2012 Agenda Overview

NOTE: This is the 2012 agenda. The links on this page will take you to the archived site.

Day 1 Agenda - Tuesday, August 14 - Moscone Center

7:00-6:30pm	Registration
7:30-9:00am	Morning Coffee
9:00-10:00am	Conference Welcome and Opening Keynote Business Optimization in a Digital Age Avinash Kaushik, Digital Marketing Evangelist, Google
10:00-11:00am	Grand Opening of the Expo Hall
10:00-6:30pm	Expo Hall
	Track 1	Track 2	Track 3	Track 4	Track 5	Track 6
			Marin Software	BloomReach		Learn with Google
10:30-11:30am	Information Architecture for the Modern Website	Spy vs Spy: Competitive Analysis	Social Media Optimization that Won't Break the Bank	Big Data: What Marketers Need to Know	Kick Start The Foundations of Search Engine Marketing	Keynote: Search and Beyond with Google AdWords and DoubleClick
11:30-11:45am	Session Interval
11:45-12:45pm	Keyword Modeling Analysis	Page One Power: No BS Link Building for E-Commerce Sites	Mobile Marketing Tactics	Beyond Keywords! Extreme PPC Targeting	Kick Start Introduction to Analytics	Winning the Moments that Matter with Local, Social and Mobile AdWords Search Strategies
12:45-2:00pm	Networking Lunch in the Expo Hall
2:00-3:00pm	SEO & Website Migrations: How to Have a Smooth Transition	Insider Tips to Ad Optimization	Social Media, Meet ROI: The Secrets to Social Commerce	Quantcast Performance Targeting through Real Time Bidding and Display: The Complement to Search	Kick Start Getting Started with SEO	DoubleClick Search: The Power of Platform for the Next Step in Search Marketing Management
3:00-3:30pm	Afternoon Break in the Expo Hall
3:30-4:30pm	Internet Marketing Ninjas Pandas, Penguins, Authors, & Links	Optimizing Landing Pages for Conversion and Revenue	Local Myth Busters – Local Optimization Facts Proven or Debunked	Web Analytics Deep Dive	Kick Start A Beginner's Guide to Paid Search	Richer Tools for Targeting: Search + Display
4:30-5:30pm	Meet the Experts: Roundtable Forum
5:30-6:30pm	Bruce Clay & Covario Networking Cocktail Reception in the Expo Hall
9:00pm-late	WebmasterRadio.FM's SearchBash WebmasterRadio.FM's SearchBash

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Day 2 Agenda - Wednesday, August 15 - Moscone Center

8:00-6:00pm	Registration
8:00-8:45am	Morning Coffee
8:30-9:45am	Spotlight Keynote with Matt Cutts
10:00-3:00pm	Expo Hall
	Track 1	Track 2	Track 3	Track 4	Track 5	Track 6
9:30-10:30am	Key Metrics for SEO & Social	How to Win with Google & Bing	Big Data & Social: Mining Social Media Data to Add Value	Optimize B2B Content across the Sales Cycle	Effective Paid Search Tactics	SES Talkback What is it? SES Talkback is a brand new Open Forum track. Four sessions–each led by two industry experts–will provide a perfect opportunity for YOU to talk back, inquire and reflect on what you've learned so far. If you prefer to get directly involved in a conversation with experts in the field, SES Talkback is for you!
10:30-10:45am	Morning Coffee Break in the Expo Hall
10:45-11:45am	SEO Tools of the Trade	Channel Surfing: Measuring Profit & ROI Across Channels	Activating the Social-Search Dynamic	The Do's and Don'ts in Executing an Effective Retargeting / Remarketing Strategy	Building Your Brand with Paid and Earned	SES Talkback Understanding the Mobile Customer Journey
11:45-12:45pm	Meet the Experts: Roundtable Forum
12:45-1:30pm	Networking Lunch in the Expo Hall
1:30-2:30pm	Enterprise Link Building	Bing New Features Lab	Generate More Pinterest: Getting the Most from the New Kid on the Social Block	Optimizing Conversion from Strategy to Execution – The Three Keys to Success	Semantic Search: SCHEMAs and CMS: Increase Engagement and Freshen Your Content	SES Talkback How to Take Your Blog to the Next Level
2:30-2:45pm	Session Interval
2:45-3:45pm	SEO 2012: What Still Works?	Paid Search Analytics & Multi-Touch Attribution Analysis	Social Media Marketing: Killer Facebook Ads	Better SEM in a Cross-Channel World	The Convergence of Search, Social, & Content Marketing	SES Talkback Search, Social, and Mobile in Asia
3:45-4:00pm	Afternoon Break
4:00-5:00pm	Bionic Search Marketing: Fusing People & Technology	Actionable Statistics to Advance your PPC	The B2B Data Challenge: Value & Attribution	Global SEM: Turn Right at Reykjavik – How to Reach Europe's Biggest Markets	Duplicate Content & Multiple Site Issues	SES Talkback SEO 2013 – the Future of Search
5:15-6:30pm	SEW Eliminator Quiz & Networking Event
6:00-9:00pm	Good Beer for a Good Cause

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Day 3 Agenda - Thursday, August 16 - Moscone Center

8:30-3:30pm	Registration
8:30-9:30am	Morning Coffee
9:30-10:30am	Morning Keynote Panel Integrated Marketing: What Does That Really Mean?
10:30-10:45am	Session Interval
	Track 1	Track 2	Track 3	Track 4	Track 5
10:45-11:45am	SEO Diagnostics for the Skilled Search Mechanic	Latinosphere: Marketing to Latinos in the Age of Digital	Local & Social: Maximizing Visibility	App Analytics: Proving the Value of Your App	The New Inbox: The Intersection of Email, Mobile, & Social Marketing
11:45-1:00pm	Networking Lunch
1:00-2:00pm	Building a Massive Customer Base through Content Driven SEO	Effective PPC Auditing	Get Inside Your Customer's Head: Research. Insight. Discovery.	Global SEM: Hidden Dragons—Mastering Search in Tempting Asian Markets	How to Drive 51% Engagement Through Email Marketing
2:00-2:15pm	Session Interval
2:15-3:15pm	Successful In-House SEO	PPC Beyond Search: New Ad Formats, Display, & Social	Keys to Success with B2B Video	Data That Persuades: How to Prove Your Point	Getting the Content Right: Constructing Effective Messaging Over Email
3:15pm	End of Conference

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Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.

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