Express Clinics
Day 1 - Tuesday, March 20
ClickZ Express Clinic - 11:00am-12:00pm
Express Search Usability Clinic
Get one-on-one advice for usability, design, copy, site navigation, information architecture and any technical issues that may prevent your Web site from receiving high quality search engine traffic and visitor conversions.
- Speaker:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
ClickZ Express Clinic - 1:00-2:00pm
Analytics and Attribution Site Clinic
Do you know where your site traffic comes from? Are you tracking marketing campaigns, social media, or offline print collateral? Are your visitors converting in one visit or multiple visits from multiple sources? Get insight into your analytics and see how to maximize your site's ROI.
- Speaker:
Thom Craver, Web and Database Specialist, Saunders College (RIT)
ClickZ Express Clinic - 3:00-4:00pm
Content Marketing Clinic
Is your content marketing supporting your purchase process, SEO and social media marketing efforts? If not, you're probably missing opportunities to build your brand and drive sales. Need some pointers on how to get your content marketing on track by optimizing your efforts? Then stop by to get help.
- Speaker:
Heidi Cohen, President, Riverside Marketing Strategies
Location: Expo Hall, booth #312
Day 2 - Wednesday, March 21
ClickZ Express Clinic - 10:00-11:00am
Content Strategies for E-Commerce Companies
Today's best of class e-commerce SEO programs are finding ways to create content that is unique, compelling, increases conversions and drives higher rankings as a result. Today's budgets need content creation line items and processes in order to thrive. In this session you will learn several approaches to create content on your e-commerce site - consider it your Chinese menu of content creation options.
- Speaker:
Jessica Bowman, CEO, SEOinhouse.com
ClickZ Express Clinic - 11:15-12:15pm
Super-Size Your SEO!
Want to super-size your SEO? Ensure your brand visibility on a crowded SERP? Todd Friesen, SEO Consultant, will provide a live SEO site clinic, providing tangible observations and executable deliverables. During the real time Q&A, he'll review a number of Web sites, discuss common pitfalls and additional areas of interest. Attendees will leave with a better understanding of critical SEO opportunities, high-impact solutions and keys to improving overall performance.
- Speaker:
Todd Friesen, Director of SEO, Performics
ClickZ Express Clinic - 1:30-2:30pm
Your Video ain't Viral -- YouTube Marketing Mini Critiques
According to YouTube, less than 30 percent of videos get 99 percent of the views on the site. So, if you didn't make viral videos like "Charlie bit my finger - again!" or "Susan Boyle - Britain's Got Talent," then you'll want to attend this express clinic to learn important tips, best practices, and strategies from the author of "YouTube and Video Marketing: An Hour a Day." He'll show you how to help more people to discover, watch, and share your originally-created videos.
- Speaker:
Greg Jarboe, President & Co-founder, SEO-PR
Location: Expo Hall, booth #312
Adlucent was very pleased with our results from SES New York last year. With an exclusive focus on retailer paid search, we were able to talk to the right individuals at our target companies and closed three new clients from our conversations there.
—Ashwani Dhar, SVP, Adlucent
We chose SES New York to launch Analytics SEO in the US, having successfully launched our SEO project management tool at SES London a year earlier. In the 3 weeks since the show, we have already closed enough business to more than pay for the cost of the event. What impressed me most was the quality of the leads generated; by and large we were speaking with buyers or heads of SEO in a position to recommend a solution for their business. Getting a good ROI from events like this is absolutely essential to growing privately-funded businesses like ours.
—Laurence O'Toole, Founder, Analytics SEO
The material I learned from just a single session alone made it worth attending the conference.
—Sam Gomez, VP Digital Marketing, Sony Music
SES New York 2011 »
SES New York 2010 »
SES New York 2009 »
SES New York 2008 »
SES New York 2007 »
SES New York 2006 »
SES London, Feb 20-24
SES NYC, Mar 19-23
SES Shanghai, Apr 16-18
SES Toronto, Jun 11-13
SES San Fran, Aug 13-17
SES Hong Kong, Sept
SES Chicago, Nov 12-16
SES Singapore, Nov
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
