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SES London 2015 Speaker Profiles


Brendan Almack Brendan Almack
Account Director
Wolfgang Digital

In a previous life, Brendan worked as a Geotechnical Engineer analysing data and trying to use the data to solve problems. Now he works in digital marketing... and does pretty much the same thing.

He likes data, maths and solving problems. He is particularly interested in paid search advertising and analytics.

Brendan's retail & fashion campaigns work has won "Best Search" in the Digital Media Awards and he recently had a luxury fragrance YouTube in stream campaign published by Google as a "Google Success Story".


Darryn Almeida Darryn Almeida
Head of PPC
Travel Republic


Sammy Austin Sammy Austin
Performance Media Manager - Real Time Bidding
MoneySupermarket

Sammy is responsible for leading the Programmatic strategy at MoneySuperMarket.

MoneySuperMarket manage their Programmatic buying via their in-house Performance Media Team who also manage all of their paid search activity.

MoneySuperMarket's Programmatic and Paid Search campaigns are powered by a custom built technology stack, their Data Management Platform - Blue Kai, their Demand Side Platform - Mediamath, their PPC bid management tool - Marin and their custom attribution solution via Google Analytics.

Sammy's previous roles are at iProspect and AMNET - Aegis Media's Trading Desk.


Andy Beatman Andy Beatman
SEO Director
Havas Media

Andy Beatman is SEO Director at Havas Media North America. He works closely with brands such as Fidelity, Tyson Foods, CFP Board, Blue Cross Blue Shield and Marc Jacobs on search, content and social strategy. He has 6 years of SEO experience and a journalism degree from Boston University. Prior to Havas Media he worked at TripAdvisor and iProspect.


Amy Bott Amy Bott
Paid Search Manager
Phones 4U


Jim Boykin Jim Boykin
CEO and Link Building Ninja
Internet Marketing Ninjas

Jim Boykin is the CEO and founder of Internet Marketing Ninjas. Jim has been working in internet marketing since 1999 when he founded We Build Pages as a one man company. Over the next 15 years the company re-branded to Internet Marketing Ninjas, grew to a staff of nearly 100 employees and emerged as a leader in the digital marketing space. The business is focused on helping clients improve online visibility in organic search and social media. Using on-page optimization, link-building, content creation, digital asset development, IMN has worked with small businesses and enterprise companies from around the world. Boykin has authored an award-winning blog on link-building and been a prominent speaker at SEO industry events for more than a decade. A true entrepreneur, Boykin remains a hands-on leader staying active in the creation, delivery and training of all services.


Max Brockbank Max Brockbank
Head of Search
AlexAndAlexa

Max is a veteran in content and marketing, with more than 20 years' - 15 of them in print and online journalism. He cut his teeth in SEO while running TIME magazine's European website, and has since worked for some of the most successful brands in travel and media, including the role of Global SEO Director at Hilton hotels.

His most recent challenge has been to drive organic search at the world's biggest online department store for kids - AlexandAlexa - using a content and social media strategy, and learning (sometimes the hard way) what makes a winning campaign and keeps customers coming back time and again.


Nick Burcher Nick Burcher
Head of Social Media, EMEA
MediaCom

Head of Social Media for Europe, Middle East and Africa at global media agency MediaCom (part of GroupM and the WPP Group), @nickburcher oversees the MediaCom social media offering. His remit covers a wide region and Nick is responsible for both developing the MediaCom social product and for MediaCom social media execution across a range of well known global brands. Prior to this Nick worked at ZenithOptimedia and Vivaki (part of the Publicis Groupe) and led teams in different areas, including Search, Display Advertising and a range of offline media.

Nick's varied experience gives him a unique multi-channel perspective and 'integration' was a key theme in his 2012 book Paid Owned Earned: maximizing marketing returns in a socially connected world.

Outside of work, Nick lives in North London.


Shawn Burns Shawn Burns
Global Head of Web and Digital Marketing
Schneider Electric


Rossa Butler Rossa Butler
Digital Marketing Manager
Littlewoods


Ian Carrington Ian Carrington
Managing Director, Performance Solutions and Innovations, NACE
Google

Ian is a veteran in digital advertising with over 19 years' experience including over 13 years in Search marketing. Ian started work at Google over 10 years ago and has been responsible for several European sales teams and global initiatives. Highlights include running the most sophisticated vertical globally, Building the EMEA Mobile Ad Sales team in 2010, and the Social Ad Sales Team in 2012. Ian now runs the Performance Sales Strategy & Product teams for Northern and Central Europe where he is responsible for monetisation, product development and sales for all of Googles performance products.


Toby Chishick Toby Chishick
Social Media Director
JWT

Toby has worked as a social media professional since 2008, across a diverse range of brands in a variety of industries, setting up and managing social media pages and social media marketing campaigns on multiple platforms. During his career so far he has worked almost exclusively in social media and as Social Media Director of JWT London he leads a fast growing team overseeing work on a number of clients such as Brand USA, Bayer, Canon, HSBC, A/B Foods, Andrex and Nestle as well as leading the social media work on the KITKAT global account.

Before joining JWT in 2013, Toby worked on a variety of brands big and small including Investec, The Guardian, London Irish Rugby Club, Epson, LG, Christian Aid, and Premier Foods and has spent 2012 managing the UK social media team and UK pages for Samsung as part of their global social media initiative. He has extensive experience, knowledge and expertise of the social media landscape and has spoken at industry events (Social Media Marketing & All facebook marketing) on topics such as the Facebook newsfeed, social media content and brand tone of voice.

Outside of the office Toby is a Singer/Songwriter and enjoys writing and performing his own songs around London. He is also a keen gamer and loves to travel.


Convinced that "Google Adwords" success requires exactly the same skill-set as "Championship Manager" success, Alan adapted his passion for strategy games to start specialist Digital Marketing Agency Wolfgang Digital in 2007.

Wolfgang Digital are now the Irish Digital Media Awards "Grand Prix" Champions as well as holding the "Best Search" title for two years on the trot. Google are big fans of Wolfgang's work having published their campaigns multiple times as "Google Success Stories".


Asaad Dookhy Asaad Dookhy
SEO + PPC Lead and Manager
Decathlon

Asaad is the Search Lead and Manager at Decathlon, responsible for the entire strategy and implementation of driving qualified traffic via search to the site. Over 5 years' experience in digital, both retail and agency side as well as freelance experience. An all-round SEO player, comfortable with technical SEO as well as content marketing.

Interests outside of work include football (Manchester United fan) and technology.


Grace Francis Grace Francis
Head of Content
Lastminute.com

Grace has created engaging content for over a decade. During that time she's founded and ran a successful agency, led content development at an original dot com and destroyed thousands of trees writing out specs, scamps and story cards. You can see her latest project at lastminute.com/themix.


Daniel Gilbert Daniel Gilbert
MD
Brainlabs

Daniel joined Google as an entry-level graduate where he invented two new products which have changed the shape of Google's scalable sales systems. Then he left to set up Brainlabs - a data-driven PPC & Technology agency. Last year Brainlabs was the fastest-growing agency in the UK.


Peter Gilbert Peter Gilbert
Finance Director
Hatton Collection

Peter Gilbert is a KPMG trained Chartered Accountant working in a generalist role with the privately owned Hatton Group of Companies covering both hotels and road transport. Strong emphasis on effective procedures and purchasing to ensure that value is obtained from all purchase decisions including online marketing to increase business at minimal cost.


Tim Giles Tim Giles
Head of SEO and Social
Starcom MediaVest


Amrit Gill Amrit Gill
Head of eCommerce
National Express


Luis Navarrete Gomez Luis Navarrete Gomez
Head of Global Search Marketing
LEGO Group

Luis Navarrete is the Global Head of Search Marketing for The LEGO Group. Based in London he is responsible for all SEO and Paid Search activity for LEGO. Coming from a technical background Luis has more than 10 years' experience in Search Marketing with cross-functional expertise in technology and management.


Abby Guthkelch Abby Guthkelch
Head of Digital and Social
Ketchum

Abby is Head of Digital & Social for Ketchum London. She is responsible for advising clients on global digital strategy and implementation and driving expertise throughout the agency. She is currently ranked #21 in the Top 100 most influential individuals in UK digital marketing (The Drum Digerati 2014).

Abby is a communication innovator with more than a decade in senior communications roles - agency side and in-house - and has a track record of integrating digital and social media across internal and external communication. Abby joined Ketchum from the Royal Mail Group where she spent two years modernising and building the integrated Comms team. During that time, she brought one of the UK's largest employers into the 21st century, won numerous awards for her work tackling huge projects including the 2012 Olympics (remember the gold post boxes?) and changing their Internal Communications approach to meet the demands of a non-office bound workforce.

Prior to joining Royal Mail Abby was responsible for leading client strategy and overseeing implementation and delivery of digital and social media programmes for clients including the All England Lawn Tennis Club (Wimbledon), Hometrack, Land Securities, Northcote Internet and Xstrata. She was responsible for delivering a digital content and ecommerce strategy for Wimbledon for the 2011 season.


Carmel Hayes Carmel Hayes
Head of Content Marketing Europe
eBay


Simon Heseltine Simon Heseltine
Senior Director of Audience Development
AOL Inc.

Simon Heseltine is responsible for organic search and training across all AOL and Huffington Post Media Group properties, including Techcrunch, Huffington Post, and Engadget.

In his previous position as director of search at a Washington, D.C.-based agency, he was responsible for developing and implementing organic search and social media strategies for companies across several industries.

Heseltine is a frequent speaker at conferences, writes a regular column for SearchEngineWatch.com and teaches SEO at Georgetown University as part of the university's digital media management program.


Jackie Hole Jackie Hole
SEO & PPC Consultant


Chris Howard Chris Howard
Head of SEO
Shop Direct

Chris is Head of SEO at Shop Direct, responsible for driving profitable traffic across all the retail group's websites, including Very, Littlewoods, Isme and K&Co. Chris has more than a decade's experience in client-side digital marketing for major ecommerce brands, including eBay and Play.com.


Gemma Howley Gemma Howley
Head of PPC
Manning Gottlieb OMD

Originally from Leeds, Gemma moved to London and started her career in PPC at Diffiniti in 2006 after graduating from the University of Lincoln with a degree in English Literature and Media Communications. In 2008 she moved to Manning Gottlieb OMD as a search planner on the multi-million pound Virgin Media account. Several years on Gemma is now responsible for the growth, output and development of the 19 strong PPC team across a range of clients including Renault, Sony Pictures, Specsavers, PlayStation and Virgin Atlantic.

In 2013 Gemma was placed 11th in the Drum�s 30 under 30 women in digital advertising and is an active member of the Resolution Search Council and IPA Search Group.


Ben Irons Ben Irons
Head of Paid Search
PHD

Ben started his career on a Graduate Management program with Enterprise Rent-a-Car in 2004 before moving to the Marketing and New Business division of Close Motor Finance, both based in Cardiff in South Wales.

In 2009 Ben moved to London to join the Paid Search Team at Yahoo! working closely with clients such as Sky, John Lewis, Travel Republic, Marks and Spencer and MoneySupermarket on maximising performance of their Paid Search marketing campaigns on Yahoo! and subsequently across the Yahoo! Bing Network.

In 2012 Ben joined iSpy Marketing (latterly purchased by iProspect) as a PPC Account Director managing PPC clients in the retail, travel and recruitment verticals such as Jobsite and Harrods. In early in 2013 Ben's remit then extending into managing the biddable media activity across PPC, Display, and Social, as well as co-ordinating content marketing strategies in SEO.

In December 2013 Ben joined PHD as Head of Paid Search, working with his team to grow and develop innovative and market leading Paid Search strategies for the agencies well established client base.


Rob Millard Rob Millard
SEO & Traffic Acquisition Manager, FM News & Weather
BBC News

Rob has recently joined the BBC as SEO & Traffic Acquisition Manager with several years of experience in digital marketing for publishers including MSN, Future Publishing, and Mirror.co.uk. In addition, Rob has also worked on a wide range of clients in agency roles at both Distilled and VCCP.


James Murray James Murray
Search Advertising Evangelist
Microsoft

James Murray is the Digital Insight Manager for Experian Marketing Services. In this role, he communicates the value of Experian data and insight through PR, thought leadership and speaking opportunities which help to drive customers' multi-channel marketing strategies. James writes regular Insight Reports on a range of industries - including retail, travel, automotive and finance - covering search, social, email and audience profiling. He is a regular speaker at industry events in Europe, and has been widely quoted in the media.


Javier Ortiz Javier Ortiz
Online Traffic Acquisition Manager
Hello! Magazine


Emily Palmer Emily Palmer
Head of Programmatic EMEA
Thomson Reuters


Jamie Peach Jamie Peach
Head of SEO
House of Fraser

Jamie Peach is Head of SEO at House of Fraser, currently enjoying his 7th year in the SEO industry and recently voted one of the UK's most influential individuals in Search Marketing & SEO. He has worked both client-side and in the agency world during this time but in the last couple of years has been focused on SEO and content marketing in the fashion retail vertical specifically.


Ant Robinson Ant Robinson
Head of Search and Social
AutoTrader


Alex Shebar Alex Shebar
London Community Director
Yelp!

Alex Shebar is a former reporter turned writer, community manager and legendary rock star, but without any of the money, fame or musical talent. He was the first ever Community Manager for Yelp in Cincinnati, Ohio and currently is Yelp's London Community Director. Alex works with local businesses and people to show everything useful, grand and cool in the city. This job often includes eating and drinking around London, which is tough, but someone has got to do it. He thinks he's the man for the job.


Crispin Sheridan Crispin Sheridan
VP, Digital Scale and Operations, Integrated Digital
SAP

Crispin Sheridan established and runs the search practice at SAP for the shared goals of awareness, lead generation, and sales. He is responsible for paid and organic search and has driven SAP's strategy to harness the power of the channel to drive efficiency in lead generation across SAP's ecosystem. He manages the centralized and globally funded search practice at SAP with both in-house and agency support. Successes include integration with SAP's primary Facebook page and the deployment of "AddThis" across SAP.com globally. He is a frequent guest speaker at SES, the e-Metrics Summit, and ad:Tech, and a member of Google's B2B Technology Council. He writes a monthly SEO column for ClickZ.


Andrew Smith Andrew Smith
Global Head of SEO
Momondo Group (Cheapflights)


Ann Stanley Ann Stanley
Managing Director
Anicca

Ann Stanley is the co-founder and MD of Anicca Digital, with over 10 years' experience of online marketing. She is Google AdWords Accredited and a chartered marketer.

Ann provides consultancy, training and implementation of a range of digital marketing services including; strategy/planning, analytics/auditing, website design/development, ecommerce, SEO, PPC, email marketing, affiliate marketing, and social media.

Ann speaks at local, national and international events on a range of digital marketing subjects but specialises in practical tips on using AdWords and ecommerce marketing.

You can follow Ann on Twitter (@annstanley) or connect at http://www.linkedin.com/in/annstanley


Gregg Stewart Gregg Stewart
President, North America
Geary LSF

Gregg Stewart is a SoLoMo expert and digital advertising thought leader. As North American President of international digital advertising agency, Geary LSF, and founder of local-search agency 15miles, Gregg's expertise in interactive advertising is extensive. Additionally, Mr. Stewart contributes regularly to Clickz and Search Engine Watch, and for six years and counting, has co-published the renowned 'Local Search Usage Study' revealing groundbreaking trends and data in the local-search arena.


Chris Terry Chris Terry
Paid Search Manager
Oxfam GB


Tomas Vaitulevicius Tomas Vaitulevicius
SEO and Analytics Manager
Rightmove

Tomas has spent the last 5 years running the SEO and Analytics team at Rightmove.co.uk, one of largest UK websites. In that time he helped Rightmove restructure their site and embark on the content marketing journey. These changes lead to Rightmove becoming a clear leader in Property Search and resulted in non-branded traffic from search engines growing from 1.5 million to 17 million visits a month.

You can get in touch with Tomas on twitter @earnedmarketing.


Chris Wallace Chris Wallace
Global Digital Lead
Mindshare


Ross Webster Ross Webster
Managing Director, EMEA
The Weather Company International

Ross Webster is the Managing Director of EMEA for The Weather Company International Webster is responsible for all B2B & B2C properties across the EMEA regions as well as taking a global lead in B2C monetization across all 37 of The Weather Company's language sites. Webster covers all aspects of the revenue waterfall, including utilising data to delivering premium marketing solutions and programmatic revenue across web, mobile & tablet.

Webster joined the company October 2009 as Managing Director of Sales & Operations and has overseen all responsibility for the revenue generation for the UK, French and Spanish websites and their mobile platforms.

Previously, Webster was at Emap Advertising (Bauer Advertising) for over 10 years, where he worked in a variety of sales management functions, including the Commercial Director of the Teen titles, Head of the Men's Market and Head of Digital New Business Development across Bauer's online properties.

Webster left Bauer in 2007, and spent a year at Imagine Publishing in Bournemouth as Commercial Director. Earlier in his career, Webster worked at News International.


Danny Whatmough Danny Whatmough
Head of Digital, Director
Weber Shandwick

Danny is a digital engagement specialist that is highly experienced in helping brands build engagement via online communities and digital technologies. Danny brings a wealth of experience having worked in digital PR for over ten years for a number of global consumer and B2B brands including Olay, Braun, Citrix and IBM.

In his role as Head of Digital for the UK and EMEA consumer practice, Danny is the digital lead for a number of Weber Shandwick's pan-European accounts including Motorola and Electrolux. He works closely with consumer teams across the region to make the most of digital opportunities and increase best practice and digital creativity across client work.

Before joining Weber he was the global digital lead for Ketchum's P&G business – running digital and social activity across 14 P&G brands including Gillette, Pantene, Head & Shoulders, Wella and Max Factor. He was formerly the director of digital strategies at boutique firm EML Wildfire where he worked with a range of high-growth businesses and tech start-ups.

Before joining Weber he was the global digital lead for Ketchum's P&G business – running digital and social activity across 14 P&G brands including Gillette, Pantene, Head & Shoulders, Wella and Max Factor. He was formerly the director of digital strategies at boutique firm EML Wildfire where he worked with a range of high-growth businesses and tech start-ups.


Lukasz Zelezny Lukasz Zelezny
Head of Organic Acquisition, London
uSwitch Limited

Lukasz Zelezny is the head of organic acquisition at uSwitch.com, a UK based price comparison website with offices in London. Leading his team, he is responsible for the uSwitch.com brand'­s organic visibility, conversion rate, traffic and engagement. Lukasz is a hands-on person, he spends lots of his time keeping up to date with the changes in the technology of online marketing.

Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.

He is a graduate from the Silesian University of Technology with a BA in Marketing.

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