Speaker Profiles

Benu Aggarwal is a recognized expert in Internet marketing strategies for the travel industry. Her online interactive agency provides web 2.0 and search engine promotion strategies such as PPC, organic, e-mail marketing, and website development. An award-winning firm, Milestone is based in Silicon Valley and represents over 600 clients, including major hotel brands, premier resorts, and OTAs. Aggarwal oversees a team of Internet marketing and PPC specialists, designers, writers, and programmers. She has written several articles on search engine marketing and has co-authored the well-known Internet marketing handbook Hotels to HTMLs.

Jon Aizen is responsible for evangelizing Yahoo!’s groundbreaking and market-leading dynamic advertising solution, Smart Ads. He helps key Yahoo! clients as well as internal stakeholders understand today’s online advertising landscape, and how to incorporate dynamic ads into online marketing strategies. In 2006, Aizen founded Dapper, a technology startup that allowed users to dynamically reuse content from any website on the Internet. Dapper evolved into a dynamic ad-serving platform that used advertiser content to create more effective display advertisements; it was acquired by Yahoo! in 2010. At Dapper, Jon served as chief operating officer, leading the company’s sales, business development, and account management organizations.

Jonathan Ball is the VP of business development at Page One Power. Page One Power is a SEO link building firm that specializes in developing high quality links that generate traffic and rankings for their clients. He is an expert at research and implementation of highly effective link building strategies for clients all over the world.

Zachary Ball is the VP of production at Page One Power. Page One Power is a SEO link building firm that specializes in developing high quality links that generate traffic and rankings for their clients. Zach is an expert at orchestrating complex link building strategies that yield excellent results for his clients.

Matt Bailey is the president and founder of SiteLogic, a website marketing consultancy, and has been training businesses about website marketing since 1997. He speaks at over 30 international conferences, seminars, and training sessions each year. Seminar attendees consistently rave about his conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even non-techies understand. Bailey is the primary trainer and developer for the Direct Marketing Association's search engine optimization certification program, and the trainer for its two-day website marketing seminar.

Stephanie Bailey is a client manager at Adlucent, a company that uses its roots in retail paid search to transform marketing campaigns into business results for retail clients. She is an expert in online retail marketing and uses customer demand intelligence to connect marketers, merchandisers, and suppliers to consumers in realtime.

Loren Baker plans BlueGlass’s strategic online public relations campaigns, which include social media/blogger outreach, guest blogging and online editorials, online reputation management, and press relationships. Prior to BlueGlass, he co-founded Search & Social, an agency specializing in innovative search marketing and social media engagement tactics. In 2003, he created Search Engine Journal, an AdAge Top 10 blog that covers search marketing news and tactics; he continues to serve as the blog’s managing editor. Over the last decade, he has helped Fortune 500 companies, universities, financial institutions, and startups develop their strategic online marketing campaigns.

Andrew Beckman oversees the strategic direction and business growth of Location3 Media and its division, Local Search Traffic. He founded Location3 Media in 1999 as a media buying agency and has since expanded the portfolio of services to include PPC management, SEO, social media, local search marketing, web analytics, creative service, mobile marketing, landing page optimization, and more. Prior to founding Location3 Media, Beckman was an international sales manager for DoubleClick, Inc., where he was charged with opening new sales offices as well as training teams on U.S. search marketing strategies. He is an active member of DMA's Search Marketing Council and a governor for the DMA ECHO Committee.

Andy Betts has worked in search marketing from its conception in the UK. He has worked for, and with, many of the world’s largest agencies and brands, helping formulate marketing, business, and search strategies for companies such as Apple, HP, HSBC, United Airlines, Lexis Nexis, and Saxo Bank. He has also spent considerable time consulting in Europe, APAC, and the US, working with Google, Performics, Publicis, and Dentsu. Betts also works as a business consultant for many search and digital technology startups, agencies, and direct advertisers.

Thomas Bindl founded Refined Labs in early 2007 to develop a next-generation online marketing toolbox for cross-channel and cross-campaign optimization, as well as leading SEM bid management. The firm’s focus is on corporate PPC spenders and agencies across Europe with data integration from Google, Yahoo!, Microsoft adCenter, Omniture SiteCatalyst, affili.net, Zanox, and many other systems. Refined Ads is considered a leading solution in several Central European countries. Clients using the technology include be2, Experteer, and SIXT as well as agencies including metapeople, blueSummit, and Yellow Tomato. These clients manage significant annual ad spend. Voted one of the Top 50 Internet People of 2007 by Internet World Business, Bindl is the author of various publications and a speaker at industry-leading events worldwide.

Chris Boggs, a specialist in search engine optimization and paid search advertising, has worked in search engine marketing since 2000. He joined Brulant from Avenue A | Razorfish in 2007 as manager of the SEO team, and Rosetta acquired Brulant in 2008. He has worked with organizations ranging from small businesses to Fortune 100 companies within all major industries including health care, financial services, consumer products, and retail. Boggs is experienced in performing and directing hands-on SEO, from keyword research to content and link development, and guiding technical implementations with e-commerce platforms.

Jessica Bowman is a leading advocate for in-house SEO and is known for creating innovative, advanced, sustainable, and scalable in-house SEO programs. Her IT background gives her a perspective different from that of many search marketers on how to execute SEO by integrating into existing systems and business processes. Her diverse experience in project management, website usability, and process analysis gives her the insight to ask the right questions in the right order to identify the best approach for implementing SEO at client companies. A long-time advocate of in-house SEO, Bowman leverages existing resources and talent to produce the maximum return on SEO investment.

Richard Brown is the paid search director for iSpy. He is a digital marketing professional with experience driving strategic growth and profitability for leading organizations across travel, finance, retail, and charity sectors within search and digital marketing.

Tom Catan is an investigative journalist based in Washington, D.C., covering the Justice Department, antitrust, white collar crime, and other things at the intersection of Washington and business. Previously he was a correspondent for the Times of London and a staff reporter for the Financial Times.

Chi-Chao Chang is charged with all facets of xAd’s product management and technology development, including overall strategy, identification of new customer segments, and advancement of a vibrant local-mobile marketplace. Prior to xAd, he headed Yahoo!’s global search operations and the company’s ongoing relationship with Microsoft. While at Yahoo!, Chang held various senior leadership roles. As vice president of products, he was in charge of product management, research and development, display advertising, analytics, and testing of the company’s Sponsored Search and Content Match product lines. Most notably, he built the Yahoo! Mail SpamGuard system and Yahoo!’s Search Assistant, which is the first peer-reviewed search engine.

Tony Chen is the senior product manager of advertising solutions at Yahoo!. This includes Smart Ads, bidding, real-time bidding, targeting, and personalized retargeting. Prior to Yahoo!, Chen was a senior information technology consultant for 13 years.

Mikel Chertudi is a seasoned and innovative marketing executive who has a passion for leadership, building brands, and creating demand. He is responsible for fueling the global growth of Adobe through innovative, world-class media and demand creation programs. Chertudi has created a team of award-winning experts who focus on major digital channels including database marketing, search, display, mobile, and social, as well as traditional channels. He also oversees campaign strategy and execution of Adobe's $1B enterprise B2B business including the Online Marketing Suite and Customer Experience Solutions.

Chad Childress manages marketing strategy and executional support for companies such as Mead Westvaco, TDIndustries, and Online Resources. His marketing expertise spans an array of disciplines—from usability and mobile to SEM and social media. Prior to Crown Partners, Childress ran marketing strategy at Possible Worldwide, where he was responsible for Fortune 500 accounts such as Abbot Nutrition, Fifth Third Bank, Pearl Vision, and Daisy Brand. He is regularly cited and quoted in leading marketing publications.

Andy Chu oversees the product management and GTM of Bing for Mobile across mobile phone platforms globally. Prior to this role, he led the planning, product, and partner-management organization of Windows Live for Mobile, including Messenger and Hotmail. He grew the business to over 70 million in monthly mobile unique users and over 100 million in revenue. He also structured a number of strategic mobile operator and OEM deals, including Nokia, Samsung, RIM, Orange Group, and Vodaphone Group, during his tenure. Chu has held a number of strategy, planning, and business development positions spanning the communications, media, and cloud-computing industries at Microsoft.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching his firm in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Each year, Clay speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, and Smart Money. Clay is the author of Search Engine Optimization All-in-One for Dummies and sits on the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Heidi Cohen has over 20 years of experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Her firm’s clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers. Prior to starting Riverside Marketing Strategies, Cohen held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.

Louis Cohen leads the digital marketing efforts of the Citibank, CitiMortgage, and Citicards brands. Cohen and his team drive acquisition efforts across financial services via SEM, SEO, and affiliate marketing channels. Previously, he spent six years at Microsoft Advertising as a regional manager for the Microsoft Media Network and search account management teams. He began his career as an Internet entrepreneur in the late 1990s with a small business for collectibles trading online; this led to roles as a general manager and director of marketing at several e-commerce start-ups. Cohen has spoken at several industry events and teaches MBA classes in digital marketing, search marketing, and social media marketing at Baruch College.

James Colborn runs a product marketing unit for Microsoft’s network advertising business, in particular the audience selling vehicles such as behavioral targeting, category solutions, and customer remessaging. Prior to this role, he was responsible for the public relations, marketing, and evangelism of Microsoft adCenter. Colborn is the author of Search Marketing Strategies: A Marketers’ Guide to Objective Driven Success from Search. He has written numerous articles both online and offline and spoken at industry conferences including SES, ad-tech, DMA, SMX, and MediaPost.

Thom Craver runs all web and social presences at the Saunders College of Business at Rochester Institute of Technology. He has been coding HTML since 1993 and has been involved in search marketing since 1999. Craver led one of the first web marketing firms in Rochester, NY, for eight years until it successfully merged with an interactive agency. He consults to businesses on search marketing, carrying lessons learned into his guest lectures at RIT. He is a regular contributor to Search Engine Watch, writes a monthly column for ComputerLink Magazine, and has authored training manuals published by SVI Training Products and Technical Learning Resources.

Mitchell Cross has managed search engine marketing campaigns for some of the nation’s largest brands, sitting both in-house and on the agency side. As director of SEM for Communications Media, Inc., he provides strategy and tactics for the physician- and consumer-focused search campaigns for major pharmaceutical and healthcare brands, helping doctors and patients find the health information they need. He has previously worked for Digitas and Ogilvy, as well as in-house at Doubleday/BMG/Columbia House and PayRight Merchant Services. He has forged strong working relationships with agency reps at Google and Yahoo/Bing, allowing his clients the benefit of participating in many innovative and newly offered search capabilities.

Paul Cushman is responsible for the monetization strategy for Yahoo!'s mobile advertising solutions. Prior to joining Yahoo!, he held senior positions at three mobile start ups in the U.S. covering text messaging (m-Qube, bought by Mobile Messenger from Verisign), visual search (Neven Vision, acquired by Google) and widgets (Mobio). Before coming to the US, Cushman worked for McCann-Erickson Worldwide for more than 10 years in Hong Kong, Saigon, and Jakarta; he began his career in London, working in sales promotion.

Tami Dalley oversees Buddy Media’s analytics and insights team. She has more than a decade of industry experience in deep-dive web analytics, usability consulting, competitive intelligence, landing page design, and multivariate testing. Prior to Buddy Media, she worked as the director of user experience optimization at ROI Labs, a leading provider of global web analytics consulting services. Her work has been honored with the Search Engine Strategies Award for Most Effective Use of Web Analytics and the HSMAI Gold Arian Award for Outstanding Search Marketing Strategy. Dalley is an industry thought leader and has spoken at SES, Search Marketing Expo, and Conversion University, among other events.

Scott Daly began his 20+-year media career in San Francisco, working for iconic companies and brands such as Hal Riney & Partners and Hewlett Packard. He was the driving force at Dentsu’s West Coast operation in the 90s where, under his team’s watch, Canon’s nascent printer business grew from $150 million in sales to over a billion in three years. Daly headed East in 2003, growing Dentsu Network’s media practice by embracing neutrality and organically infusing digital. In 2006, Daly was named a Media Week All-Star for negotiating the first front-page placement in The Wall Street Journal to showcase Toyota’s corporate image campaign. He currently serves on the board of the International Advertising Association and is a regular provider of pithy media comments to Adweek magazine.

A widely recognized authority and pioneer in persuasion architecture, persona marketing, and improving online conversion rates, Bryan Eisenberg is the co-author of the best-selling books Call to Action, Waiting for Your Cat to Bark?, and Always Be Testing. He is the co-founder and chairman emeritus of the Web Analytics Association and serves as an advisory board member of SES, the eMetrics Marketing Optimization Summit, and several venture capital–backed startups. eConsultancy members have recognized him as one of the top 10 User Experience Gurus.

Noran El-Shinnawy specializes in analyzing the PPC customer journey, creating buyer momentum and optimizing consumers experience from click to conversion. Her passion for understanding today's customer is a key driver in her analysis of industry trends and keeping up with the latest in PPC, voice of customer, analytics, and conversion optimization. She is an associate instructor of the Master Certification Conversion Optimization course at MarketMotive. El-Shinnawy writes for Visibility Magazine, SES Magazine, and ClickZ, and is a frequent speaker at SES, the Internet Marketing Conference, and the Online Marketing Summit.

Eric Enge is the president of Stone Temple Consulting, a six-person SEO firm with offices in Massachusetts and California. He is also vice president of marketing for Moving Traffic, Inc., a web publishing company that publishes its own websites, which can have tens of thousands of pages. He handles all SEO for Moving Traffic.

Jennifer Evans Cario has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Recognized as an industry leader in small business social media strategies, she has consulted with and trained a wide range of businesses including Disney, Gannett, Adobe, USTA-PNW, and Highlights for Children. She is known for using real language and a common-sense approach that delivers solid results while still allowing her clients to fully understand and participate in the process. She has served as editor-in-chief of Search Engine Guide for the past seven years; she currently serves as the social media faculty chair for MarketMotive and adjunct professor for Rutgers University’s Social Media Mini MBA Program.

Kathleen Fealy improves search traffic and conversion rates for small to medium-sized businesses. For over ten years, she has worked with clients to create holistic web strategies that include user-centric design, search engine optimization, social media, and usability. She offers consulting and training to in-house teams, traditional PR and marketing firms, and PPC agencies. Previously, she produced and directed videos for Fortune 500 companies. Fealy is co-chair of SEMPO’s Education Committee and a member of the Usability Professionals Association. She holds a certification in multimedia technology from NYU SCPS and is a Human Factors International Certified Usability Analyst.

Jeff Ferguson is the CEO of Fang Digital Marketing, a strategic consulting agency that specializes in internet marketing, including search engine marketing, display, social, and affiliate programs. He has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, Napster, and Local.com. He has also served as a consultant for American Airlines, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, and Toyota. Ferguson is a regular presenter at Digital Hollywood, Online Marketing Summit, Search Marketing Expo, Consumer Electronics Show, Ad:tech, and SES. He has served as a member of SES' advisory board and is a board member of the Los Angeles chapter of the Search Engine Marketing Professional Organization.

Brenda Fiala works with business leaders to develop effective and innovative brand engagement and integrated digital marketing strategies (CRM, social media, web, mobile).

Her deep appreciation for the uniqueness and sameness of people's changing digital lives comes from living and researching in the USA, UK, Italy, Hungary, Brazil, China, Philippines, and Taiwan.

Brenda has worked locally and globally with Diageo, Microsoft, British American Tobacco, Hitachi, and 3M, as well as with entrepreneurs, identifying game-changing trends shaping their customers and industries, determining how these will impact their businesses, building strategic insights, and developing integrated marketing plans that deliver profitable business growth.

Sheri Fitzgerald has over 12 years of experience developing marketing and communications strategies for the spinal and neurosurgical device industry. She is an expert in deploying digital, search, and social media marketing in this highly regulated industry. Fitzgerald is a thought leader and pioneer within her organization, having championed internal educational programs for management and peers and innovated marketing campaigns targeted towards healthcare professionals with digital technologies and techniques.

Duane Forrester is a senior product manager with Bing’s Webmaster Program. Previously, he was an in-house SEM running the SEO program for MSN in the US and the Americas. He is the founding co-chair of SEMPO’s In-House SEM Committee and served on the board of directors of SEMPO. He is the author of two books: How to Make Money with Your Blog and Turn Clicks into Customers. Forrester was a moderator at www.searchengineforums.com and maintains his own blog at www.theonlinemarketingguy.com. When writing for Search Engine Land, Forrester’s main focus was on in-house search marketing, both how to manage it and who were the key players in the industry.

Todd Friesen is an SEO strategist and consultant and is considered to be an SEO pioneer. Previously he was director of SEO at Performics and prior to that, VP of search at Position Technologies. He entered the SEO world in 1998 and has since worked with top-name clients such as Sharper Image, Nike, Neiman Marcus, and Accor Hotels North America on natural search optimization. Friesen was the director of SEO for Range Online Media, where he managed SEO campaigns for large B2C online retailers such as Macys.com and CompUSA. An expert in search engine marketing, he is a former administrator at Webmasterworld.com and a former moderator of the Search Engine Watch Forums. He is co-host of the popular SEO Rockstars show on WebmasterRadio.FM and sits on WebmasterWorld’s conference advisory board.

Dr. Augustine Fou is a digital strategy advisor to marketing executives and global brands. He is a frequent panelist, moderator, and keynote speaker at industry conferences. He also teaches executive courses on digital strategy and integrated marketing at Rutgers University’s Center for Management Development. He started his career with McKinsey & Company, and later served as SVP, digital strategy lead, at McCann/MRM Worldwide, and group chief digital officer of Omnicom’s Healthcare Consultancy Group (HCG). He has written several articles for ClickZ and writes a blog titled “Opinions, Rants, and Raves about Digital Marketing.”

Rob Garner works with Fortune 500 brands to develop connected digital marketing strategies that drive visibility, engagement, and results. By finding synergies between natural and paid search, designing websites for visibility from the ground up, and incorporating search and social media strategies, he has helped some clients achieve as much as $1 billion in revenue from search alone. Garner is regularly quoted by major business and industry outlets including Dow Jones, Reuters, Adweek, Direct Marketing News, Smart Business Magazine, Search Engine Watch, Clickz, MediaPost, CNNMoney, and The Dallas Morning News. He co-founded the Dallas / Fort Worth Search Engine Marketing Association and served as its president from 2006 to August 2008; he also serves on the 2010-2012 SEMPO board of directors.

Daren Gill is responsible for the roadmap and development of Veveo’s search and personalization products across mobile, TV, and connected devices. Veveo's technology powers a variety of “smart” experiences for Nokia, AT&T, Comcast, Cablevision, and DIRECTV. Gill served as SVP of new product development at ChoiceStream and was instrumental in the design of personalization features for iTunes, Yahoo! Movies, Blockbuster Online, and DIRECTV. He began his career as an attorney focused on entertainment law, but left private practice to co-found the Hear Music record label, which was later acquired by Starbucks. He is a frequent industry speaker on the subjects of personalization, search, and content discovery.

Ulrich Gilot has managed digital strategies on both the client and agency side and currently leads Citi’s SEO strategies. Prior to joining Citi, he led the search marketing team at Digitas Health’s New York office, overseeing search strategies for all pharmaceutical clients at the global and local levels. Previously, he was senior SEO specialist at Atrinsic.inc and managed SEO strategies for Fortune 500 clients within the insurance vertical. Gilot was recently invited to present SEO at Baruch College. He has collaborated on SEO projects with Ted Ulle and Bill Hunt, two highly recognized SEO pioneers.

Steven Golus utilizes his deep experience in digital media to guide the DataXu’s go-to-market strategy in the ever-evolving and complex online advertising space. Before joining DataXu, Golus served as vice president of sales strategy at DoubleClick where he focused on overall sales strategy efforts for DoubleClick’s advertiser and publisher tools, created a strategic consulting practice, and was part of the team that developed and launched DART Adapt, DoubleClick’s optimization technology. Upon DoubleClick’s acquisition by Google in 2007, Golus led all sales integration activities between the two organizations.

Andrew Goodman is founder and president of Toronto-based Page Zero Media, a full-service marketing agency that focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, and BLR. He is also co-founder of Traffick.com, an award-winning industry commentary site. Goodman is the author of Winning Results with Google AdWords and is frequently quoted in the business press. He has acted as program chair for the SES Toronto conference and has spoken and moderated at countless SES events since 2002.

Eli Goodman leads the business development and research team for comScore's Product Specialty division, where he plays an integral role in educating the industry on how to best merge marketing functions across platforms, including traditional portals, online video, television, search, social media, display advertising, and mobile. He is a veteran of the technology and market research industry, with experience in search, display advertising, mobile, video, branding, public relations, and marketing. Prior to joining comScore, Goodman worked at Hitwise, where he honed his knowledge of the web analytics industry, focusing on search projects related to retail, travel, financial services, and publishing. He began his career at Gartner, Inc., as a member of the business development team for the Research and Consulting division.

David Greenbaum is the founder and CEO of BoostCTR, a crowdsourced network of expert PPC copywriters supported by a sophisticated testing platform. BoostCTR is increasing the effectiveness of PPC advertising by creating a marketplace for the best copywriters to compete in real-life PPC ad contests. BoostCTR is also pioneering the industry's first comprehensive methodology for optimizing ad copy. Every week on its blog, BoostCTR puts out a Win-of-the-Week post describing an interesting ad optimization.

Jenny Halasz is the owner of JLH Marketing, Inc., a consultancy that specializes in search strategy, with an emphasis on intuitive user experience and successful customer acquisition. She is knowledgeable in all areas of online marketing and has worked with dozens of blue chip clients as well as small enterprises and startups. With experience in SEO and PPC, social marketing, usability, conversion optimization, affiliate marketing, and analytics, Halasz understands the big picture of any client’s marketing needs. She develops cohesive strategies based on data points and client priorities across all aspects of a client’s business.

Dax Hamman has considerable experience in all things digital including campaign strategy, media planning, usability, affiliate marketing, and email marketing. Prior to Chango, he founded and led iCrossing's global display media group, a role that led to the development of Performance Display, a data driven method for building ROI-oriented campaigns. The highly successful methodology utilized the interplay between search and display to its fullest.

T.R. Harrington has been at the forefront of interactive marketing and information technology since 1995. His team at USWeb/CKS developed one of the first fully integrated online marketing platforms and pioneered some of the first uses of search engine marketing, online sweepstakes, e-coupons and other online products within fully integrated, ROI measurable campaigns. Prior to co-founding Darwin Marketing in late 2005, Harrington held management positions at USWeb/CKS and RedGorilla.com. Select clients include L’Oreal, Chanel, Dell, Nokia, eBay, AOL/TimeWarner, Chivas, Hewlett Packard, P&G, and leading Chinese brands such as China Mobile, TenCent, and Alibaba. Harrington has been featured in Harvard Business Review, Fortune Magazine, Search Engine Strategies, Search Marketing Expo, SEMPO, and AdTech.

Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1999.

Simon Heseltine is responsible for organic search and training across all AOL and Huffington Post Media Group properties, including Engadget, Huffington Post, and Daily Finance. He has trained the AOL-UK teams on SEO best practices. In his previous position as director of search at a Washington, D.C.-based agency, he was responsible for developing and implementing organic search and social media strategies for companies across several industries. Heseltine is a frequent speaker at conferences and teaches SEO at Georgetown University as part of the university's digital media management program.

Mark Huffman began working for Procter & Gamble in 1984 as Executive Producer of their inhouse production company. In 1996 he moved to in-house TV production consulting for many of the Company's biggest brands. Mark is now Executive Production Manager for Tide, Downy, and Duracell, providing oversight in the creation of visual assets to be used in TV, Print, Digital, PR, and In-store. He is also the Publishing Specialist for Tide's and Downy's Always On teams. He strives always to enable production excellence while managing production risk.

Mark graduated Magna Cum Laude from Berklee College of Music in Boston with double majors in Music Production & Engineering and Big Band Arranging. Before that he was an Aviation Electronics Technician in the US Navy, which provided a skill that would generate an income while he pursued his passion. This plan worked well, keeping yet another unemployed musician off the streets. Mark doesn't use his technical skills much anymore, since 1987 when he fixed the coffee pot and almost burned down the house. But the music does come in handy now and then. He does not take requests.

Bill Hunt is the president of Back Azimuth Consulting, which focuses on helping companies understand the voice of their customer by aggregating various digital signals into actionable insights and messages. Considered a thought leader on global search engine marketing and social media, Hunt has spoken at conferences in over 30 countries. He served as CEO of two of the largest global search marketing firms, Global Strategies and Outrider (both were acquired by WPP). He is the co-author of the best-selling book Search Engine Marketing, Inc., and writes a popular blog on search and social media marketing.

Motoko Hunt manages the SEO for all of Adobe’s properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world’s most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She is a member of the board of directors of SEMPO and chair of the SEMPO Asia-Pacific Committee.

Nagini Indugula drives the SEO strategy for the Talent Network product at CareerBuilder, from automating keyword generation strategy to scaling content and linking strategies to be leveraged by multiple sites. In the process, she drives strategic partnerships and vendor relationships. Prior to Talent Network, Indugula worked on introducing a social recruiting app, Work@, which is currently patent pending.

Alex Irvin oversees all aspects of online marketing for America's largest pet pharmacy. This includes paid and organic search, display, lead generation, social media, comparison shopping, marketplaces, affiliates, and mobile initiatives.

Greg Jarboe is president and co-founder of SEO-PR, which provides search engine optimization, online public relations, online video marketing, and social media marketing services. He is the author of YouTube and Video Marketing and a contributor to Guy Kawasaki’s Enchantment. He is profiled in Michael Miller’s Online Marketing Heroes and has been interviewed on a variety of search and social marketing topics by Bruce Clay Blog, Online Marketing Blog, ReelSEO, State of Search, WebmasterRadio.fm, and WebProNews. Jarboe is on the faculty of the Rutgers Center of Management Development and Market Motive.

Paran Johar oversees the strategy and execution of Jumptap’s global marketing efforts. Before joining Jumptap, he served as EVP of digital marketing for North America and managing director of MRM’s Los Angeles office. His responsibilities included overseeing all operations of the Los Angeles office and all digital marketing in North America including online media, search marketing, and mobile marketing. Previously, he was GM of the Los Angeles office of Tribal DDB. A seasoned marketer and entrepreneur, Johar has a diverse background in online branding and marketing communication work from leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi and Saatchi, and BBDO Worldwide. Paran is the founder of Adweek’s Mobile Ad Summit, the Mobile Upfront, and the Mobile Media Summit.

Dixon Jones became the marketing director of the world’s largest link analysis engine, Majestic SEO, in 2009. Majestic has transformed the SE industry by providing link intelligence on a scale previously unknown in the industry. Jones has been at the forefront of search marketing since 1999, when he set up the UK-based search marketing consultancy Receptional. He regularly presents at search conferences all over the world and has helped clients in all sectors—including UK newspapers and the international search engines themselves—to understand their search strategies. His consulting clients come from a wide variety of complex sectors, from travel to gambling.

Kristopher B. Jones is well known throughout the search engine and affiliate marketing community as a pioneer and leader in trends and strategies for effective online marketing. He is the founder and former president of Pepperjam Network, a next-generation affiliate network acquired by GSI Commerce. Under his leadership, Pepperjam was named as one of the fastest-growing privately held companies by Inc. Magazine for three consecutive years. Jones was recognized in 2005 as an Entrepreneur of the Year by Bank of America and as one of the Top 20 Business Leaders in Northeastern Pennsylvania under the Age of 40. He frequently speaks at conferences including SES, eTail, ERA, and Affiliate Summit, and is the author of Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing.

Ron Jones is president and CEO of Symetri Internet Marketing, an online branding and client acquisition provider specializing in social media marketing, SEO, and paid search advertising. He has provided consulting services for companies including Sealy, Inc., Broyhill Furniture, Kimberly Clark Healthcare, Wachovia, Shaw Industries, and Kayser Roth. His experience working with traditional advertising agencies around the country makes him one of the industry's leading authorities on converging offline and online initiatives into highly effective, performance based, multi-channel marketing campaigns.

Having delivered hundreds of keynote speeches and seminars nationwide, Aaron Kahlow is one of the more well-known faces in the online marketing and advertising space. He is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, website usability, SEO, web analytics, and overall web strategy. Metropolitan Magazine named him one of the “Top 40 entrepreneurs under the Age of 40” in 2006. Kahlow served on the International Board of Directors of the Business Marketers Association and in an advisory capacity on several other boards.

Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand themselves and speak to consumers more effectively. Kapur is also an avid user of social media, having leveraged words, pictures, and video into a conversational blog, EmailYogi.com, where he wrote his 1,000th article in February 2011.

Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-Founder of Market Motive Inc .

Through his blog, Occam's Razor , and his best-selling books, Web Analytics: An Hour A Day and Web Analytics 2.0 , Avinash has become recognized as an authoritative voice on how marketers, executives teams and industry leaders can leverage data to fundamentally reinvent their digital existence. Avinash puts a common sense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding edge competitive intelligence techniques.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including SES Conference & Expo, Monaco Media Forum, iCitizen, JMP Innovators' Summit, The Art of Marketing and Web 2.0.

Acting on his passion for teaching Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California - Los Angeles and University of Utah.

Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

Joseph Kerschbaum is vice President of Clix Marketing, a search, display, and social advertising agency. He is a regular speaker at search and advertising conferences. His writing on the SEM industry appears regularly in his Search Engine Watch column and in his columns in Website Magazine and Visibility Magazine. Kerschbaum is co-author of Pay-Per-Click Advertising: One Hour a Day.

Michael King is an SEO engineer developing an enterprise SEO offering as capability lead for Publicis Modem. He coordinates the efforts of the creative, strategy, technical, and paid search teams to achieve synergistic solutions in harmony with long-term client campaign goals. He also supports the account team in developing and delivering pitches for business development. Recently King became responsible for the SEO campaigns of LG, Citi, Sanofi Pasteur, Cartier, and General Mills. He contributes his brand of wit and empathetic narrative to leading industry blogs SEOmoz, Unbounce, and Distilled, and has spoken at SMX East, SearchLove New York, and SMX Israel.

Brian Klais, mobile expert and search marketing veteran, is founder and chief strategist of Pure Oxygen Labs, a mobile consulting and technology firm that specializes in driving performance of mobile search, social, apps, and QR marketing. Prior to launching Pure Oxygen in 2011, he helped establish Covario as a leading SEO/SEM provider to Fortune 500 brands. He joined Covario as a senior executive through acquisition of the SEO firm he co-founded, Netconcepts. There he led operations and created the award-winning enterprise SEO automation platforms used by leading retail and media brands, including Lenovo, Ann Taylor, Cabela’s, Zappos, and Discovery Channel. He writes columns for Search Engine Land, Multichannel Merchant, Mobile Marketer, and PureOxygenMobile.com.

Richard Kosinski is responsible for scaling Quantcast’s targeting advertising business in the US and internationally. He has provided strategic direction for some of the world’s largest marketers and agencies in the US, Asia, and Europe, making him a valuable asset as the company expands its product in the US and abroad. Recognized as industry sales leader, Kosinski has held positions including VP of political advertising at Yahoo!, chief digital officer at Westwood One, and senior executive roles at both Dow Jones and The Wall Street Journal. Under his leadership, Yahoo! became the world’s largest online display media platform for paid political communications in the 2008 election.

Kevin Lee has been an acknowledged search engine marketing expert since 1995. He translates his years of SEM expertise into Didit’s proprietary Maestro search campaign technology. His column for ClickZ, “Paid Search Strategies,” is read by thousands. He is a founding board member of SEMPO and its first elected chairman, member of the DMA Search Engine Marketing Council, and member of the IAB Search Committee. The Wall Street Journal, Business Week, The New York Times, CNET, USA Today, San Jose Mercury News, and other press quote him regularly. Lee lectures at leading industry conferences and at NYU, Columbia, Fordham, and Pace.

Daniel Lemin, digital marketing consultant and owner of strategy consultancy Social Studio, works with global and multi-national brands to define and implement enriching social engagement programs that drive business and improve customer connections. Previously, he was director of social engagement at PainePR in Los Angeles, where he defined brand-building social media and channel innovation programs for global consumer brands including General Motors, Pampers, Old Spice, Iams, and Sony Electronics. Prior to PainePR, he managed global corporate communications and public affairs for Google. In that role he expanded the popular Google Zeitgeist program (now Google Trends) to more than 25 global markets and oversaw PR efforts for the expansion of consumer search and advertiser services in Asia-Pacific, India, Latin America, and Europe.

Sarah Lockwood leads creative services at Booyah Online Advertising, a full-service agency that specializes in all things digital. Sarah provides creative strategy and manages the annual creative production of thousands of innovative ad units for desktop, tablet, video, and mobile campaigns for direct response and branding initiatives. Clients include DISH Network, Blockbuster, and Vail Resorts. She joined Booyah after a decade as a principal with Creation Chamber, Inc., and Xylem CCI, where she was responsible for the digital strategy and management of large scale web design and development initiatives for clients nationwide.

Paul Madden is a UK-based SEO who spent the best part of a decade with the unfortunate name of SEOidiot. A long time blackhat, he now works in more legitimate niches but can always be relied on to have an opinion or insight into the shadier parts of the web. Operating both with clients around the world and through his own sites, Madden explores methods for automating and benefiting from social.

Julie MaGill manages a team charged with working with independent search agencies to evolve and diversify their business models, educate them on Google products and technologies, and help accelerate their new business and revenue. Prior to joining Google, MaGill was a client partner at Razorfish, where she led a variety of projects for clients in the financial services, pharmaceutical, and consumer products industries. Her experience ranges across website / application development and design, online media planning and buying, analytics, paid search marketing, mobile, social media, creative development, and search engine optimization. She has also held a variety of marketing roles within financial services organizations including First Union Securities, American Express, and Dun & Bradstreet.

Debra Mastaler offers a common-sense approach to link building by combining traditional sales and promotional strategies with effective online search engine marketing tactics. She is a guest columnist for Search Engine Land, Search Engine Guide, and Search Engine Journal. She has written widely on link marketing and is the link-building moderator on the SEOBook Community forum and the the Small Business Ideas Forum. Mastaler has provided link training to Fortune 500 companies and several top international SEO firms, as well as training sessions for the Direct Marketing Association, High Ranking Seminars, and SES.

Matt McGowan joined Incisive Media in 2006 and is responsible for the North American business in addition to overseeing all marketing, sales, editorial, and operations for ClickZ.com, ClickZ.asia, SearchEngineWatch.com, and the multinational SES Conference and Expo series. Prior to joining Incisive, he was VP at PropertyRoom.com, where he oversaw all sales, marketing, and operations for the US-based auction services company. Earlier in his career in San Francisco, McGowan developed a go-to-market online strategy for the multinational publishing house Pearson Plc.; before that, he worked on the institutional desk for Schwab Capital Markets and Trading, a division of Charles Schwab Inc., in New York and San Francisco.

Michael Mothner is a serial entrepreneur and Internet pioneer, having founded his first software company at the age of fourteen. In 2001, out of his dorm room at Dartmouth College, he founded Wpromote, Inc. The company offers holistic marketing solutions for top brands such as HP, Vans, SAP, Bayer Health Care, Allied Van Lines, and Wine.com, as well as affordable services for small businesses and local professionals. An active member of the online marketing community, Mothner is a regular speaker at industry events and has been quoted by The New York Times, The Wall Street Journal, Entrepreneur Magazine, and BusinessWeek. He was one of Inc. Magazine's “30 CEOs under 30 to Watch” and received the Entrepreneurial Spirit Award from PricewaterhouseCoopers.

Phil Mui is the group product manager (lead PM) for Google Analytics. Prior to Google, he was a bioinformatics researcher at Stanford Medical School. He was also the founder of an early European display ads company, which was sold before he went to to graduate school. He regularly speaks about analytics and online measurement in industry conferences and academia.

Jeanniey Mullen is the chief marketing officer for Zinio and its sister company, the exclusively digital magazine VIVmag. She is recognized as a pioneer and visionary in the digital marketing and advertising space, with an expertise in email marketing. Prior to Zinio, Mullen was the senior partner and global executive director of the email marketing and digital dialogue practice at OgilvyOne Worldwide. In the mid-2000s, she founded the Email Experience Council, the world’s largest email marketing trade organization; she currently serves as the executive director of the EEC, which is now owned by the Direct Marketing Association. In the late 1990s, she created the global email marketing division inside an advertising agency at Grey Direct. She is a frequent speaker on a variety of topics including email and digital marketing, brand development, and publishing.

Krista Neher is the CEO of Boot Camp Digital, a marketing consultancy that emphasizes the creative use of technology and social media to grow brands online. The company has provided marketing solutions to Fortune 500 companies as well as startups and small businesses. Neher brings a unique combination of traditional marketing skills and experience, technical knowledge, and creative new marketing approaches, with an emphasis on online and social media marketing. She worked at Procter and Gamble for over five years in sales, finance, and marketing. While there, she worked on some of the biggest brands and on some of the largest and most successful product launches. Prior to Boot Camp Digital, Neher was the VP of marketing for technology startup Photrade.com. She is an active blogger and social media enthusiast.

Lee Odden is the CEO of TopRank Online Marketing, specializing in Internet marketing consulting, training, and implementation services. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Gorkana, Marketo and StrongMail. He is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, and has been cited by The Economist, U.S. News & World Report, and Fortune Magazine. He writes a monthly column for ClickZ called Social Media Smarts and edits Online Marketing Blog, rated a top marketing blog by Advertising Age, Social Media Examiner and Junta42. He also conducts seminars for companies, and regularly presents at marketing, media, and public relations industry conferences world-wide.

Doug Platts is senior director of SEO at global digital marketing agency iCrossing, where he's been for more than 5 years. During this time, Doug has been the head of SEO in the UK, where he grew iCrossing's SEO offering beyond on-site optimization and bought media to a richer blend of owned and earned media. He has worked across a broad range of sectors including Finance, Retail and Travel. This includes UK national brands as well as pan-European campaigns and Global accounts. Most recently Doug transferred to New York to focus on further building iCrossing's East Coast SEO offering. Doug has a Bachelor of Science in Computer Science and a Master of Science in Information Technology for eCommerce from the University of Sussex, UK. Doug has spoken at a number of conferences and round tables both within the UK and Europe around search and social.

Marc Poirier is co-founder and VP of marketing of Acquisio, where he leads all sales and marketing activities. Prior to Acquisio, he was founder and president at Canalytics, a boutique SEM and SEO agency that was widely regarded as one of the most active Google Analytics Authorized Consultants in the world. He has held various e-marketing management positions at technology and software companies including Komunik, an email marketing software vendor, and Cognicase, a Canadian leading IT consulting and systems integration firms; he was also a strategic consultant at U.S.-based marchFIRST. He often speaks at events including SES, SMX, Ad:Tech, TFM&A, and OMMA, and writes columns and articles for various publications including Search Engine Watch, Visibility Magazine, SES Magazine, and the Acquisio blog.

Frost Prioleau is an experienced online advertising executive specializing in targeting, optimization, and technology. At Simpli.fi, he focuses on corporate strategy, growth, and customer satisfaction. Prior to Simpli.fi, he was the CEO of Personifi, a contextual and behavioral targeting company that he founded. The firm was acquired by Collective Media in 2008. While at Collective, Prioleau served as general manager of the Technology Solutions Group. Considered to be a thought leader in online advertising, he often speaks at industry trade shows and writes a monthly column for Search Engine Land.

Lisa Raehsler has led strategy on more than 40 PPC accounts and is a thought leader in integrating search campaigns with e-commerce, behavioral targeting strategies, and web analytics for clients. In addition to agency work, she has led successful online marketing programs at Thomson Reuters in search marketing, merchandising, and e-commerce strategies at the enterprise level. Raehsler co-founded the Minnesota Search Engine Marketing Association (MnSEM) and served on the programming committee for Minnesota Interactive Marketing Association (MIMA). Recent speaking engagements include SES, OMS, MIMA, and SMX conferences.

Rob Reed is founder and CEO of MomentFeed, which offers an integrated solution for managing analytics and campaigns for Facebook, Foursquare, Twitter, and other location-based services platforms. With a background in journalism and marketing, he spent 10 years writing about snowboarding, luxury travel, and automotive culture for such magazines as National Geographic Adventure, Elite Traveler, and Men’s Journal. He started MaxGladwell.com, a leading independent blog on social media, sustainability, and geolocation. Max Gladwell has been syndicated on Mashable, The Huffington Post, Treehugger, and more than 100 other blogs. He also worked in cleantech for several years as SVP of marketing for Earth Biofuels, a publicly traded energy company, where he collaborated with Julia Roberts, Willie Nelson, and Morgan Freeman to promote biodiesel fuel as a clean alternative to petroleum.

Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Reynolds and the team of search professionals at SEER Interactive assist clients in maximizing their visibility and sales using search engines in both SEO and SEM. His career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies such as Barnes & Noble, Disney, Harman Kardon, DeBeers, Doubleclick, Hotjobs, and Mercedes Benz USA. His goal at every speaking engagement is simple: make sure everyone walks out with at least one new piece of information or perspective on an SEO topic.

Nathan Richter advises top enterprise clients including Travelocity, QVC, Urban Outfitters, Sports Authority, and PETCO on website optimization. A veteran of digital marketing and online retailing, Richter has extensive hands-on experience helping enterprise clients implement successful multichannel marketing campaigns. He most recently served as director of Internet sales and site development for The Franklin Mint, where he was responsible for the organization’s online business channel. Richter has also managed online marketing and site optimization programs for David’s Bridal, QVC, and dELiA’s.

Mark Robertson is founder of ReelSEO.com, a first-of-its-kind website for the online video marketing space offering news, tips, trends, and overall guidance for those wishing to leverage opportunities offered by the convergence of web video, advertising, social media, and search engine marketing. He is a leading expert in video SEO and has worked with clients like Zappos.com to improve visibility for video content. He is also a popular speaker and passionate thought leader within the online video and search engine marketing industries and has spoken at several high-profile industry conferences.

Caroline Rolfe is responsible for the full scope of Links of London’s e-commerce business globally—including online marketing, multi-channel retailing, fulfillment, and technology development. In her career in the luxury retail sector she has focused mainly on e-commerce. She spent over seven years with Estee Lauder Companies, playing a major role in launching their e-commerce business in the UK and establishing marketing and growth strategies for the brands. She has also worked in high street fashion for Arcadia group.

Jennifer Rouillard founded Epic Search Partners, a national recruiting firm that specializes in placing top search engine marketing professionals, in 2005. Helping companies grow and providing people with a better quality of life through career advancement is the most satisfying work that she has experienced. On a daily basis, she has the unique opportunity to speak with CEOs, hiring managers, HR departments, past employees, and future candidates. This affords her a 360-degree view of the industry that few get to experience. Her understanding of what the key players at all levels are trying to achieve, and the skill sets they need to achieve their goals, is what sets her apart.

Angie Schottmuller specializes in defining digital media road maps for multichannel strategy. She’s been running successful online marketing campaigns since 1998 for small and large B2B and B2C companies including Johnson Controls, Imation, and Taylor Corporation. In 2001 she founded Interactive Artisan, a strategic consultancy that specializes in leveraging emerging technologies to improve user engagement, optimize conversion, and continually enhance the customer experience. Her projects range from global intranets and e-commerce sites to social media integration and interactive video marketing. Schottmuller recently defined the new Online Marketing university curriculum for The Art Institutes and contributes to popular blogs including Jay Baer’s Convince & Convert and Post-Click Marketing.

Mark Schwartz joined STEAK in 2008 as one of the first employees for its New York operations. Since taking over as managing director in November 2008, he has overseen STEAK NY’s rise from a small four-person operation to one of the most innovative and flourishing digital media operations in the US, spanning two offices and servicing eight countries. Prior to his tenure at STEAK, Schwartz was vice president of interactive for 15 Miles/TMP, where he crafted the selling strategy and go-to-market positioning for the firm’s national digital accounts team. He previously held executive levels positions at Reprise Media, infoGroup, and Subaru of Americ

John Shehata leads the search engine optimization and social media online strategies for ABC News and TV shows. In addition to managing the day-to-day operations of his SEO social media teams, he is responsible for developing and implementing high-level strategies for optimizing online content, news, videos, and social presence for ABC News. He has also trained many of the writers, bloggers, journalists, and editors on SEO and how to write news while keeping SEO top of mind. Prior to ABC News, Shehata was the director of SEO and social media for Advance Internet Inc., a group of websites owned and operated by Advance Publications Inc. He managed SEO for 12 local news web sites affiliated with over 35 daily newspapers. He has written several articles on search engine marketing and continues to speak at conferences around the country that focus on SEO for news and social media.

Jamie Smith got an early entrepreneurial start building and selling websites during the beginning of the Internet boom. He continually stays on top of the newest opportunities in the ever-changing online business landscape. In 1998, Smith founded World Methods, an Internet marketing agency headquartered on Martha’s Vineyard. World Methods and Engine Ready merged in September 2001, putting together a robust online services organization with a talented group of Internet software visionaries. Under Smith’s tenure, Engine Ready has transformed from a local Internet marketing services company into a leading strategic software development firm.

Jud Soderborg is the senior manager of SEO at Reprise Media, a leading search agency in New York City. Prior to Reprise Media he was a partner at Garrett Partners, a boutique interactive marketing agency, and before that he was the lead digital analyst at Datamark, a leading marketing and enrollment solutions provider in the adult education market. He frequently lectures on SEO and has spoken at SMX and SMX Advanced. He worked as a litigation and compliance consultant before entering the world of search.

Gregg Stewart is president of 15miles, a full-service marketing agency specializing in digital local solutions, headquartered in Connecticut. 15miles is the world’s largest local-search agency developing online and mobile solutions for businesses of all sizes, including Fortune 500 companies. He has written for ClickZ and Search Engine Watch (visit the archive for his SEW articles). He is also the president of 2nd Act Local Marketing.

Marcus Tandler, also known as the Mediadonis, is a partner at the German-based online marketing company Tandler.Doerje.Partner, which provides SEO services to large companies and websites looking to improve their rankings within the Google guidelines. Together with his partner, former Google employee Niels Doerje, Tandler consults for various large companies across Europe about all aspects of online marketing. He received a lectureship at the Fachhochschule Erding, and lectured several times at the University of Darmstadt on how to excel in online marketing. Tandler received the Outstanding Personal Contribution to Affiliate Marketing Award at CJU Europe in 2007, becoming the first German to receive this award.

Suren Ter-Saakov had his hand in SEO long before it ever became what it is today. As the COO of the SEOquake Team, he continues to utilize his extensive search engine knowledge to help develop tools that serve those who make their living online. The SEOquake Team is behind an ever-expanding suite of popular SEO/SEM tools, including the SEOquake toolbar and the competitive intelligence and keyword research tool, SEMrush. Ter-Saakov has invaluable insight into just how search engines work, how to best analyze the data they provide, and how to implement that data into effective ad campaigns and optimization strategies. He and his colleagues at SEOquake are ever striving to increase the power and scope of their tools, while simultaneously formulating new ones that will further benefit the SEO/SEM community.

Shari Thurow is the founder and SEO director at Omni Marketing Interactive, a full-service SEO, website usability, information architecture, and web design firm. She has designed and promoted web sites since 1995, and is outsourced to many firms worldwide. Her clients include Yahoo!, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD. As a pioneer in the area of search engine-friendly website design, she has a 100% success rate for getting clients’ sites ranked at the top of search engines. She is the author of Search Engine Visibility and When Search Meets Web Usability.

Marcus Tober is responsible for advanced technology research, product development, and SEO consulting programs at Searchmetrics. While studying media design and computer science in Berlin, he was already focused on search engine optimization, and he quickly became one of the leading SEO experts in Germany. He wrote his graduate thesis on the origin of linkvendor.com, the well-known platform for free SEO tools. Tober began his professional career in SEO at Idealo. Seeing the need for an integrated and professional SEO software solution, he founded Searchmetrics GmbH jointly with Holtzbrinck eLab in 2007.

Dana Todd runs Performics’ Product Innovation team, which collaborates with the firm’s global network and partners to explore and evaluate opportunities throughout the performance marketing landscape. She and her team combine proprietary solutions with platform partners to unlock incremental and big-win opportunities across emerging media and new technologies. Since 1996, Todd has driven value for hundreds of companies, helping them find actionable insights and success in interactive marketing. She led the San Diego interactive agencies Bien Logic and SiteLab, and founded SEMPO and its training arm SEMPO Institute. Most recently, Todd launched Newsforce, a startup that redefines how companies think of advertorial and sponsored content. She has spoken at SES, ad:tech, OMS, SMX, and OMMA, and regularly provides insight to the financial press, including The Wall Street Journal, Newsday, and CNNMoney.

Frederick Vallaeys helps advertisers learn which Google products are best to support their marketing goals. He also represents the needs of advertisers to the engineering and product management teams. He joined the company in 2002 to help bring AdWords to the Dutch and Belgian markets. Since then, he has been involved in the design of many of AdWords’ core features in addition to those related to new and traditional media. Prior to Google, Vallaeys was an engineer at Sapient as well as a part-time wedding photographer who found new customers through AdWords.

Peter van der Graaf has been active in search engine marketing since 1998 and knows all the tricks of the trade. He believes everything should be tested, so he collects partners for every type of experiment. As a consultant for both search firms and many in-house teams, he’s able to gather all the information needed for the “bigger picture.” His interest in behavioral psychology and mathematics provides great insights into human search behavior and how search engines might interpret it. He has great examples and anecdotes from link building strategies to successful site architecture.

An award-winning speaker whose presentations are as entertaining as they are informative, Matt Van Wagner is the president and founder of Find Me Faster, a paid search engine marketing agency in Nashua, NH. He has served as technical editor/advisor for three leading books on paid search: Winning Results with Google AdWords, Yahoo! Search Marketing Handbook, and Pay-Per-Click Search Engine Marketing: An Hour a Day. He is a contributing courseware developer for the SEMPO Institute.

Anna Maria heads up ClickZ’s editorial team, working with the publication’s editors in New York and Hong Kong and guiding 70 marketing experts who share how to’s and commentary in Experts columns. She was on the launch team for Ziff Davis Media’s Baseline magazine and has worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

Marty Weintraub is the founder & CEO of aimClear®, an online search and social marketing agency that has managed Facebook ad campaigns generating over 30 billion impressions internationally. Client credits include MarthaStewart.com, Siemens, Second Life, and other global brands. Weintraub is the author of Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques, and has written for respected Internet publications including Search Engine Watch, Search Engine Land, and Search Engine Roundtable. aimClear's blog has been cited among Technorati's Top 10 Small Business Blogs, Cison's Top Ten Social Media Blogs, and PRWeb's 25 Essential Public Relations Blogs You Should Be Reading.

Jason Wells is the CEO of ContactPoint. The firm’s new product, LogMyCalls, represents the next generation of intelligent call tracking. Prior to joining ContactPoint, Wells served as the senior vice president of Sony Pictures Television International, where he led the creation and international expansion of Sony’s mobile business line from London. He managed a global sales and product organization across Asia, Latin America, Europe, and North America. Before relocating to London, he was a vice president for Sony digital sales and marketing in Los Angeles. Prior to Sony, Wells was vice president of sales and business development for Handango, Inc., where he managed relationships with clients like Microsoft, Motorola, Spring, and Verizon.

Jill Whalen is a pioneer in SEO, beginning her career in the early 1990s and founding High Rankings in 1995. One of the pre-eminent SEO consultants in the United States, she currently focuses on high-level technical SEO consulting through in-depth website audits, SEO redesign consulting, and in-house SEO training. She is also is the host of the High Rankings Advisor, a free search engine marketing email newsletter/blog; owner/administrator of the High Rankings SEO Forum; and co-founder of SEMNE, the search marketing organization for New England.

Lisa Williams is president of MEDIA forte marketing, an online marketing agency founded in 1998. Based in Hood River, OR, the agency now offers a suite of online marketing strategies for mid-size Ecommerce clients with a focus on pay-for-performance. She speaks at regional and national conferences including SMX, SMX Advanced, SearchFest, Online Marketing Summit, Internet Strategy Forum and InnoTech. Lisa serves on the SEMpdx (Search Engine Marketing Professionals of Portland Oregon) Board of Directors as their Membership Chair.

Richard Zwicky is the Chairman of BlueGlass, and has been involved in online marketing since the late 1990s. The author of multiple patents, he has expertise across most areas of online marketing. He co-founded Metamend, a leading search engine marketing firm, in 2000. There, he managed and led the optimization campaigns for web properties ranging from SMBs to Fortune 100 sites. In 2006, he developed the Enquisite Search Analytics technology, providing advanced online marketing analytics and insights to companies globally. Today, he advises numerous companies in the fields of Search, software, marketing, technology, and media. He also provides assistance to firms on patent and IP reviews, and of course, digital strategy.