SES London 2015 Speaker Profiles
Anu has been working in Digital Marketing for close to 7 years now, starting on Agency side and moving to client side in November 2013. Anu's speciality is Paid Search and managing large multi lingual/global accounts and ensuring they are profitable for the client.
Anu has many interests, the top of which are meeting new people and singing.
Manager Of Local Business Outreach
Rosie Akenhead is the Manager of Local Business Outreach at Yelp, one of the world's largest consumer review sites. In this role she works directly with European businesses to identify best practice strategies for online reviewing, social media and reputation management.
Previous to this role, she spent 4 years at the heart of the travel industry as Director of Events & Industry Analysis at EyeforTravel, where she headed up North American news, events and research operations. Her expertise covers social media, mobile and communications.
On the side, she likes to snowboard, and runs a successful blog.
In a previous life, Brendan worked as a Geotechnical Engineer analysing data and trying to use the data to solve problems. Now he works in digital marketing... and does pretty much the same thing.
He likes data, maths and solving problems. He is particularly interested in paid search advertising and analytics.
Brendan's retail & fashion campaigns work has won "Best Search" in the Digital Media Awards and he recently had a luxury fragrance YouTube in stream campaign published by Google as a "Google Success Story".
Darryn has been in digital marketing since 2004. Given his interest in statistics and technology, specialising in paid search was inevitable. He has worked in agencies for most of his career, managing top tier clients including Tesco, Aviva, British Gas and British Sky Broadcasting. Currently, he leads strategy for paid search at one of the leading online travel agents in the UK.
Shelley has recently become the SEO Manager of Homeserve Alliance (a subsidiary of Homeserve PLC), who have created a network of local gas safe registered heating and plumbing franchisees across the UK. Within six months of being in the business, Shelley has lead the SEO strategy for launching the organisation's new consumer umbrella site www.homeserveheating.co.uk, and launching local franchisee websites.
Shelley has an eclectic five-year SEO and eCommerce background, in which she has worked in-house for Marks and Spencer (GM and food retail), Red Letter Days (gift experiences), and QVC (TV shopping).
Sammy is responsible for leading the Programmatic strategy at MoneySuperMarket.
MoneySuperMarket manage their Programmatic buying via their in-house Performance Media Team who also manage all of their paid search activity.
MoneySuperMarket's Programmatic and Paid Search campaigns are powered by a custom built technology stack, their Data Management Platform - Blue Kai, their Demand Side Platform - Mediamath, their PPC bid management tool - Marin and their custom attribution solution via Google Analytics.
Sammy's previous roles are at iProspect and AMNET - Aegis Media's Trading Desk.
John is Managing Director of Incisive Media Digital, and is responsible for the direction and delivery of Incisive's digital strategy within the company's core markets in the UK, Asia and the US. He is responsible for mobile and tablet product development, and is also the managing director of the Technology Division, which includes market leading titles such as Waters, IMD, IRD, Computing, CRN, V3.co.uk, Theinquirer.net, BusinessGreen.com, Clickz.com an searchenginewatch.com and IThound.com, as well as a strong portfolio of face to face and virtual events for technology and digital marketing professionals in the UK, Europe, North America and Asia including Search Engine Strategies (SES) and Clickz Live.
John joined Incisive in February 2007 following its acquisition of VNU Business Publications where he was managing director. He started his career in 1985 in editorial and has edited numerous weeklies and monthlies. He is also the chairman of the UK association on Online Publishers (AOP), and a member of the Prince's Trust Technology leadership group.
Andy Beatman is SEO Director at Havas Media North America. He works closely with brands such as Fidelity, Tyson Foods, CFP Board, Blue Cross Blue Shield and Marc Jacobs on search, content and social strategy. He has 6 years of SEO experience and a journalism degree from Boston University. Prior to Havas Media he worked at TripAdvisor and iProspect.
Madeline Bennett is editor of V3 and The Inquirer. Previously, she was editor of IT Week. Prior to becoming a journalist, Madeline was an English teacher at a London secondary school. Madeline is a regular technology commentator on TV and radio, including Sky, BBC and CNN.
Jim Boykin is the CEO and founder of Internet Marketing Ninjas. Jim has been working in internet marketing since 1999 when he founded We Build Pages as a one man company. Over the next 15 years the company re-branded to Internet Marketing Ninjas, grew to a staff of nearly 100 employees and emerged as a leader in the digital marketing space. The business is focused on helping clients improve online visibility in organic search and social media. Using on-page optimization, link-building, content creation, digital asset development, IMN has worked with small businesses and enterprise companies from around the world. Boykin has authored an award-winning blog on link-building and been a prominent speaker at SEO industry events for more than a decade. A true entrepreneur, Boykin remains a hands-on leader staying active in the creation, delivery and training of all services.
Max is a veteran in content and marketing, with more than 20 years' - 15 of them in print and online journalism. He cut his teeth in SEO while running TIME magazine's European website, and has since worked for some of the most successful brands in travel and media, including the role of Global SEO Director at Hilton hotels.
His most recent challenge has been to drive organic search at the world's biggest online department store for kids - AlexandAlexa - using a content and social media strategy, and learning (sometimes the hard way) what makes a winning campaign and keeps customers coming back time and again.
Max has now moved on to the role of Head of Digital at Visibility IQ in London's trendy Covent Garden, spreading his insights to many other new eCommerce clients.
Head of Social Media, EMEA
Head of Social Media for Europe, Middle East and Africa at global media agency MediaCom (part of GroupM and the WPP Group), @nickburcher oversees the MediaCom social media offering. His remit covers a wide region and Nick is responsible for both developing the MediaCom social product and for MediaCom social media execution across a range of well known global brands. Prior to this Nick worked at ZenithOptimedia and Vivaki (part of the Publicis Groupe) and led teams in different areas, including Search, Display Advertising and a range of offline media.
Nick's varied experience gives him a unique multi-channel perspective and 'integration' was a key theme in his 2012 book Paid Owned Earned: maximizing marketing returns in a socially connected world.
Outside of work, Nick lives in North London.
As Senior Vice President of Web & Digital Marketing, Shawn supports the strategy, design, development, and implementation for Schneider Electric's flagship web property: http://www.schneider-electric.com/us/en/ and the 100+ countries it supports. As part of the Digital Customer Experience group, Shawn delivers digital strategies to grow the core, partner and consumer businesses on a global level. Shawn's passion for generating high volume web traffic and converting it into sales opportunities is a key contributor to Schneider's growth across all businesses in all geographies.
Previously, Burns was Global Vice President of Digital Marketing at SAP. He began his career at SAP in Jan 2007 as Vice President of Worldwide Demand Generation. He was the driving force in the design of a low-cost "Tele-Web" Lead Generation model in support of SME multi-channel targets and led its successful implementation in NA, EMEA, LatAm and APJ. Prior to SAP, Shawn spent 8 years with Wunderman (WPP), one of the largest direct marketing agencies in the world, holding a variety of positions in Latin America and Europe.
Managing Director, Performance Solutions and Innovations, NACE
Ian is a veteran in digital advertising with over 19 years' experience including over 13 years in Search marketing. Ian started work at Google over 10 years ago and has been responsible for several European sales teams and global initiatives. Highlights include running the most sophisticated vertical globally, Building the EMEA Mobile Ad Sales team in 2010, and the Social Ad Sales Team in 2012. Ian now runs the Performance Sales Strategy & Product teams for Northern and Central Europe where he is responsible for monetisation, product development and sales for all of Googles performance products.
Social Media Director
Toby has worked as a social media professional since 2008, across a diverse range of brands in a variety of industries, setting up and managing social media pages and social media marketing campaigns on multiple platforms. During his career so far he has worked almost exclusively in social media and as Social Media Director of JWT London he leads a fast growing team overseeing work on a number of clients such as Brand USA, Bayer, Canon, HSBC, A/B Foods, Andrex and Nestle as well as leading the social media work on the KITKAT global account.
Before joining JWT in 2013, Toby worked on a variety of brands big and small including Investec, The Guardian, London Irish Rugby Club, Epson, LG, Christian Aid, and Premier Foods and has spent 2012 managing the UK social media team and UK pages for Samsung as part of their global social media initiative. He has extensive experience, knowledge and expertise of the social media landscape and has spoken at industry events (Social Media Marketing & All facebook marketing) on topics such as the Facebook newsfeed, social media content and brand tone of voice.
Outside of the office Toby is a Singer/Songwriter and enjoys writing and performing his own songs around London. He is also a keen gamer and loves to travel.
Convinced that "Google Adwords" success requires exactly the same skill-set as "Championship Manager" success, Alan adapted his passion for strategy games to start specialist Digital Marketing Agency Wolfgang Digital in 2007.
Wolfgang Digital are now the Irish Digital Media Awards "Grand Prix" Champions as well as holding the "Best Search" title for two years on the trot. Google are big fans of Wolfgang's work having published their campaigns multiple times as "Google Success Stories".
Adrian has been doing paid search longer than Google and has worked with some of the biggest global brands in digital such as Kelloggs, GM, Nokia, HP, Hertz, Fox, Adidas to name but a few.
He has picked up awards for integrating search into offline media and using data to inform decisions to drive turnkey strategies for global clients, pushing the boundaries of what is possible in digital.
Being a regular contributor to the Drum, and the first voice published with a point of view on the biggest change to Adwords since its creation, enhanced campaigns, he considers himself a partner of Google and embraces the Google stack in his strategy. He firmly believes you do not have to be another 'Avinash Kaushik' to understand and use data.
Client Partner, Financial Services
SEO + PPC Lead and Manager
Asaad is the Search Lead and Manager at Decathlon, responsible for the entire strategy and implementation of driving qualified traffic via search to the site. Over 5 years' experience in digital, both retail and agency side as well as freelance experience. An all-round SEO player, comfortable with technical SEO as well as content marketing.
Interests outside of work include football (Manchester United fan) and technology.
Grace has created engaging content for over a decade. During that time she's founded and ran a successful agency, led content development at an original dot com and destroyed thousands of trees writing out specs, scamps and story cards. You can see her latest project at lastminute.com/themix.
Daniel joined Google as an entry-level graduate where he invented two new products which have changed the shape of Google's scalable sales systems. Then he left to set up Brainlabs - a data-driven PPC & Technology agency. Last year Brainlabs was the fastest-growing agency in the UK.
Peter Gilbert is a KPMG trained Chartered Accountant working in a generalist role with the privately owned Hatton Group of Companies covering both hotels and road transport. Strong emphasis on effective procedures and purchasing to ensure that value is obtained from all purchase decisions including online marketing to increase business at minimal cost.
Head of SEO and Social
Luis Navarrete Gomez
Head of Global Search Marketing
Luis Navarrete is the Global Head of Search Marketing for The LEGO Group. Based in London he is responsible for all SEO and Paid Search activity for LEGO. Coming from a technical background Luis has more than 10 years' experience in Search Marketing with cross-functional expertise in technology and management.
Head of Digital and Social
Abby is Head of Digital & Social for Ketchum London. She is responsible for advising clients on global digital strategy and implementation and driving expertise throughout the agency. She is currently ranked #21 in the Top 100 most influential individuals in UK digital marketing (The Drum Digerati 2014).
Abby is a communication innovator with more than a decade in senior communications roles - agency side and in-house - and has a track record of integrating digital and social media across internal and external communication. Abby joined Ketchum from the Royal Mail Group where she spent two years modernising and building the integrated Comms team. During that time, she brought one of the UK's largest employers into the 21st century, won numerous awards for her work tackling huge projects including the 2012 Olympics (remember the gold post boxes?) and changing their Internal Communications approach to meet the demands of a non-office bound workforce.
Prior to joining Royal Mail Abby was responsible for leading client strategy and overseeing implementation and delivery of digital and social media programmes for clients including the All England Lawn Tennis Club (Wimbledon), Hometrack, Land Securities, Northcote Internet and Xstrata. She was responsible for delivering a digital content and ecommerce strategy for Wimbledon for the 2011 season.
Head of Content Marketing Europe
Senior Director of Audience Development
Simon Heseltine is the Senior Director in charge of Audience Development at AOL Inc. In this role Simon and his team are responsible for organic search and training across all AOL properties, including TechCrunch and Huffington Post.
Simon sits on the board, and is the current VP for Education for SEMPO (Search Engine Marketing Professional Organization), and teaches Online Marketing at Georgetown University in Washington, D.C., as part of their Digital Media Management program. He's been a columnist for several industry leading sites, and photo blogs MLS soccer games for Huffington Post in his spare time.
Simon is a frequent speaker / trainer / moderator at conferences around the world on a variety of online marketing topics. Simon has a BA (Hons) from the University of Humberside, and a Masters in IT from Virginia Tech.
SEO & PPC Consultant
Chris is Head of SEO at Shop Direct, responsible for driving profitable traffic across all the retail group's websites, including Very, Littlewoods, Isme and K&Co. Chris has more than a decade's experience in client-side digital marketing for major ecommerce brands, including eBay and Play.com.
Originally from Leeds, Gemma moved to London and started her career in PPC at Diffiniti in 2006 after graduating from the University of Lincoln with a degree in English Literature and Media Communications. In 2008 she moved to Manning Gottlieb OMD as a search planner on the multi-million pound Virgin Media account. Several years on Gemma is now responsible for the growth, output and development of the 19 strong PPC team across a range of clients including Renault, Sony Pictures, Specsavers, PlayStation and Virgin Atlantic.
In 2013 Gemma was placed 11th in the Drum's 30 under 30 women in digital advertising and is an active member of the Resolution Search Council and IPA Search Group.
Head of Paid Search
Ben started his career on a Graduate Management program with Enterprise Rent-a-Car in 2004 before moving to the Marketing and New Business division of Close Motor Finance, both based in Cardiff in South Wales.
In 2009 Ben moved to London to join the Paid Search Team at Yahoo! working closely with clients such as Sky, John Lewis, Travel Republic, Marks and Spencer and MoneySupermarket on maximising performance of their Paid Search marketing campaigns on Yahoo! and subsequently across the Yahoo! Bing Network.
In 2012 Ben joined iSpy Marketing (latterly purchased by iProspect) as a PPC Account Director managing PPC clients in the retail, travel and recruitment verticals such as Jobsite and Harrods. In early in 2013 Ben's remit then extending into managing the biddable media activity across PPC, Display, and Social, as well as co-ordinating content marketing strategies in SEO.
In December 2013 Ben joined PHD as Head of Paid Search, working with his team to grow and develop innovative and market leading Paid Search strategies for the agencies well established client base.
With a strong interest in analysis, Ayman studied Finance as an undergraduate student while still maintaining an interest in Digital Marketing. Shortly after graduating he joined a Social Media Agency in Dubai, working with the major brands in the region such as Sony, Philips, Infiniti, Nissan, and Huawei. He had the chance to work across the different departments including content copywriting, community management, planning, and media buying.
After leaving the agency life, Ayman joined LACASA Architects as the creator and manager of the Marketing Communications department. He didn't stop there, but went on to educate the architectural and design industry in the region on social media best practices. He does so by contributing to regional industry publications.
Dixon Jones has worked at the forefront of search marketing since 1999 and became the Marketing Director of the world's largest link analysis engine, Majestic, in 2009, transforming the industry by providing link intelligence on a scale not previously open to the industry. Bringing the technology to the search industry has resulted in two best SEO Technology awards. Dixon's journey in search started when he set up the UK based search marketing consultancy, Receptional before the turn of the century. He has consistently shown how businesses can evolve and react to the rapidly changing face of digital marketing, and has actively developed the agile approach that has made digital companies successful into an agile marketing philosophy. Dixon has been the UK Search Personality of the year. His business has won numerous technology and innovation awards and Majestic has recently joined the list of Deloitte Fast 50 technology winners as one of the UKâ��s fastest developing companies.
Heledd has been Head of Search Marketing for Confused.com for over 4 years, during which time she was responsible for improving efficiency through bringing most of the search function in-house, and growing and developing the Search team - culminating in an award for 'Best In-House team' at the European Search Awards 2014.
Digital Marketing Manager
Oliver began his career in digital marketing as a marketing executive at consumer electronics company, Sound & Vision, back in 2004. Within 4 years, he had learnt and fined tuned a multitude of digital marketing disciplines and had worked his way up to digital marketing manager, overseeing a team of 5 and helping establish the brand as independent market leaders in the industry.
In 2011, Oliver's passion and motivation to help businesses succeed online led him to move away from client side to agency side. A move to a Manchester based digital agency as digital marketing manager allowed him to help deliver success for multiple companies, such as Trinity Mirror Group, Kurt Muller, Wowcher and Ward & Co Property Investment, through a variety of PPC, SEO, Email & Social Activities.
Realising that his true strengths of applying digital marketing practices lay in eCommerce, Oliver was given the opportunity to join Space 48, a leading eCommerce focused agency, as Digital Marketing Manager in 2012. He has been working there since, with eCommerce businesses including Charlotte Tilbury, Naylors and Effortless Skin to help maximise their eCommerce marketing activities and allow them to grow effectively and consistently.
SEO & Traffic Acquisition Manager, FM News & Weather
Rob has recently joined the BBC as SEO & Traffic Acquisition Manager with several years of experience in digital marketing for publishers including MSN, Future Publishing, and Mirror.co.uk. In addition, Rob has also worked on a wide range of clients in agency roles at both Distilled and VCCP.
Search Advertising Evangelist
James Murray is the Digital Insight Manager for Experian Marketing Services. In this role, he communicates the value of Experian data and insight through PR, thought leadership and speaking opportunities which help to drive customers' multi-channel marketing strategies. James writes regular Insight Reports on a range of industries - including retail, travel, automotive and finance - covering search, social, email and audience profiling. He is a regular speaker at industry events in Europe, and has been widely quoted in the media.
Jon Myers is VP & MD - EMEA for digital ad management platform Marin Software. Jon is responsible for delivery of the Marin Software platform to EMEA agencies and advertisers including iProspect, Starcom, Omnicom, Moneysupermarket and Hotels.com. This gives him a unique insight into online advertising trends within both agencies and brands. Prior to joining Marin Software Jon was leading Yahoo's search and display account management teams. Myers joined Yahoo after 12 years on the search and digital marketing agency side as a Director at both MediaVest and Latitude. Jon is recognised for his experience and thought leadership within the European online advertising industry as a regular speaker and moderator at conferences worldwide.
After studying Journalism and Advertising at university, Emily worked in San Francisco for 10 years, then moved to London in 2010. She has seen the evolving digital ecosystem from different sides of the table, having worked agency, intermediary and publisher sides of the business. Programmatic advertising caught her interest in 2011, and she has been hooked on the fast-paced technologies and strategies ever since.
Jamie Peach is Head of SEO at House of Fraser, currently enjoying his 7th year in the SEO industry and recently voted one of the UK's most influential individuals in Search Marketing & SEO. He has worked both client-side and in the agency world during this time but in the last couple of years has been focused on SEO and content marketing in the fashion retail vertical specifically.
Darren is Head of Programmatic Trading for Incisive Media and also heads up the Ad Operations team for the business. Over the past fifteen years he has built up considerable experience in digital media, working both within commercial/sales teams, managing third party partnerships and supplier relationships and developing Incisive Media programmatic strategy.
Vice President, Digital Scale & Operations
Crispin Sheridan is Vice President, Performance & Optimization at SAP. As part of the SAP Experience team within Marketing, he established and leads SAP's search marketing and attribution practices. Crispin is responsible for Search Engine Optimization across 70+ country sites, which are run under a hybrid in-house and agency model. He is also responsible for Cross Channel Digital Attribution and Operations, including finance and social media governance. Past incubation projects have included mobile optimized sites, web analytics and the SAP.com Test Lab.
A frequent guest speaker at conferences, including SES / ClickZ Live New York, San Francisco, Toronto, London, Delhi, Shanghai, Jakarta and Hong Kong, Crispin was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summits and ad:Tech, and is a member of Google's B2B Technology Council. You can follow him on Twitter at ,a href="http://twitter.com/crispinsheridan" target="_blank">@crispinsheridan and read his monthly SEO column on ClickZ.com.
Ann Stanley is the co-founder and MD of Anicca Digital, with over 10 years' experience of online marketing. She is Google AdWords Accredited and a chartered marketer.
Ann provides consultancy, training and implementation of a range of digital marketing services including; strategy/planning, analytics/auditing, website design/development, ecommerce, SEO, PPC, email marketing, affiliate marketing, and social media.
Ann speaks at local, national and international events on a range of digital marketing subjects but specialises in practical tips on using AdWords, Search, ecommerce and marketing automation.
You can follow Ann on Twitter (@annstanley) or connect at http://www.linkedin.com/in/annstanley
Gregg Stewart is founder and president of 3rd Act Marketing, a full-service marketing agency and consultancy, specializing in digital solutions. 3rd Act supports businesses and agencies of all sizes, including Fortune 500 companies. With more than 20 years experience, Stewart applies his successful tenured career in interactive advertising and local search to the ongoing development of digital and mobile solutions for his clients' online-marketing campaigns. Through his strategic counsel, national and local brands become better equipped to target and reach niche consumers for increased leads and sales. In 2013, Stewart was recognized with the ClickZ Hall of Fame award.
Head Of Digital Acquisition
Chris is responsible for the paid online marketing for Oxfam GB, both internally through biddable channels and externally through agencies in the case of larger media buys. He has managed Paid Search and other biddable channels in-house for Oxfam over the last 18 months, transitioning these channels away from agency managed to in-house channels and greatly improving their performance. He has previously worked for OMD, Google and Marin Software.
SEO and Analytics Manager
Tomas has spent the last 5 years running the SEO and Analytics team at Rightmove.co.uk, one of largest UK websites. In that time he helped Rightmove restructure their site and embark on the content marketing journey. These changes lead to Rightmove becoming a clear leader in Property Search and resulted in non-branded traffic from search engines growing from 1.5 million to 17 million visits a month.
You can get in touch with Tomas on twitter @earnedmarketing.
Global Digital Lead
Ross Webster is the Managing Director of EMEA for The Weather Company International Webster is responsible for all B2B & B2C properties across the EMEA regions as well as taking a global lead in B2C monetization across all 37 of The Weather Company's language sites. Webster covers all aspects of the revenue waterfall, including utilising data to delivering premium marketing solutions and programmatic revenue across web, mobile & tablet.
Webster joined the company October 2009 as Managing Director of Sales & Operations and has overseen all responsibility for the revenue generation for the UK, French and Spanish websites and their mobile platforms.
Previously, Webster was at Emap Advertising (Bauer Advertising) for over 10 years, where he worked in a variety of sales management functions, including the Commercial Director of the Teen titles, Head of the Men's Market and Head of Digital New Business Development across Bauer's online properties.
Webster left Bauer in 2007, and spent a year at Imagine Publishing in Bournemouth as Commercial Director. Earlier in his career, Webster worked at News International.
Danny is a digital engagement specialist that is highly experienced in helping brands build engagement via online communities and digital technologies. Danny brings a wealth of experience having worked in digital PR for over ten years for a number of global consumer and B2B brands including Olay, Braun, Citrix and IBM.
In his role as Head of Digital for the UK and EMEA consumer practice, Danny is the digital lead for a number of Weber Shandwick's pan-European accounts including Motorola and Electrolux. He works closely with consumer teams across the region to make the most of digital opportunities and increase best practice and digital creativity across client work.
Before joining Weber he was the global digital lead for Ketchum's P&G business - running digital and social activity across 14 P&G brands including Gillette, Pantene, Head & Shoulders, Wella and Max Factor. He was formerly the director of digital strategies at boutique firm EML Wildfire where he worked with a range of high-growth businesses and tech start-ups.
Adam is an SEO Director at Maxus (part of GroupM and the WPP Group), where he spends his time optimising some of the biggest sites on the web. He loves staying at the forefront of the industry and explaining advanced SEO techniques to his fellow SEO practitioners. Prior to Maxus, Adam honed his technical skills working for the specialist SEO agency, Ayima. Adam has also developed the MozCast Chrome Extension so that he can check the SEO weather before he sets off to work every day!
In his spare time, Adam is currently learning Python (the programming language not snake charming).
Jon Woodall founder and MD of Space 48. Jon is the real visionary behind Space 48 and his experience and expertise affords us the opportunity to give commercial advice to our clients to help move their ecommerce offering to the next level. Notable clients that Jon works with and provides strategic advice for include Better Bathrooms, Charlotte Tilbury and Silentnight.
Areas of particular experience include ecommerce insights, Magento and paid / non-paid search for ecommerce.
Whilst being analytical and providing many insights that drive strategies for clients at Space 48 Jon has also grown the team from just himself to thirty in the last four years. Jon's as passionate about ecommerce insights as he is about growing and developing the team at Space 48.
"We’re an exceptional team of developers, creatives and strategists that build ecommerce sites and campaigns in highly ccompetitive and fast growth markets."
"We invest in our culture and team to maintain the highest standard of work. We do this through both personal and professional development tailored to individual requirements and focused on ecommerce excellence."
Lukasz Zelezny is the head of organic acquisition at uSwitch.com, a UK based price comparison website with offices in London. Leading his team, he is responsible for the uSwitch.com brand's organic visibility, conversion rate, traffic and engagement. Lukasz is a hands-on person, he spends lots of his time keeping up to date with the changes in the technology of online marketing.
Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.
He is a graduate from the Silesian University of Technology with a BA in Marketing.
Who should attend?
Director, Business Analytics
Junior Account Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
Executive Director, IT
IT Project Manager