Special Events

Networking Event - 7:00-late
SES New York Meet & Greet
This event is open to all SES New York attendees. Hang out, talk about sessions you're looking forward to seeing and questions you're ready to ask. Share your experience and interest in marketing! (Over some drinks of course.) Details to come!

Free Mobile-Charging Lounge - 10:00-6:30pm
Get Charged Up for SES
SES attendees can leave their mobile chargers and adapters at home, compliments of xAd. For the first time, this year's event will feature a Mobile-Charging Lounge with ports that accommodate most phones and tablets.

Simply bring your device to booth #218, and xAd will hook you up with a surge that's three times faster than that wimpy charge your standard wall unit gets - just another way xAd makes your SES experience more convenient.

Facebook | Twitter | LinkedIn | Youtube | GetLocal@xAd.com

Location: Expo Hall, booth #218

Sponsored Session - 11:00-12:00pm
Social Media as a Performance Channel with Google Analytics
Social media has changed the way we shop and interact with brands, but marketers still lack a clear way to measure how their social investments lead to more sales. According to MarketingSherpa, only 20% of CMOs think social media marketing produces measurable ROI, while 62% consider it to be a promising tactic that will eventually yield ROI.

The good news is that better measurement can help marketers make smarter decisions about their investments in social. Vanity counters, such as friend counts and reshares, can be augmented with bottom line metrics like conversions and purchases, allowing marketers to measure true social ROI of each campaign and compare the effectiveness with other channels.

Join Phil Mui, Group Product Manager and Ilya Grigorik, Lead Engineer to learn how to tie the influence of the social web to the metrics you care about using in Google Analytics.

• Speakers:
  Phil Mui, Group Product Manager, Google Analytics
  Ilya Grigorik, Lead Engineer, Google Analytics
  
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Sponsored Session - 1:15-2:15pm
No BS Link Building for E-Commerce Sites
Building links to e-commerce sites has always been difficult. Old school link building strategies are losing their effectiveness and every algorithm update forces e-commerce sites to work harder for their rankings. White hat, quality link building strategies are what you need to gain sustainable search engine rankings for your e-commerce site. This session focuses actionable, concrete strategies from the point of view of a couple of link builders working in the trenches. This session will be a clear, undiluted presentation of what is and what is not working in the world of e-commerce link building.

• Speakers:
  Jonathan Ball, VP Business Development, Page One Power
  Zachary Ball, VP Production, Page One Power
  
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Sponsored Session - 2:45-3:45pm
Details to follow.

• Speaker:
  Richard Kosinski, SVP, Sales, Quantcast
  
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Sponsored Session - 6:00-7:00pm
Networking Cocktail Reception
Location: Expo Hall

Networking Event - 9:00pm-late
WebmasterRadio.FM's SearchBash
WebmasterRadio.FM is once again opening up a night club for everyone in attendance at SES NYC 2012. RSVP link will be available soon!

Location: Hudson Terrace, 621 West 46th Street

Sponsored Session - 9:45-10:45am
Microsoft adCenter - New Features Lab
This year the Microsoft adCenter team will be showcasing some of their latest technologies and features at SES New York. This is a great opportunity to hear directly from the adCenter team about their latest platform improvements and how to best utilize them as part of your search strategy in 2012. The session will cover new areas of innovation, best practices, and hidden features (plus you may also get a preview of their next release). Join us to hear directly from these technology experts that are building the next generation tools to help you simplify your search marketing efforts and drive better results. Don't forget to bring your notepad!

Free Mobile-Charging Lounge - 10:00-3:00pm
Get Charged Up for SES
SES attendees can leave their mobile chargers and adapters at home, compliments of xAd. For the first time, this year's event will feature a Mobile-Charging Lounge with ports that accommodate most phones and tablets.

Simply bring your device to booth #218, and xAd will hook you up with a surge that's three times faster than that wimpy charge your standard wall unit gets - just another way xAd makes your SES experience more convenient.

Facebook | Twitter | LinkedIn | Youtube | GetLocal@xAd.com

Location: Expo Hall, booth #218