SES Singapore 2013

Brought to you by
Brought to you by ClickZ

Grand Copthorne Waterfront Singapore
392 Havelock Rd
Singapore 169663

Speaker Profiles

Ghanshyam Ahuja Ghanshyam Ahuja
Director & Client Partner

Ghanshyam is Director & Client Partner at JamiQ managing global sales and P&L. He has been a big  proponent of Big Data and Social Media’s impact on the same. He strongly believes in providing “Actionable Insights” to his clients by partnering with them for long term.

Before JamiQ, Ghanshyam was a Director with Risk Consulting Practice of  Deloitte in SE Asia. He was instrumental in setting-up and commercialising services from "Deloitte Analytics Institute". His other areas of focus included managing technology programs, projects and relationships in key industries like FSI,TMT,Life Sciences & Healthcare industry.

He has been speaker at different forums on Big Data & Data Analytics. He has over 19 years of experience in Business & Technology Consulting areas like Business & IT strategy alignment, Business Process Improvements & Reengineering, Technology Automation, ERP and other core systems programs, Business Intelligence-Data Warehousing & Data Analytics, Enterprise Performance Management, Customer Relationship Management, Sales Force Effectiveness, e-Commerce etc.

He has been instrumental in partnering with major multinational and regional clients on their key business &  IT transformational projects involving multiple countries in the region & beyond.

He has good understanding of Different industry domains and  their ecosystem, where his focus has been on Information & Data Management

Prior to joining Deloitte he was Client Partner for Insurance & Healthcare Industry at Cognizant Technology Solutions (NASDAQ: CTSH) a fortune 500 technology company. He was based out of Singapore as Client Partner managing key IT  programs and projects for MNC & Regional cos. in AsiaPacific.

Rafik Belmesk Rafik Belmesk
Strategy Consultant
OgilvyOne Singapore

Rafik started his career with ihaveanidea, where he helped launch the Tomorrow Awards (now part of the Art Directors Club award show roster) and Giant Hydra, an online mass collaboration platform for agencies, before making the switch to LG2 in 2011 as a Strategic Planner.

That same year, he was recognized as one of the world's top 12 most promising strategists at the Jay Chiat Awards and he co-founded Young Glory - the first international competition to reward creative consistency.

2011 was a good year for Rafik. Then, in 2013, having lived in Montreal for 15 years, he decided to take a 24 hours flight and join OgilvyOne in Singapore as a Strategy Consultant.

In his time, he has been lucky enough to help brands such as SingTel, Virgin Unite, Bell, Just for Laughs, Audi, Hellmann's, Microsoft Asia, Wikipedia and many more with their communication and commercial needs.

Jean-Paul Biondi Jean-Paul Biondi
Account Director
Saatchi & Saatchi

Jean-Paul's career includes a stint managing a professional photography studio in Los Angeles, marketing communications manager in Tokyo where he joined Saatchi & Saatchi as digital producer. Three years ago he moved to Singapore. He's done work on Emirates Airlines, Dyson, Heineken, Toyota and Lexus globally.

He has 10 years of work experience across the U.S., Japan and Singapore.

Arnaud Blandin Arnaud Blandin
Head of Business Development

Arnaud is a passionate and experienced executive who focuses on international business development, having worked in the USA, Europe and Asia, for technology companies. Arnaud is an expert in cross-cultural management, sales and marketing strategy and process management with an ultimate goal of helping entrepreneurs to build successful international technology companies and expand internationally.

He has a deep understanding from sales to project management with blue-chip companies, is highly process (TQM, six sigma, lean) and goals driven (performance management, KPI).

Eddie Choi Eddie Choi
Global Advisor, ClickZ Live and Founding Partner
Frontiers Digital

Eddie is a digital marketer. He has been deeply involved in the digital marketing industry for years.

Eddie is the founding partner of Frontiers Digital - a digital strategy agency that was cofounded with three other global marketers from AOL, MySpace, and the UK-based MediaRun Network respectively. Frontiers Digital now has become the digital arm of Asia-based Milton Exhibits Group.

Eddie is a member of the Global Advisory Board of Search Engine Strategies (SES) - the leading global event series for search and social marketing with a focus on tactics and best practices. He also is a Senior Trainer of Econsultancy - an organization that educates and promotes the world's digital marketing and ecommerce professionals how to sharpen their strategy for digital transformation. Eddie has been the digital marketing trainer for the global B2B and B2C organizations such as DuPont, Hong Kong Trade Development Council, Lane Crawford, Deckers Outdoor Corporation (UGG). Eddie also advises renowned global brands for search marketing strategy including Christian Dior, Make Up For Ever, Benefit, Honeywell, and BASF, etc.

As a recognized digital marketing thought leader in the market, Eddie is frequently invited to speak for the digital marketing events in the world like Ad:tech, SES, Digital Cream, UFI Conference. He also published the 1st China's Search and Social Marketing White Paper in 2011 and the Econsultancy's China search marketing paper series - The Missing Manual Of China's Search Marketing in 2012. Eddie is a resident columnist on to write and share his marketing insights.

Brent Cohen Brent Cohen
Vice President, International
iClick Interactive Asia Limited

A digital communications pioneer with a missionary's zeal for bringing new advertising technologies to market, Brent Cohen is Vice President, International at iClick Interactive Asia Limited. With nearly 30 years of marketing and technology experience working in large companies and start-ups, he has worked for a diverse client list including Fortune 500 companies, three US Presidents and a Pope.

Brent has held P&L responsibility at eight companies in Asia and the US, directly managing cross-functional groups and providing executive leadership across multiple enterprises. As an award-winning and accomplished technology manager at companies including Grey Advertising, Digital Evolution, Entertainment Asylum/AOL, eHobbies,, CircleBuilder Software and Ybrant Digital, he built and helped take public a wide variety of technology-enabled companies.

For more than a decade, Brent worked on hundreds of campaigns across the US as a Washington, DC-based political media and corporate strategist. During this period he produced over 600 television ads and nearly 1000 radio spots while running campaigns in 38 states.

Brent graduated from the American University with honors degrees in Political Science and International Studies. He lives with his wife and two children in Beijing.

Adrien de Wolkoff Adrien de Wolkoff
Senior Manager, Global Marketing Office
Rakuten Asia Pte Ltd.

As Senior Manager of the Global Marketing Office at Rakuten, Adrien is in charge of increasing Marketing efficiency & scalability in the online partnerships worldwide. He is now building a global center of excellence both for the acquisition and retention channels.

Adrien has spent the last 7 years managing online marketing strategies, roadmaps, budgets & campaigns for Internet giants or fresh start-ups.
Prior to Rakuten, Adrien was Head of Online Marketing at Food Panda, an online food delivery website that was set-up by Rocket Internet and has ventures all around the world. He was heading the pan-Asian Online Marketing strategy, initiatives, budgets and targets.

Previously, Adrien was the Online Marketing Manager of a French eCommerce start-up, Myfab, in Shanghai where his main task was to drive qualified traffic to the website, increase revenue, develop the membership base and the online visibility via a multichannel acquisition strategy.

Before being hit by the start-up virus, Adrien was an Online Marketing Strategist at Google in Dublin where he was setting up the PPC (Search & Content) strategy and driving the performance of activities for companies across various industries.

Darren Fifield Darren Fifield
Head of Marketing Solutions, Asia Pacific
eBay Enterprise

As eBay Enterprise's Head of Marketing Solutions for the Asia-Pacific region, Darren oversees the sales and client services operations, including consulting and functioning delivery teams to partner clients assisting them to maximise their return across eBay Enterprise's range of services that includes e-mail marketing, attribution, retargeting and eCommerce solutions.

Prior to joining e-Dialog, Darren was Vice president of Strategic Sales and Client Development at Kelly Services Asia-Pacific, where he built up sales throughout the Asia-Pacific region across targeted prospects, competitive clients and key clients from other global regions. An industry veteran, Darren has over 20 years of experience with managing the needs of culturally-diverse teams and clients. He has a proven track-record of improving the bottom-line of businesses, while ensuring high levels of customer satisfaction and loyalty.

Mike Grehan Mike Grehan
Publisher, ClickZ
Search Engine Watch

Mike Grehan is the author of the book "Search Engine Marketing: The Essential Best Practice Guide and numerous white papers on the subject of search engines. Formerly, Mike worked as a search marketing consultant with a number of international agencies, handling such global clients as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995. He currently sits on the board of directors of the global Search Engine Marketing Professional Organization (SEMPO) and his writing his third online marketing book.

Huw Hopkin Huw Hopkin
Search Demand Generation
CISCO Systems

Huw manages media and search led demand generation for Cisco worldwide. His previous role was demand generation for Asia markets working closely with the sales organization on lead generation and funnel management. His currently goal is to drive incremental business from digital media and search engine marketing.

Huw's previous roles include a period running his own data consulting business where he helped companies develop data driven CRM integrated marketing plans.

Prior to that Huw worked at Wunderman and Dunnhumby on data management and customer loyalty.

Bill Hunt is considered the top thought leader on global search engine marketing and is an internationally recognized search marketing speaker, having spoken at conferences in over 30 countries. He is the coauthor of the best-selling book Search Engine Marketing, Inc.: Driving Traffic to Your Company’s Web Site, now in its second edition, from IBM Press. He also writes a popular blog on search and social media marketing as well as monthly columns for various publications. He is also a member of the SES Conference Advisory board.

Kareen Kaur Kareen Kaur
Asst. Vice President - Digital Marketing and CRM
Singapore Post

Kareen began her career as a copywriter in Malaysia in 1994, writing for TV, radio and print. In 1998, moved to Singapore and worked for several dotcom startups and it was through that experience that her passion for digital marketing grew.

In 2004 Kareen left the startup scene to work with Fortune 500 technology companies which include Dell, IBM and Motorola. She managed Dell's online store in SEA and moved to IBM in 2006 to lead their web strategy for ASEAN and India. In 2008 she moved to Motorola Solutions to establish the Digital Marketing function in Asia.

Her key accomplishments include an award-winning B2B Digital campaign in 2010, a first for Motorola in Asia. In 2013 Kareen was awarded the "20 Best Digital Marketing Professionals Award" by World Marketing Summit Group (a Philip Kotler initiative).

Currently she is leading the Digital Marketing and CRM transformation efforts in Singapore Post. Kareen has a Masters in Technology Management from the University of Queensland.

Simon Kearney Simon Kearney
Co-Founder and Managing Director

Simon founded click2view after a successful career in newspaper journalism, culminating as political editor for the News Limited Group Sunday newspapers in Australia. He was chief of staff on Australia’s biggest-selling newspaper The Sunday Telegraph where he managed over 150 editorial staff. He was invited to work in Singapore in 2008 for a billionaire philanthropist making films in India, Philippines, Rwanda, Iraq, Kenya and Afghanistan. In 2010, he set up click2view in Singapore with former TelecomTV general manager Neal Moore.

Simon Kemp Simon Kemp
Managing Director, Singapore
We Are Social Singapore

Simon Kemp is a marketing strategist and practitioner with a particular enthusiasm for all things social, digital and mobile. He is the managing director of We Are Social in Singapore, where he helps clients across Asia to listen to, understand and engage in conversations in social media. Before joining We Are Social, Mr. Kemp was an engagement planner with BBH, prior to which he was regional strategy director for Universal McCann and Starcom MediaVest. He has also been a global management consultant, with stints at both Accenture and Ascension Strategy Consulting.

Lawrence Kuok Lawrence Kuok
MBA Student and Former Manager, Digital Marketing
Starwood Hotels and Resorts Asia Pacific

Lawrence Kuok is an MBA Student at Insead Business School. He was formerly the Manager, Digital Marketing for Starwood Asia Pacific where he oversaw many digital verticals including social and mobile and successfully monetized Social Media and lead the localization of the Chinese iPhone and Android apps. Prior to working at Starwood he was the Director of New Business at, the Chinese Foursquare where he lead partnerships with brands and agencies. He began his career as an Analyst for Deloitte Consulting in San Francisco with a focus on Business Technology. His interests include Traveling, Start Ups in Asia and the Chinese internet landscape.

Adaline Lau Adaline Lau
Asia Editor

Adaline Lau, ClickZ Asia’s editor, oversees day-to-day editorial operations covering digital marketing including search, social media, mobile, analytics. Before ClickZ, she was a senior reporter at Marketing Magazine and worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting.

Daniel Lee Daniel Lee
Director, Digital Projects APMEA
McDonald's APMEA Franchising

Originally from Auckland, New Zealand, and raised in the family fish and chip shop, Daniel has come full circle to arriving at McDonald's, responsible for leading key digital projects for the region to drive future business growth.

He is a 15 year digital veteran with digital leadership roles at traditional ad agencies like HAVAS Worldwide, Ogilvy and JWT, in addition to digital agencies and start ups.

One of the best things about being from the agency side is the breadth of clients (including American Express, Nestlé, Ford, Unilever, Reckitt Benckiser, Ford, IBM, Danone) with the expanse of projects you get to work on (if it's digital he's probably done it, ranging from CRM, e-commerce, mobile apps, AR, gaming, analytics, social, search). One of the worst things about the agency side is that every digital project demands personal attention to devilish details, which fortunately he is very attuned to.

The Tech guys like him because he translates why something can - or cannot - work to the Marketing people. Similarly, Marketing people like him because he can architect the big picture strategy, maintain peaceful relations with IT and still lead projects that keep the brand intact.

In his spare time, he is an avid martial artist, passionate board gamer and predictor of stock market direction.

Linked In:

David Lee David Lee
Head of e-Tailers and Social Commerce
Dell Asia-Pacific Japan

David has over 20 years of experience in the digital industry, covering all aspects of sales, marketing and business development; in the area of product, merchandising, pricing, marcom, PR, alliances, channel, e-loyalty, etc.

David is currently the Head of eTailer & Social Commerce-Dell Asia Pacific Japan. In his tenure, he drives the continual success of sales and growing eTailing revenue 100% in the regions. Also, he is Dell Global Social Media & Community and Marketing University ambassador; enabling Dell staff to engage branding & social media with customers confidently and participates proactively in the internal and external communities. He is also the judge for the Dell Global Social Innovation Challenge 2013.

Prior to joining Dell, he was the General Manager of BenQ SEA. He has also worked with top notch companies like Hewlett Packard-APJ and Motorola-APJ.

Jayde Lovell Jayde Lovell
Vice-President - Digital, Asia Pacific
Weber Shandwick

Jayde Lovell is Head of Digital Studios for Weber Shandwick in Asia Pacific. Her focus is on providing digital and social media solutions for companies across the Asia Pacific region. Based in South East Asia since 2008, her areas of expertise include content marketing strategy, content development, social media and community management, and web user experience. She has composed digital strategies and content for clients including Unilever, P&G, Mastercard, Singapore Airlines, Rolls Royce, McDonalds, and Burger King.

Prior to joining Weber Shandwick, Jayde operated a digital media consultancy Make Me Interesting, founded in Melbourne, Australia. She advised and trained SMEs and NGOs in Australia and the US on how to 'go digital', including launching designing and optimizing websites, engaging consumers, managing risk, and operating e-commerce sites. She has worked on numerous tech and business initiatives, including projects for the Australian Government, Southern Health Australia, Luhr Filter Germany, and the St. John’s College of Pharmacy, New York.

Jayde holds a dual Bachelors degree in Communications and Neuroscience, as well as a Masters degree in Science Communication (Digital Marketing) from the University of Melbourne, Australia. In 2012, she was awarded the Rotary Group Study Exchange scholarship to study Digital Media practice in Malaysia. She has written extensively for business and lifestyle magazines, and has spoken at over 20 conferences and training events in the past two years.

Lucy McCabe Lucy McCabe
Vice President, Consulting Services Asia Pacific
OgilvyOne Worldwide

As Vice President Consulting Services Asia Pacific, Lucy leads a team which delivers strategic, data driven, marketing consultancy to clients.

Lucy helps clients harness the power of their data, navigate the digital landscape, build engagement and relationships with their customers and shape their marketing organizations to best leverage the new opportunities presented by data driven digital marketing.

Lucy has delivered innovative solutions for brands including American Express, Cisco, Diageo, Ericsson, IBM, Levi Strauss, Pernod Ricard and Singtel. Lucy started her marketing career in the UK with Vodafone as Direct Marketing Manager – launching the first ever e-mail to pager service. She moved to Singapore 12 years ago and first joined Ogilvy in 2001 where she led Levi’s first Asia Pacific online marketing strategy.

After an interlude as Managing Director of Rapp Collins Singapore, Lucy returned to OgilvyOne in 2008 where she leads the Consulting Practice.

Lucy is the author of Can Brands Have a Social Life: A Study of Social Media in Asia.

Keith Ng Keith Ng

Keith Ng (@keizng) is the CEO of Gametize, a gamification company that integrates game psychology into audience engagement. He leads his team to "gametize" different aspects such as learning, employee engagement, etc, in enterprises and institutions such as SingTel, Standard Chartered Bank, DBS, NTU, Ngee Ann Polytechnic, focused mainly on mobile and Asia. Most recently, Gametize won the People's Vote award in IBM's Asean Smartcamp 2013 and Special Mention award in Shell LiveWire 2013, and the platform is powering more than 15,000 enterprise users today.

Keith has successfully raised venture capital (including from reality tv, Angel's Gate), as well as designed Gametize's gamification framework/engagement methodologies. He is a prominent gamification speaker in the region and globally, such as in Gamification Summit San Francisco. He has also spoken in other conferences that are digital marketing or learning focused, such as MobiLearn Asia. He believes learning and gamification is akin to toast and butter, and the tremendous power of play in learning.

Prior to founding Gametize 5 years ago, Keith sold his first software at 18, and later completed his BBM (Finance) and BSc (Information System) as a DFS Scholar in SMU, coupled with an exchange stint in Katholieke Universiteit Leuven, Belgium.

Lewis Ng Lewis Ng
Commercial Director, APAC
TripAdvisor for Business

Lewis Ng is Commercial Director of TripAdvisor for Business in Asia-Pacific. Based in Singapore, he is responsible for educating the Asia-Pacific markets on how hoteliers can benefit from the TripAdvisor Business Listings product, whilst simultaneously accelerating revenue growth throughout the region.

Ng has spent the last two years developing TripAdvisor Business Listings' presence in Singapore, Thailand, Indonesia, Malaysia, his home country Australia, New Zealand, Japan, Korea as well as the emerging markets of China and India. His efforts have resulted in business growth, building a solid foundation for future growth.

Prior to TripAdvisor, Ng was a senior leader of Global Yellow Pages, involved in diversifying the business into new media, including online and mobile. He was prior to this, part of the pioneering team of, the online search business part of News Digital Media (NDM), where he established and developed the sales department. Ng began his career in Sydney upon graduation from the University of New South Wales with a Bachelor's degree in Digital Media.

Joni Ngai Joni Ngai
Evangelist, Business Optimization Services Asia

Joni is a Digital Evangelist with Sitecore who works with senior executives at Fortune 500 companies to develop digital vision and leverage technology and data to intelligently engage customers in today's connected world. Joni has extensive experience in developing new practices across digital, online media, CRM, analytics and technology development. Joni started her digital consulting career with Razorfish in New York in 2000. Since then, she has worked with a number of top digital agencies, such as MRM Worldwide and Havas Digital, across Asia for many global brands like Intel, Microsoft and P&G.

Joni was appointed as Vice-Chair, I-COM China, an industry backed global forum in digital measurement and also teaches the Master of Science in New Media program at the CUHK.

Joni graduated from the University of Waterloo with a major in Engineering and also received an Executive MBA degree jointly by Kellogg School of Management of Northwestern University and HKUST.

Maile Ohye Maile Ohye
Developer Programs Tech Lead
Google USA

As a developer programs tech lead, Maile Ohye coordinates Google Webmaster Central's outreach efforts, including the Webmaster Central Blog. Previously, Maile was a systems integration consultant for several pharmaceutical and technology companies, as well as for the Department of Defense.

Terence Pang Terence Pang
Managing Director-Marketing
Zalora South East Asia

Terence Pang joined Singapore Post ecommerce as Deputy General Manager for B2C ecommerce and vPOST in June 2013 and oversees both business units across operations, platform, merchandising and marketing.

Prior to joining Singapore Post ecommerce, Terence amassed a wealth of ecommerce experience during his stint with Rocket Internet South East Asian fashion venture, Zalora with deep content knowledge and focus on CRM marketing and onsite UI/UX optimization. He was Co-founder & Marketing MD for Zalora Singapore before moving to a regional co-CMO role to lead a regional marketing team across 8 countries with annual budget of USD 30M.

During his tenure with Rocket Internet, Terence also had the opportunity to be exposed to the merchandising aspect of ecommerce in his role as Buying MD for both Zalora Taiwan and Indonesia where he managed a team of 15 senior buyers and procurement budget of USD 4M.

Prior to his ecommerce experience, Terence was a consultant with management consulting firm Mckinsey & Co. He graduated from London School of Economics with a BSc First Class Honours in Accounting and Finance.

Tuomas Peltoniemi Tuomas Peltoniemi
Head of Digital
TBWA\Digital Arts Network Singapore

With more than 13 years in advertising, Tuomas has been at the forefront of digital technology since the late 1990's. Starting out as a developer, he quickly moved into management roles, and has a stellar understanding of digital technologies, digital strategy, business development and management. He joined Digital Arts Network Singapore as Technical Director in 2012, focusing on technical innovation at offices in Singapore and throughout South East Asia.

As Head of Digital, Tuomas oversees the digital team and strategic partner relationships. He also consults Digital Arts Network Singapore clients in digital technologies - working with Singapore Airlines, Standard Chartered Bank, StarHub, Singapore Management University and Corona beer among many others.

Previously to DAN Singapore, Tuomas was the Managing Director and Partner of digital production agency, !NOOB, who he lead from a startup to Finland's Digital Agency of the Year in just 3 years. He also helped lead DAN Singapore to Campaign Asia Digital Agency of the Year in 2012.

Christel Quek Christel Quek
Regional Content Lead

Christel recently joined Twitter as Regional Content Lead, having left her role at Samsung Asia after the company restructured its Asia operations at the end of 2013. A digital native who is passionate about digital momentum, meaningful brands, and rethinking education, Christel contributes to Harvard Business Review & Huffington Post.

Previously, Christel worked on new business pitches, digital strategy, training, thought leadership and global marketing with Havas Media Group as their Global Social Manager. In that capacity, she's worked with brands such as DBS Bank, Intel, Toshiba, Globe Telecom, Hong Kong Tourism Board, Unilever, and KLM Airlines. As a result, she was highlighted by The Guardian UK in 2013 as One of the Top 10 Digital Strategists to Watch out for. In 2012, Christel was also nominated by the industry & the Interactive Advertising Bureau as one of the best young talent of the year. Her work has also been featured on Yahoo!, The Huffington Post, Festival of Media Asia, Warc, Microsoft, Campaign Asia-Pacific, and Marketer Pulse. Prior to her adventure with Havas. she was a Community Manager with Socialeyes Inc, a startup in Silicon Valley.

A passionate educator at heart, Christel enjoys sharing her experiences - by conducting training, mentoring, and speaking. Her adventures have taken her to audiences and venues in Singapore, Hong Kong, Malaysia, Philippines, and Cannes. She's also mentored startups during Singapore Startup Women Weekend in 2012, and worked with Google & The Athena Network Singapore & Asia-Pacific to conduct digital training for the pilot "Women Entrepreneurs on the Web" program in Singapore.

Sean J. Rezel Sean J. Rezel
Media Strategist APAC
Travelclick Inc.

Sean is a highly experienced, passionate digital marketing leader and strategist that has a proven track record in driving revenue for large multi-national corporations operating eCommerce websites in the Asia Pacific region. Sean is currently Media Strategist for Travelclick Inc driving eCommerce solutions for the global travel and hotel industry and was the Digital Marketing Lead for Quiksilver's eCommerce initiative in the APAC region driving eCommerce revenue in Australia, New Zealand, Singapore, Indonesia, Philippines, Malaysia and Thailand through Affiliate Marketing, Search Engine Marketing, Search Engine Optimization, Mobile Marketing, Social Media Marketing and Display Marketing.

Dennis Rose Dennis Rose
Senior Vice President - Asia Pacific and Japan
Brightcove, Inc.

Dennis Rose joined Brightcove in 2010 to lead the company's strategic investment in Asia-Pacific. He brings over 30 years of experience in IT companies including seven years experience in Latin American and the Caribbean and eleven years in Asia-Pacific.

His current responsibilities include developing the strategic go-to-market plan for the region, growing business operations in key markets, building and developing the field organization and implementing the sales, marketing and channel partnerships to achieve the business goals in this important area of investment for the company.

Dennis previously led overall business operations for Citrix Systems in the region. He is based in Singapore and holds an M.B.A. from Boston College and is a graduate of the Stanford University Executive Program in International Business.

Siim Säinas Siim Säinas
General Manager

Sean Seah Sean Seah
Managing Director
Cellarmaster Wines

Venture capital - Based in Hong Kong, Sean leads the Ventures team to buy and build internet businesses across APAC by leveraging the strength of 300 digital warriors focused on game changing ideas and innovative new business models.

Entreprenuer - Developing and growing the digital business of each new venture from initial start up strategic planning through to detailed execution of high velocity growth plans.

Cellar Master Wines - Building the first start up venture by leading the eCommerce, digital and marketing teams at to build the number one online wine business in Greater China.

Sean has senior leadership experience in world-class corporations and entrepreneurial start-ups including Toyota, Travelocity, Groupon, Air New Zealand, Langham Hotels and Bonds In Asia.

At Groupon he lead the 100+ team across APAC to build a mobile social commerce travel company that is known as the world's fastest growing company. At Langham he was responsible for leading the hotels global E-business, Loyalty and Partner marketing initiatives which include; building Langham's online revenues and digital brand equity; inspiring loyalty among Langham's customers. At Travelocity he established ZUJI as the Asia Pacific's award winning online travel agent. Sean has also consulted to 15 of the top investment banks in the world, working to build an electronic bond trading platform across Asia. At Air New Zealand, he led the team to build a global website serving 26 countries and launched the airline's first ever online booking service. Sean also led the e-commerce marketing team at Toyota where he was responsible for bringing the global motor vehicle giant online and in touch with customers, suppliers and partners.

Parminder Singh Parminder Singh
Managing Director, South East Asia, India, Middle East & North Africa

As Managing Director of Twitter for Southeast Asia, India & MENA, Parminder is responsible for building and driving Twitter's advertising business growth in these geographies.

His background includes senior Sales & Marketing positions with top technology companies like Google, Apple & IBM.

Prior to Twitter, Parminder was the Managing Director - APAC for Google's Display business, and was responsible for turning it into a high growth billion dollar business for Google.

Parminder is passionate about setting up new online businesses and has deep domain expertise in advertising technologies. He pioneered monetization initiatives such as IPL (Indian Premier League cricket) on YouTube which was a global first. He loves to combine his online expertise with prior offline experience that includes setting up national distribution channels for Apple's products and innovative marketing campaigns for IBM that became global best practices.

Parminder is also a keen distance runner and regularly competes in half marathons.

Rudratej Singh Rudratej Singh
Vice President, Marketing Operations

Rudratej (Rudy) Singh is the Vice President for Marketing Operations at Unilever and a representative on the Unilever South Asia Board. Rudy is responsible for category performance, return on marketing investment, marketing capability and strategic planning for all categories and countries in the region.

With over a decade and a half of experience with Unilever across the globe, Rudy has a wealth of knowledge in leading global brands and is skilled in marketing mix development, managing brand equity/health, media planning, advertising and new product innovations on a country (India), regional (Asia) and global scale.

Rudy embraces the need for re-thinking and innovation, is skilled at developing new categories, and constantly challenges status quo, which has helped him see repeated success in creating discontinuous growth by unlocking consumer insights that trigger behaviour change in consumer habits. He is experienced in leading large and diverse – cross geographic/ cultural - teams and relishes every opportunity to help build marketing capability and mentor young managers across Unilever.

In his free time Rudy plays competitive amateur golf, having represented his country nationally and internationally and also runs a charity for underprivileged girls, empowering them with education, fitness, nutrition and improving social skills.

In 2012, Rudy Singh was awarded "Marketer of the Year" award for developing new opportunity for Unilever's Oral Care business by the World CMO Council in Singapore.

Rod Strother Rod Strother
Director of Digital and Social Centre of Excellence

Marketing professional with over 25 years in Client and Agency management roles

Spent over 15 years in Asia – originally set up Grey Direct InterActive for Grey Group in Malaysia

Moved to NZ to lead an independent RM agency before coming to Singapore to lead Proximity – data, digital & direct arm of BBDO

Currently heading up Lenovo’s Digital & Social Media Centre of Excellence in Singapore with responsibility for Social Media worldwide

Experience working with clients such as British American Tobacco, Shell, Tiger Beer, Oracle, Visa, Citibank and HP

Sarah Tam Sarah Tam
Regional Marketing Director, APAC ex-China
PR Newswire

Sarah currently serves as the Regional Marketing Director for PR Newswire and is responsible for the company's communications and marketing activities in the APAC (ex-China) region, including strategic marketing planning, sales & marketing optimization, brand and product positioning, advertising, public relations, lead-generation, CRM, thought-leadership promotion, sponsorships and internal communications.

Sarah joined PR Newswire in 2011 from Thomson Reuters, where she oversaw creative communication project management, studio management, and brand guardianship across Asia’s 10 plus offices. She also worked for HSBC, JP Morgan, and the Elle Magazine in various roles in her early career. She is passionate about content and branding, digital media and corporate sustainability issues. Sarah was awarded the Chartered Marketer status by the Chartered Institute of Marketing UK, and she participates and speaks at various industry events and universities in Asia.

Desmond Teo Desmond Teo
Digital Advertising Manager - APJ
RS Components

Desmond has been in the digital industry for the past 5 crucial years, where there has been a paradigm shift in how marketing has shifted from mainly traditional to digital channels

He joined the fast paced world of digital marketing at PurpleClick, a search marketing agency startup in 2008, where he managed digital campaigns for clients like SingTel, Rentokil Initial, Linde and Marshall Cavendish.

Wanting to experience client-side marketing and it's intricacies, Desmond joined RS Components, a global leader in electronics, maintenance and automation control distribution with more than 550,000 products in inventory, representing 2,500 suppliers.

Desmond has been the strategic lead for their search marketing initiatives and processes in Asia Pacific for 3 years now, managing a portfolio of millions of keywords across a geographical span of 10 countries in multiple languages.

Phil Townend Phil Townend
Managing Director, EMEA
Unruly Media

Phil Townend is MD of Unruly, joining the company in 2010 and driving their expansion into Europe and Asia. Before joining Unruly, Phil was the Commercial Director of European video technology firm InSkin Media, responsible for taking them from start-up to profitability. Previously, he was Director of Digital Advertising at Virgin Media and was part of the team which launched into the UK market. Phil launched the first ever English Premier League ad funded online video service as far back as 2006 and has been pushing the boundaries of the medium ever since. He has held senior roles within ntl/Telewest and Virgin, and started his career as a broadcast planner buyer at Carat. He supports Sheffield Wednesday and regrets his decision every day.

Tom van den Berckt Tom van den Berckt
Head of Paid Search

Tom Van den Berckt is head of paid search at Tom has attained M.Sc. in engineering from the University of Leuven (Belgium) and MBA from the Graduate School of Business in Cape Town (South Africa). He has worked in the search marketing industry since 2003 both in technical roles and in business roles. He has run search campaigns and advised clients on five continents and speaks regularly at international conferences and workshops. Mr. Van den Berckt always wants to get to the bottom of things he understands search engine marketing like no other and manages to merge its power with the specific needs of each client. As head of paid search Mr. Van den Berckt oversees all trainings at Clicks2Customers and is a senior lecturer in entrepreneurship at a business school in Cape Town.

Gulshan Verma Gulshan Verma
Chief Revenue Officer (CRO)

Gulshan is responsible for all of Komli's business P&L globally. He is responsible for regional and business Managing Directors across Komli Media worldwide.

In his last position as Director of Sales Strategy at Yahoo! India Gulshan drove the Performance Display Marketplace for the Company and also ran sales strategy and brand solutions for Yahoo! India focusing on the top 100 advertisers.  Prior to that he was Director of Product Marketing for Yahoo's Search Marketing business based out of Los Angeles.

He has also worked as a consultant at McKinsey & Company based out of their Los Angeles office where he developed business strategies for clients in Media, Retail and Healthcare sectors. He has also worked with Ernst & Young, International Management Group (IMG) and The Associated Press in the UK.

Gulshan holds an MBA from Kellogg School of Management and a MSc in Political Economy along with a BSc Economics from the London School of Economics. Gulshan also holds two patents in search based monetization.

Ronald C. Vining Ronald C. Vining
Group Marketing Director
Aspire Lifestyles, An International SOS Company

From Apple, the rock band Journey, to The White House - Ron Vining brings a deep passion and diverse perspective to the field of brand experience marketing having advanced icons Blackberry, Cisco, Disney, Google, HP, Intel, Levi's, LG, Lucasfilm, Microsoft, Nokia, Samsung, Six Flags, Sony, Standard Chartered Bank, Swarovski, Timberland, Verizon and YTL Comms across the Americas, Asia and Europe.

Specializing in brand experience, Ron is focused on redefining enterprise and consumer engagement through the integration of a brand's compelling intellectual property, content and licenses leveraged across all media to create truly unique consumer engagements via immersive advertising, shopping environments, themed attractions & resorts, hardware/software, eLearning, product & sales enablement tools, literature, feature films, music, video games, mobile Apps, social media and Websites.

Prior to relocating to Singapore, Ron Vining served as VP of Strategy & Communication to an innovative homeland security manufacturer, led as a local elected official, founded an entertainment management group and was the Deputy GM of the USA's 4th largest transit agency. As CMO of Singapore-based social network, Ron developed and launched a revolutionary, omni-channel lifestyle shopping platform. Ron is currently an Adjunct Professor at The University of Massachusetts - Boston and Partner of dFFRNT LLP - Singapore, a brand-inspired marketing - design - learning consultancy.

Jamshed Wadia Jamshed Wadia
Asia Pacific Social Business Strategist
Intel Technology Asia Pte Ltd

Jamshed Wadia has over 15 years of experience in the 'Information Technology' industry that have span areas like Product Management, Retail Marketing, Sales Management, Digital Marketing and Social Media Strategy. He holds a 'Masters in Business Administration' and 'Bachelors Degree in Engineering'. As a part of the Asia Pacific Brand and Campaigns team at Intel, he currently leads the Social Media Strategy and execution in the APac region. He is an avid blogger and authors a Blog called 'Corridor Conversations'.

Mat Ward Mat Ward
Managing Director - APAC
Lotame Solutions, Inc.

Mathew is the Managing Director for APAC, for Lotame Solutions. He is responsible for the expansion and management of Loatmes business across the region. He has more than 15 years of sales, business development and digital marketing experience in high growth companies across Southeast Asia. Based in Lotame's Singapore office, he brings a detailed understanding of the digital marketing industry at both a regional and local level. Prior to joining Lotame, Mathew was CEO of Admax Network – the largest Ad Network in Southeast Asia, leading the business through to the acquisition by Komli Media in 2012. He served as CRO for Komli SEA until April 2013, before joining Lotame.

Mathew also served on the Leadership Council for the Singapore Chapter of IAB from 2011-2013, where he participated in initiatives to increase investment in interactive advertising through thought leadership, training, research, and educational programs for IAB's members. Mathew has also held senior management positions with leading firms in Australia and Japan.

Marcelo Wesseler Marcelo Wesseler
Senior Vice-president, E-commerce
Singapore Post

Marcelo Wesseler is Senior Vice President of eCommerce at Singapore Post. Marcelo oversees the eCommerce business unit and responsible for Singapore Post's eCommerce business growth through multiple channels including,, and an end to end eCommerce offering -

Prior to joining Singapore Post, Marcelo was Head of eCommerce at RS Components where he was responsible for growing the business to more than USD100m annually. During his 8-year tenure at Hewlett-Packard, he was responsible for their US eCommerce product and worldwide direct consumer sales. He also established an entirely new eCommerce delivery organization in Singapore.

Marcelo started his career as a senior eCommerce consultant at KPMG and was an early eCommerce pioneer when he helped establish one of Europe's first online shopping platforms together with Deutsche Post in 1997. He graduated from Carl von Ossietzky University Oldenburg, Germany, with an MA in business administration and completed the executive education program at Stanford University.

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.

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