Agenda Overview

ClickZ Academy Onsite Training - Monday, 20 February

7:30-8:00am	Continental Breakfast
8:00-12:00pm	Social, Local, Mobile (SoLoMo) Marketing	Successful Site Architecture Workshop
12:00-1:00pm	Lunch Break
1:00-5:00pm	Hands on Approach to Link Building	Keyword Research for Search, Social and Beyond
6:00pm-late	SES London Meet & Greet

Day 1 Agenda - Tuesday, 21 February

8:00-6:00pm	Registration
8:20-8:40am	Pre-Keynote Session ASA: How to Stay Out of Trouble Online
8:30-9:30am	Morning Coffee
9:00-10:00am	Conference Welcome & Morning Keynote Business Optimisation in a Digital Age
10:00-10:30am	Grand Opening of the Expo Hall (open 8:00am-6:30pm)
	SEO	PPC	Kick Start
10:30-11:30am	11 Ways to Be Invisible to Search Engines*	Landing Page Optimization	Introduction to SEO
11:30-11:45am	Session Interval
11:45-12:45pm	Key Link Building Strategies	Ads in a Quality Score World	Google Analytics Basics—Implementation and Analysis Strategies*
12:45-2:00pm	Networking Lunch in the Expo Hall
2:00-3:00pm	The Business of SEO	PPC Tools of the Trade	A 13-Step Checklist to #Jumpstart Your Social Program*
3:00-3:30pm	Afternoon Break in the Expo Hall
3:30-4:30pm	Site Redesign? Don't Forget SEO Migration!*	Is Retargeting/Remarketing Right for You?**	Introduction to PPC
4:30-5:30pm	Meet the Experts: Round Table Forum**
5:30-6:30pm	Networking Cocktail Reception in the Expo Hall

* New Topic at SES ** New to SES London

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Day 2 Agenda - Wednesday, 22 February

8:00-6:00pm	Registration
8:30-9:30am	Morning Coffee
	SEO	Social Media	PPC
9:30-10:30am	Information Architecture for the Modern Website	Social Media Solutions on a Budget	PPC Campaign Architecture*
10:30-11:00am	Morning Coffee Break in the Expo Hall (open 8:00am-7:00pm)
11:00-12:00pm	SEO Tools of the Trade**	Measuring SoLoMo	Conversion Optimisation
12:00-1:00pm	Meet the Experts: Round Table Forum**
1:00-2:15pm	Networking Lunch in the Expo Hall
2:15-3:15pm	Meaningful SEO Metrics	Social Media Marketing: Killer Advertising Tactics	Paid Search Analytics and Multi-Touch Attribution Analysis
3:15-3:45pm	Afternoon Break in the Expo Hall
3:45-4:45pm	Understanding User Behaviour and Increasing Site "Stickiness"	Why Content Strategy Is Crucial for Social Search*	Paid Social Media - Content Marketing & Media Buying Strategies
4:45-5:00pm	Session Interval
5:00-6:00pm	SEO Is Dead. Long Live SEO!	Cross-Channel Reputation Management	SEO Spotlight Getting to Grips with HTML5
6:00-7:00pm	Black Hat, White Hat: Unconferenced
7:30pm-late	SES Networking Party with Linkdex & SEO Chicks

* New Topic at SES ** New to SES London

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Day 3 Agenda - Thursday, 23 February

8:30-3:30pm	Registration
8:30-9:30am	Morning Coffee
9:30-10:30am	Morning Keynote Panel Google+ Search Your World \| Search And Social Flux \| It's An Evolution
10:30-10:45am	Session Interval
	Local/Mobile	Hot Topics	Accelerator
10:45-11:45am	Developing an Integrated Mobile Marketing Strategy**	Competitive Analysis	Advanced Keyword Modeling**
11:45-12:45pm	Networking Lunch
12:45-1:45pm	Local and Social: Maximising Visibility Across the Web	Developing a Video Optimisation and Marketing Campaign**	Advanced Link Building Strategies
1:45-2:00pm	Session Interval
2:00-3:00pm	Search on Mobile Devices: The Next Frontier**	How to Drive 51%+ Engagement Through Email Marketing	PPC Beyond Search: New Ad Formats, Display, and Social
3:00-3:30pm	Afternoon Break
3:30-4:30pm	Tablet Display Advertising: Challenges and Opportunities**	Crossing the Digital Divide: The Leap from Search to Display	Duplicate Content and Multiple Site Issues
4:30-5:15pm	Wrap-up Session/Open Forum
6:00pm-late	LondonSEO Party

* New Topic at SES ** New to SES London

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OMI Social Media Summit - Friday, 24 February

7:30-8:30am	Registration
8:30-8:45am	Welcome
8:45-9:45am	Keynote State of Social Media - Ground Breaking Research from Comscore
9:45-10:15am	Break
	Social Media Strategy & PR (SMC) Track	Social to Drive Commerce & Lead Gen Track
10:15-11:15am	Creating and Executing a Social Media Strategy	How to Find & Engage Those Who Can Influence Your Brand
11:15-12:15pm	A Decade of Social Business	Social Makes Cents: How a Technology Firm Inked a Six-Figure Deal via Social
12:15-1:15pm	Lunch
1:15-2:15pm	How to Easily Manage Social Media Marketing for Campaigns	How to Turn Your Customers into an Active - and Voluntary - Sales Force
2:15-2:45pm	Break
2:45-3:45pm	How Does the Market Perceive Our Product?	Unleashing the Potential of Review Content
3:45-4:30pm	Responsible Marketing in 140 Characters or Less

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