Agenda Overview

Day 1 Agenda - Monday, June 11

8:00-6:30pm	Registration - Colonnade Foyer
8:00-9:00am	Morning Coffee
9:00-10:00am	Conference Welcome & Opening Keynote Business Optimization in a Digital Age Avinash Kaushik, Digital Marketing Evangelist, Google
10:00-10:30am	Grand Opening of Sponsor Showcase
10:00-6:30pm	Sponsor Showcase
	Track 1	Track 2	Track 3	Google Engage
10:30-11:30am	Introduction to Search Engine Marketing	Driving Mobile Traffic: PPC & SEO	Enterprise-Level SEO	TBD
11:30-11:45am	Session Interval
11:45-12:45pm	Social Media 101	Developing a Video Optimization & Marketing Campaign	Microsoft Advertising adCenter - New Features Lab	TBD
12:45-2:00pm	Networking Lunch / Sponsor Showcase
2:00-3:00pm	Why Google Might Punish You For Being An SEO-Conscious Business	Made in Canada: Marketing Online Worldwide	Spy vs. Spy: Competitive Analysis	TBD
3:00-3:30pm	Afternoon Break / Sponsor Showcase
3:30-4:30pm	Executing a Successful Link Building Strategy	Key Metrics for SEO	Content Marketing Optimization	TBD
4:30-5:30pm	Meet the Experts: Roundtable Forum in the Sponsor Showcase
5:30-6:30pm	Networking Cocktail Reception / Sponsor Showcase

[ back to top ]

Day 2 Agenda - Tuesday, June 12

8:00-4:00pm	Registration - Colonnade Foyer
	Track 1	Track 2	Track 3
9:00-10:00am	Email Can Drive Search, Social, & Mobile!	Social Media Solutions on a Budget	Effective Paid Search Tactics
10:00-10:30am	Coffee Break in the Sponsor Showcase
10:00-3:00pm	Sponsor Showcase
10:30-11:30am	Information Architecture for the Modern Website	Remarketing/Retargeting Done Right...& Wrong	Landing Page Optimization
11:30-12:30pm	Meet the Experts: Roundtable Forum in the Sponsor Showcase
12:30-1:30pm	Networking Lunch / Sponsor Showcase
1:30-2:30pm	Top Tips for Conversion Optimization	Beyond Facebook Ads! Extreme Social PPC Targeting	From Keywords to "Buy Words": Finding High-Value Paid Search Keywords
2:30-3:00pm	Afternoon Break / Sponsor Showcase
3:00-4:00pm	SEO 2012: What Still Works	Conquering the Growing Canadian Affiliate Marketing Industry	Crossing the Digital Divide: The Leap from Search to Display
4:00-4:15pm	Session Interval
4:15-5:15pm	Maximizing ROI in e-Commerce with Search	Myth Busters: Local + Mobile Optimization Facts Proven & Debunked	Paid Search Analytics & Multi Touch Attribution Analysis
5:15-6:15pm	SEW Eliminator Quiz

[ back to top ]

ClickZ Academy Onsite Training - Wednesday, June 13

7:30-8:00am	Continental Breakfast
8:00-12:00pm	Online Marketing Foundation—SEO	Email Marketing: Driving 51% Engagement
12:00-1:00pm	Lunch Break
1:00-5:00pm	Social, Local, Mobile (SoLoMo) Marketing	Link Building to Get Rankings!

SES Magazine
View latest issue:

March 2012

Subscribe Free!

Past Toronto Events
SES Toronto 2011 »
SES Toronto 2010 »
SES Toronto 2009 »
SES Toronto 2008 »
SES Toronto 2007 »
SES Toronto 2006 »

Upcoming Events

SES Toronto, Jun 11-13
SES San Fran, Aug 13-17
SES Hong Kong, Sep 10-12
SES Chicago, Nov 12-16
SES Singapore, Nov 26-28

Who should attend?

Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant

C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager