Partnered Training Workshop
Participants may choose to attend a full day workshop offered by our partner, Bruce Clay. Attendees may register for training in addition to the SES conference or independently, as workshops take place on the Friday after the event. Additional registration fee applies.
Search Engine Optimization Training
Day: Friday, March 23
Time: 8:30-5:30pm
Cost: Full day $1,095 $1,245
Description:
Bruce Clay SEO Training: Bruce Clay, an industry recognized expert on SEO, will offer a one-day SEO Training Course in conjunction with SES. This course is targeting marketing and technical staff alike and offers strategy and tactics necessary in today's fast changing search world. The course, which covers SEO methodology, concepts and strategies, will provide the process needed to achieve significant traffic.
Focusing on white-hat search engine-compliant SEO methods, the course covers techniques allowing you to change your sites while staying away from the techniques that will get you in trouble. Others that have completed the extended course have raved about it, and this training will be no exception.
The Bruce Clay SEO Training offers a specific and clear view of the techniques required to beat your competition in the war for search results supremacy for your properly selected and targeted keywords.
Topics:
- How to select properly performing keywords
- How to identify and characterize your competition
- How to analyze and edit your own content
- How to avoid spam
- How to develop links worth having
- How to include Engagement Objects™
- How to measure your success
- And you get a 1-year free subscription to the SEOToolSet®
Each student receives a FREE copy of Search Engine Optimization For Dummies: All-in-One Desk Reference. http://www.bruceclay.com/seo/seofordummies.htm
Bruce ClayBruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms.
Clay holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Clay is an accomplished speaker, author and educator. Each year, Clay speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.
Bruce Clay, Inc.'s search marketing Web series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. It launches on a new platform in 2012 on YouTube.com/BruceClayInc. His book, "Search Engine Optimization All-in-One for Dummies," is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO, with the updated edition published January 2012. Clay is also on the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.
Adlucent was very pleased with our results from SES New York last year. With an exclusive focus on retailer paid search, we were able to talk to the right individuals at our target companies and closed three new clients from our conversations there.
—Ashwani Dhar, SVP, Adlucent
We chose SES New York to launch Analytics SEO in the US, having successfully launched our SEO project management tool at SES London a year earlier. In the 3 weeks since the show, we have already closed enough business to more than pay for the cost of the event. What impressed me most was the quality of the leads generated; by and large we were speaking with buyers or heads of SEO in a position to recommend a solution for their business. Getting a good ROI from events like this is absolutely essential to growing privately-funded businesses like ours.
—Laurence O'Toole, Founder, Analytics SEO
The material I learned from just a single session alone made it worth attending the conference.
—Sam Gomez, VP Digital Marketing, Sony Music
