For the last 14 years, SES conferences have been the venue for brands, agencies and entrepreneurs around the world to connect, learn and share experiences and insights into the emerging online marketing landscape. This May, SES comes to Shanghai for its 3rd year, bringing together some of the most creative and inspirational marketers with brands and agencies of all sizes hungry to discover and discuss what’s next.
Over 350 online marketing professionals attend SES Shanghai each year to keep up with best practices in China and internationally. The agenda includes sessions, case studies, and workshops designed to help online professionals do their jobs better. Specific consideration is given to SEO, PPC, Mobile, Local, Email, and Video, as well as both Earned and Paid Social Media.
* Simultaneous interpretation will be provided in English/Chinese.
SEO
- Getting started with SEO
- Content marketing optimization
- Integrated marketing—What does it really mean?
Analytics
- Introduction to analytics
- Web analytics deep dive
- Paid search analytics and multi-touch attribution
Social
- Creating a social media framework
- Can social media truly be a successful e-commerce marketing tool?
Mobile
- Understanding mobile marketing
- Difficulties and opportunities in monetizing mobile
Other topics
- How can advertisers benefit from Big Data?
- Rebranding for cross-border success