.com.

Conference Questions:
Unsure which sessions are right for you? Let our conference consultants customize a program for you to maximize your time at SES. Email consult@sesconference.com.