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Registration & Pricing Info
Silver Sponsors
Marin Software
SubmitEdge
Sponsors & Exhibitors
AdInsight
Adthena
Anicca Solutions
Bing
broadplace.com
Indus Net Technologies
Info Cubic Japan
iProspect
KeywordFluency
Linkdex
marketingfinder.co.uk
Online Marketing Institute
PRWeb
Quantcast
Searchmetrics GmbH
SEOmoz
teliad
SEO.in
Topseos.com
Yahoo!

Sponsorship/Exhibiting Opportunities:
Please contact our Sales Department. You may also email sales@seslondon.com or call JoAnn Simonelli +1 646-755-7255.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to registration@seslondon.com.

Agenda Overview

ClickZ Academy Onsite Training - Monday, 20 February

7:30-8:00am Continental Breakfast
8:00-12:00pm Social, Local, Mobile (SoLoMo) Marketing Successful Site Architecture Workshop
12:00-1:00pm Lunch Break
1:00-5:00pm Hands on Approach to Link Building Keyword Research for Search, Social and Beyond
6:00pm-late SES London Meet & Greet

 

Day 1 Agenda - Tuesday, 21 February

8:00-6:00pm Registration
8:20-8:40am Pre-Keynote Session
ASA: How to Stay Out of Trouble Online
8:30-9:30am Morning Coffee
9:00-10:00am Conference Welcome & Morning Keynote
Business Optimisation in a Digital Age
10:00-10:30am Grand Opening of the Expo Hall (open 8:00am-6:30pm)
  SEO PPC Kick Start
10:30-11:30am 11 Ways to Be Invisible to Search Engines* Landing Page Optimization Introduction to SEO
11:30-11:45am Session Interval
11:45-12:45pm Key Link Building Strategies Ads in a Quality Score World Google Analytics Basics—Implementation and Analysis Strategies*
12:45-2:00pm Networking Lunch in the Expo Hall
2:00-3:00pm The Business of SEO PPC Tools of the Trade A 13-Step Checklist to #Jumpstart Your Social Program*
3:00-3:30pm Afternoon Break in the Expo Hall
3:30-4:30pm Site Redesign? Don't Forget SEO Migration!* Is Retargeting/Remarketing Right for You?** Introduction to PPC
4:30-5:30pm Meet the Experts: Round Table Forum**
5:30-6:30pm Sponsored by iProspect
Networking Cocktail Reception in the Expo Hall

* New Topic at SES   ** New to SES London

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Day 2 Agenda - Wednesday, 22 February

8:00-6:00pm Registration
8:30-9:30am Morning Coffee
  SEO Social Media PPC
9:30-10:30am Information Architecture for the Modern Website Social Media Solutions on a Budget PPC Campaign Architecture*
10:30-11:00am Morning Coffee Break in the Expo Hall (open 8:00am-7:00pm)
11:00-12:00pm SEO Tools of the Trade** Measuring SoLoMo Conversion Optimisation
12:00-1:00pm Meet the Experts: Round Table Forum**
1:00-2:15pm Networking Lunch in the Expo Hall
2:15-3:15pm Meaningful SEO Metrics Social Media Marketing: Killer Advertising Tactics Paid Search Analytics and Multi-Touch Attribution Analysis
3:15-3:45pm Afternoon Break in the Expo Hall
3:45-4:45pm Understanding User Behaviour and Increasing Site "Stickiness" Why Content Strategy Is Crucial for Social Search* Paid Social Media - Content Marketing & Media Buying Strategies
4:45-5:00pm Session Interval
5:00-6:00pm SEO Is Dead. Long Live SEO! Cross-Channel Reputation Management SEO Spotlight
Getting to Grips with HTML5
6:00-7:00pm Black Hat, White Hat: Unconferenced
7:30pm-late Sponsored by Linkdex Sponsored by SEO Chicks SES Networking Party with Linkdex & SEO Chicks

* New Topic at SES   ** New to SES London

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Day 3 Agenda - Thursday, 23 February

8:30-3:30pm Registration
8:30-9:30am Morning Coffee
9:30-10:30am Morning Keynote Panel
Google+ Search Your World | Search And Social Flux | It's An Evolution
10:30-10:45am Session Interval
  Local/Mobile Hot Topics Accelerator
10:45-11:45am Developing an Integrated Mobile Marketing Strategy** Competitive Analysis Advanced Keyword Modeling**
11:45-12:45pm Networking Lunch
12:45-1:45pm Local and Social: Maximising Visibility Across the Web Developing a Video Optimisation and Marketing Campaign** Advanced Link Building Strategies
1:45-2:00pm Session Interval
2:00-3:00pm Search on Mobile Devices: The Next Frontier** How to Drive 51%+ Engagement Through Email Marketing PPC Beyond Search: New Ad Formats, Display, and Social
3:00-3:30pm Afternoon Break
3:30-4:30pm Tablet Display Advertising: Challenges and Opportunities** Crossing the Digital Divide: The Leap from Search to Display Duplicate Content and Multiple Site Issues
4:30-5:15pm Wrap-up Session/Open Forum
6:00pm-late Sponsored by LondonSEO LondonSEO Party

* New Topic at SES   ** New to SES London

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OMI Social Media Summit - Friday, 24 February

7:30-8:30am Registration
8:30-8:45am Welcome
8:45-9:45am Keynote
State of Social Media - Ground Breaking Research from Comscore
9:45-10:15am Break
  Social Media Strategy & PR (SMC) Track Social to Drive Commerce & Lead Gen Track
10:15-11:15am Creating and Executing a Social Media Strategy How to Find & Engage Those Who Can Influence Your Brand
11:15-12:15pm A Decade of Social Business Social Makes Cents: How a Technology Firm Inked a Six-Figure Deal via Social
12:15-1:15pm Lunch
1:15-2:15pm How to Easily Manage Social Media Marketing for Campaigns How to Turn Your Customers into an Active - and Voluntary - Sales Force
2:15-2:45pm Break
2:45-3:45pm How Does the Market Perceive Our Product? Unleashing the Potential of Review Content
3:45-4:30pm Responsible Marketing in 140 Characters or Less

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SES Magazine
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SES Magazine London 2012 - Preview
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Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
Association Sponsors
ASA
BIMA
SEMPO

Mobile Site Provider
Workflows
Media Partners
LondonSEO.org
The Marketer
marketingfinder.co.uk
MI EXPO
ReadWriteWeb
State of Search
SEO Chicks
TopRank Marketing
Wordtracker
In Association with
Search Engine Watch
ClickZ

News Distribution
Business Wire

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio and/or Video Taping is prohibited without the prior permission of the organizers.