Meet the Experts in Digital Marketing
SES returns to Singapore for our 3rd annual conference from 2-4 December 2013.
The SES Singapore conference is the annual meeting point for over 300 digital marketing and advertising professionals. Join them to keep up with the latest marketing trends, best practices, new technologies and, above all, hear practical tips that will help grow your business.
SES Singapore 2013 will include an exhibition area with leading solutions providers and stimulating presentations, case studies and panel discussions covering PPC management, keyword research, SEO, social media, local, mobile, link building, email, duplicate content, multiple site issues, video optimization and usability, plus an exclusive ‘meet the experts’ session, networking events, parties and more.
SES Singapore 2012 – Agenda Overview
Onsite Training – Monday, 26 November
09:30-13:00 | Analytics workshop | Mobile marketing workshop: From planning to campaign launch |
13:00-14:00 | Lunch Break | |
14:00-17:30 | SEO workshop: SEO no-brainer! | Content marketing workshop: Information architecture for digital marketing |
Participants may register for training in addition to the conference (All Access Passport) or independently (Training Passport).
Day 1 Agenda – Tuesday, 27 November
08:15 | Registration | ||
08:45 | Opening remarks | ||
09:00 | Keynote addressBusiness optimization in a digital age | ||
10:10 | Keynote panel:Integrated marketing – What does it mean? | ||
11:00 | Networking break | ||
Track 1 | Track 2 | Track 3 | |
11:30 | The inbound marketing cookbook | Delivering ROI through social media | Case study: The SoLoMo revolution |
12:10 | Keyword optimization | How conversations are disrupting marketing | Case study: Innovative approaches to ecommerce success |
12:50 | Networking lunch | ||
14:00 | Maximizing PPC | What’s next in social media intelligence and analytics? | Panel discussion: RTB: Blessing or curse? |
14:40 | Link building tools and tactics | Building campaigns for multiple platforms and multiple markets | Reshaping consumer marketing through gamification |
15:10 | Networking break | ||
15:45 | Case studyPushing printed paper online | ||
16:30 | Meet the experts roundtables | ||
17:30 | Cocktail reception | ||
18:00 | Close of Day 1 |
Day 2 Agenda – Wednesday, 28 November
09:00 | Welcome remarks | ||
09:15 | Keynote addressFrom search to social: Marketing to the connected consumer | ||
10:00 | Panel discussionBeyond Advertising: Building content for next generation devices | ||
10:40 | Networking break | ||
Track 1 | Track 2 | Track 3 | |
11:10 | Case study: building a digital strategy for your business | Making a systematic business case for analytics | Digital Excellence: are you a winner or an average performer? |
11:50 | Mobile deep dive: how mobile is revolutionizing retail and what marketers can do about it | Deep dive into analytics | Digital marketing strategies for India |
12:30 | Networking lunch | ||
13:40 | Remarketing/Retargeting done right and wrong | Mobile analytics | Digital attribution: The truth is out there |
14:20 | Landing page optimization | Big data analytics | Advanced apps for mobile marketing |
15:00 | Networking break | ||
15:20 | Case studyBeyond SEO: Up the value with social commerce search | ||
16:00 | Case studyBecoming a social business: Samsung Asia | ||
17:00 | Closing remarks |
Speaker Presentations
Please click on the name of the speaker whose presentation you wish to download. If you have difficulties accessing the presentations, please see the troubleshooting tips below.
SES Day 1 – Tuesday, 27 November 2012
Keynote: Business optimization in a digital age
Avinash Kaushik, Digital Marketing Evangelist, Google
Attendees are welcome to use this presentation for personal consumption and share it within their company, but please do not post to any public facing website (including blogs, slideshare, etc).
Integrated marketing – What does it mean?
Keytnote Panel
Nick Fawbert, CEO, Third Space Asia
David Lee, Head of e-Tailers and Social Commerce, Dell Asia-Pacific/Japan
Yean Cheong, Head of Digital, UM Asia-Pacific
The inbound marketing cookbook
Eddie Choi, Founding Partner, Frontiers Digital
Keyword optimization
Max Sim, Head of Regional Digital Marketing, JOBSDB
How conversations are disrupting marketing
Neeraj Gulati, Executive Director, Digital, Universal McCann
Case study: Innovative approaches to ecommerce success
Marcelo Wesseler, Senior Vice-president, E-commerce, Singapore Post
Maximizing PPC
Prabhvir Sahmey, Search and Mobile Director, Mindshare Singapore
What’s next in social media intelligence and analytics?
Kelly Choo, Co-Founder and Managing Director, North Asia, Brandtology
Link building tools and tactics
Jon Quinton, SEO Consultant, SeoGadget
Building campaigns for multiple platforms and multiple markets
Anil Srinivas, Director, Online Business & Consumer Go-to-Market, Dell
SES Day 2 – Wednesday, 28 November 2012
Keynote: From search to social: Marketing to the connected consumer
Mike Grehan, Group Publishing Director, Interactive, Search Engine Watch / ClickZ / SES
Beyond Advertising: Building content for next generation devices
Panel Discussion
Laurent Chivallier, Director of Business Development, Next-Generation Television, SingTel
Reuben Verghese, Vice President, Asia, Accedo Hong Kong
Steven Kopec, Director, Emerging Technology, Turner International Asia-Pacific
Case study: building a digital strategy for your business
Elisabeth Winiartati, Digital Communications and E-commerce Manager, Bali Bijaksana Oakley
Making a systematic business case for analytics
Ashwin Malshe, Assistant Professor, Marketing, ESSEC Business School
Digital Excellence: are you a winner or an average performer?
John Sinke, Consultant/Trainer, Econsultancy
Deep dive into analytics
Stefan Bruun, Founder and Managing Director, Lion&Lion
Remarketing/Retargeting done right and wrong
Matt Harty, Asia-Pacific General Manager, Accuen
Mobile analytics
Philip Shaw, Director and Founder, CleverClicks
Digital attribution: The truth is out there
Rosemary Lising, Regional Managing Director, Search and Performance, GMIO iProspect
Landing page optimization
Mike Grehan, Group Publishing Director, Interactive, Search Engine Watch / ClickZ / SES
Advanced apps for mobile marketing
Ari Fadyl, Head of Digital and CRM, Nokia Indonesia
Becoming a social business: Samsung Asia
Damien Cummings, Regional Marketing Director, Digital and Social Media, Samsung Asia
SES Singapore 2012 – Day 2 Agenda
Wednesday, 28 November
09:00 | Welcome remarks | ||
09:15 | Keynote address From search to social: Marketing to the connected consumerKeynote Speaker: Mike Grehan, Group Publishing Director, Interactive, Search Engine Watch / ClickZ / SES | ||
10:00 | Panel discussion Beyond Advertising: Building content for next generation devices More people are streaming content through X-Box than playing games – how can companies build content and apps around these concepts and devices? This panel discusses the influence of next-gen devices, including smartphones, smart TVs, OTT, and general trends among consumer adoption and use, plus the implications to marketers, brands, content producers and publishers. How are brands going to position themselves in next generation platforms like Smart TV? How to create a content plan for different platformsUnderstanding consumer sentiment and monitoring behaviorMeasuring resultsFinding the time and budget to do it rightOvercoming the challenges to creating relevant branded content Moderator: Don Anderson, Senior Vice President, Strategic Digital Integration, Fleishman-Hillard Speakers: Laurent Chivallier, Director of Business Development, Next-Generation Television, SingTel Reuben Verghese, Vice President, Asia, Accedo Hong Kong Steven Kopec, Director, Emerging Technology, Turner International Asia-Pacific | ||
10:40 | Networking break | ||
11:10 | Track 1 Case study: building a digital strategy for your business Global brands are experiencing a step change in their marketing communications, from offline to online, from analog to digital. Old approaches to communication for brands like Oakley Indonesia, have given way to direct and meaningful engagement with loyal and prospective customers. But good digital strategy is goes way beyond consumer engagement and conversation: it encompasses customer service representation, online shopping, and inward data provision, essential to understanding consumer behavior and product development. Effective digital strategy requires an ecosystem mentality, thinking about the whole, not just selected parts. This case study will cover:Current challenges in Indonesia A step guide to designing an online shopping platform that works well with the market What you need to know, to provide long term value to consumersTried-and-tested direct communication tactics with existing consumers and a new target audience Check lists and tactics for easily-harvestable data Speaker: Elisabeth Winiartati, Digital Communications and E-commerce Manager, Bali Bijaksana Oakley | Track 2 Making a systematic business case for analytics Thanks largely to mobile and social networking, data volumes double annually. Analytics is all about managing and modeling these data, and using it to advise managers, sometimes in real time. The increased data availability and complexity demand multi-level responses. Marketing, IT, HR, and finance, all need to be on board to drive a successful analytics program. This session dissects how to make a structured business case for analytics. Understand the steps to establish the analytics divisionDefine what skill-sets you need to recruit analytics personnel Get your marketing department on board: understand how consumer analytics affects market share and profit margins Connect analytics with financial metrics like stock price, growth, and firm riskIdentify technologies for database management, cloud computing and in-memory computing Speaker: Ashwin Malshe, Assistant Professor, Marketing, ESSEC Business School | Track 3 Digital Excellence: are you a winner or an average performer? Companies that achieve digital excellence out-perform their peers in innovation, agility and responsiveness to customers, and this comes down to the skills of their marketers. In this session we will discuss why it is so important to ensure your skills are constantly being refreshed, and the key areas to focus on to stay at the top of your game to help turn your organization from an average performer into a winner. Improve your digital marketing and e-commerce ROI understandingIncrease board confidence in e-commerce and digital marketing channelsHow to move towards a digitally-enabled organisation – beyond the website team Grasp the power of actionable learning and learn to drive immediate marketing results Speaker: John Sinke, Consultant/Trainer, Econsultancy |
11:50 | Track 1 Mobile deep dive: how mobile is revolutionizing retail and what marketers can do about it Building a successful mobile strategy means understanding multiple layers of consumer behaviour, market subscriptions and operator requirements. What mobile lessons can you learn from leading brands in Asia to help you beat the competition?Understanding content consumption on the mobile webHow can the latest mobile technologies help drive customer-engagement? What mobile marketing trends should you watch in 2013? Moderator: Napoleon Biggs, Chief Strategy Officer, Gravitas Speaker: Craig Law-Smith, Asia-Pacific Strategy and Business Development Director, Amobee | Track 2 Deep dive into analytics Analytics might just be the most important aspect of digital marketing. It’s what makes digital marketing uniquely different from traditional marketing and, in the right hands, analytics is a great business intelligence tool. Going beyond pageviews and other basic metrics, this session will help you get more common sense information out of visitor data, determine how to meet business objectives and help make future strategy decisions. Analytics Deep Dive will help you improve the bottom line of your business and show you:How to use analytics for predictive marketingHow to use analytics for leads sourcingHow to develop, use and optimize analytics for your marketing mix How to develop an attribution model for multi-touch point analysisHow analytics should play a role in inbound marketing Speaker: Stefan Bruun, Founder and Managing Director, Lion&Lion; | Track 3 Digital marketing strategies for India Ecommerce in India has hit a tipping point: user numbers are expected to quadruple from 100 million to 400 million in the next three years; mobile subscriber numbers have already reached 900 million and are increasing by 10 million per month. But how can you tap into it? Replicating a global strategy will not help you: understanding the background and the right approach will. Formulate a step-by-step approach to digital marketing in IndiaHow to position international products in India Applying pyramid strategy and finding the right balancePlanning for future digital strategies Speaker: Vivek Bhargava, Managing Director, Communicate 2 |
12:30 | Networking lunch | ||
13:40 | Track 1 Remarketing/Retargeting done right and wrong As many as 90% of the people who visit a website leave without completing any action that online marketers intend them to take, like making a purchase. This has led a rising number of advertisers to explore remarketing. Also known as retargeting, the approach allows marketers to show their ads to former site visitors while those visitors surf elsewhere on the web. Whether it’s search retargeting or site retargeting you are working on, this session will cover what you need to do.Remarketing and the impact it has had on advertisers’ overall ROI What to do-and what not to do-when executing remarketing campaigns Speaker: Matt Harty, Asia-Pacific General Manager, Accuen | Track 2 Mobile analytics You know you have to create star-studded apps and killer mobile campaigns. But how can you ensure your mobile strategy achieves all the right objectives? This session will teach you all you need to know about:Using analytics to build the right mobile strategy for your business Tracking mobile consumer engagementUsing app data to improve mobile performanceUnderstanding and planning for mobile ROI Speaker: Philip Shaw, Director and Founder, CleverClicks | Track 3 Digital attribution: The truth is out there Find out what all the buzz is around digital attribution in an insightful session with compelling case studies. If you have ever wondered about how paid search, SEO, and other digital channels impact each other or how to allocate these channels in the most optimal way, this session is for you. Learn the essentials and the strategic benefits of digital attribution, including: What is digital attribution modelling?How can it help you with your search and digital strategies? Insights from compelling case studies Speaker: Rosemary Lising, Regional Managing Director, Search and Performance, GMIO iProspect |
14:20 | Track 1 Landing page optimization Getting someone to come to your website is only half the battle. Once visitors arrive, the landing pages are a crucial component in moving them to act. If your conversion rate is too low, you are literally turning away business. This session will give you a crash-course in how to tune and tweak your key web pages to get the conversion. Attribution methods and toolsLanding page optimization and conversion How to limit your bounce rateBest testing and optimization tools Speaker: Mike Grehan, Group Publishing Director, Interactive, Search Engine Watch / ClickZ / SES | Track 2 Big data analytics You’ve built multi-platform, interactive, customer-engaging campaigns: now all those data flows you generated are pouring into your lap. How can you transform terabytes of Tweets into useful consumer sentiment analysis? This session will teach you how to interpret and leverage multiple data types like SMS, audio, video, click streams and log files. What do marketers need to know about big data?What tools and approaches are out there to help you manage your data flows? How can you extract new insights from multiple data types? What is the future of big data? Speaker: Paul Hourihane, CEO and Partner, Go-React | Track 3 Advanced apps for mobile marketing In our eagerness to provide our audience with everything we think they need from us we often overwhelm them with options, information and apps: endless screens of content that make for a very poor mobile experience. That’s because we’re thinking as marketers. How can you develop apps and mobile content from a user perspective? What does that mean and how can you overcome internal resistance within organizations? From better design to content audits, from market research to crowd-sourcing-this session will help you leave poor mobile experience at the door. Why design is a crucial element to the mobile experienceHow to thin the content herd – letting go of informationTiming is everything – when your audience uses their deviceFit for purpose – focusing on core functionality Making it about them – apps that fulfill a user need not a brand need Speaker: Ari Fadyl, Head of Digital and CRM, Nokia Indonesia |
15:00 | Networking break | ||
15:20 | Case study Beyond SEO: Up the value with social commerce search You know that social strategy is all about the conversation, but how can you effectively analyze these conversations and harness your community buildup of fans, advocates, influencers and opinion leaders to drive trends? And how can you drive commercial value into the social conversation? Dell listens to more than 25,000 conversations per day and answers most questions with one button: learn how!Find out how much to invest in social commerceSolve the mystery of what social media listening is about3-steps-ahead insights into social search commerce Speaker: David Lee, Head of e-Tailers and Social Commerce, Dell Asia-Pacific/Japan | ||
16:00 | Case study Becoming a social business: Samsung Asia Social media is now becoming mainstream but many marketers struggle to integrate it into the core of their organization. A social business is an company that has deeply integrated social media into all parts of the organization, including marketing, sales, CRM, e-commerce and customer service. This session will focus on how you can learn from Samsung’s journey to becoming a social business in Asia.What do you need to know about becoming a social business in Asia?The current challenges large organizations face in becoming a social business and how to overcome themLearning from Samsung’s challenges, how can your business become more social? Step guide to building a social business plan Speaker: Damien Cummings, Regional Marketing Director, Digital and Social Media, Samsung Asia | ||
17:00 | Closing remarks |
Rates & Registration Details
SES Singapore takes place in 26-28 November 2012 and features presentations and panel discussions covering all aspects of online marketing, social media and search engine-related promotion.
Conference Passes
(Hover over this symbol for further conference pass details.)
Pass Type | Dates | Standard rate |
All Access Passport (2 day conference + training) | 26-28 Nov | USD 1695 |
Platinum Passport (2 day conference) | 27-28 Nov | USD 995 |
Training Passport (1 full day) | 26 Nov | USD 745 |
Special Group Discounts:
15% discount on the relevant rate (pre-agenda, early-bird, standard) applies to registrations of 3 or more delegates (of equal value). For groups of 5 or more delegates, please call +852 3411 4844 or email us to check available offers. Sign up online or contact our registration department.
Student and non-profit organization rates are available. Please contact the registration department. Purchase orders are acceptable, however, pre-payment is required to register. For Government Agencies, invoicing is possible – for details please contact our registration department
Event is open to business professionals only. Business card and photo ID required for admission. No one under 18 admitted, including infants and toddlers.
If you wish to pay by check or need a printable form:
Request a registration form to our Customer Care team by email, complete it and mail it to Incisive Media, 20F Admiralty Towers, Tower 2, Admiralty, Hong Kong with your payment. If booking with discounted rates, please pay within 14 days upon receipt of your invoice or higher fees might apply. Payment by mail must be received NO LATER than 22 November, 2012.
If payment is not received by 22 November, you will need to register on-site. Note: You will not be registered for the conference until payment is received.
Cancellations and substitutions:
If you must cancel for any reason, notify our registration department by 2 November, 2012. Your registration will be refunded less a USD $100 processing fee. Cancellations after 2 November are non-refundable. If you cannot attend the event due to unforeseen circumstances, you may transfer your registration to another person. You may not transfer your registration once your badge has been picked up.
Onsite Training Workshops
Monday, 26 November
Participants may choose to attend a full day workshop offered by ClickZ Academy. As workshops take place on the Monday before the event, attendees may register for training in addition to the SES conference (All Access Passport) or independently (Training Passport). Online training options are also available.
Rate: Full day USD 745 | ||
09:30-13:00 | Sold OutAnalytics workshop | Mobile marketing workshop: From planning to campaign launch |
13:00-14:00 | Lunch Break | |
14:00-17:30 | SEO workshop: SEO no-brainer! | Content marketing workshop: Information architecture for digital marketing |
These workshops provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. This in-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions.
Regardless where you are in the SEO & SEM process, you will leave these intensive workshops with the skills to improve your business results and take online marketing to another level.
Workshop Descriptions:
Half-day Morning Workshop Analytics workshop 09:30-13:00 Effective analytics is the difference between a wide-eyed tourist and a Makan master at a food court. One can’t tell his Char Kway from his Char Siu, the other knows exactly how, where and when to pick out the tastiest morsels. This workshop will teach you what you need to look and listen for, and how to apply it to your business, going well beyond basic log file analysis.measuring and analyzing site visitors and consumer behaviorsetting goals, measuring conversions and tracking ROI understand common web metrics for your businesslearn to effectively track any campaign performancetop tools of the trade: Google Analytics and beyond Instructor: Joni NgaiEvangelist, Business Optimization Service Asia, Sitecore | Half-day Morning Workshop Mobile marketing workshop: From planning to campaign launch 09:30-13:00 You know you need a mobile strategy but the mountain seems so high! This training workshop will take you deep into how to understand and place mobile in the best digital marketing mix for your business, how to build a winning – and appropriate – mobile strategy, and how to make it happen. Here you will learn everything you need to know about mobile apps that work for you and your consumers, as well as how – and what – to measure.where mobile fits in the marketing mixunderstanding mobile marketing strategymobile web, mobile apps and how to choosemeaningful measurements Instructor: Prabhvir Sahmey Search and Mobile Director, Mindshare Singapore | |
Half-day Afternoon Workshop SEO workshop: SEO no-brainer! 14:00-17:30 SEO has both a good and a bad reputation. Shady link-building, key-phrase-stuffed doorway pages and the techie code tweak: these used to make up the bulk of being an SEO expert. But modern SEO practice is all about strategic planning for common-sense content marketing. Learn how SEO works in different ways across Asia and how optimizing your website for Google and Baidu, China’s largest search engine, can make a huge difference.In this training session, you will learn: methodology of conducting SEO auditmethodology of conducting bi-lingual (English and Chinese) keywords researchmethodology of developing search friendly contentmethodology of measuring SEO performancehow to do integrated SEO with social marketing Instructor: Eddie ChoiFounding Partner, Frontiers Digital | Half-day Afternoon Workshop Content marketing workshop: Information architecture for digital marketing 14:00-17:30 We all know how to develop sites to be search friendly, but how do we architect sites for the rapidly evolving cross-media challenges of social-media, real-time, and user-generated content? Learn how to develop and evaluate digital strategies, as well as to design, optimize and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you. Clear, actionable business objectives and communications tasksBest tactics for sourcing, creating, and promoting optimized content on the social webUnderstand audiences, their motivations, digital opportunities and risksKey performance metrics and how to measure themA roadmap for a longer-term digital approach Instructor: Simon KempManaging Director, We Are Social Singapore |
Online Training Workshops (e-Learning)
Participants may choose to attend a full e-learning course offered by ClickZ Academy. As e-learning can take place anywhere and anytime, attendees may register for training in addition to the SES conference (All Access Passport) or independently (Training Passport).
The suite of e-learning courses covers well-known industry issues to help online marketers develop their skills and maximize the effectiveness of their campaigns. Following successful completion of a course, you will receive a certificate recognizing your achievement and will also be eligible to join the ClickZ Academy Alumni.
ClickZ Academy online courses offer a comprehensive learning opportunity that allows you to progress at your own pace. Authored by industry experts, the course material helps marketers develop core competencies to build and execute successful strategies.
ClickZ Academy courses that SES Hong Kong delegates are able to chose from include:
- Online Marketing Foundation
- SEO
- Paid Search Strategies
- Email Strategy
- Social Media
- Web Analytics
Special rates apply for SES Singapore attendees so make sure you take this opportunity to develop your online marketing skills and get ClickZ Academy certified!