Theater Presentations

Theater Presentation - 10:10-10:30am
Why Mobile is the Next Frontier for Search Marketing
We live in a world that's getting more connected by the minute. The rapid proliferation of smartphones and tablets is changing how consumers relate to brands, consume media and make purchase decisions. While mobile search is showing unprecedented growth rates, cost and performance can vary dramatically across devices and geographies. This session will provide a primer on current mobile trends and projections, explore cost and performance across devices, and help you optimize your mobile search opportunity.

• Speaker: Gagan Kanwar, Director of Research & Partnerships, Marin Software

Theater Presentation - 11:10-11:30am
Link Building
With the steady progressions occurring on Google - specifically after the cracking Panda update - it's apparent that backlink building will be harder in coming days. Many companies don't recognize this concept quite correctly and thereby employ less relevant strategies, blowing away their backlinks profile. In this session we are focusing upon discreet strategies that you can employ to build your backlinks and boost your search engine visibility professionally without any risk.

• Speakers: Annada Prasad Padhy and Ashima Mahapatra

Theater Presentation - 11:40-12:00pm
What Matters For Retail Paid Search: Going Beyond Keywords
Paid search is the largest expenditure in the online marketing budget for most companies, and it generates the most data. But many believe that campaign management and bid management has become a commodity, and there is little to be gained beyond the most efficient service delivery. Google's language of paid search revolves around campaigns and keywords, but are these really the most important metrics for running your business? Meaghan Danielson, Client Manager for Adlucent, will discuss what the data surrounding paid search can reveal for your retail business, the insights that can be gleaned about your customer's behavior, as well as how to uncover information that can improve business practices beyond online marketing.

• Speaker: Meaghan Danielson

Theater Presentation - 12:40-1:00pm
35+ Optimization Techniques You Can Make in Your Google AdWords Account
35+ optimization techniques you can make in your AdWords & AdCenter accounts to give marketers/brands a more attractive ROI and to identify and implement key strategies to make the most out of your marketing campaigns - therefore giving you more value for your buck.

• Speaker: Zach Morrison

Theater Presentation - 2:10-2:30pm
Outsourcing - The Journey
Outsourcing has been a hot topic in recent years. It comes with assumptions regarding quality and efficiency; naturally a concern when your ROI is at stake! A thought; we have outsourced for years! We outsource cooking to our favourite restaurant or takeaway, house maintenance to plumbers and electricians... In these turbulent times, outsourcing can optimise profit ...if you know what you're looking for and what you want to achieve. So, how do you ensure quality when someone else is taking care of the work for you? What makes a reputable outsourcing partner? This session shares the secrets to offshore success.

• Speaker: Mukul Gupta

Theater Presentation - 2:40-3:00pm

Theater Presentation - 3:10-3:30pm
SEO Ranking Monitors - Do They Work?

• Speaker: Bruce Clay, Founder of Bruce Clay, Inc.

Theater Presentation - 3:40-4:00pm
10 Tips for Taking Paid Search Performance to the Next Level
Unsure what to do now that you've perfected your paid search campaigns? Join Marin Software for an informative session that will uncover new tips to help advanced marketers to increase return on investment in paid search. In this session focused on budgeting, campaign structure, bidding and creative optimization attendees will discover simple techniques to help eke out additional revenue from their high volume campaigns.

• Speaker: Nir Shemesh, Product Consultant, Marin Software

Theater Presentation - 4:10-4:30pm

Theater Presentation - 4:40-5:00pm
Link Intelligence and Analysis on a Shoestring Budget, using Majestic SEO
With the demise of Yahoo Site Explorer, many SEOs are looking for other sources to help them analyse backlinks. SEOs with large budgets and small use Majestic SEO as this is the largest commercially available Link database on the planet, looking seeing some 3 billion links a day and approaching 4 trillion in its database. This talk will look at the free and low very low cost tools from Majestic SEO to analyse links. All attendees will also be entitled to a "First month free" voucher worth about $45. The presentation will be by Dixon Jones, who has been involved in public speaking on link building and linking techniques for over 10 years.

• Speaker: Dixon Jones, Marketing Director, MajesticSEO

Theater Presentation - 11:10-11:30am
Link building that you can do tonight
To many people, link building is a daunting project that looms over their heads. It need not be that way. In this informative session expert link builder, Jon Ball, will show you simple link building strategies that you can do tonight, in your hotel room.

• Speaker: Jonathan Ball, VP Business Development, Page One Power

Theater Presentation - 11:40-12:00pm
Surviving Google's Panda Updates
Even though Google's first "Panda" update has been with us for over a year, many site owners are still struggling to understand the change and regain rankings in competitive fields. In this session, we will explore some of the most common website mistakes we see that hurt rankings in the post-Panda world. We will complement this with a presentation of tactics that we have seen help websites successfully re-enter Google SERPs for top phrases.

• Speaker: Clay Cazier

Theater Presentation - 12:10-12:30pm

Theater Presentation - 12:40-1:00pm
Results and Revenue: Getting the Most from Any Online Marketing Software
Online marketing software can make your job easier, save you money, and demonstrate your success to clients. It can also get in the way of all three. In this session, we'll explore the key elements of online marketing software and how to make the best purchase for your needs.

• Speaker: Brannan Atkinson

Theater Presentation - 1:10-1:30pm
Social's Impact on Search
Mike will be discussing the importance of focusing on your Social Media messaging and branding as it relates to SEO and your overall online visibility. Google has now confirmed that they're using social as a signal for Search, so it's important that companies leverage this information and monitor their social visibility as an influencer on their SEO results.

• Speaker: Marcus Tober

Theater Presentation - 1:40-2:00pm