SES London 2014

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Queen Elizabeth II Conference Centre
Broad Sanctuary, London SW1P 3EE
Venue & Accommodation

SES London 2014 - Conference Agenda Overview

Training Workshops - Monday, 10 February

8:00am-8:30am Continental Breakfast
8:30am-12:30pm How to Collect, Interpret and Use Your Web Analytics Data How to Develop a Social/Local/Mobile (SoLoMo) Plan and Set It into Action
12:30pm-1:30pm Lunch Break
1:30pm-5:30pm Integrating Search, Social and Content Marketing PPC Planning, Building and Refinement, for Now and the Future

Day 1 Conference Agenda - Tuesday, 11 February

8:00am-6:00pm Registration
8:00am-9:00am Morning Coffee
9:00am-10:00am Conference Welcome & Opening Keynote
Running in Real-Time: Bringing Campaigns to Life by Marketing in the Moment
Bruce Daisley, UK Managing Director, Twitter
10:00am-6:30pm Exhibition (Grand Opening 10:00am)
Track Paid Track sponsored by Marin Software Owned/Earned Business Intelligence
10:30am-11:30am Attract, Engage, Convert: Smart Paid Media Tactics Building a B2B Social Media Cohesive Strategy Big Data Uncovered: How to Gather, Analyse and React to Customer Behaviour
11:30am-11:45am Session Interval
11:45am-12:45pm The Rapidly Changing Face of Google From Strategy to Execution: Creative Content Marketing Understanding Your Online Customer: Using Segmentation to Analyse Behaviour & Optimise Performance
12:45pm-2:00pm Networking Lunch
2:00pm-3:00pm Social Advertising to Increase Lead Gen, Engagement & ROI Mining Your Search Keywords & Social Data for New Revenue Opportunities Influence the Influencers: The Magic of Co-Created Social Content
3:00pm-3:30pm Afternoon Break
3:30pm-4:30pm How to Design, Segment & Optimise an Adwords Enhanced Campaign Unlocking the Secrets of Mobile Video: YouTube, Instagram and Vine Beyond the Last Click: Smart Multi-Touch Attribution Modelling
4:30pm-5:30pm Meet the Experts: Roundtable Forum
5:30pm-6:30pm Networking Cocktail Reception

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Day 2 Conference Agenda - Wednesday, 12 February

8:30am-6:00pm Registration
8:30am-9:15am Morning Coffee
9:15am-10:15am Morning Keynote Panel
Keeping Up With the Consumer
Ian Carrington, Director of Performance, Northern and Central Europe, Google
10:15am-3:00pm Exhibition (Networking Break 10:15am-10:45am)
Track Paid Owned/Earned Integrated Track sponsored by Trusted Proxies
10:45am-11:45am The RTB & Programmatic Trading Opportunity: Driving Your Performance Strategy Brilliant Blogging: Best Practices to Enhance Your Customer Reach Effectively Converging Paid, Owned and Earned Media
11:45am-12:45pm Meet the Experts: Roundtable Forum
12:45pm-2:00pm Networking Lunch
2:00pm-3:00pm Preaching to the Almost Converted: Smart Retargeting/Remarketing Next Generation Site Architecture: Maximising Usability & Findability Game, Set, ROI: Developing an Effective Search & Social Strategy
3:00pm-3:15pm Networking Break
3:15pm-4:15pm Paid Search Analytics & Multi-Touch Attribution Analysis Google Changes A lot! Hummingbird, Not Provided, Enhanced Campaigns: The Update SEM Power Tools Set: SEO & PPC
4:15pm-4:30pm Session Interval
4:30pm-5:30pm Your PPC Master Plan: Putting it All Together World Class Local: Optimising Listings, Place Pages, and Beyond Breaking Down the Borders: International SEM
5:30pm-6:30pm Networking Event

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Day 3 Conference Agenda - Thursday, 13 February

8:30am-3:30pm Registration
8:30am-9:15am Morning Coffee
9:15am-10:15am Morning Keynote
Joining the Dots: Maximising Marketing Returns in a Socially Connected World
Nick Burcher, Head of Social Media, EMEA, MediaCom
10:15am-10:30am Session Interval
Track Integrated Owned/Earned Business Intelligence
10:30am-11:30am Ad Optimisation in Multi-Channel Digital Advertising Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic Tracking the Untrackable with Google Analytics
11:30am-11:45am Session Interval
11:45am-12:45pm Breathing New Life into Your Email Campaign Driving Business Value with a Social and Content Master Plan Social Media and the C-Suite: Building a Compelling Business Case
12:45pm-1:45pm Networking Lunch
1:45pm-2:45pm Spy vs Spy: Competitive Analysis Growing Your Business With Winning Mobile Strategies Data-Led Decisions: Online B2B Marketing
2:45pm-3:00pm Session Interval
3:00pm-4:00pm 4 Steps to Building an Integrated Marketing Campaign Filthy Linking Rich: Driving the Right Traffic to your Site Landing Page Optimisation: Test, Analyse, Execute
4:00pm-5:00pm Conference Wrap-Up

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Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.

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Who should attend?
Marketing Team:
Marketing Manager/Director
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
Executive Director, IT
Web Developer
Web Designer
IT Project Manager
Media Partners
Chinwag Receptional
State of Digital State of Search
TopRank Wordtracker
In Association with
Search Engine Watch

News Distribution
Business Wire

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to

Premier Sponsors

Platinum Sponsor

Marin Software

Silver Sponsors

Adthena Channel Advisor Taboola

Sponsors & Exhibitors

Adobe Double Dutch Linkdex Majestic SEO Moz Trusted Proxies

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Sponsorship/Exhibiting Opportunities:
Please contact our Sales Department. You may also email or call Madelyn Sminkey +1 646-755-7253.

Registration Information:
For questions regarding registration, please call +44 (0) 207 484 9894 or email