|
Half-day Morning Workshop
Link Building Essentials
Need links? In order to rank well and promote your online business, you need quality links and lots of them as part of your over-all SEO strategy.
This four hour, hands-on training session will start with the basics of link building and finish with advanced content development strategies you can take back to the office and implement right away. You'll walk away with a clear understanding of link popularity and how to use it to your advantage as well as an arsenal of link building tactics, tips and sources.
What We Will Cover:
The SES Link Building Training Program is broken into six sections:
- Link Popularity. If you understand the concept of link popularity and how it works, you will have a clear advantage over your competitors. This section covers why links are important and how they influence the way a page ranks.
- Link building tools. There are a lot of tools out there, we'll cover key components from some and recommend how to use them.
- What to avoid when building links. There are a couple of hard and fast rules when it comes to linking; there are also large gray areas. We'll talk about all of it and share best practices so you understand the risks associated with certain techniques.
- Foundational link building tactics. Tactics such as directory submissions and blog commenting will be reviewed but we'll bump them up a notch so you get even more links from these techniques.
- Content development strategies. "Quality content" is the new black in link building but it's not easy to get your content on authoritative sites. We'll cover trends in publishing, what to write, and best promotion tactics. This is the largest section of the training session and includes a traffic generation blueprint you can take with you and use to promote your content.
- Using social media for links. This section will cover how to get the most out of using niche social media sites, Facebook, Google +, LinkedIn and Twitter for links as well as maximizing your content distribution.
Instructor:
|
|
Half-day Afternoon Workshop
Keyword Research for Search, Social and Beyond
In this 4 hour training session attendees will explore the latest tools and techniques for researching, identifying, managing and zeroing in on the right keywords for your SEO, PPC, Social Media and other marketing campaigns.
Using provided worksheets, your data and these new techniques you will leave the session with actionable insights, new keyword opportunities and new perspectives on how to leverage and manage the gold mine of data you already have in your organization.
We will first explore the fundamentals of keyword research and then quickly move into techniques and tools help you identify missed opportunities and create actions that will increase the overall performance of your digital marketing activities.
After attending, you will be able to:
- Understand the role of Keyword Intelligence and the latest research techniques and how it can positively impact Search, Social and Traditional media campaigns.
- Develop, refine and maintain a master set of keywords and align them to search intent and buy cycles that will energize your programs.
- Identify the best available tools to get keyword suggestions, forecast website traffic, perform competitive research, and analyze keyword results.
- Analyze and prioritize keywords and map to behavior and intent personas to maximize effective content creation efforts that will lead to conversions.
- Learn effective ways to communicate the intelligence gained through keyword research and how to share it with key stakeholders responsible for all types of messaging within your organization.
Who Should Attend?
Anyone who works in or manages search marketing, social media and content development in your agency or organization. This session is designed for the beginner and advanced alike since few take this advanced approach to researching, managing and modeling their keywords today.
Instructor:
Ron JonesPresident/CEO, Symetri Internet Marketing
|
|
Half-day Morning Workshop
How to Architect a Search-Engine Friendly Website
A search-engine friendly website is a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. In order for a site to be search-engine friendly, it must meet the needs of crawler-based search engines and your site's visitors. Ultimately, the site must be profitable for the website owner. Can a single site satisfy all of these groups? Yes it can... if you have the right architecture, navigation design, and page layouts.
In this 4-hour training session, attendees will learn the whys, whats, and hows of architecting a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.
Who should attend?
Anyone who designs and promotes websites as part of their work should attend this workshop!
For new and experienced marketers: Whether you are a new marketer or a seasoned veteran, this workshop will help you take your campaigns to the next level of effectiveness. (HTML knowledge is not required.)
For new and experienced web designers: Minimize advertising expenses by creating search-friendly and cost-effective website designs. Learn how to avoid common pitfalls early in the design and architecture processes.
After attending, you will be able to:
- Architect a website that satisfies both your site's visitors AND search engines
- Create and maintain a successful information architecture - learn what SEMs don't know
- Understand the role of keywords in site navigation
- Effectively place targeted keywords on web pages, graphic image and video files
- Avoid common (and costly) architecture, navigation, and design mistakes
- Implement proven techniques and strategies for long-term results
Session 1: Redefining search-engine friendly design
- What it is and is not
- Why architecture and design are important for search engine visibility
- Fundamental building blocks of SEO
- 5 most important website design principles
- Findability and information scent
Session 2: Information Architecture and SEO
- Information architecture vs. technical architecture
- How to group and organize website content
- Keywords and information architecture
- Dos and don'ts: labeling content (web pages, images, videos)
- URL (web address) structure
- Common IA pitfalls
Session 3: Navigation Design and SEO
- Purpose of navigation
- Defining navigation scheme components
- Keywords, navigation, and other page interlinking
- Best and worst site navigation systems (with examples)
- No choice? Site navigation workarounds
Session 4: Web Page Architecture
- Types of web pages and how to optimize them
- Other types of search-engine friendly links
- Assigning navigation and other links to page types
Instructor:
Shari ThurowFounder & SEO Director, Omni Marketing Interactive
|
|
Half-day Afternoon Workshop
How to Collect, Interpret and Use Your Web Analytics Data
You've built your Web site. Now what? Is it generating revenue or is it still a cost center? Are people coming? Once they come to your site site, what are they doing? All these questions can be answered by interpreting your Web analytics data.
This 4-hour training session will teach you how to determine analytics tools that will help you make the decisions that will turn your Web site into a revenue-generating tool and not simply a expense line item.
What you will learn:
- How to select analytics software
- How your software choice can limit your data collection
- What metrics are available
- How to interpret KPI data
- What metrics to include as part of your KPIs
- How to use KPI data to make decisions
- How to set goals and determine conversions
Who Should Attend?
This workshop will best suit individuals who have limited or no knowledge of how to find or read your Web site statistics, yet robust enough to help those who can obtain basic Web site visitor data, but need to know how to make decisions based on those data. This includes:
- Marketing directors
- Search marketing managers
- In-House search engine optimizers
- Content creators
- Sales managers
- Web site managers
- Both novices and newbies
Instructor:
Thom CraverWeb and Database Specialist, Saunders College (RIT)
|
|
Half-day Morning Workshop
How to Create a PPC Management
Master Plan
This workshop is geared toward people who are already familiar with PPC. As you know, there are hundreds of details that need to be managed when running a large or even a small PPC campaign. Successfully managing a PPC campaign is more than just conducting keyword research and writing ads; it involves task prioritization, effective communication, and continuous innovation. This workshop will help you create a plan to keep your PPC management fresh and effective.
Why this workshop is important for your PPC campaign:
Without a clear vision to direct your optimization and expansion, your campaigns may not mature and improve over time. The objective of this workshop is provide you with a game plan for managing and optimizing your PPC campaigns, getting the best out of your PPC team, and communicating effectively with your clients or company executives.
What you'll learn during this workshop:
- How to get the most out of yourself and your PPC management team
- How to prioritize tactics for your PPC campaign
- How to determine a long-view strategic plan for campaigns
- How to create a schedule for regular campaign optimization
- How to make changes to accounts faster
- How to avoid analytical overload and tactical lethargy
- How to keep yourself and your team motivated and inspired
- How to find tools and resources for team management
- How to communicate clearly to executives and/or clients
- How to hire and retain awesome PPC team members
- How to keep up with industry trends and new developments
Instructor:
|
|
Half-day Afternoon Workshop
Social Media Marketing For Your
Business
More people check Facebook each day than listen to the radio or read a newspaper. If you aren't harnessing the power of social media you are missing out on a tremendous opportunity. Many businesses jump into social media without a clear path to success or an evaluation of all of the alternatives. Learn how to approach social media strategically, best practices and case studies that will put you on the path to success. Success in social media isn't as easy as it used to be - with an average person on Facebook connected to almost 200 people and pages your marketing needs to stand-out to make a difference.
In this session you will learn:
- The steps to building a successful social media marketing plan
- An overview of over 20 social media tools that you can use for your business
- A deep dive into the 5 power social media tools - Facebook, LinkedIn, Blogging, YouTube and Twitter
- How to judge success and measure results
- Best practices and examples of success
This session is for:
- Marketing managers
- Internet marketing managers
- Business owners
- Social media practitioners
- Businesses new to social media
- Businesses not getting results from social media
- Businesses looking to take their social media to the next level
As an ADDED BONUS you will also receive a social media planning template to get you on the right path to social media marketing success.
Instructor:
|
Brought to
