Agenda Overview

Training Workshops (ClickZ Academy) - Tuesday, September 10

Rates:	Full day option only for $1,500	1 session for $950 2 sessions for $1,500
8:00-8:30am	Continental Breakfast
8:30-12:30pm	Email Marketing: Driving 51% Engagement (Part 1)	How to Collect, Interpret and Use Your Web Analytics Data	Content Marketing: Implementing a Winning Program	How to Create a PPC Management Master Plan
12:30-1:30pm	Lunch Break
1:30-5:30pm	Email Marketing: Driving 51% Engagement (Part 2)	Adaptive Agile Marketing	Advanced Keyword Research & Management	Mobile & The New Frontier: Amplifying Consumer Engagement throughout the Path-to-Purchase

Onsite Training is included in the All Access Pass; participants may also register for Training independently.

Day 1 Agenda - Wednesday, September 11

7:00-6:30pm	Registration
7:30-9:00am	Morning Coffee
9:00-10:00am	Conference Welcome and Opening Keynote
10:00-10:30am	Grand Opening of the Expo Hall
10:00-6:30pm	Expo Hall
Tracks:	PAID	OWNED	EARNED	INTEGRATED	BUSINESS INTELLIGENCE
10:30-11:30am	PPC in an Omni-Channel World	Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic	Driving Targeted Traffic to your Site: Cutting-Edge Link Building Tactics	Effectively Combining Paid, Owned and Earned Media	Analytics Attack: Proving the Value of your Campaign
11:30-11:45am	Session Interval
11:45-12:45pm	Maximizing Social Advertising for Lead Gen, Engagement & ROI	Secrets of Mobile Video: From YouTube to Vine	Sponsored Session	Developing an Integrated Social-Search Strategy	Beyond the Last Click: Smart Multi-Channel Attribution Modelling
12:45-2:15pm	Networking Lunch in the Expo Hall
2:15-2:45pm	Paid Organic Social Content Distribution Unravelled	Badass Blogging: Best Practices to Enhance your Customer Reach	Mobile Content Marketing: What Works and What Doesn't	Gamification: Driving User Engagement & Brand Awareness	Web Analytics Showdown: Setting & Defining Goals
2:50-3:20pm	Reserved for Late Breaking Topic	There's an App for That: How to Make Your Mobile App Discoverable	The Marriage of Social & PR: Making It Work for Your Brand	Gamification: Aligning Business Goals with Games	Google Analytics Showdown: Using Visitors Flow Reports to Boost Conversion Rates
3:20-3:50pm	Afternoon Break in the Expo Hall
3:50-4:50pm	How to Design, Segment & Optimize an Adwords Enhanced Campaign	Building a B2B Social Media Cohesive Strategy	The Scoop on Content Marketing: From Ideation to Influence	Sponsored Session	Big Data Uncovered: How to Gather, Analyze and React to New Customer Behavior
4:50-5:50pm	Meet the Experts: Roundtable Forum
5:50-7:00pm	Networking Cocktail Reception in the Expo Hall

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Day 2 Agenda - Thursday, September 12

8:00-6:00pm	Registration
8:00-9:00am	Morning Coffee
9:00-10:00am	Morning Keynote
10:00-10:15am	Session Interval
10:00-4:00pm	Expo Hall
Tracks:	PAID	OWNED	EARNED	INTEGRATED	BUSINESS INTELLIGENCE
10:15-11:15am	Follow, Reach, Convert: Innovative Retargeting/ Remarketing	Sponsored Session	Driving Value from Earned Media through Quality Content	From Strategy to Execution: Optimizing your Conversion Funnel	SEO in the Boardroom: Leveraging Relevant Metrics
11:15-11:30am	Session Interval
11:30-12:30pm	Sponsored Session	Enterprise Workflow Optimization: Maintaining an Indexible and Findable Website	The Future of Local Search: 5 Layers of Local	Search Marketing Power Tools Set: SEO and PPC	Beyond the "Like": Social Media Tracking, Testing & Targeting
12:30-1:15pm	Meet the Experts: Roundtable Forum
1:15-2:30pm	Networking Lunch in the Expo Hall
2:30-3:30pm	The RTB Opportunity for Online Marketers: Truths & Myths for Performance Targeting	Mining Your Search Keywords & Social Data for New Revenue Opportunities	Global Social Media Meet Local ROI: The Secrets to the Strategic Thinking & Tactics Driving Social	From Mobile PPC to Mobile SEO: Unlocking the Value of Mobile Marketing	Landing Page Optimization: Test, Analyze, Execute
3:30-4:00pm	Networking Break in the Expo Hall
4:00-5:00pm	Programmatic Trading: Harnessing the Power of New Display Opportunities	Next Generation Site Architecture: Maximizing Usability & Findability	Social TV: Enhancing Your Social & Mobile Campaigns	Breaking Down the Borders: International SEM	How to Outwit Your Key Competitors: SEM Analysis

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Day 3 Agenda - Friday, September 13

8:30-3:30pm	Registration
8:30-9:30am	Morning Coffee
9:30-10:30am	Morning Keynote Panel
10:30-10:45am	Session Interval
Tracks:	PAID	OWNED	EARNED	EMAIL	DISCUSSION PANELS
10:45-11:45am	Third Party Data Audience Targeting: When Other Websites' Retargeting Becomes Your Targeting	The Big Debate: Mobile Site vs Responsive Site	Innovative Branded Content Campaigns to Drive Engagement	Deliver, Engage, Transact: 11 Absolutes for Email Engagement	How to Determine Business Objectives with a Data-Driven Approach
11:45-12:00pm	Session Interval
12:00-1:00pm	Paid Search Analytics and Multi Touch Attribution Analysis	SCHEMA: The Silver Bullet	Effective Targeting with Mobile Search	The Convergence of Email, Social and Mobile Marketing	The Marketing Cloud and its Implication for Marketers
1:00-2:00pm	Networking Lunch
2:00-3:00pm	PPC Campaign Management: Creating & Sustaining an Auditing Framework	Google Update Optimization: Safeguarding Your Website	Author Rank: Getting the Credit You Deserve	How to Dramatically Increase Your Subscriber Base to Breathe New Life into Your Email Campaigns	How to Prioritize Your Cross-Channel Marketing Spend
3:00-4:00pm	The Good, The Bad and The Ugly of Online Marketing Wrap Up Debate and Drinks Reception

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Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.

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