Events listed here are open to all SES attendees, including Sponsor Showcase pass holders.
Pre-Conference - Wednesday, June 12
Networking Event - 5:15-5:45pm
SES Newcomers Meetup
Is this your first time at SES? Want to make sure you get the most out of your SES experience?
Join us for an informal introduction to SES where members of our content team will share tips and tricks to ensure you get the most out of your week. Find out which sessions are a "must see", which networking and educational events should be included in your schedule, and where you should be seen after hours. Not only that, but start networking early by meeting other online marketers right before the SES Meet & Greet. Don't miss this opportunity to ensure your week gets off to the best possible start!
Location: Bay on the Lower Convention Level
Networking Event - 6:00-8:00pm
SES Meet & Greet
This event is open to all SES Toronto attendees. Hang out, talk about sessions you're looking forward to attending and questions you're ready to ask. Meet a few of the speakers and network before things kick off on Thursday! Drink tickets will be provided on a first-come first-serve to those who bring a business card.
Where: Wolf & Firkin (43 Elm Street, Toronto, Ontario M5G 1H1)
When: Wednesday, June 12, 6:00-8:00pm
Note: You MUST bring your business card to the bar in order to get drink tickets.
Day 1 Agenda - Thursday, June 13
Sponsored Session presented by Page One Power - 11:45-12:45pm
Link Building that Makes Sense
Link building is a critical component of any good SEO strategy, but many people are confused about what link building actually means. In this session, Jon sorts out the mess and gives you a realistic look at what link building is, how to implement a successful link building strategy and link building tactics you should avoid. Session participants will learn:
- 7 Foundational white-hat link building principles to construct your link building plan
- 23 Realistic, usable link building strategies that your team can deploy immediately
- 15 of the most important terms and phrases used in the modern link building world
- What to avoid in your link building efforts
Jonathan Ball, VP Business Development, Page One Power
Sponsored Session presented by Bing - 3:30-4:30pm
Bing Ads: The Must Have Component in Your Canadian Acquisition Strategy
If you're not advertising on the Yahoo! Bing Network1 in Canada yet, you're missing out on 3 million unique searchers that do not use Google, and who are likely to spend 34% more online than the average Internet searcher in the U.S.2 Hear from a panel of advertisers who will share how they've grown their business with the network. We'll also share a quick overview of the latest Bing Ads features.
1 Yahoo! Bing Network includes Microsoft and Yahoo! Core Search sites in Canada
2 comScore qSearch (custom), March 2013
Andrew Yang, Search Evangelist, Microsoft
Roundtable Forum - 4:30-5:30pm
Meet the Experts
Enjoy a unique opportunity to learn, network and share information with your peers and leading industry specialists. With a choice of several roundtable discussions, each focusing on different key topics and featuring 2 experts, this session is not to be missed. Simply choose the roundtable most pertinent to you and join the discussion! You can also move freely between different roundtables to make sure you get the most out of this session. Both during and after, take your conversation and new contacts to our networking cocktail reception where you can continue the discussion over a few drinks.
Location: Sponsor Showcase
Networking Event - 5:30-6:30pm
Networking Cocktail Reception
Have your drink ticket in hand!
Location: Sponsor Showcase
Day 2 Agenda - Friday, June 14
Sponsored Session presented by Internet Marketing Ninjas - 10:00-11:00am
Jim Boykin talks about Link Building, Authors, Panda, Penguin, Tools and More
This is a can't miss session. Jim Boykin will talk about signals that Google frequently looks at when determining if a site will be affected by a Panda or Penguin update, and he will discuss solutions for affected sites. Jim will also go over Authorship and how Google is looking at authors to evaluate content and links. This session will also cover cutting-edge link-building tips.
Jim Boykin, CEO and Link Building Ninja, Internet Marketing Ninjas