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2013 Agenda Overview
NOTE: This is the 2013 agenda. The links on this page will take you to the archived site.
Onsite Training is included in the All Access Pass; participants may also register for Training independently.
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| 9:00-10:00am |
Morning Keynote
Trends and Techniques for Digital Marketers & Data Geeks
John Gagnon, Bing Evangelist, Microsoft Products, Microsoft Advertising |
| 10:00-3:00pm |
Sponsor Showcase |
| |
Track 1 |
Track 2 |
Track 3 |
| 10:00-11:00am |
Winning In-House SEO Strategies |
Jim Boykin talks about Link Building, Authors, Panda, Penguin, Tools and More |
Deliver, Engage, Transact: 11 Absolutes for Email Engagement |
| 11:00-11:30am |
Coffee Break in the Sponsor Showcase |
| 11:30-12:30pm |
SEO Driving Impactful Content |
Mobile Content Marketing: Connecting with Your Audience on the Move |
Follow. Reach. Convert: Smart Retargeting / Remarketing |
| 12:30-1:45pm |
Networking Lunch / Sponsor Showcase |
| 1:45-2:45pm |
SEO and Website Migrations: Ensuring a Smooth Transition |
Putting Your Business on the Map: Effective Local Search Strategies |
The RTB & Programmatic Trading Opportunity for Online Marketers: Truths & Myths |
| 2:45-3:00pm |
Afternoon Break / Sponsor Showcase |
| 3:00-4:00pm |
Breaking down the Borders: International & Multilingual SEO |
Beyond the "Like" - How Companies are Using Social Advertising to Drive User Acquisition and ROI |
Beyond Engagement: Harnessing the Power of B2B Video Marketing |
| 4:00-4:15pm |
Session Interval |
| 4:15-5:15pm |
Spotlight Session |
Spotlight Session |
Spotlight Session |
| Get Inside Your Customer's Head: Leveraging Big Data |
Spy vs Spy: Competitive Analysis |
Landing Page Optimization: Test, Analyze, Execute |
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Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.
Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
