SES San Francisco 2013 was a great success! We hope you enjoyed the conference, made new connections, and walked away with innovative ideas and strategies for your future online marketing campaigns. Check back soon for details on our 2014 event. We hope to see you again next year. 2013 blog coverage is listed below.
At SES you’ll learn about strategies that drive results through your marketing campaigns across all media. Led by industry practitioners and innovators, our educational program is designed to help marketing professionals, brand advertisers, agencies, and business leaders meet their needs regardless of their experience level.
The material I learned from just a single session alone made it worth attending the conference.
—Sam Gomez, VP Digital Marketing, Sony Music
Search engine marketing firm iProspect works primarily with clients who have large or complex websites, many of whom are Fortune-level companies. As a sponsor and exhibitor this past year at SES New York, we found that the number of companies suitable for our services increased by over 20% from last year. SES is a terrific event series, one that we plan to be at in New York, San Francisco and Chicago.
—Bill Muller, CMO, iProspect
2012 Agenda Overview
NOTE: This is the 2012 agenda. The links on this page will take you to the archived site.
Day 1 Agenda – Tuesday, August 14 – Moscone Center
7:00-6:30pm | Registration | |||||
7:30-9:00am | Morning Coffee | |||||
9:00-10:00am | Conference Welcome and Opening KeynoteBusiness Optimization in a Digital AgeAvinash Kaushik, Digital Marketing Evangelist, Google | |||||
10:00-11:00am | Grand Opening of the Expo Hall | |||||
10:00-6:30pm | Expo Hall | |||||
Track 1 | Track 2 | Track 3 | Track 4 | Track 5 | Track 6 | |
Marin Software | BloomReach | Learn with Google | ||||
10:30-11:30am | Information Architecture for the Modern Website | Spy vs Spy: Competitive Analysis | Social Media Optimization that Won’t Break the Bank | Big Data: What Marketers Need to Know | Kick Start The Foundations of Search Engine Marketing | Keynote: Search and Beyond with Google AdWords and DoubleClick |
11:30-11:45am | Session Interval | |||||
11:45-12:45pm | Keyword Modeling Analysis | Page One Power:No BS Link Building for E-Commerce Sites | Mobile Marketing Tactics | Beyond Keywords! Extreme PPC Targeting | Kick Start Introduction to Analytics | Winning the Moments that Matter with Local, Social and Mobile AdWords Search Strategies |
12:45-2:00pm | Networking Lunch in the Expo Hall | |||||
2:00-3:00pm | SEO & Website Migrations: How to Have a Smooth Transition | Insider Tips to Ad Optimization | Social Media, Meet ROI: The Secrets to Social Commerce | QuantcastPerformance Targeting through Real Time Bidding and Display: The Complement to Search | Kick Start Getting Started with SEO | DoubleClick Search: The Power of Platform for the Next Step in Search Marketing Management |
3:00-3:30pm | Afternoon Break in the Expo Hall | |||||
3:30-4:30pm | Internet Marketing NinjasPandas, Penguins, Authors, & Links | Optimizing Landing Pages for Conversion and Revenue | Local Myth Busters – Local Optimization Facts Proven or Debunked | Web Analytics Deep Dive | Kick Start A Beginner’s Guide to Paid Search | Richer Tools for Targeting: Search + Display |
4:30-5:30pm | Meet the Experts: Roundtable Forum | |||||
5:30-6:30pm | Bruce Clay & CovarioNetworking Cocktail Reception in the Expo Hall | |||||
9:00pm-late | WebmasterRadio.FM’s SearchBashWebmasterRadio.FM’s SearchBash |
Day 2 Agenda – Wednesday, August 15 – Moscone Center
8:00-6:00pm | Registration | |||||
8:00-8:45am | Morning Coffee | |||||
8:30-9:45am | Spotlight Keynote with Matt Cutts | |||||
10:00-3:00pm | Expo Hall | |||||
Track 1 | Track 2 | Track 3 | Track 4 | Track 5 | Track 6 | |
9:30-10:30am | Key Metrics for SEO & Social | How to Win with Google & Bing | Big Data & Social: Mining Social Media Data to Add Value | Optimize B2B Content across the Sales Cycle | Effective Paid Search Tactics | SES Talkback What is it? |
10:30-10:45am | Morning Coffee Break in the Expo Hall | |||||
10:45-11:45am | SEO Tools of the Trade | Channel Surfing: Measuring Profit & ROI Across Channels | Activating the Social-Search Dynamic | The Do’s and Don’ts in Executing an Effective Retargeting / Remarketing Strategy | Building Your Brand with Paid and Earned | SES TalkbackUnderstanding the Mobile Customer Journey |
11:45-12:45pm | Meet the Experts: Roundtable Forum | |||||
12:45-1:30pm | Networking Lunch in the Expo Hall | |||||
1:30-2:30pm | Enterprise Link Building | BingNew Features Lab | Generate More Pinterest: Getting the Most from the New Kid on the Social Block | Optimizing Conversion from Strategy to Execution – The Three Keys to Success | Semantic Search: SCHEMAs and CMS: Increase Engagement and Freshen Your Content | SES TalkbackHow to Take Your Blog to the Next Level |
2:30-2:45pm | Session Interval | |||||
2:45-3:45pm | SEO 2012: What Still Works? | Paid Search Analytics & Multi-Touch Attribution Analysis | Social Media Marketing: Killer Facebook Ads | Better SEM in a Cross-Channel World | The Convergence of Search, Social, & Content Marketing | SES TalkbackSearch, Social, and Mobile in Asia |
3:45-4:00pm | Afternoon Break | |||||
4:00-5:00pm | Bionic Search Marketing: Fusing People & Technology | Actionable Statistics to Advance your PPC | The B2B Data Challenge: Value & Attribution | Global SEM: Turn Right at Reykjavik – How to Reach Europe’s Biggest Markets | Duplicate Content & Multiple Site Issues | SES TalkbackSEO 2013 – the Future of Search |
5:15-6:30pm | SEW Eliminator Quiz & Networking Event | |||||
6:00-9:00pm | Good Beer for a Good Cause |
Day 3 Agenda – Thursday, August 16 – Moscone Center
8:30-3:30pm | Registration | ||||
8:30-9:30am | Morning Coffee | ||||
9:30-10:30am | Morning Keynote PanelIntegrated Marketing: What Does That Really Mean? | ||||
10:30-10:45am | Session Interval | ||||
Track 1 | Track 2 | Track 3 | Track 4 | Track 5 | |
10:45-11:45am | SEO Diagnostics for the Skilled Search Mechanic | Latinosphere: Marketing to Latinos in the Age of Digital | Local & Social: Maximizing Visibility | App Analytics: Proving the Value of Your App | The New Inbox: The Intersection of Email, Mobile, & Social Marketing |
11:45-1:00pm | Networking Lunch | ||||
1:00-2:00pm | Building a Massive Customer Base through Content Driven SEO | Effective PPC Auditing | Get Inside Your Customer’s Head: Research. Insight. Discovery. | Global SEM: Hidden Dragons—Mastering Search in Tempting Asian Markets | How to Drive 51% Engagement Through Email Marketing |
2:00-2:15pm | Session Interval | ||||
2:15-3:15pm | Successful In-House SEO | PPC Beyond Search: New Ad Formats, Display, & Social | Keys to Success with B2B Video | Data That Persuades: How to Prove Your Point | Getting the Content Right: Constructing Effective Messaging Over Email |
3:15pm | End of Conference |
Speaker Presentations
Please click on the name of the speaker whose presentation you wish to download. If you have difficulties accessing the presentations, please see the troubleshooting tips below.
Your opinion matters! Please take a moment to evaluate your experience at SES San Francisco 2012.
Due to issues of ownership and proprietary information, some presentations (including all presentations by Google and Yahoo!) may not be available for download.
Last Year’s Speaker Presentations
SES San Francisco 2011 presentations have been archived. These presentations can still be accessed using the same login information. View 2011 Presentations
SES Day 1 – Tuesday, August 14, 2012
Keynote: Business Optimization in a Digital Age
Avinash Kaushik, Digital Marketing Evangelist, Google
Attendees are welcome to use this presentation for personal consumption and share it within their company, but please do not post to any public facing website (including blogs, slideshare, etc).
Information Architecture for the Modern Website
Nick Musica, Co-author, When Search Meets Web Usabililty
(for Shari Thurow)
Spy vs Spy: Competitive Analysis
Justin Freid, Media Director, TPG, An Omnicom Company
Jamie Smith, CEO, Engine Ready
Jim Yu, Founder & CEO, BrightEdge
Social Media Optimization that Won’t Break the Bank
Lisa Buyer, President & CEO, The Buyer Group
Kevin Scholl, Social Media Manager, Red Roof Inn
Mobile Marketing Tactics
Seth Berman, Director of Global Marketing, BabyCenter
Arun Krishnan, CMO, Pontiflex
The Foundations of Search Engine Marketing
Kevin Lee, CEO, Didit
Keyword Modeling Analysis
Bill Hunt, SES Advisory Board; President, Back Azimuth Consulting
Beyond Keywords! Extreme PPC Targeting
Marty Weintraub, CEO & Founder, aimClear
No BS Link Building for E-Commerce Sites
Jonathan Ball, VP Business Development, Page One Power
SEO & Website Migrations: How to Have a Smooth Transition
Jessica Bowman, CEO, SEOinhouse.com
Warren Lee, SEO Manager, Digital Media, Adobe Systems
Insider Tips to Ad Optimization
Matt Lawson, Vice President of Marketing, Marin Software
John Gagnon, Bing Evangelist, Microsoft Products, Microsoft Advertising
Social Media, Meet ROI: The Secrets to Social Commerce
Angie Schottmuller, Founder, Interactive Artisan
Marcus Andrews, Industry Strategist, Wildfire
Getting Started with SEO
Bruce Clay, President, Bruce Clay, Inc.
Pandas, Penguins, Authors & Links
Jim Boykin, CEO and Link Building Ninja, We Build Pages Internet Marketing Services
Optimizing Landing Pages for Conversion and Revenue
Scott Brinker, President & Chief Technology Officer, ion interactive
Chris Goward, Co-Founder and CEO, WiderFunnel Marketing Optimization
Local Myth Busters – Local Optimization Facts Proven or Debunked
Steve Sherfy, Manager, Insights, GroupM Next
Bill Dinan, President, Telmetrics
Web Analytics Deep Dive
Thom Craver, Senior Technical SEO Manager, TopRank
Garry Przyklenk, Manager, Analytics Implementation, TD Bank Group
A Beginner’s Guide to Paid Search
Lisa Raehsler, Founder, SEM Strategy Consultant, Big Click Co.
SES Day 2 – Wednesday, August 15, 2012
Key Metrics for SEO & Social
Nick Roshon, Senior SEO Strategist, iCrossing
Lauren Vaccarello, Director of Search, Display and Social Advertising, Salesforce.com
Big Data & Social: Mining Social Media Data to Add Value
Andrea Fishman, VP of Strategy, BGT Partners
Alison Engel, Global Marketing Director, Marketing Solutions, LinkedIn
Optimize B2B Content across the Sales Cycle
Lee Odden, SES Advisory Board; CEO, TopRank Online Marketing
Effective Paid Search Tactics
Danny Galas, Sr. Director, SEM Client Services, Adchemy, Inc.
Matt Van Wagner, President, Find Me Faster
SEO Tools of the Trade
Marcus Tober, CTO, SearchMetrics Inc.
Brett Tabke, CEO, WebmasterWorld Inc
Channel Surfing: Measuring Profit & ROI Across Channels
Jamie Smith, CEO, Engine Ready
Thomas Bindl, Founder & CEO, Refined Labs GmbH
Activating the Social-Search Dynamic
Rich Devine, Global VP, Media Services, Possible Worldwide
Chris Winfield, CMO, BlueGlass
The Do’s and Don’ts in Executing an Effective Retargeting / Remarketing Strategy
Zach Coelius, Co-Founder and CEO, Triggit Inc
Building Your Brand with Paid and Earned
Jason Yormark, Senior VP of Marketing & Social Media, ShowPony
Enterprise Link Building
Chuck Price, President & CEO, Measurable SEO
Loren Baker, VP of Business Development, BlueGlass Interactive, Inc.
Generate More Pinterest: Getting the Most from the New Kid on the Social Block
Mat Siltala, Founder, Avalaunch Media
Optimizing Conversion from Strategy to Execution – The Three Keys to Success
Mikel Chertudi, SES Advisory Board; Senior Director of Marketing, Adobe
SEO 2012: What Still Works?
Jonathan Allen, Director, Search Engine Watch
Paid Search Analytics & Multi-Touch Attribution Analysis
Steve Latham, Founder and CEO, Encore Media Metrics
Crispin Sheridan, SES Advisory Board; Senior Director of Search Marketing Strategy, SAP
Social Media Marketing: Killer Facebook Ads
David Szetela, Author, Speaker and Consultant
Merry Morud, Online Marketing Account Manager, aimClear®
The Convergence of Search, Social, & Content Marketing
Arnie Kuenn, President, Vertical Measures
Bionic Search Marketing: Fusing People & Technology
Geoff Shenk, Managing Director, North America, Kenshoo
Steve Haar, EVP, Product Development/Creative, 15 Miles, an LSF Company
The B2B Data Challenge: Value & Attribution
Rob Cataford, VP, Customer Intelligence, BusinessOnline
Global SEM: Turn Right at Reykjavik – How to Reach Europe’s Biggest Markets
Joint presentation
Kristjan Mar Hauksson, Founder, Search & Online Comm., Nordic eMarketing
Anne F. Kennedy, SES Advisory Board; International Search Strategist, Author, Beyond Ink USA
Duplicate Content & Multiple Site Issues
Eric Enge, President, Stone Temple Consulting
Roger Montti, Owner, Martinibuster.com
SEO 2013 – the Future of Search
Greg Jarboe, President & Co-founder, SEO-PR
Express Clinic: Optimizing Video for Maximum Visibility
Greg Jarboe, President & Co-founder, SEO-PR
SES Day 3 – Thursday, August 16, 2012
Integrated Marketing: What Does That Really Mean?
Michael Kahn, Executive Vice President, Managing Director, Global Accounts, Performics
SEO Diagnostics for the Skilled Search Mechanic
Chris Boggs, SES Advisory Board; Director, Rosetta
Local & Social: Maximizing Visibility
Brian Wool, Vice President, Localeze
Jon Schepke, President and Founder, SIM Partners
App Analytics: Proving the Value of Your App
Robert Weber, Co-founder, W3i
The New Inbox: The Intersection of Email, Mobile, & Social Marketing
Alex Lustberg, VP Marketing, Lyris
Jay Jhun, Director of Strategic Services, BrightWave Marketing
Building a Massive Customer Base through Content Driven SEO
Greg Jarboe, President & Co-founder, SEO-PR
Evan Bailyn, CEO, First Page Sage
Effective PPC Auditing
Joint presentation
Jeremy Hull, Associate Director of Paid Search, iProspect
Joseph Kerschbaum, Vice President, Clix Marketing, Chairman, Web Analytics Assn & Founder, eMetrics Marketing Optimization Summit
Get Inside Your Customer’s Head: Research. Insight. Discovery.
Jim Sterne, Chairman, Web Analytics Assn & Founder, eMetrics Marketing Optimization Summit
Global SEM: Hidden Dragons—Mastering Search in Tempting Asian Markets
Michael Bonfils, International Managing Director, INTL Media Management
Motoko Hunt, SEO Analyst APAC/JP, Adobe Systems
How to Drive 51% Engagement Through Email Marketing
Sundeep Kapur, Digital Evangelist, NCR Corp.
Successful In-House SEO
John Cole, Director of Search Marketing, NFL
Simon Heseltine, Director of SEO, AOL Inc.
PPC Beyond Search: New Ad Formats, Display, & Social
Jonathan Mendez, Founder & CEO, Yieldbot
Dax Hamman, Chief Revenue Officer, Chango
Keys to Success with B2B Video
Leslie Drate, Manager of Social Media, Cisco
Mark Robertson, Founder, ReelSEO
Data That Persuades: How to Prove Your Point
Ian Lurie, CEO, Portent
Getting the Content Right: Constructing Effective Messaging Over Email
Phillip Thune, CEO – Americas, Textbroker.com
Jonathan Martinez, Database Marketing Manager, Oakland Raiders
Rates & Registration Details
SES San Francisco takes place in September 10-14, 2013 and features presentations and panel discussions covering all aspects of online marketing, social media and search engine-related promotion.
Registration is not open yet.
Conference Passes
(Hover over this symbol for further conference pass details.)
Conference Passes | Dates | Pre-Agenda | Early Bird | Pre-Show | On Site |
All Access Pass | Platinum + Training | — | — | — | — |
SES Platinum Pass | All 3 SES days | — | — | — | — |
One-Day SES Pass | Any 1 SES day | — | — | — | — |
Expo Hall Pass | Sept 11-12 | Free in advance | — | ||
Onsite Training 1 session | Sept 10 | — | — | — | — |
Onsite Training 2 sessions | Sept 13 | — | — | — | — |
Group Pricing:*
1-3 passes – Full price
4-6 passes – 25% off all registrants
7 or more – 30% off all registrants
All pass holders must register at the same time and be from the same company. Discount does not apply to Training and cannot be combined.
Event is open to business professionals only. Business card and photo ID required for admission. No one under 18 admitted, including infants and toddlers.
If you wish to pay by check or need a printable form:
Print this registration form (available soon), complete it, and mail or fax it with your payment. The fax number and mailing address are located on the form. Payment by mail must be received NO LATER than Monday, Septust 6, 2013. If payment is not received by Septust 6, you will need to register on-site.
Note: You will not be registered for the conference until payment is received.
Cancellations and Substitutions
If you must cancel for any reason, notify our registration department by July 16, 2013. Your registration will be refunded less a $100 processing fee. Cancellations after July 16, 2013 are non-refundable. If you cannot attend the event due to unforeseen circumstances, you may transfer your registration to another person. You may not transfer your registration once your badge has been picked up.
Become an Exhibitor Today
Understanding your business and goals is our number 1 priority. Focused on delivering a distinctive customer experience through sound strategy and targeted solutions, SES San Francisco 2013 promises to deliver a redesigned and improved exhibition, customized sponsorship packages.
As the leading search, social and integrated marketing event on the West Coast, SES San Francisco offers you the opportunity to meet and connect with the finest digital marketing minds in the industry. We take an active interest in your organization’s success, identifying opportunities for you through a wide range of personalized sponsorship and promotional efforts tailored to your needs. We will help you build traffic on the exhibit floor, deliver quality leads in a cost-efficient and easy format and increase your company’s visibility by attracting both current and prospective customers to your stand.
Exhibit Turnkey Stands (New!)
We’ll do all the hard work for you—each stand will be completely built and furnished when your team walks on site. All you need is a smartphone or tablet, and the enthusiasm to create winning business relationships. Exhibiting opportunities are limited, so book your space now.
Included with your sponsorship unit:
- Turnkey Stand
- Company’s creative
- 2 Chairs
- 1 complimentary pass
- Wastepaper basket
- Electric
- Wireless Internet
Exhibit Booths
The area for an exhibit booth is floor space only. The exhibitor is responsible for all booth decoration, personnel, electric, shipping, computer, telephone, and other requirements. Exhibit floor space is made available on a first-come, first-served basis, and no assurances or guarantees for specific space can be given.
- 2 complimentary passes
Booth Sizes:
10 x 10 ft.
10 x 20 ft.
20 x 20 ft.
Complimentary event passes are for use by exhibitor personnel. These may not be transferred or re-sold in any manner.
All exhibitors also receive:
Event Website Advertising:
The exhibitor’s company name and description appear on the exhibitor page of the event website, which is visited by thousands of industry professionals prior to and during the event.
Advertising in Badge Booklet and the SES Social Platform:
The exhibitor’s company name is featured in the company listing section of the badge booklet, which is distributed to all conference attendees. The company’s name and description are featured on Vivastream™, the official social platform for SES.
Discounted Conference Registration Passes for Exhibitor’s Customers:
The exhibitor may offer their customers and additional personnel a discount off the regular registration rate.
Who’s Walking the Exhibition Floor?
Consider the following overall demographics of SES San Francisco attendees. One look and you will be convinced that these are the clients you need to be in front of!
Industry
Job Title
Job Function
Role in Purchasing Process
Event Sponsorship Opportunities
SES is THE place to:
- Generate leads & close sales
- Showcase expertise
- Position your company as a global leader
- Strengthen your brand
- Meet face-to-face with your target audience
For those exhibitors who want to achieve maximum exposure and to demonstrate a leadership position in the industry, we have developed exclusive sponsorships that will allow you to reach your targeted audience.
Why Exhibit?
Targeted Exposure
Ad spend is increasingly shifting toward digital marketing platforms. With a global audience from more than 40 countries, SES San Francisco positions vendors to make face-to-face connections in a uniquely targeted forum.
Qualified Leads
Studies suggest that businesses are turning more than ever to their industries’ most important events as a critical part of their product sourcing and buying process. SES, the “gold standard” for search and social marketing events, continues to attract decision-makers from leading brands in record numbers. Make our attendees your clients.
Brand/Product Visibility
SES San Francisco puts technologists and service providers in front of new prospects every year, with more than 90% of attendees coming to SES for the first time. Steal your competitors’ customers before they even meet them.
Industry Coverage
SES continues to be the barometer for emerging trends and news in the search engine marketing industry. This is one reason why leading publications such as The Economist Magazine, Time Magazine, CNBC, The Wall Street Journal, Search Engine Watch, The New York Times, CNN, Ad Week, ClickZ, Newsday and others continue to attend and report on SES San Francisco.
What You Get
Exhibit Area
The exhibit area is floor space only. The exhibitor is responsible for all booth decoration, personnel, electric, shipping, computer, telephone, and other requirements. Exhibit floor space is made available on a first-come, first-served basis, and no assurances or guarantees for specific space can be given.
Event Website Advertising
The exhibitor’s company name and description appear on the exhibitor page of the event website. Thousands of Internet industry professionals visit the website prior to and during the event, thus providing tremendous exposure to the sponsor’s brand and potential traffic to the sponsor’s website.
Advertising in Badge Booklet and the SES Social Platform
The exhibitor’s company name is featured in the Company Listing section of the Badge Booklet, which is distributed to all conference attendees and the company’s name and description is featured in Vivastream™, the official social platform for SES.
Conference Registration Passes For Exhibitor Personnel
The exhibitor receives two complimentary Platinum passes to the event for use by their personnel and may not be transferred or re-sold in any manner.
Discounted Conference Registration Passes For Exhibitor’s Customers
The exhibitor may offer their customers and additional personnel a discount of 20% off the regular registration rate.
TechXpo Space
Showcase Your Product at SES
We have expanded our exhibit hall floor to showcase new up-and-coming technologies that will aid marketers in doing their jobs better. Fee includes 2 days of electric, a table in the expo hall, a 1-day conference pass for the last day of sessions, plus entrance to all networking events, parties and more.
Tip: We’re looking for companies who:
- Have a B2B or B2C technology or service: software, app developers, etc.
- Have the ability to provide a live demo of their product to SES attendees
Criteria:
- 2 years or less in business
- Never have exhibited at an SES event before (mandatory, no exceptions).