SES London 2014

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2013 Agenda Overview

NOTE: This is the 2013 agenda. The links on this page will take you to the archived site.

ClickZ Academy Onsite Training - Monday, 18 February

7:30-8:00am Continental Breakfast
8:00-12:00pm Advanced Keyword
Research & Management		 Social Media Marketing
for your Business
12:00-1:00pm Lunch Break
1:00-5:00pm Search, Social and Content
Marketing Strategies		 How to Architect a
Search-Engine Friendly Website
6:00pm-late SES Meet & Greet (open to all SES attendees)

Onsite Training is included in the All Access Pass; participants may also register for Training independently.


Day 1 Agenda - Tuesday, 19 February

8:00-6:00pm Registration
8:00-9:00am Morning coffee in Fleming Room
9:00-10:00am Sponsored by AdobeConference Welcome & Morning Keynote
Future Forward - Shifts in the Digital Revolution
10:00-10:30am Grand Opening of the Expo Hall
  Track 1 Track 2 Track 3
10:30-11:30am Link Building in a Post-Penguin World Beyond Engagement: Harnessing the Power of Social Media Getting Started with SEO
11:30-11:45am Session Interval
11:45-12:45pm Optimising Landing Pages for Conversion and Revenue Creative Content Marketing—Winning Hearts, Minds, & Wallets Introduction to Analytics
12:45-2:00pm Networking Lunch in the Expo Hall
2:00-3:00pm Keyword Modelling Analysis Keys to Success with B2B Video The Age of Big Data & the Modern Marketer
3:00-3:30pm Afternoon Break in the Expo Hall
3:30-4:30pm SEO & Website Migrations: How to Have a Smooth Transition How to Earn Visibility & Links Through Killer Content Strategy Putting Your Money Where It Counts: Winning Attribution Models
4:30-5:30pm Meet the Experts: Roundtable Forum
5:30-6:30pm Networking Drinks Reception

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Day 2 Agenda - Wednesday, 20 February

8:30-6:00pm Registration
8:30-9:15am Morning Coffee
9:15-10:15am Morning Keynote
Maximising Realtime Marketing Opportunities
10:15-10:45am Morning Coffee Break in the Expo Hall
  Track 1 Track 2 Track 3 Sponsored by Marin Software
10:45-11:45am Next-Generation Site Architecture Analyse the Searcher Workflow from Intent through Engagement to Conversion Remarketing/Retargeting Done Right... & Wrong
11:45-12:45pm Meet the Experts: Roundtable Forum
12:45-2:00pm Networking Lunch in the Expo Hall
2:00-3:00pm Content-Driven SEO on a Shoestring Sponsored by DoubleClick by Google
Re-thinking reporting		 Earned Link Strategies—Leveraging Tools, Ideas, & People
3:00-3:15pm Afternoon Break in the Expo Hall
3:15-4:15pm Meaningful SEO Metrics Activating the Social-Search Dynamic Insider Tips for Ad Optimisation
4:15-4:30pm Session Interval
4:30-5:30pm Enterprise Level SEO Social Media, Meet ROI: The Secrets to Social Commerce Winning PPC Tactics
6:30-10:00pm Sponsored by BlueglassBlueglass Networking Party, please RSVP!

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Day 3 Agenda - Thursday, 21 February

8:30-3:00pm Registration
8:30-9:15am Morning Coffee
9:15-10:15am Morning Keynote
Optimising Humans! The Art of Data-Driven Social Marketing
10:15-10:30am Session Interval
  Track 1 Track 2 Track 3
10:30-11:30am Living in a 'Smart' World - How Mobile and Tablets are Shifting User Behaviour Integrated Marketing: What Does That Really Mean? Breaking Down the Borders: International & Multilingual SEO
11:30-11:45am Session Interval
11:45-12:45pm Targeting with Mobile Search SEO Tools Deep Dive The RTB Opportunity for Online Marketers: Truths & Myths
12:45-1:45pm Networking Lunch
1:45-2:45pm Building the Anti-Fragile SEM Strategy Duplicate Content & Multiple Site Issues Using RTB to Drive Customer Acquisition & Revenue
2:45-3:00pm Session Interval
3:00-4:00pm Local & Social: Maximising Visibility Spy vs. Spy: Unlocking Your Competitors' Digital Strategies Web Analytics Deep Dive

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Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.

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2013 Association Sponsors
AOP
SEMPO
Web Marketing Association

2013 Media Partners
Chinwag Elite Business
Mixing Digital Wordtracker
State of Search TopRank
In Association with
Search Engine Watch

News Distribution
Business Wire

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