2013 Speaker Profiles
Benu Aggarwal is a recognized expert in Internet marketing strategies for the travel industry. Her online interactive agency provides web 2.0 and search engine promotion strategies such as PPC, organic, e-mail marketing, and website development. An award-winning firm, Milestone is based in Silicon Valley and represents over 600 clients, including major hotel brands, premier resorts, and OTAs. Aggarwal oversees a team of Internet marketing and PPC specialists, designers, writers, and programmers. She has written several articles on search engine marketing and has co-authored the well-known Internet marketing handbook Hotels to HTMLs.
Andre Alpar is a partner of the Berlin-based online marketing agency www.AKM3.de and has been active in the field of online marketing for over ten years. Apart from his work for AKM3 he is also CMO of the online cigar shop Noblego.de, author of several books and speaker at numerous marketing conferences all over Europe.
Parallel to his career he has been supporting over 30 internet start-ups as business angel and is founder and host of OMCap & SES Berlin www.omcap.de, the biggest online marketing conference in Berlin which will take place at October 9th and 10th in 2013.
Chief Knowledge Officer
Adam is Chief Knowledge Officer at RKG, a performance focused digital marketing agency with solutions in paid search, SEO, social media, display, attribution, and comparison shopping.
Prior to joining RKG, Adam founded the SEO firm AudetteMedia, which worked with brands such as Zappos, Amazon, Gannett, Kroger, HSN, University of Phoenix, Michelin, and UnderArmour.
Adam has been active in the search marketing industry for over a decade and is a frequent speaker at industry events including SES, SMX and SMX Advanced, Searchfest, BlueGlass, MozCon, LinkLove, and Pubcon.
He is a frequent contributer to the RKG blog and columnist for Search Engine Watch, Clickz, and Search Engine Land, and has served as technical editor for Wiley/Sybex publications such as, "SEO: An Hour A Day". Follow Adam at http://twitter.com/audette.
Matt Bailey is the president and founder of SiteLogic, a website marketing consultancy, and has been training businesses about website marketing since 1997. He speaks at over 30 international conferences, seminars, and training sessions each year. Seminar attendees consistently rave about his conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even non-techies understand. Bailey is the primary trainer and developer for the Direct Marketing Association's search engine optimization certification program, and the trainer for its two-day website marketing seminar.
Jonathan Ball is the VP of business development at Page One Power. Page One Power is a SEO link building firm that specializes in developing high quality links that generate traffic and rankings for their clients. He is an expert at research and implementation of highly effective link building strategies for clients all over the world.
Free Webinar presentation with Jon Ball - May 30 @ 1pm ET / 10am PT
Penguin Proofing Link Building Strategies
Client Services, Social Lead
A marketing professional for more than 5 years with experience in digital advertising (display, Facebook) and experiential marketing, Tal Baron runs web, video, and mobile advertising campaigns for large advertisers. He is also a key contributor in developing social media strategy for DataXu's clients, specifically around Facebook and the Facebook Exchange (of which DataXu was an initial partner).
Prior to DataXu, Tal honed his Facebook expertise at BLiNQ Media, a Facebook API partner focused on consumer engagement through Facebook. Running Facebook campaigns for a variety of clients, Tal became an expert at leveraging multiple strategies through Facebook ads to achieve advertisers' goals. Before getting into digital marketing, Tal worked at UCG Marketing, a small agency specializing in event marketing, mobile tours, PR stunts, and guerrilla marketing. In the past several years, Tal has also worked on startup and freelance projects such as content management of over 50 blog articles, outreach research, and content creation, giving him additional experience into project management, inbound marketing and customer development.
Senior VP and General Manager
Michael Bayle is Senior Vice President and General Manager of ESPN Mobile. A former Yahoo! and Microsoft executive, Bayle develops and manages all aspects of ESPN's mobile strategy and execution, including content production, programming and publishing on every ESPN Mobile platform. He reports to John Kosner, Senior Vice President and General Manager of ESPN Digital and Print Media.
Most recently, Bayle was Vice President of Monetization and Marketing at Amobee, a leading mobile marketing developer, where he led global ad operations, North American business and market development and strategic partnerships. Prior to Amobee, Bayle was Senior Director of Global Mobile Monetization at Yahoo!, where he launched Yahoo's mobile advertising business, while building a global team that created mobile campaigns for Fortune 500 partners in 29 markets. Bayle also held business development positions at Yahoo!, Microsoft and International Data Group (IDG).
Bayle is a graduate of Stanford University, with B.S. and M.S. degrees in Computer Science, as well as a bachelor of arts in Japanese. He is also co-founder of Drink Exchange, a monthly global internet networking event.
As CEO of Location3, Andrew Beckman (@andrew_beckman) oversees the strategic direction and business growth and provides insight into new marketing trends and technologies.
Prior to establishing Location3 in 1999, Andrew was an international sales manager for DoubleClick, where he helped to open international locations and train sales staff on U.S. search marketing principles.
Andrew sits on the Search Marketing Council for DMA. He graduated from the University of Maryland in 1996 with a bachelor’s degree in international business.
Adam has a passion for interactive marketing and takes a hands-on approach in helping AdRoll advertisers run wildly successful retargeting campaigns. Adam has ten years experience in display advertising. Before joining AdRoll, he was instrumental in launching and scaling the CPL network at Aptimus, a publicly traded ad network acquired by the Apollo Group. At Aptimus, he took a leadership role in almost every department: Business Development, Advertiser Operations, and Product Management.
As CEO of Conductor, Seth Besmertnik directs corporate strategy, guides product vision and develops strategic partnerships for Conductor. Since co-founding the company, Seth has navigated Conductor through multiple financing rounds and extraordinary growth including being ranked the 13th fastest growing software company in the US & the 3rd Best Place to Work in New York City. Today, Conductor is the market leading SEO Platform for companies with SEO teams, and the agencies that support them. The company boasts the biggest customer list in the category including more than 500 Fortune and Internet Retailer 500 brands like General Electric, Toys R Us and Federal Express.
Chris Boggs is a specialist with 13 years' experience in online marketing, with emphasis on search engine optimization, social media and paid search advertising. After starting in the field of health insurance, Chris has worked as an independent consultant and with agencies including Avenue A | Razorfish and Rosetta. His daily mantra is to promote effective integration between online marketing campaigns and design, user experience, and conversion optimization best practices.
Chris has worked in Search Engine Marketing within all major industries including extensively in Healthcare/Pharmaceutical, Financial Services, Consumer Products and Retail, and B2B. Chris has served on the Board of Directors of SEMPO.org, the Search Marketing Professional's Organization, since 2006, as President 2010-2012 and Chairman 2012-2013. He also serves on the SES Advisory Board and writes for Search Engine Watch and the Internet Marketing Ninjas Blog.
VP Global Markets
BlueGlass Interactive, Inc.
Michael Bonfils was one of the early pioneers in the search engine industry. Starting in 1996, he worked in-house for a multinational firm; in 2000-01, he was in charge of search engine strategy at Business.com. In 2001, he opened up his own firm and an office in Asia after recognizing that US-based online marketing agencies needed outsourced solutions to providing services to their clients outside of the United States. As the demand for his company’s services expanded into other countries, he spread out further into Asia, Europe, and eventually Latin America. Today, SEM International (a subsidiary of International Media Management Corporation) is part of Webcertain, providing search agencies and clients with a one-stop, centralized solution for international search engine marketing.
Jim Boykin founded We Build Pages in 1999 as a web design firm; shortly after, he started specializing in SEO and link building. We Build Pages has grown to include 35 employees that use on-page optimization, link building, content creation, widget services, and internet marketing consulting to achieve higher traffic for a worldwide clientele. Boykin's blog on link building has won several awards and was recognized as "Best Link Building Blog" in 2006 and 2007 by Search Engine Journal. A true entrepreneur, Boykin leads his company forward by being active in the sales, production, and design of all projects. He speaks regularly on the topic of link building at several SEM industry conferences.
Senior Online Marketing Manager
Josh is a Senior Online Marketer at Rasmussen College, responsible for inbound marketing, conversion rate optimization, and web analytics, among other things. He's also the Events Director at the Minnesota Search Engine Marketing Association and a Co-Director of Programming for the Minnesota Interactive Marketing Association (MIMA). Josh speaks and writes about inbound marketing on sites such as SEOmoz and his sites, Big Picture Web and Content Scientists.
Art Director/ Lead Designer
Patrick Branigan is an artist and creative thinker, currently working as an Art Director and lead designer for Overit. Having graduated from the University at Buffalo with a degree in Communication Design, Patrick is versed in traditional mediums but has spent the past 4 years designing for web and digital interfaces as his passion lies in technology and designing for the digital realm. At the core of Patrick's creative mindset is an overwhelming appreciation for experimentation and an everlasting love of learning.
Samuel P.N. Cook
Samuel P.N. Cook is the founder of Prism Communications, a full service digital marketing agency that focuses on high performance marketing for clients in the Triathlon and Endurance Sports Communities. Samuel is a veteran of the United States Army, where he served thirteen years as an officer, including two tours of duty in Iraq. He is featured in seven pages in the book, "The Gamble" by Thomas Ricks. He also taught history at the United States Military Academy at West Point. Samuel is a veteran of the online marketing industry, building his first website for the 3d Cavalry Association - his Regimental unit in Iraq - while deployed in 2005. He started his first company, Uncle Sam's New York Tours in 2008 while in graduate school at New York University. He founded Prism Communications in 2012 and quickly established it as a leader in his industry.
Bing Ads Product Manager
Paul Corkery is Bing Ads Product Manager for Search Platform and Tools at Microsoft. This includes support for customer experiences across Bing Ads Web, Bing Ads Editor, API, and tools like Bing Ads Intelligence (BAI). Previously, Paul was a Search Account Manager, helping premium search advertisers manage and optimize their Bing Ads campaigns to meet their marketing objectives. Leveraging his experience working with Premium Direct, Agency Managed, and API enabled search customers, Paul went on to become the voice of the premium customer segment into Bing Ads engineering. With the arrival of the Yahoo! Bing Network, Paul's platform and tools expertise was heavily leveraged in the execution of the North American transition.
Austin Craig is the first spokesman for Orabrush and has been part of the creative marketing team since the company's launch. He starred in the first and most successful Orabrush video and continues to work with the marketing group, with responsibilities ranging from graphic design to video directing to public relations. While a student at Brigham Young University, Craig was the first intern with a journalism background to join the tech team at MSNBC.com. He and Jeffrey Harmon met while working at FamilyLink.com on the company's Twitter and Facebook team.
Technical SEO and Analytics Consultant
Thom Craver has been coding HTML since 1993 and has been involved in search marketing since 1999. He led one of the first web marketing firms in Rochester, NY for eight years until successfully merging with an interactive agency in 2004.
His employment experience also includes a senior search position at nationally renown TopRank Online Marketing and US News Top-Ranked Rochester Institute of Technology. Thom led all Web and social presences for the Saunders College of Business and led analytics strategy efforts for RIT's mobile initiative. He still serves as an adjunct professor for Saunders College and tutor for National Technical Institute for the Deaf.
Part of the ClickZ Academy faculty, Thom is a regular contributor to Search Engine Watch and has authored training manuals published by SVI Training Products and Technical Learning Resources. His book on web analytics drops in 2013.
Director of SEO Innovation
Dan Cristo is the Director of SEO Innovation at Catalyst Online. He is responsible for stay up to date on industry trends and provide guidance on how Catalyst can prepare for the future. An industry veteran with 10 years of SEO experience, Dan has led the search strategy for numerous large brands across various industries. Catalyst Online is a leading search engine marketing firm that delivers digital marketing solutions to Fortune 500 and Fortune 1000 companies. A WPP company, Catalyst has offices in Boston, Chicago, New York, Seattle, and Toronto. The firm is the search agency of record for many of the world's top companies, including Procter & Gamble, Microsoft, and Novartis. For more information about Catalyst Online, please visit the company's website at www.catalystsearchmarketing.com.
Justin is a blogger, author, and the Analytics Advocate for Google. Some of Justin's former clients include Toyota, Sony Music, Universal Music, the National Hockey League, Wells Fargo, and HomeAway.
Justin commonly works with executive to help them understand how they can leverage digital analytics and online data to improve their business. He also interacts with marketing and IT teams to define what business metrics they should track and how to collect the data.
Justin is an active participant in the digital analytics community. He publishes the blog Analytics Talk and has authored or co-authored three books: Google Analytics (O'Reilly, 2007), Performance Marketing with Google Analytics (Wiley 2010) and Google Analytics, 2nd Ed. (O'Reilly, 2010).
In 2011 Justin was nominated as Innovator of the year by the Web Analytics Association. In 2012 he was nominated for Most Influential Industry Contributor by the Digital Analytics Association.
Senior Director, Search Evangelist
Jason is the country lead for solution specialist sales at Microsoft Advertising Canada. He manages a team of digital media experts across multiple disciplines (gaming, mobile, video, targeting, search, performance advertising, and more), providing innovation, inspiration and integration. Previously, he was client services manager with Microsoft in New York, leading a team of search strategists that provided world-class service and account management to premium search advertisers. Prior to joining Microsoft, he served as strategic planning manager at Travelzoo, where he oversaw all search engine marketing initiatives, analyzed strategic projects, and launched and managed new products, including Travelzoo's meta-search engine.
Sr. Director, Analytics and Insight
Salesforce Marketing Cloud
Tami Dalley is the Senior Director of Analytics and Insights at Salesforce Marketing Cloud, and oversees the company's analytics and insights team.
A self-proclaimed "fanatical explorer," Tami has more than a decade of industry experience in deep-dive web analytics, usability consulting, competitive intelligence, landing page design and multivariate testing. Prior to Buddy Media, she worked as the Director of User Experience Optimization at ROI Labs, a leading provider of global web analytics consulting services.
Tami's work has been honored with the Search Engine Strategies Award for "Most Effective Use of Web Analytics" as well as the HSMAI Gold Arian Award for "Outstanding Search Marketing Strategy." Tami is also a noted industry thought-leader and has spoken at such events as Search Engine Strategies, Search Marketing Expo and Conversion University, among others.
Account Executive, Business & Industrial Markets
As an Account Executive at Google, Judith works with top Fortune 500 companies to develop comprehensive advertising solutions across all digital platforms. She is known for her journalistic approach to competitive trend tracking and has been a featured speaker at OMMA, The Conference Board, 4A's Strategy Festival, and the Association of National Advertisers. Judith joined Google in 2010 following eight years of corporate brand management, strategy and business planning for companies such as Cadbury Schweppes, Church & Dwight, Reckitt Benckiser and Food Network. She earned her MBA from New York University with a concentration in Management of Technology and Operations and her bachelor's degree from Cornell University. A little known fact, Judith is a mixed media artist with a passion for working with glass and clay.
Director of Search and Inbound Marketing
Andrew Delamarter is Director of Search and Inbound Marketing at Huge, where he specializes in online marketing with a focus on SEO, content marketing strategy, and paid search advertising. Andrew has led engagements for some of the world's top brands to develop global strategies aligning social, local, PPC, and SEO tactics around core keywords and brand assets. Andrew's clients include a roster of brands including Unilever, Pizza Hut, Target, Barneys, and many more.
Previous to Huge, Andrew held client-side positions at SAP on the global marketing team, at Microsoft as an Account Manager, and as an early hire at Newegg.com.
Andrew received a B.A. in Environmental Science from the University of Colorado, Boulder, and earned an M.B.A. from California State University, Los Angeles.
Andrew Edwards has been a pioneer in the digital space since the 1980s. He introduced desktop publishing to the Yellow Pages, helped create "interactive television" with AT&T, taught advanced computer graphics at New York's Pratt Institute; and founded Renaissance Multimedia where he launched web sites for SoBe Beverage and Canon Digital Video. In 1998 he was awarded Deloitte and Touche's National Fast 500 Award. Today he is one of the most senior thought-leaders in the digital analytics space and a regular columnist for ClickZ (Incisive Media).
Andrew is a Founder and former Board Member of the DAA (Digital Analytics Association), as well as a Managing Partner at Efectyv Marketing and Technology Leaders.
Digital Marketing Expert
Named one of the top 20 most influential PPC experts by PPC Hero, Noran is a digital marketing consultant, columnist, speaker and instructor. She is a board member of the local Los Angeles chapter of SEMPO, as well as an Associate Instructor of the Master Certification in Conversion Optimization Course at Market Motive.
She specializes in analyzing the PPC customer journey, creating buyer momentum and optimizing their experience from click to conversion. Her passion for understanding today's customer is a key driver to her analysis of industry trends and keeping up with the latest in PPC, voice of customer, analytics, and conversion optimization.
In addition to writing for publications such as SES Magazine and ClickZ, Noran is also a frequent speaker at the SES conferences, the Internet Marketing Conference and the Online Marketing Summit.
When Noran is not online, she is either traveling or diving with sharks in the Red Sea.
Eric Enge is the president of Stone Temple Consulting, a six-person SEO firm with offices in Massachusetts and California. He is also vice president of marketing for Moving Traffic, Inc., a web publishing company that publishes its own websites, which can have tens of thousands of pages. He handles all SEO for Moving Traffic.
Liana "Li" Evans is the author of the book Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media and co-founder and CEO of LiBeck Integrated Marketing. She is an online marketing veteran with experience in search marketing and social media marketing. Her deep technical background and her public relations experience enable her to partner with clients for establishing successful online marketing campaigns that combine cross-channel tactics. Evans was the SEO and social media marketing architect for as QVC, Comcast (Fancast), and several other companies of various sizes. Her wealth of knowledge in dealing with large e-commerce and content sites gives her a wide perspective into what it takes to launch successful marketing campaigns in the online space.
Erin Everhart is the Director of Web Marketing at 352 Media Group where she oversees the client marketing division and the company's own SEO campaign. A former journalist and book editor, Erin specializes in SEO (analytics, link building and on-page), content development and social media marketing. She's worked with some of the company's most prominent clients, including Microsoft, Wells Fargo, Tampa Bay Times and Kforce Staffing Solutions. Erin is a speaker at SMX and a contributing writer for Mashable, Small Business Trends and Search Engine Land. She is an alumna of the University of Florida and currently lives in Atlanta.
Vice President, Strategic Services
Rich Fleck has been working in online analytics and strategy for the past 15 years. Prior to joining Responsys, Fleck was Vice President of Digital Strategy at Merkle, Vice President of Strategic Services at Epsilon Interactive, and a leader in the strategic services group at DoubleClick. Earlier in his career, Fleck co-founded a boutique analytics consulting firm, served as a consultant for Accenture, and managed the online analytics functions for two internet start-ups.
Senior Manager, Web Marketing: Testing and Optimization
Lisa Flosznik is a seasoned web marketing professional whose strengths include developing and leading strategy through uncharted territory and harnessing her team's potential. She leads the testing and optimization team at Adobe and has increased efficiencies and output through streamlining processes and refining best practices.
Senior Program Manager
Duane Forrester is a senior product manager with Bing’s Webmaster Program. Previously, he was an in-house SEM running the SEO program for MSN in the US and the Americas. He is the founding co-chair of SEMPO’s In-House SEM Committee and served on the board of directors of SEMPO. He is the author of two books: How to Make Money with Your Blog and Turn Clicks into Customers. Forrester was a moderator at www.searchengineforums.com and maintains his own blog at www.theonlinemarketingguy.com. When writing for Search Engine Land, Forrester’s main focus was on in-house search marketing, both how to manage it and who were the key players in the industry.
Dr. Augustine Fou
Chief Digital Strategist
Marketing Science Consulting Group, Inc.
Dr. Augustine Fou is the former Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group (HCG). He is currently Chief Digital Strategist of Marketing Science Consulting Group, Inc. advising marketing executives from global brands on digital strategy. Dr. Fou has over 16 years of management consulting and digital marketing experience, serving clients in the CPG, fashion, retail, pharmaceutical, and financial services industries. Dr. Fou teaches executive courses on digital strategy and integrated marketing at Rutgers University and NYU. He started his career with McKinsey & Company and previously served as SVP, digital Lead, McCann Worldgroup. Dr. Fou completed his PhD at MIT in Materials Science and Engineering at the age of 23.
Glenn Gabe is a digital marketing veteran with over 17 years of experience. During that time, Glenn has helped a wide range of companies develop digital marketing strategies that leverage SEO, SEM, Social Media Marketing, and Web Analytics. Glenn has assisted companies across a range of industries, including Consumer Packaged Goods (CPG), Online Auctions, Entertainment, Pharmaceutical, Health Care, Military, Education, and Publishing. During his career, Glenn has held leadership positions both in-house and at a global interactive agency. Glenn is an avid blogger and covers the latest in digital marketing on his blog titled The Internet Marketing Driver. He is also a columnist at Search Engine Watch, a contributor at the Microsoft Bing Ads blog, and a featured author in the Google Analytics Help Center.
John Gagnon is a Bing Advertising Evangelist at Microsoft based in Seattle, Washington. He loves search marketing and online advertising. He is a frequent speaker at search marketing conferences like Search Engine Strategies, Search Marketing Expo and other events like the Online Marketing Summit. John works with advertisers large and small providing insight on how to improve campaign performance for paid search. He consulted with Microsoft's product groups ranging from Microsoft Store, Hotmail and Windows to Windows Azure and Office 365 on their paid search advertising campaigns running on the Yahoo! Bing Network. John has also helped a range of strategic advertisers including Hotwire, Dish Network, Esurance, Nintendo and BlackRock. Prior to working at Microsoft, John worked at Google for the AdWords Small Business segment becoming an expert in their toolset.
Senior Manager, Global Web Content
Maura Ginty has more than 13 years of online marketing experience. She has founded and advised on search, content strategy and social media programs at Fortune 500 companies as well as small businesses. She currently leads marketing for GeoEx, a San-Francisco-based adventure travel company.
Maura is an alumni of the Google Technology Advisory Council and a frequent speaker at leading industry events such as SXSW, Dreamforce, Search Engine Strategies, SMX, Online Marketing Summit, and Conversion Conference. In her spare time, she travels to farflung corners of the planet as a cover for her obsession with maps, local cheese, and obscure languages.
Andrew Goodman is founder and president of Toronto-based Page Zero Media, a full-service marketing agency that focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, and BLR. He is also co-founder of Traffick.com, an award-winning industry commentary site. Goodman is the author of Winning Results with Google AdWords and is frequently quoted in the business press. He has acted as program chair for the SES Toronto conference and has spoken and moderated at countless SES events since 2002.
Danny Goodwin is an associate editor for Search Engine Watch, where he also covers the latest search marketing and industry news on the SEW blog. He has copyedited columns for both SEW and ClickZ. Prior to joining Incisive Media in 2007, he worked in various newsroom positions and as a freelance copy editor.
Mike Grehan is global VP, content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board and in March 2010 was elected to SEMPO's board of directors.
Organic Search Director
Clayburn Griffin is an Organic Search Director at Catalyst. His background in the crossroads of social media and SEO has helped provide comprehensive digital strategies to Catalyst's clients. Previously he was the Social Marketing Director at Promediacorp working on brands such as Sony Music and HarperCollins.
Founder and CEO
Hoosh Technology SA
Jacob Hagemann is a creator of companies and an expert within the field of online marketing with a strong focus on Search Marketing (SEO and SEM). He is specifically strong when it comes to the conceptual and strategic work related to doing business online.
During the past 15 years Jacob has been involved in multiple start-up's and consulted more than 100 different companies, mainly in Europe.
To mention just a fee of his accomplishments. Jacob founded his first Search Marketing Agency - Notabene.net - in 1998 at the age of 24. He has been involved in multiple mergers and acquisitions, including an IPO. He is currently running his second search marketing agency - SearcusGroup - while at the same time creating Search Intelligence technology in Hoosh.com. He is an experienced speaker at conferences and educational institutions - mainly about Search or Entrepreneurship.
Jacob was born in 1974 in Denmark, where he lived most of his life. During the years he lived in the USA, Spain and traveled for 6 month through South America. In 2011 he moved - with his wife and two kids - to Lugano in Switzerland.
Chief Revenue Officer
Dax Hamman has considerable experience in all things digital including campaign strategy, media planning, usability, affiliate marketing, and email marketing. Prior to Chango, he founded and led iCrossing's global display media group, a role that led to the development of Performance Display, a data driven method for building ROI-oriented campaigns. The highly successful methodology utilized the interplay between search and display to its fullest.
Kristjan Mar Hauksson (@optimizeyourweb) is the founder of Nordic eMarketing and has worked as a consultant for Fortune Global 500 corporations, and small brands located in his home country, Iceland. Kristjan has also extensive experience working in online crisis management for government agencies, and has through his career worked with governments and/or their agencies in Europe, America, Africa and Asia.
Kristjan specialises in multilingual Internet Marketing and is the co-author of the highly regarded book "Global Search Engine Marketing". His specialty is assisting companies in gaining international visibility through search engines and the holistic usage of the Internet as a global marketing medium. He co-wrote the first (and still only) book about the topic of Internet Marketing in his home market and is the founder of the Iceland SEO/SEM forum, and sits on the board of directors at SEMPO (Search Engine Marketing Professionals Organisation). Kristjan Mar is on the advisory board for Bing Advertising.
He studied Electrical Technology with an emphasis on Electronics at Reykjavík Technical College (IS); he has a degree in Systems Analyzing from the Private School of Iceland Computer and Engineering (IS), and an Internet Marketing degree from University of British Columbia (CA).
Director of Audience Development
Simon Heseltine is responsible for organic search and training across all AOL and Huffington Post Media Group properties, including Techcrunch, Huffington Post, and Patch.com.
In his previous position as director of search at a Washington, D.C.-based agency, he was responsible for developing and implementing organic search and social media strategies for companies across several industries.
Heseltine is a frequent speaker at conferences, writes a regular column for SearchEngineWatch.com and teaches SEO at Georgetown University as part of the university\'s digital media management program.
Bill Hunt is considered the top thought leader on global search engine marketing and is an internationally recognized search marketing speaker, having spoken at conferences in over 30 countries. He is the coauthor of the best-selling book Search Engine Marketing, Inc.: Driving Traffic to Your Company’s Web Site, now in its second edition, from IBM Press. He also writes a popular blog on search and social media marketing as well as monthly columns for various publications. He is also a member of the SES Conference Advisory board.
After entering the Internet industry in mid 90's, Motoko established AJPR in 1998. Since then, she has been providing Search Marketing Services targeting Japan and Asia to businesses from around the world. Her search marketing services with her extensive knowledge of Asia and Japanese market have been highly valued and resulted in significant impact for some of the world's popular brands' search marketing campaigns. A number of her articles have been published on industry websites and printed media including MarkeZine, Multilingual Computing and International Journal of Localization, and ClickZ. She also writes about the Japanese online market on her blog. She volunteers her time at SEMPO, where she serves as a chairman of SEMPO APAC Committee.
President & Co-founder
Greg Jarboe is president and co-founder of SEO-PR, a pioneer in combining search engine optimization with public relations. He writes for Search Engine Watch and ReelSEO.
Jarboe is the author of YouTube and Video Marketing: An Hour a Day. He was a contributor to Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki as well as Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty. Jarboe was also profiled in Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus by Michael Miller.
Jarboe teaches courses in the Rutgers Mini-MBA Programs in Digital Marketing and Social Media Marketing and is the Online PR faculty chair at Market Motive. He is a frequent speaker at SES, the leading global event series about search and social marketing, and conducts interviews for the SES Conference & Expo channel on YouTube.
Ping Jen is a Product Manager on the Microsoft Advertiser and Publisher Solutions Team. He has a passion for driving improvements into adCenter that help advertisers optimize their campaigns that increase relevancy and competitiveness in the marketplace.
Prior to joining Microsoft in 2009, Ping worked as a Business Manager at Mayfield Clinic at Cincinnati, OH. Ping holds a MBA degree from the University of Notre Dame and he is a Microsoft Certified Solution Developer (MCSD).
As Chairman of Internet Marketing Ninjas, Kris advises the company regarding overall business strategy, including M&A opportunities, growth into new markets and products, and executive recruitment and retainment. Jones, Founder, Former President, and CEO of Pepperjam; which received notoriety three consecutive years by Inc. Magazine as one of the fastest growing, privately owned companies in the US, and which was later sold and then acquired by eBay, has been involved in the growth and development of several companies. He is well respected in the search engine and affiliate marketing community as an innovative leader and pioneer of effective Internet marketing strategies. Speaking at industry conferences and events, including SES and PubCon, Jones frequently shares his business and Internet marketing expertise and is also the best-selling author of SEO Visual Blueprint by Wiley.
Simms Jenkins is CEO of BrightWave Marketing, North America's leading email marketing focused digital agency. The award-winning firm specializes in partnering with its clients to strategically develop, manage, and optimize all digital messaging programs that drive revenue, cut costs, and build relationships. Jenkins has led BrightWave Marketing in establishing a top tier client list including AGCO, Affiliated Computer Services (A Xerox Company), Chick-fil-A, Cox Business, Phillips 66, and ServiceMaster.
Jenkins was awarded the prestigious AMY 2010 Marketer of the Year from the American Marketing Association for being the top agency marketer and the Email Marketer of the Year at the Technology Association of Georgia's Tech Marketing Awards. Jenkins is regarded as one of the leading experts in the email marketing industry and is regularly cited by the media as such and called upon by the financial community to provide market insight and consulting.
Jenkins is the author of the upcoming book "The New Inbox" and wrote "The Truth About Email Marketing," which was published by Pearson's Financial Times Press and is currently the Email Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news and commentary in the world, online or off. His industry articles have been called one of the top 21 information sources for email marketers. He has been featured in the Wall Street Journal, Bloomberg TV, Wired Magazine, Fortune Magazine, Adweek and scores of other leading publications and media outlets.
Additionally, Jenkins is the creator of EmailStatCenter.com and SocialStatCenter.com, the leading authorities on email and social media metrics. Prior to founding BrightWave Marketing, Jenkins headed the CRM group at Cox Interactive Media.
CEO & Founder
Marcia Kadanoff serves as the CEO & Founder of Open Marketing, the fastest growing content marketing + inbound marketing agency in San Francisco. A recognized expert in mobile and ROI marketing and marketing attribution, her previous ventures include Firewhite - a marketing analytics firm dedicated to marketing attribution and ROI work - and Miller/Kadanoff/Huber - the largest direct & interactive agency on the West Coast. (Miller/Kadanoff/Huber was absorbed into DraftFCB in a 3-way transaction). Additionally, she has served as the CEO and CMO of multiple startups from Flycast (banner ads), to Mobio (mobile applications), to Zannel (Multi-Media Twitter). She is a frequent speaker at venues like Ad:Tech, InternetWorld, and the Direct Marketing Association. Marcia started her career at Apple Computer and has an MBA from Stanford.
Associate Director, Search Marketing
Jon Kagan entered the online marketing industry in 2005 - starting out in the SEM world. From there, he progressed and expanded into other sectors of the digital marketing world. Currently, he is an Associate Director of Search Marketing with Digitas. Jon's primary duties were to create and execute a search marketing strategy for his clients. He helps manage a team to complete the associated tasks of the account, which include keyword research, linking strategies, creative copywriting, and maintaining top-level relationships with the client and vendors, among other things. Jon is a Google Adwords Certified and Bing Ads Accredited.
Having delivered hundreds of keynote speeches and seminars nationwide, Aaron Kahlow is one of the more well-known faces in the online marketing and advertising space. He is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, website usability, SEO, web analytics, and overall web strategy. Kahlow served on the International Board of Directors of the Business Marketers Association and in an advisory capacity on several other boards. He is a well known entrepreneur and thought leader in the digital marketing industry, named one of Metropolitan Magazine's "Top 40 Entrepreneurs under the Age of 40" in 2006. As CEO of BusinessOnline, Aaron along with his partner and brother Thad, built the the agency from a three-man start up to a now thriving $10M BtoB Digital Agency of the Year. Kahlow is most known for having started and sold the industry's most recognized education event, the Online Marketing Summit. Now, Aaron serves as CEO and Founder of the Online Marketing Institute.
Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered “relevant, inspirational, and outstanding” education for organizations around the world. Kapur is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.
Group Product Marketing Manager, Media & Advertising Solutions
Rebecca Kaykas-Wolff is a group product marketing manager overseeing social advertising initiatives and solutions at Adobe. She has more than 15 years of experience in digital marketing and online communications. Rebecca has held senior management roles with companies such as T-Mobile, HL2, Safeco/Liberty Mutual and Microsoft Corporation. She is also the founder of Petit Couture, an online children's clothing boutique. Rebecca resides in San Francisco, CA with her family.
Anne F. Kennedy
SES Advisory Board; International Search Strategist, Author
Beyond Ink USA
A search marketing industry thought leader, Anne Kenney co-authored the first book on international SEO and PPC, Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results. After providing search engine consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin Donuts—and launching dotcoms Zillow and Avvo, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome, and Beijing. Kennedy was a founding member of the board of directors for Helium.com, acquired by publishing giant R.R. Donnelly in 2011.
Joseph Kerschbaum was vice President of Clix Marketing, a search, display, and social advertising agency. He is a regular speaker at search and advertising conferences. His writing on the SEM industry appears regularly in his Search Engine Watch column and in his columns in Website Magazine and Visibility Magazine. Kerschbaum is co-author of Pay-Per-Click Advertising: One Hour a Day.
Head of Global Mobile Sales and Product Strategy
As part of the Global Mobile Sales & Product Strategy Group, Brendon Kraham and his team are responsible for driving mobile revenue growth, scaling sales efforts around the world, and launching new ads products (across search and display) to the marketplace.
He joined Google as part of the company's acquisition of AdMob in May 2010 where he served as a senior director of sales. Kraham has more than 10 years of experience in sales having previously lead teams at Google and LookSmart. Kraham is a graduate of Seton Hall University.
Matt Lawson is responsible for worldwide branding, demand generation, and product marketing at Marin Software, provider of the leading platform used by advertisers and agencies to manage search, display, and social advertising. Prior to Marin, he was an executive at Spock Networks, a venture-backed people search engine. Previously, he held marketing and product leadership positions at Coremetrics, one of the early innovators in web analytics and paid search marketing. Lawson authors a regular column for Search Engine Land, and written articles for Search Engine Watch, MediaPost, Adotas, and other publications.
Kevin Lee has been an acknowledged search engine marketing expert since 1995. He translates his years of SEM expertise into Didit’s proprietary Maestro search campaign technology. His column for ClickZ, “Paid Search Strategies,” is read by thousands. He is a founding board member of SEMPO and its first elected chairman, member of the DMA Search Engine Marketing Council, and member of the IAB Search Committee. The Wall Street Journal, Business Week, The New York Times, CNET, USA Today, San Jose Mercury News, and other press quote him regularly. Lee lectures at leading industry conferences and at NYU, Columbia, Fordham, and Pace.
Senior Director, Digital Marketing
Lincoln began her career as an intern at EarthLink while studying management at Ga Tech. After honing her craft & driving social media marketing for sites like MySpace & Friendster, she moved to M2SYS Technology as the Marketing Manager. She joined Nebo in 2007 & now serves as Sr. Director, Digital Marketing. Under her leadership, she has redefined & created various roles on the search team to strengthen key areas (SEO, PPC & Analytics). She's implemented new services such as CRO, a better Analytics program & Social Media Paid Search. Lincoln mandated every employee attain Google AdWords & Analytics certification, thereby making Nebo 1 of 2 firms in the Southeast that's AdWords & Analytics certified. Lincoln actively volunteers in the digital marketing community, serves as Co-VP of Marketing for SEMPO Atlanta & was nominated in 2010 & 2011 as TMA's Search Marketer of the Year.
Head of Search Agency Development
Scott Linzer has been in the online space since 1995 and is the head of search agency development at Quantcast where he is charged with educating search marketers and their agencies about the evolution of real-time bidding platforms and how they can be complements to search. Before joining Quantcast, he was the global director of search and performance marketing at AKQA (purchased by WPP in 2012), one of the largest global digital agencies, and was responsible for the strategic growth, execution, and thought leadership for the practice. Prior to that, he was the director of search marketing at Universal McCann and the director of media at iCrossing. Linzer has worked with many of the largest brands in the world, helping them understand how to leverage performance-based advertising that drive measured results.
With an eye for the big picture and a history in increasing online visibility for some of the largest brands on the internet, Laura has focused on integrated search, social and content strategy for Fortune 500 & 1000, enterprise and agencies for well over 10 years. Laura is a marketing exec based in the Silicon Valley and held previous roles that include Technical Marketing Director for Yahoo Media, SEO Specialist for CNET and various consultancies. Laura's web development background lends a unique technical balance to her perspective on internet marketing, bridging gaps between marketing and development teams in order to provide an integrative, comprehensive solutions to online visibility.
On the side, Laura mountainbikes, snowboards and follows the revolutionary technological innovations in biologically–embedded interfaces (such as Brain-Computer Interfaces (BCI)) that will change the face of marketing communication in the near future.
Laura is a speaker at marketing and tech conferences around the globe, CEO of SEOgadget's first US operations in San Francisco, an SEOmoz Associate, and an advisor to various online endeavors.
Eric Litman is Chairman and CEO of Medialets, the essential advertising platform for mobile, tablets and connected devices. He is a pioneer of the Internet's commercialization, and as a co-founder of Proxicom, helped to build one of the first, largest, and most successful publicly traded interactive agencies. Eric most recently served as Managing Director of WashingtonVC, an early-stage fund and incubator. Previously, Eric held senior executive roles in high-growth Internet businesses, as founder and CEO of Viaduct Technologies, a global Internet and mobile interactive agency. He was also instrumental in building digitalNATION, a world leading web hosting and services provider, from its launch through its $100m acquisition by Verio Internet/NTT (NYSE: NTT). Eric began his career with technical and software engineering positions at GEnie, a pre-Internet online service provider, and NeXT Computer.
Vice President of Global Brand Strategy
Joel Lunenfeld is the Vice President of Global Brand Strategy at Twitter. Joel has been one of the top influencers in the digital space for over a decade. He is known for encouraging his clients and teams to venture down unchartered paths to discover new ways of igniting conversations between brands and people.
Prior to joining Twitter, Joel was a founding member and CEO of Moxie Interactive, a top digital agency, leading engagement with world-class brands such as Verizon Wireless, L'Oreal, Twentieth Century Fox and Coca-Cola. Joel is an entrepreneur and change agent that believes in the power of participation and the new role technology plays connecting brands and their customers.
Director, Inbound Marketing
Head of Social Solutions, North America
Deitra joined Google in 2003 as a Creative Maximizer & has since worked in Industry Development, Sales Operations, Global Search Strategy & now heads the Social Solutions team for North America, helping brands to leverage Google+. Deitra attended Georgetown University & The University of Southern California. In her free time, she is an avid reader, runner & sucker for dogs.
Matt McGowan joined Incisive Media in June 2006 and is currently responsible for the company's business in North and South America. In addition, he oversees global sales, marketing, editorial, and operations for the Digital Marketing portfolio which includes ClickZ.com, ClickZ.asia, SearchEngineWatch.com, and the multinational SES Conference & Expo series. Prior to joining Incisive, McGowan was acting COO at PropertyRoom.com, a Los Angeles based SaaS inventory management and ecommerce technology company. Earlier in his career, in San Francisco, he developed and executed a go-to-market strategy for a SaaS content syndication platform for the multinational publishing house Pearson Plc. McGowan currently lives in New York City, has a MBA from the University of Oxford (Oxford, UK), and a BA from Lafayette College (Pennsylvania, USA).
Bryson Meunier is the primary architect of Resolution Media’s natural search product and ClearTarget Digital Behavior Analysis. He currently works with the content team to help drive SEO strategy and execution for Resolution Media clients, and to help clients adopt emerging technologies when they are relevant to their business. Meunier has helped some of the world’s top brands—including Lowes, Briggs & Stratton, Apple, FedEx, and Groupon—achieve success in mobile marketing, social media, and SEO. He writes a monthly column for Search Engine Land as part of their Mobile Monday series and is writing a book on Mobile SEO. You find additional information and articles on his blog.
Miranda is a Search Engine Watch contributor and Content Marketing Manager with TopRank Online Marketing. She started out on the web as an e-book and sales copy writer for Internet marketers and webmasters. Several years, blogs, and joint ventures later, Miranda studied e-commerce and began teaching Internet marketing and social media in an Industry Canada-funded position. Now, as the author of over 60 e-books, 300 client projects and thousands of articles and blog posts, she lives and breathes content creation as her niche in digital marketing. Miranda lives and works on the shores of Georgian Bay in Ontario, Canada.
Mike Moran is author, consultant, and public speaker with expertise in Internet marketing, search technology, Web personalization, and Web metrics. He has his own consulting practice and is also the Chief Strategist at Converseon, a leading digital marketing agency based in New York City.
Prior to this postion, Mike spent 30 years at IBM, rising to Distinguished Engineer. Mike held various roles in his IBM career, including eight years at IBM's customer-facing Web site, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, Web designers, Webmasters, programmers, and technical architects around the world.
Mike is the author of Internet marketing book, Do It Wrong Quickly and co-author of the best-selling Search Engine Marketing, Inc. Mike also writes the Biznology newsletter and blog, as well as a regular column for Search Engine Guide.
Visit Mike online at www.mikemoran.com
Social Advertising Director
Merry Morud specializes in social media marketing, full-contact Facebook advertising, and deep demographic research. She has spoken at SMX Advanced London 2010 and 2011, International Search Summit London 2011, SMX East 2010, and aimClear's® Facebook Marketing Intensive Workshop, and has presented multiple Search Marketing Now webcasts on the topic of Facebook advertising. Recently, she was hired on behalf of aimClear to be a primary consultant for the creation of Acquisio's Facebook API management tool.
Director of Product Strategy, Advertising Solutions
Mungovan is Director of Product Strategy for Advertising Solutions within Adobe's Digital Marketing Business. He runs Adobe's overall search advertising business, including sales, services and product direction, in addition to product integration with other Adobe Digital Marketing technologies. Mungovan brings a broad range of skills to his role based on more than 13 years in search marketing including strategic paid search, planning and executing, SEO and account management. He came to Adobe through its acquisition of Omniture in 2009. Prior to Omniture, Mungovan helped build the search engine marketing practice at Carat, working directly with major agency clients in exceeding their ROI and branding goals through search. He has also served as Director of Client Relations at LookSmart where he oversaw the daily operations of the account management and client services teams. Before joining LookSmart, Mungovan worked for Snap/NBCi in the search and directory space and also worked at CNET in San Francisco. He has shared his search expertise as an invited panelist at several industry events, including Search Engine Strategies, SMX, PubCon, Online Market World, WebMaster World, Search Insider Summit and OMMA West. Mungovan holds a MBA from the University of San Francisco and a B.A. from the University of New Hampshire.
Karner Blue Marketing LLC
Previously a traditional marketing and communications professional, Rebecca Murtagh was among the first to lead the way for brands to leverage the digital landscape in the 1990's. Hands-on leadership experience in business, branding, and E-Business strategy has included the $1 million dollar E-Commerce environment, B2B, B2C websites, SEO, social media and digital marketing strategies for Fortune 500, Silicon Valley start-ups, small businesses, and everything in between. Rebecca's ability to recognize trends early, drives development, testing and implementation of strategies and methods that create market leaders. Rebecca is an author, Search Engine Watch Author, expert judge for Web Marketing Association's Web Awards, Internet Advertising Awards, and has presented on SEO, Social Media, Digital Marketing, etc. at Web 2.0, PubCon, Digital World Expo & numerous industry events.
VP of Brand Strategy
Teal leads StumbleUpon's advertising solutions group, developing and managing strategic partnerships with leading brands, agencies and publishers. She joins StumbleUpon from Digitas (Publicis Groupe), a full service advertising agency, where she was a Global Vice President. Teal worked across all agency clients, including American Express, Delta Airlines, Intel, and Samsung in developing creative, content and media strategy, audience engagement initiatives, and social activation platforms. Previously, Teal consulted for entertainment companies including Participant Media (Waiting for Superman, The Cove, Independent Truth) and The Walt Disney Company. She also spent over six years with Microsoft in global sales management, most recently as Head of Multinational Sales based in London. Teal graduated from the University of Washington (with a stint at the Universidad de Granada in Spain).
Lee Odden is the CEO of TopRank Online Marketing, specializing in Internet marketing consulting, training, and implementation services. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Gorkana, Marketo and StrongMail. He is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, and has been cited by The Economist, U.S. News & World Report, and Fortune Magazine. He writes a monthly column for ClickZ called Social Media Smarts and edits Online Marketing Blog, rated a top marketing blog by Advertising Age, Social Media Examiner and Junta42. He also conducts seminars for companies, and regularly presents at marketing, media, and public relations industry conferences world-wide.
Vice President of Strategy, Paid Media
Daniel Olduck is the VP of Paid Search Strategy at Acronym, the global leader in Intent-based Solutions for enterprises.
Beginning his career with Acronym in theSingapore office, he quickly became Head of Operations leading digital strategy for the APJ region. Daniel's career progression made him a perfect match to head up Search in the US offices with a focus on global paid search strategy for enterprises.
With particular expertise in search intelligence, Daniel has focused on leveraging digital analytics to optimize search programs driving incremental search revenue and inform all areas of marketing.
Rachel Pasqua VP, Mobile - iCrossing, a Hearst Company. Rachel Pasqua helps iCrossing clients use mobile, social, and ambient media to connect the gap between the digital and analog world. The founder of iCrossing's mobile group, she guides all mobile strategy and execution for the agency, enabling iCrossing's many Fortune 500 clients to connect successfully with their audiences in a multiplatform, always - on world. A frequent and often quoted speaker, she presents at digital industry events including OMMA, L2 Forum, MMA Forum, and Digiday and served as a judge for the 2010 Communication Arts Interactive Design Annual. A 15-year digital industry veteran, she writes regularly about digital innovation on her personal blog, Mobile, Social, Ambient and is co-author of Mobile Marketing: An Hour a Day.
Manish Patel founded Where 2 Get It in 1997 and has since grown the company into an industry-leading provider of local marketing solutions empowering more than 500 brands. Patel inherited his passion for entrepreneurship from his father, who came to the United States with only a few dollars and an ambition to achieve the American Dream. Like his father, Patel's success is driven by his sharp intuition and relentless pursuit of innovation. As a graduate of the University of Illinois, Patel has been recognized as a Top Young Executive, and under his guidance Where 2 Get It has won awards including "Technology Company of the Year", "Most Innovative use of SEO", "Outstanding Private Company of the Year", and many others. Bringing together a unique combination of business acumen and technical savvy, Patel's vision for Where 2 Get It is changing the way we shop.
Brent D. Payne, CEO of Loud Interactive, started doing SEO long before it was even called SEO. As an internet marketer with over a decade of experience, Payne has established himself as a leader in the rising industry. Payne has held roles at prestigious companies such as Amazon and the Tribune Company. At the Tribune Company he grew their search engine traffic from 500,000 visits per day to 1,700,000 visits per day in just 3 years. He's been independently consulting since 2009 and started consulting full-time in 2011 with the founding of BaldSEO.com. Payne has achieved success for a variety of different companies in diverse industries. This success led to the expansion of his company and the name change to Loud Interactive. Why the switch? Payne feels like it expresses his clients' desire to "Be Heard" through SEO and digital consulting, plus his employees wouldn't shave their heads.
Vice President of Agency Strategy and Development
Jonathan Perelman is the VP of Agency Strategy and Industry Development at BuzzFeed. At BuzzFeed he will work closely on all aspects of the business, with a particular focus on educating advertising agencies on the BuzzFeed platform and ad products.
Prior to BuzzFeed, Jonathan spent six years at Google, most recently as the Global Lead for Industry Relations. He was responsible for brand identity initiatives and relationship management within the advertising and media industries. This also includes aligning Google's business and public policy priorities. Google's Operating Committee awarded the prestigious OC Award to Jonathan for his work on mergers and acquisitions. Prior to Google, Jonathan worked at Financial Services firm, Unifund, and also was the Deputy Finance Director on Cory Booker's 2002 Mayoral run in Newark, NJ. The campaign was captured in an Academy Award nominated film, Street Fight, released in 2005.
Jonathan is a Sr. Fellow at the Center for the Digital Future, at the USC Annenberg School. In addition, he serves on the board of Advertising Week, Ad:Tech, the International Association of Internet Professionals, along with other industry groups. He's also an advisor to several start-up.
Jonathan is a graduate of the University of Pennsylvania with a BA in political science. He lives in New York City with his wife, Alexandra, and two sons.
Director, Digital Media
Eric Porres is CMO of Rocket Fuel, where he leads marketing operations and heads up consumer insight research. Prior to Rocket Fuel, Eric co-founded Underscore Marketing, a digital marketing and strategy agency. He also co-founded Pericles Consulting, a "pop-up" strategic political marketing firm. He is also the founder of Classelist, a web and mobile platform for parents and schools. He recently served as CMO of ad-technology company Lotame Solutions, where he oversaw global marketing and led product development efforts for its data-management platform. Eric also held management positions at Fortune Magazine, Agency.com, Outrageous Media, and LiveTechnology. He started his career as a business analyst with The Walt Disney Co. Eric served on the board of New York's Interactive Advertising Club and writes for publications such as AdAge and iMedia. He graduated from Duke University.
As President of Location3 Media, Alex Porter handles day-to-day operations, oversees business development and also provides strategic direction for clients and teams. He has the ability to oversee operations on multi-faceted projects that touch many different departments and online marketing channels. Alex forges seamless relations between Location3 employees and clients to ensure customer needs are consistently met and exceeded. Prior to joining Location3 in 2003, Alex was an associate at Cooks Associate, a boutique executive recruiting firm in Boulder, CO, where he focused on retail, pharmaceutical and industrial sectors. He graduated from the University of Maryland with a bachelor of science degree in psychology and a master's degree in kinesiology with a focus on sports psychology. Alex balances his challenging work and spending time with his wife and two young sons.
Chuck Price is founder & president of Measurable SEO, a full service internet marketing company, providing guaranteed SEO services, link building, content marketing, social media marketing, web analytics, conversion rate optimization, web design, SEO tools and training. Prior to MSEO, he co-founded Blue Frog Advertising, an agency specializing in innovative link building. Chuck also spent 5 years as COO at We Build Pages, heading up business development. He began his online marketing career as an affiliate marketer in 2002.
Mike Proulx is a Senior Vice President and the Director of Social Media at Hill Holliday, a renowned advertising agency based in Boston, where he leads a team with a focus on cross-channel integration, emerging and social media.
Mike has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. He has spoken at dozens of events and has been widely featured in the press including The New York Times, Fast Company, TV Guide, Forbes, BusinessWeek, Mashable, and NPR.
Mike conceived, produced, directed, and co-host the TVnext summit which took place in early 2011 and 2012. He is the co-author of Social TV, a best selling book from Wiley publishing that launched in February of 2012. Mike is also the host of the social TV web series, The Pulse on Lost Remote.
He holds a Masters degree in Computer Information Systems from Bentley University and in 2012 was named the AdClub's Media All Star.
You can follow Mike on Twitter @McProulx or on his personal blog at www.mikeproulx.com.
Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google Adwords Certified Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on dozens of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns with ecommerce websites, behavioral targeting strategies, and web analytics. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa's recent speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. As a columnist for ClickZ and Search Engine Watch, she writes on the topic of paid search.
Online Marketing Manager
Manny Rivas is online marketing account manager at aimClear®. His areas of expertise include YouTube, PPC, retargeting, social PPC, link building and demographic research. In addition to writing for aimClear blog, Manny is a contributor to SearchEngineWatch. He has spoken about SEO, AdWords, YouTube, Facebook & Linkedin at national and international industry conferences. Manny's client work includes YouTube production and management for Siemens, multiple (cherished) American food brands, video contest production for the academic sector of The Washington Post company, and a variety PPC campaigns for fortune 500 companies.
Senior SEO Strategist
Dave Rohrer is currently a Senior SEO Strategist at Covario, providing SEO services to more than 60 Fortune 500 enterprises and Internet 1000 companies. Rohrer started his online career in 1999 as a Web Developer where he quickly gravitated towards SEO and Online Marketing. Prior to joining Covario, Rohrer spent 10 years in-house as an Online Marketing Manager and SEO Manager where he gained a deep understanding of how all facets of online marketing work together. Through the years, Rohrer has helped improve the ROI for Internet Retailer 500 and Fortune 500 companies in the media, insurance, electronics, automotive, financial services and consumer product verticals.
Head of Content, Interactive Marketing Division
Laura Roth heads up content for the SES Conference and Expo series in North America and Europe, and is responsible for programming the SES agendas and speaker acquisition. She is also a content advisor to the SES team in Asia for events in that region. Laura is a resident blogger for SES and regularly moderates ClickZ webinars and sessions at SES conferences. Before joining SES, Laura worked for three years in Incisive Media's London office, programming content for conferences, exhibitions, and seminars across various portfolios including information, publishing, HR, and legal events. She has also managed social media marketing campaigns for several event brands, and currently works closely with the marketing team on the SES Social Media strategy.
Senior Director, Demand Generation
Adriel brings over 14 years of direct / digital marketing experience across a wide range of industries and geographies. He's been a thought leader and well-recognized people manager at companies such as Citibank, The Direct Marketing Association, Jupiter Media Metrix, and most recently, SAP. Adriel's a versatile, results-oriented, practical marketer who uses his adaptive communication style and relationship-building skills to bridge gaps between marketing, sales and IT. His largest contributions have been in the areas of owned, earned, and paid media, developing end to end demand generation practices, and leading cultural transformation. Adriel currently heads a demand generation hub of over 70 people at application software giant SAP. His organization provides database marketing, telemarketing, digital marketing, and campaign management services to field marketers across the company.
Jasmine Sandler is a B2B Digital Marketing veteran, with close to 20 years client experience in web marketing project management and corporate training. Miss Sandler has created, developed and managed web marketing projects for hundreds of organizations including: Citibank Mortgage, City Lights Cruises, Diamonds International, Doublerock Corporation, Intercall Corporation, ISO and Loews Hotels, to name a few. Prior to her work in the Internet Marketing industry, Miss Sandler held the position of B2B Sales Manager for IBM Data Services for a period of 7 years.
She is the founder and CEO of Agent-cy Online Marketing, an Online PR agency based in New York City, with a professional team and core disciplines in Search Engine Optimization, Social Media Marketing and Digital Planning. Miss Sandler is an active B2B corporate trainer in the areas of LinkedIn Marketing, B2B Social Media Marketing Strategy, Digital Planning and B2B Sales via web marketing. She blogs regularly on her corporate training services site at JasmineSandler.com.
She is the author of several web marketing publications. Most notably, her book, Branding & Sales: The LinkedIn Way, available on Amazon, is a manual for all business professionals on how to use LinkedIn as a solid tool for sales and marketing.
Miss Sandler is an ongoing speaker for the Internet Marketing and PR industries on the subjects of: Using LinkedIn to Grow Business; Search Marketing Strategies for Sustainable Online Visibility, Web Site Effectiveness for User Engagement and Digital Strategies for Corporate Initiatives.
Jasmine is a frequent speaker and writer for organizations including: Search Engine Strategies, ClickZ.com, Searchenginewatch.com, The Online Marketing Institute, Lorman Education, The Marketing Executive Networking Group, The New York Enterprise Report and The Association of Strategic Marketing.
Miss Sandler holds a dual MBA in Marketing and Technology from the University of Miami. She can be reached via www.jasminesandler.com
Ricky Sahu recently joined Promediacorp as a Data Scientist to work on a wave of exciting new projects coming out of the Promediacorp pipeline over the next few months, as well as assisting the team in providing outstanding service to clients. For two years, he worked at Google on improving online Enterprise Apps support through automated classification of user issues, forums, and SEO on the support site. Prior to Google, Ricky worked for Accenture where he developed features for a shipment website for the USPS and built iPhone puzzle games. Ricky received a BS in Systems Engineering and Economics from the University of Virginia.
Co-Founder & Chief Operating Officer
Mr. Sarelson has run the daily operations at RevTrax since the company's formation, managing client services and RevTrax's digital media partners. Prior to RevTrax, Seth worked in Citigroup's Global Commercial Cards business in brand management for the Purchasing Card, Fleet Card, and Electronic Account products. In addition to his corporate activities, Mr. Sarelson has been published and quoted in a number of marketing industry publications, including AdWeek, MultiChannel Merchant, iMedia Connection, Chain Store Age and CRM Buyer. Mr. Sarelson holds a Bachelor of Science, Magna Cum Laude, from Cornell University.
Angie is an inbound marketing thought leader skilled at creating magnetic content optimized for search, social, conversion and mobile. She has over thirteen years' multichannel B2B and B2C experience in both agency and corporation settings leading marketing, IT, and cross-functional projects to successful fruition. She recently defined the new Online Marketing university curriculum for The Art Institutes, and has spoken internationally at SES, SMX, and OMS conferences. Angie is best known for her expertise in mobile and emerging technologies across the convergence of search and social marketing and is a strong, vocal advocate for white hat SEO. Watch for her articles on leading blogs like Search Engine Watch, and ClickZ or connect with her on Twitter, @aschottmuller.
Rand helped create an industry - inventing brand name online marketing, new media and web analytics products from benchmark companies such as; WebSideStory (Adobe/Ominiure), WebTrends, Unica (IBM), and Keylime Software (Yahoo). In 2005 he was named one of the Top 100 BtoB marketing executives by BtoB Magazine and is a founder and past Board Member of the Web Analytics Association and the Direct Marketing Educational Foundation. He has helped lead two companies through successful IPO as CMO as well as three private company exits and is an author and speaker on digital marketing topics. Rand is regularly tapped to advise a number of Investment Banks, Private Equity and VC firms about sector shifts and opportunities in new media, marketing and Analytics and is Executive-in-Residence for New Marketing and Media at University of the Pacific.
Executive Director of Search & Social Media
John Shehata leads the search engine optimization and social media online strategies for ABC News and TV shows. In addition to managing the day-to-day operations of his SEO social media teams, he is responsible for developing and implementing high-level strategies for optimizing online content, news, videos, and social presence for ABC News. He has also trained many of the writers, bloggers, journalists, and editors on SEO and how to write news while keeping SEO top of mind. Prior to ABC News, Shehata was the director of SEO and social media for Advance Internet Inc., a group of websites owned and operated by Advance Publications Inc. He managed SEO for 12 local news web sites affiliated with over 35 daily newspapers. He has written several articles on search engine marketing and continues to speak at conferences around the country that focus on SEO for news and social media.
Director of SEO
Chicago Tribune/435 Digital
Carolyn Shelby is the Director of SEO for the Tribune Company and 435Digital, the interactive agency division of Tribune. She is a search engine optimization professional and experienced webmaster who specializes in rebuilding under-performing websites, while preserving existing links and search engine rankings.
Steven Sherfy works within the Insights department of GroupM Next, the forward-looking, media innovation unit of GroupM. Steve provides insights, strategic direction and digital local services to GroupM's agencies and clients. Steve's focus is local, mobile and social - areas within the digital marketing space that have become increasingly important to advertisers as consumers migrate away from desktop computing to mobile devices that provide online access virtually anywhere. Having joined GroupM Next's team two years ago, Steven brings 10 years of client-side and agency marketing experience to his role. In addition to running his own marketing firm, he has experience in the retail and telecommunications industries and has spoken at events for BIA Kelsey and SES.
Senior Director of Search Marketing
Crispin Sheridan established and runs the search practice at SAP for the shared goals of awareness, lead generation, and sales. He is responsible for paid and organic search and has driven SAP’s strategy to harness the power of the channel to drive efficiency in lead generation across SAP’s ecosystem. He manages the centralized and globally funded search practice at SAP with both in-house and agency support. Successes include integration with SAP’s primary Facebook page and the deployment of “AddThis” across SAP.com globally. He is a frequent guest speaker at SES, the e-Metrics Summit, and ad:Tech, and a member of Google’s B2B Technology Council. He writes a monthly SEO column for ClickZ.
Adam Singer is product marketing manager, Google Analytics, a marketing industry speaker, and blogger. He previously led a global digital consulting team and has provided online marketing strategy for top B2B and B2C brands in industries such as marketing, healthcare technology, consumer tech, manufacturing, advertising/subscription-based web startups, and much in between. Singer and his campaigns have been cited by top media outlets such as PRWeek, Entrepreneur Magazine, Techdirt, and Mashable for creative use of digital marketing and PR. Singer blogs at The Future Buzz - an award winning blog read by more than 50,000 readers per month.
Jamie Smith got an early entrepreneurial start building and selling websites during the beginning of the Internet boom. He continually stays on top of the newest opportunities in the ever-changing online business landscape. In 1998, Smith founded World Methods, an Internet marketing agency headquartered on Martha’s Vineyard. World Methods and Engine Ready merged in September 2001, putting together a robust online services organization with a talented group of Internet software visionaries. Under Smith’s tenure, Engine Ready has transformed from a local Internet marketing services company into a leading strategic software development firm.
Chief Analytics Officer
David joined Acronym over eight years ago, and has had positions in every functional area of the agency including Account Management, SEO, SEM and finally progressing into the Analytics space five years ago. This was a natural progression as he learned quickly that while analytics is key to supporting search, enterprises were far from unleashing the true power of analytics to inform all areas of marketing.
An expert on analytics architecture and integration, David specializes in creating intelligence-driven strategies for organizations utilizing digital analytics to inform key business decisions and all areas of marketing. He focuses on innovative design and implementation that are perfectly aligned with marketing objectives to deliver both global "big picture" insights and detailed performance metrics.
President, North America
Gregg Stewart is a SoLoMo expert and digital advertising thought leader. As North American President of international digital advertising agency, Geary LSF, and founder of local-search agency 15miles, Gregg's expertise in interactive advertising is extensive. Additionally, Mr. Stewart contributes regularly to Clickz and Search Engine Watch, and for six years and counting, has co-published the renowned 'Local Search Usage Study' revealing groundbreaking trends and data in the local-search arena.
Author, Speaker and Consultant
Online advertising expert David Szetela is the former Owner and CEO of Clix Marketing, a pay-per-click (PPC) advertising agency. During his extensive career he's worked for small magazine publishers as well as Apple Computer and Ziff-Davis Publishing, giving him deep experience in international business, general management and direct response marketing.
His articles on PPC advertising have been published in MediaPost, Search Engine Watch, Search Engine Land, MarketingSherpa and on his former company's blog. He was the PPC expert faculty member for the online certification company Market Motive, and he hosted a weekly radio show called PPC Rockstars, distributed by Webmasterradio.fm and iTunes. He is a frequent speaker at Search and Advertising industry events like Search Engine Strategies, SMX, Pubcon and ad:tech.
His book on PPC Display Advertising, Customers Now, was published in November 2009, and his Wiley/Sybex book, PPC Advertising on One Hour a Day, was published in July 2010. He was voted Top PPC Expert in a poll of thousands of PPC managers and web site owners. He's one of the top CMOs and top advertising experts to follow on Twitter.
He runs the LinkedIn group PPC Pro People and maintains the Twitter list PPC Advertising Experts.
Associate Vice President, Online Products
With a unique blend of experience with technology, creativity and brand strategy, Nick is a dedicated digital evangelist focused on driving the adoption of the digital medium. He is a product development and strategy executive with over 12 years of innovative planning and marketing leadership having worked across several digitally focused verticals including automotive, telecommunications, media and CPGs. In previous roles, Nick conducted in-depth analyses of audience segments, creative messaging and brand identity. He understands the challenges facing advertisers and agencies and remains passionate about leveraging integrated strategies to deliver the right message to the right consumers.
With a unique blend of experience with technology, creativity and brand strategy, Nick is a dedicated digital evangelist focused on driving the adoption of the digital medium. He is a product development and strategy executive with over 12 years of innovative planning and marketing leadership having worked across several digitally focused verticals including automotive, telecommunications, media and CPGs. In previous roles, Nick conducted in-depth analyses of audience segments, creative messaging and brand identity. He understands the challenges facing advertisers and agencies and remains passionate about leveraging integrated strategies to deliver the right message to the right consumers.
Marcus Tandler, also known as the Mediadonis, is a partner at the German-based online marketing company Tandler.Doerje.Partner, which provides SEO services to large companies and websites looking to improve their rankings within the Google guidelines. Together with his partner, former Google employee Niels Doerje, Tandler consults for various large companies across Europe about all aspects of online marketing. He received a lectureship at the Fachhochschule Erding, and lectured several times at the University of Darmstadt on how to excel in online marketing. Tandler received the Outstanding Personal Contribution to Affiliate Marketing Award at CJU Europe in 2007, becoming the first German to receive this award.
Shari Thurow is the founder and SEO director at Omni Marketing Interactive, a full-service SEO, website usability, information architecture, and web design firm. She has designed and promoted web sites since 1995, and is outsourced to many firms worldwide. Her clients include Yahoo!, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD. As a pioneer in the area of search engine-friendly website design, she has a 100% success rate for getting clients’ sites ranked at the top of search engines. She is the author of Search Engine Visibility and When Search Meets Web Usability.
Marcus Tober is responsible for advanced technology research, product development, and SEO consulting programs at Searchmetrics. While studying media design and computer science in Berlin, he was already focused on search engine optimization, and he quickly became one of the leading SEO experts in Germany. He wrote his graduate thesis on the origin of linkvendor.com, the well-known platform for free SEO tools. Tober began his professional career in SEO at Idealo. Seeing the need for an integrated and professional SEO software solution, he founded Searchmetrics GmbH jointly with Holtzbrinck eLab in 2007.
Dana Todd serves as the senior vice president of marketing and business development at Performics, the performance marketing firm owned by Publicis Groupe. She is considered one of the pioneers of the search marketing industry, but her expertise includes all forms of online marketing and interactive visibility. With over 17 years experience in digital marketing, Dana is known for leadership, vision and creative problem solving (and radical hair color!)
At Performics, Dana and her teams evangelize our relentless, revolutionist approach to search and performance marketing. Dana's hunger for the next big idea drives our strategy for marketplace participation and she skillfully highlights the levers we use to create efficiencies, consistent incremental revenue and ROI gains for our clients.
Since 1996, Todd has driven value for hundreds of companies, helping them find actionable insights and success in interactive marketing. Her career spans a variety of practices including search marketing, first leading San Diego interactive agencies Bien Logic and SiteLab; then co-founding SEMPO (Search Engine Marketing Professionals Organization) and its training arm SEMPO Institute. Most recently, Todd launched Newsforce, a startup that redefines how companies think of advertorial and sponsored content. She regularly speaks Search Engine Strategies, ad:tech, OMS, SMX, OMMA and frequently provides insight to the financial press, including The Wall Street Journal, Newsday and CNNMoney.
Participate with Dana:
Jo Turnbull is a freelance SEO consultant and is the founder of SEO Jo Blogs, which provides practical advice and tips for those in SEO. She has worked both agency and client side concentrating on blue chip clients. Her employment experience includes SEO positions in i-level and MEC in London. She is the organiser of Search London which holds events every two months featuring key search professionals in the industry. The group is a valuable networking environment where people can get together and learn about the latest updates in SEO, PPC and Social Media. With an international background and as a speaker of French, Spanish and some Japanese, she is passionate about search and travel and combined both as she arranged and took part in the first "Euro State of Search Roadshow" in 2012. She met and interviewed many search professionals in 2012 and will meet more in 2013 in Australia.
Senior Director, Bing Ads Marketing
Lauren Vaccarello is responsible for planning and executing Salesforce.com’s international search marketing strategies and is heavily focused on offline ROI metrics and cross channel integration. Through her consulting company, lvlogic, she has worked with businesses of all sizes to develop and execute cost-effective digital marketing strategies. Before starting lvlogic, she was the director of SEM and Analytics for FXCM, a top 100 online advertiser. Vaccarello is a regular speaker at search marketing conferences such as SES, Online Marketing Summit, Search Marketing Expo and Pubcon.
An award-winning speaker whose presentations are as entertaining as they are informative, Matt Van Wagner is the president and founder of Find Me Faster, a paid search engine marketing agency in Nashua, NH. He has served as technical editor/advisor for three leading books on paid search: Winning Results with Google AdWords, Yahoo! Search Marketing Handbook, and Pay-Per-Click Search Engine Marketing: An Hour a Day. He is a contributing courseware developer for the SEMPO Institute.
Social Media Strategist and Innovator
Ekaterina Walter is a social media strategist and innovator at Intel. A recognized business and marketing thought leader, she is a speaker and a regular contributor to Fast Company, Huffington Post, and other leading-edge print and online publications. She is an author of the WSJ bestselling book "Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg". Walter has been featured in Forbes, BusinessReviewUSA, CNBC, Bloomberg, and was named among 25 Women Who Rock Social Media in 2012. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management. Twitter: @Ekaterina. Blog: www.ekaterinawalter.com.
Group SEO Director
Adam Whippy is Group SEO Director at digital agency 360i. He plays a key part in new business acquisition, providing strategy leadership across key client accounts, and is responsible for expanding 360i's search technology capabilities. Adam's primary area of interest and expertise is within digital and search strategy, optimization and analytics - particularly those within global audiences - across the retail, finance, entertainment and travel verticals.
Adam's ability to speak four languages combined with a strong background in web technologies led him to specialize in the field of multilingual search marketing. He is Google Advertising Professional and Google Analytics IQ certified. Adam graduated from the University of York (England) with a BSc in Information Technology, Business Management and Languages.
Special Projects Editor
Melanie White is news and special projects editor at ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was deputy editor/ US editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a senior reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
Jennifer leads Customer Success at HasOffers, the industry's leading solution for tracking performance advertising. Her primary focus is to deliver customer success by ensuring marketers are always moving in the right direction to achieve their performance marketing goals. She combines strategic and tactical approaches to analyze and consistently optimize all stages of the marketing funnel. Prior to HasOffers, she was responsible forcrafting and executing lead generation and marketing communication programs to attract inbound demand in the context of Optify's global marketing strategy.
With over 20 years of search and online data experience, Brian Wool oversees all aspects of Localeze’s sales, business development, and client services efforts for local search engines, Internet Yellow Pages, and mobile and social local search. He was instrumental in the early success of Localeze, establishing relationships with leading search companies such as Bing, Yahoo!, Dex, YellowPages.com, and WhitePages.com. More recently he established relationships with social media giants Facebook, Foursquare, and Twitter.
Jim Yu combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced SEO practices. Prior to founding BrightEdge, he was at Salesforce.com, where he led a core part of the platform products team that delivered the industry’s first cloud computing platform. At Aether Systems, Yu ran the product management team responsible for the product strategy, roadmap, and delivery of the innovative Scoutware line of wireless products. At Mercator Software (now IBM), he directed the development of Mercator Integration Broker, an industry leading enterprise software product, generating over $100 million in revenue.
Chief Revenue Officer
An 18-year sales veteran, Chris Zaharias brings a proven track record of building and running highly successful sales organizations in emerging markets characterized by rapid growth and technological innovation. Chris is the Chief Revenue Officer at Triggit, helping leading marketers and agencies use technology to deliver profitability on the Facebook Exchange. Most recently, he led Dapper's global sales team and was VP of Search Sales at Omniture. Prior to Omniture, Chris was employee number two and held VP and SVP positions at Efficient Frontier, where he started, built, and ran the U.S. and European sales team that grew the company into the global leader in search engine marketing. Chris has also served as Director of Sales at Totality, and VP Western Region Sales for RealNames, an early pioneer in keyword-driven marketing.
Who should attend?
Director, Business Analytics
Junior Account Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
Executive Director, IT
IT Project Manager