Thank you for attending SES Toronto 2013. It was a great success! We hope you enjoyed the conference, made new connections, and walked away with innovative ideas and strategies for your future marketing campaigns. Check back soon for details on our 2014 event, and we hope to see you again next year!
Thanks to everyone who attended SES Toronto 2013!
Every year our clients, agency partners and our team look forward to SES Toronto. It’s a unique opportunity to learn from the top search marketers from the US, Canada and abroad and to see what best practices are having an impact. It certainly stands alone as the gold standard for search marketing events in the Canadian marketplace.
—Jeff Lancaster, Outrider
As a first time attendee, the knowledge I gained at SES Toronto was invaluable. I was really pleased with the variety of topics that were covered and the great mix of people that attended, and plan to be back again next year.
—Veronica Montero, Eighty8 Online
Agenda Overview
Note: this agenda is from 2012.
Day 1 Agenda – Monday, June 11
7:30-6:30pm | Registration – Colonnade Foyer | |||
8:00-9:00am | Morning Coffee | |||
9:00-10:00am | Conference Welcome & Opening KeynoteBusiness Optimization in a Digital AgeAvinash Kaushik, Digital Marketing Evangelist, Google | |||
10:00-10:30am | Grand Opening of Sponsor Showcase | Google Engage10:00-10:30amGoogle Engage for Agencies Lounge: Meet the Googlers | ||
10:00-6:30pm | Sponsor Showcase | |||
9th sphere Track 1 | Track 2 | Track 3 | ||
10:30-11:30am | Introduction to Search Engine Marketing | Driving Mobile Traffic: PPC & SEO | Enterprise-Level SEO | 10:30-11:45amDriving Response: Making the Web Work for You |
11:30-11:45am | Session Interval | |||
11:45-12:45pm | Social Media 101 | Developing a Video Optimization & Marketing Campaign | BingMicrosoft Advertising adCenter – New Features Lab | 11:45-12:30pmMarketing & Analytics Best Practices Q&A |
12:45-2:00pm | Networking Lunch / Sponsor Showcase | Bing12:45-1:45pmFree adCenter Account Optimizations | Networking Lunch / Sponsor Showcase | |
2:00-3:00pm | NVIWhy Google Might Punish You For Being An SEO-Conscious Business | Made in Canada: Marketing Online Worldwide | Spy vs. Spy: Competitive Analysis | 2:00-3:00pmGoogle+: How Your Business Can Come to Life on the Web |
3:00-3:30pm | Afternoon Break / Sponsor Showcase | 3:00-3:30pmGoogle Engage for Agencies: Let’s Hang Out | ||
3:30-4:30pm | Executing a Successful Link Building Strategy | Key Metrics for SEO | Content Marketing Optimization | 3:30-3:45pmAfternoon Break |
3:45-4:45pmLearn and Share on Search, Mobile and Video | ||||
4:30-5:30pm | Meet the Experts: Roundtable Forum in the Sponsor Showcase | 4:45-5:30pmNetworking Cocktail | ||
5:30-6:30pm | Page Zero MediaNetworking Cocktail Reception / Sponsor Showcase |
Day 2 Agenda – Tuesday, June 12
8:00-4:00pm | Registration – Colonnade Foyer | ||
9th sphere Track 1 | Track 2 | Track 3 | |
9:00-10:00am | Email Can Drive Search, Social, & Mobile! | Social Media Solutions on a Budget | Effective Paid Search Tactics |
10:00-10:30am | Coffee Break in the Sponsor Showcase | ||
10:00-3:00pm | Sponsor Showcase | ||
10:30-11:30am | Information Architecture for the Modern Website | Remarketing/Retargeting Done Right…& Wrong | Landing Page Optimization |
11:30-12:30pm | Meet the Experts: Roundtable Forum in the Sponsor Showcase | ||
12:30-1:30pm | Networking Lunch / Sponsor Showcase | ||
1:30-2:30pm | Top Tips for Conversion Optimization | Beyond Facebook Ads! Extreme Social PPC Targeting | From Keywords to “Buy Words”: Finding High-Value Paid Search Keywords |
2:30-3:00pm | Afternoon Break / Sponsor Showcase | ||
3:00-4:00pm | SEO 2012: What Still Works | Conquering the Growing Canadian Affiliate Marketing Industry | Crossing the Digital Divide: The Leap from Search to Display |
4:00-4:15pm | Session Interval | ||
4:15-5:15pm | Maximizing ROI in e-Commerce with Search | Myth Busters: Local + Mobile Optimization Facts Proven & Debunked | Paid Search Analytics & Multi Touch Attribution Analysis |
5:15-6:15pm | SEW Eliminator Quiz: Are You Smarter than an SEW Expert? |
Speaker Presentations
SES Day 1 – Monday, June 11, 2012
Keynote: Business Optimization in a Digital Age
Avinash Kaushik, Digital Marketing Evangelist, Google
Attendees are welcome to use this presentation for personal consumption and share it within their company, but please do not post to any public facing website (including blogs, slideshare, etc).
Content Marketing Optimization
Krista LaRiviere, CoFounder & CEO, gShift Labs
Lee Odden, SES Advisory Board; CEO, TopRank Online Marketing
Jennifer Slegg, CEO, JenSense
Developing a Video Optimization & Marketing Campaign
Jonathan Allen, Director, Search Engine Watch
Greg Jarboe, President & Co-founder, SEO-PR
Driving Mobile Traffic: PPC & SEO
Jeff Allen, Account Manager, Hanapin Marketing
Jeremy Evans, Director of Strategic Accounts, Marin Software
Enterprise-Level SEO
Chris Boggs, SES Advisory Board; Director, SEO, Rosetta
Lyndsay Walker, SEO Analyst, TD Bank Group
Executing a Successful Link Building Strategy
Helen M. Overland, Vice President, Search Engine People
Gil Reich, CEO, Managing Greatness
Introduction to Search Engine Marketing
Matthew Bailey, SES Advisory Board; President, Site Logic Marketing
Key Metrics for SEO
Brent Chaters, Senior Manager Marketing Strategy & Analysis, SapientNitro
Thom Craver, Web and Database Specialist, Saunders College (RIT)
Made in Canada: Marketing Online Worldwide
Anne F. Kennedy, SES Advisory Board; International Search Strategist, Author, Beyond Ink USA
Ian McAnerin, CEO, McAnerin International Inc
Ezra Silverton, President, 9th sphere
Social Media 101
Judith Lewis, Head of Search, Beyond
Spy vs. Spy: Competitive Analysis
Matt Van Wagner, President, Find Me Faster
Jim Yu, Founder & CEO, BrightEdge
SES Day 2 – Tuesday, June 12, 2012
Beyond Facebook Ads! Extreme Social PPC Targeting
Marty Weintraub, CEO & Founder, aimClear
Conquering the Growing Canadian Affiliate Marketing Industry
Nicole Fortunaso, COO, Share Results
Crossing the Digital Divide: The Leap from Search to Display
James Green, CEO, Magnetic
Marc Poirier, CMO, Acquisio
Effective Paid Search Tactics
Kevin Lee, CEO, Didit
Email Can Drive Search, Social, & Mobile!
Sundeep Kapur, Digital Evangelist, NCR Corp.
Zephrin Lasker, CEO and Co-founder, Pontiflex
Christine Yaged, Senior Manager, Product Development, Publishers Clearing House Online
From Keywords to “Buy Words”: Finding High-Value Paid Search Keywords
Andrew Goodman, SES Advisory Board; President, Page Zero Media
Matt Van Wagner, President, Find Me Faster
Information Architecture for the Modern Website
Bryson Meunier, Director, Content Solutions, Resolution Media
Brent Payne, CEO, BaldSEO
Landing Page Optimization
Jenny Halasz, President, JLH Marketing
Jim Hedger, Writer & Broadcaster, Digital Always Media
Maximizing ROI in e-Commerce with Search
Guillaume Bouchard, President, CEO, NVI
Elazar Gabay, Vice President, Performance Marketing, LeSite.ca
Myth Busters: Local + Mobile Optimization Facts Proven & Debunked
Bill Dinan, President, Telmetrics
Andrew Holden, Co-Founder and Chief Experience Officer, Weever Apps
Paid Search Analytics & Multi Touch Attribution Analysis
Crispin Sheridan, SES Advisory Board; Senior Director of Search Marketing Strategy, SAP
Remarketing/Retargeting Done Right…& Wrong
Dax Hamman, Chief Revenue Officer, Chango
Kevin Lee, CEO, Didit
Social Media Solutions on a Budget
Danny Iny, Co-Founder, Firepole Marketing
Krista Neher, CEO, Boot Camp Digital
Top Tips for Conversion Optimization
Garry Przyklenk, Founder, Eclipseo Online Marketing
Jason Wells, CEO, ContactPoint
Rates & Registration Details
SES Toronto takes place in June 12-14, 2013 and features presentations and panel discussions covering all aspects of online marketing, social media and search engine-related promotion.
Conference Passes
(Hover over this symbol for further conference pass details.)
Conference Passes | Dates | Pre-AgendaThrough Apr 4 | Early BirdApr 5-May 9 | On SiteMay 10-After |
All Access Pass | Platinum + Training | Savings of $600$1,400 | Savings of $300$1,700 | $2,000 |
SES Platinum Pass | Both SES days | Savings of $600$1,100 | Savings of $300$1,400 | $1,700 |
One-Day SES Pass | Any 1 SES day | Savings of $300$500 | Savings of $300$500 | $800 |
Sponsor Showcase Pass | Jun 13-14 | Free | ||
Onsite Training (1/2 day) | Jun 12 | $750 | ||
Onsite Training (full day) | Jun 12 | $1,200 |
Please note: Prices above do not include 13% HST. All prices are in Canadian Dollars.
Group Pricing (for groups of 4 or more): | |
All Access Pass | Savings of $700$1,300 per pass |
Platinum Pass | Savings of $700$1,000 per pass |
One-Day Pass | Savings of $400$400 per pass |
All group pass holders must register at the same time and be from the same company. Group discounts do not apply to Training and cannot be combined with any other discounts. Savings is taken off the Full Price only.
For more information about group discounts.
Event is open to business professionals only. Business card and photo ID required for admission. No one under 18 admitted, including infants and toddlers.
If you wish to pay by check or need a printable form:
Print this registration form (available soon), complete it, and mail or fax it with your payment. The fax number and mailing address are located on the form. Payment by mail must be received NO LATER than Friday, June 1, 2013. If payment is not received by June 1, you will need to register on-site.
Note: You will not be registered for the conference until payment is received.
Cancellations and Substitutions
SES recognizes that both professional and personal situations can result in the need to change your business travel. If your plans change you may transfer your registration to another person. Substitutions are always welcome in lieu of cancellations, however you may not transfer your registration once your badge has been picked up. Requests for refund must be made in writing by Friday, May 11, 2013.
Approved refunds will be processed two weeks post event and include a $100 processing fee. Cancellations after May 11, 2013 are non-refundable. No refunds will be issued for amounts less than $100. Refunds will not be issued for no-show registrants.
Please note that the program is subject to changes, including cancellations, substitutions and scheduling. Such changes do not qualify for refunds.