2013 Speaker Profiles
Loren Baker specializes in the strategic development of SEO and digital media campaigns for Fortune 500, consumer brands and regulated industries. Active in the online marketing field since 1998, Loren has co-founded and built multiple agencies and digital consultancies, including BlueGlass Interactive and Search & Social. In 2003, he created Search Engine Journal, an AdAge Top 10 blog that covers search marketing news and tactics; he continues to serve as the blog's managing editor.
Founder and Director
Richard Baxter is founder of SEOgadget, a digital marketing agency specialising in conversion rate optimisation, large scale SEO, keyword research, technical strategy, and link building in highly competitive industries. He is a regular SEO industry commentator and a regular speaker at industry conferences including SMX 2011 (Search Marketing Expo), SES London, SearchLove, and Mozcon. Baxter is also an SEOmoz associate and has produced numerous webinars and blog posts with the Moz team.
Nick Beck is the founder and managing director of Tug. A seasoned speaker, Nick founded Tug in 2006. He was responsible for creating and managing Legoland's online marketing campaign in the UK and has created a company that manages the search marketing for a number of high profile global brands, including Dairy Crest, Merlin Entertainments and Glenfiddich. Prior to founding Tug, Nick was group account director at Ogilvy.
Director, New Product Innovation
Jonathan Beeston is director, new product innovation at Adobe. He leads product marketing of search, social and display advertising solutions for Adobe in Europe, as part of a global team working on Adobe Media Optimizer. A veteran of online advertising, Jon joined Adobe as part of the Efficient Frontier acquisition where he ran EMEA client services for over 4 years before moving to marketing.
Jon is a frequent blogger, commentator and speaker on online advertising and social media. Prior to Adobe, he ran the search marketing practice at Mindshare London, part of WPP.
EMEA Managing Director
Laurent is the digital marketing specialist leading Acquisio's EMEA team, delivering support and strategic guidance about the company's performance media platform. Boninfante was previously Director of New Business and Strategic Accounts for Kenshoo Europe, Head of Search for OMD Digital UK and Head of Account Management at 24/7 RealMedia UK.
Mark Brill has been working in digital marketing for nearly 20 years and is widely regarded as a thought leader in mobile, innovation and emerging channels. As a consultant he has worked with many brands from Kelloggs to Louis Vuitton, and from Diageo to Chevrolet. Alongside his consulting work, Mark is a Senior Lecturer in Future Meda, having developed a masters course for Birmingham City University. He is also the Chair of the Direct Marketing Association's Mobile Council. Mark is a regular speaker at events and conferences and brings a lively, informative and down-to-earth approach to the subject.
Head of SEO
Max Brockbank is a heavyweight SEO of the old school. He's so old that when he went to school, PC wasn't even joking about mothers-in-law and fat people. Max found search where he wasn't looking for it, as a print journalist – which means he knows a thing or two about content. He started as a reporter on the same paper as Angela Rippon and finished up running TIME magazine's European website. On the way he was a rewrite sub on the Sun, the Mirror and a few grown-up newspapers besides. He finally hung up his press card to manage online content for international companies and UK search agencies. Most recently he was in charge of Organic Search for Hilton Hotels worldwide. He's now taken the reins as Head of SEO at Verve Search, armed with a wealth of experience in what makes websites go with a bang! His ambitions are to not travel so much and to meet lots of interesting people.
EMEA Director of Enterprise Sales
Chief Envisioning Officer, Advertising and Online
Since joining Microsoft in 2005, Dave Coplin has worked across a wide range of sectors and customers, providing strategic advice and guidance around the cost effective use of technology in relation to their business needs. As an established thought leader in the UK and having spent a considerable amount of time in the Public sector providing leadership and guidance around key technology issues like Cloud Computing, Open Government, Open Data, Social Media and the "consumerisation" of IT, Dave is currently working as the Chief Envisioning Officer for Bing in the UK, focusing the spotlight on the power and potential of search and the way it holds the key to society's effective use of all that technology and the internet has to offer.
Yehoshua Coren’s primary goal is to help companies maximize their ROI from their online marketing initiatives through proper implementation and analysis of Google Analytics. He has helped numerous clients with Google Analytics, SEO, PPC, Google Website Optimizer, and usability. Coren entered the SEM industry in 2007 as the PPC manager for a small B2C e-commerce company, and quickly realized that leveraging web analytics is crucial for any company’s online success. This realization speedily turned into a passion, and he opened his own web analytics consultancy at the end of 2010 after gaining expertise in the field. Coren is a repeat speaker at SMX Israel.
Founder and Chief Strategist
Will Critchlow founded Distilled with Duncan Morris in 2005. Since then, he has consulted with some of the world’s largest organisations and most famous websites, spoken at most major industry events, and regularly appeared in local and national press in the UK. In addition to consulting, Critchlow spends a lot of time on R&D and content—the most effective marketing Distilled has ever done. Previous jobs included programmer and strategy consultant in the telecom industry.
Ecommerce Marketing Manager - Europe
Arianne is eCommerce Marketing Manager at Farnell, responsible for managing marketing activity and driving growth across Europe. Formerly Head of PPC at Stickyeyes, one of the top search marketing agencies in the UK and having previously worked agency and client side, including in-house at Thomas Cook, Arianne has experience managing teams highly complex campaigns in the b2b, travel, retail, finance and i-gaming verticals.
She has previously worked with clients including WeightWatchers, Speedo, Starwood Hotels and ASDA and is skilled at delivering results for the most complex campaigns across multiple languages and countries. An Econsultancy guest blogger, Arianne is a speaker at many events across the UK including Figaro Digital, Ion Search, World Travel Market and Eye for Travel.
Eric Enge is the president of Stone Temple Consulting, a six-person SEO firm with offices in Massachusetts and California. He is also vice president of marketing for Moving Traffic, Inc., a web publishing company that publishes its own websites, which can have tens of thousands of pages. He handles all SEO for Moving Traffic.
Kevin is the UK Managing Director of BlueGlass Interactive. Kevin is well-known within the search industry, having been involved in online marketing for the last 10 years and frequently speaks at leading events and writing for digital industry blogs such as Econsultancy and Search Engine Watch.
Media Innovations Director
Andrew Girdwood is responsible for a range of digital media techniques, options, and strategies across bigmouthmedia's largest clients. He has worked on many high-profile search campaigns at bigmouthmedia. Previously, Girdwood ran his own sites, earning traffic with search and money through affiliate marketing. He maintains many of these hobby sites to this day, ensuring that he is up to date with both grassroots budget SEO and enterprise-level corporate campaigns. He was listed among the Top 25 Most Influential People in performance marketing by Impact Radius in 2011.
Andrew Goodman is founder and president of Toronto-based Page Zero Media, a full-service marketing agency that focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, and BLR. He is also co-founder of Traffick.com, an award-winning industry commentary site. Goodman is the author of Winning Results with Google AdWords and is frequently quoted in the business press. He has acted as program chair for the SES Toronto conference and has spoken and moderated at countless SES events since 2002.
Senior Conversion Consultant
Dave is the Senior Consultant at Conversion Factory, developing solutions to increase conversion rates for businesses ranging from start-ups to companies generating over $5 billion/year. Dave has managed optimisation campaigns for many blue chip e-commerce businesses from across Europe including household names in telecoms, retail, gaming and travel. He has managed online Search & Recommendation projects in the gaming and television industries and has a passion for improving the online experience and maximising conversion.
Mike Grehan is global VP, content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board and in March 2010 was elected to SEMPO's board of directors.
Head of Conversions
Doug is the Head of Conversions at ConversionWorks, a digital analytics and conversion rate optimisation agency that helps clients generate more value from their websites. Doug has over 15 years industry experience working with global brands such as Diageo, Haymarket Media, Tottenham Hotspur and L'Oréal on CRO and Web Analytics projects. Highly technical but still able to speak to humans, Doug is 6' 7" and a private pilot when time and the weather allows.
Chief Revenue Officer
Dax Hamman has considerable experience in all things digital including campaign strategy, media planning, usability, affiliate marketing, and email marketing. Prior to Chango, he founded and led iCrossing's global display media group, a role that led to the development of Performance Display, a data driven method for building ROI-oriented campaigns. The highly successful methodology utilized the interplay between search and display to its fullest.
Kristjan Mar Hauksson (@optimizeyourweb) is the founder of Nordic eMarketing and has worked as a consultant for Fortune Global 500 corporations, and small brands located in his home country, Iceland. Kristjan has also extensive experience working in online crisis management for government agencies, and has through his career worked with governments and/or their agencies in Europe, America, Africa and Asia.
Kristjan specialises in multilingual Internet Marketing and is the co-author of the highly regarded book "Global Search Engine Marketing". His specialty is assisting companies in gaining international visibility through search engines and the holistic usage of the Internet as a global marketing medium. He co-wrote the first (and still only) book about the topic of Internet Marketing in his home market and is the founder of the Iceland SEO/SEM forum, and sits on the board of directors at SEMPO (Search Engine Marketing Professionals Organisation). Kristjan Mar is on the advisory board for Bing Advertising.
He studied Electrical Technology with an emphasis on Electronics at Reykjavík Technical College (IS); he has a degree in Systems Analyzing from the Private School of Iceland Computer and Engineering (IS), and an Internet Marketing degree from University of British Columbia (CA).
Marketing Director & Co-Founder
Andy is Marketing Director & Co-Founder of Adido, a multi-award winning digital agency based in Bournemouth. He has been working in digital marketing since 2003 and has presented to thousands of business owners on SEO, PPC & digital trends. He has also been quoted by Sky News, the BBC and many others.
Creative Communications Director
Award winning digital strategist, speaker and published writer. Heather has successfully developed and led Social Media departments at two of the UK's leading digital agencies, making them into profitable examples of excellence in the field. Working in the most competitive markets including Retail, Gaming, Insurance and Legal Services, she has supported digital strategy for clients including Glaxosmithkline (GSK), LOVEFiLM, Phones 4U, Eastpak, Very.co.uk, Gala Coral, ghd and Sport Relief. Named as one of the Top 30 Women Under 30 in Digital, Heather has had contributions published in Lucy Tobin's Entrepreneur; How to Start an Online Business, regular contributor to trade and press publications including The Telegraph, E-Consultancy, Revolution Magazine and The Drum and is a frequent speaker at events across the UK, including IMRG, Figaro Digital, iOn Search and EyeforTravel.
Director of Audience Development
Simon Heseltine is responsible for organic search and training across all AOL and Huffington Post Media Group properties, including Techcrunch, Huffington Post, and Patch.com.
In his previous position as director of search at a Washington, D.C.-based agency, he was responsible for developing and implementing organic search and social media strategies for companies across several industries.
Heseltine is a frequent speaker at conferences, writes a regular column for SearchEngineWatch.com and teaches SEO at Georgetown University as part of the university\'s digital media management program.
Anders Hjorth is the MD of Content Marketing agency AZNOS (www.aznos.fr) and the Founder of Biddable Media agency BDBL MEDIA (www.bdbl-media.fr), both based in Paris, France. Prior to the launch of these twin agencies, Anders was the COO at GroupM Search in EMEA.
Anders is a frequent speaker and also involved in the International SEO School in Barcelona where he is the tutor for a 3 day course on International Search Marketing. You can find more information about Anders on his Catch-up blog Innovell.com.
Bill Hunt is considered the top thought leader on global search engine marketing and is an internationally recognized search marketing speaker, having spoken at conferences in over 30 countries. He is the coauthor of the best-selling book Search Engine Marketing, Inc.: Driving Traffic to Your Company’s Web Site, now in its second edition, from IBM Press. He also writes a popular blog on search and social media marketing as well as monthly columns for various publications. He is also a member of the SES Conference Advisory board.
President & Co-founder
Greg Jarboe is president and co-founder of SEO-PR, a pioneer in combining search engine optimization with public relations. He writes for Search Engine Watch and ReelSEO.
Jarboe is the author of YouTube and Video Marketing: An Hour a Day. He was a contributor to Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki as well as Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty. Jarboe was also profiled in Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus by Michael Miller.
Jarboe teaches courses in the Rutgers Mini-MBA Programs in Digital Marketing and Social Media Marketing and is the Online PR faculty chair at Market Motive. He is a frequent speaker at SES, the leading global event series about search and social marketing, and conducts interviews for the SES Conference & Expo channel on YouTube.
Ammon Johns has been a thought leader in the world of search engine marketing since 1998. He has been a staunch supporter of the SEO and online marketing community throughout his career, especially in knowledge sharing, training, and measuring the bottom line ROI of all search marketing activities. Notables in the SEM world, including Rand Fishkin, Barry Schwartz, and William Slawski, cite him as an important mentor.
Global Digital Leader
Norm has been involved in interactive marketing since 1988. At Accenture, he led a team that developed the earliest interactive shopping destinations for a large US retailer. At digital agency, Modem Media, he revolutionized the advertising industry by placing the first banner ad on the internet. In 1997, Norm opened Modem's first international office in London, which became the leading UK digital agency, winning numerous international awards for clients such as Unilever, General Motors and Citibank. Norm joined Mindshare in 2007 and was soon promoted to a broader global responsibility for all digital services on the company's global executive board. Norm currently manages over 2,000 digital staff in 115 cities around the world. He is responsible for leading and expanding all of the agency's digital capabilities as well as advising Mindshare clients on their digital strategies & plans.
Having delivered hundreds of keynote speeches and seminars nationwide, Aaron Kahlow is one of the more well-known faces in the online marketing and advertising space. He is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, website usability, SEO, web analytics, and overall web strategy. Kahlow served on the International Board of Directors of the Business Marketers Association and in an advisory capacity on several other boards. He is a well known entrepreneur and thought leader in the digital marketing industry, named one of Metropolitan Magazine's "Top 40 Entrepreneurs under the Age of 40" in 2006. As CEO of BusinessOnline, Aaron along with his partner and brother Thad, built the the agency from a three-man start up to a now thriving $10M BtoB Digital Agency of the Year. Kahlow is most known for having started and sold the industry's most recognized education event, the Online Marketing Summit. Now, Aaron serves as CEO and Founder of the Online Marketing Institute.
European Head of SEO
Chief Executive Officer
Cindy Krum is passionate about bringing creative online marketing solutions to Rank-Mobile clients, working with them to develop high-level mobile and international marketing strategies. Cindy speaks at national and international trade events about mobile web marketing, social network marketing, and international SEO. She writes for industry publications and has been quoted in PC World, Internet Retailer, TechWorld, Direct Magazine, and Search Marketing Standard. She served as the co-chair of the SEMPO emerging technologies mobile web task force and is an active member of the search community.
Krista LaRiviere is the co-founder and CEO of gShift Labs, a web presence optimization company. She blogs
and speaks about SEO and the importance of social media, public relations, and press releases to SEO. Her team has helped hundreds of organizations get control of their entire web presence in order to rank higher organically in the search engines. She believes that marketers should have control over their SEO campaigns just like they have control over email marketing and paid search.
Wing Yee Lee
Business Analysis Manager
Dr Wing Yee Lee heads up the EMEA Business Analytics Team for Adobe Marketing Cloud. She has a background in business forecasting research and enterprise software consulting, enabling her team to provide uncommon insights to improve clients' performance and advise on their business strategies across online and offline marketing channels. The 150+ client base she works with ranges from retail and travel to internet domain providers and financial services.
A savvy digital native with roots in the dotcom boom and a successful company exit under his belt, Guy Levine runs Return On Digital, a leading digital marketing agency that specializes in driving more website visitors and converting them into new sales, leads, or enquiries. This is done through expert use of social media, SEO, paid search campaigns, and affiliate marketing. Levine consults on digital strategy and is a regular speaker at conferences including SES, SMX, and Conversion Conference.
Head of Search
Judith Lewis was one of the judges for the inaugural UK Search Awards and is the coordinator for London Girl Geek Dinners. She is a specialist online marketer, with skills in SEO, PPC, social media marketing, and other digital marketing techniques. Her clients include Google, Amadeus, and Mimecast. Working in search and online marketing since 1996, she has extensive experience in performing hands-on SEO from keyword research through to content development and link building. She has also worked extensively in social media strategies and PPC campaign creation and management. Prior to joining Beyond in April 2010, Lewis worked at i-level after working in-house across a variety of sectors including retail/e-commerce, high-tech, and publishing.
Paul Madden is a UK-based SEO who spent the best part of a decade with the unfortunate name of SEOidiot. A long time blackhat, he now works in more legitimate niches but can always be relied on to have an opinion or insight into the shadier parts of the web. Operating both with clients around the world and through his own sites, Madden explores methods for automating and benefiting from social.
Matt McGowan joined Incisive Media in June 2006 and is currently responsible for the company's business in North and South America. In addition, he oversees global sales, marketing, editorial, and operations for the Digital Marketing portfolio which includes ClickZ.com, ClickZ.asia, SearchEngineWatch.com, and the multinational SES Conference & Expo series. Prior to joining Incisive, McGowan was acting COO at PropertyRoom.com, a Los Angeles based SaaS inventory management and ecommerce technology company. Earlier in his career, in San Francisco, he developed and executed a go-to-market strategy for a SaaS content syndication platform for the multinational publishing house Pearson Plc. McGowan currently lives in New York City, has a MBA from the University of Oxford (Oxford, UK), and a BA from Lafayette College (Pennsylvania, USA).
Caragh has been working in the Search industry for the past 11 years. After nearly 10 years of extensive experience in search agencies in Dublin she moved to The Search Agency www.thesearchagency.com to take up a role as Senior SEO Manager in the UK.
Headquartered in the US, the Search Agency opened its London office in 2008 to support an existing client base and grow presence within the UK and European market.
Caragh's experience to date includes working on both paid and organic campaigns (including site development and site optimisation) for both national and international brands including Danone, Vodafone, Diageo and eircom.
Caragh last spoke at SES London in 2009 but is a regular attendee, speaker and trainer at UK Search events.
Andy Mihalop is responsible for PPC, SEO, RTB display, and social media advertising for one of the largest UK price-comparison websites. Prior to joining Moneysupermarket.com, he was head of search at iProspect, a global performance marketing agency; head of search at ilevel, a digital agency; and director of strategic services at Doubleclick Performics, fulfilling an international search strategy and technology role. Mihalop has worked on global search strategy for some of the world’s largest brands including Hewlett Packard, Nokia, Adidas, Orange, Disney, Johnson & Johnson, and Procter & Gamble.
Digital Insight Manager
Experian Marketing Services
James Murray is the Digital Insight Manager for Experian Marketing Services. In this role, he communicates the value of Experian data and insight through PR, thought leadership and speaking opportunities which help to drive customers' multi-channel marketing strategies. James writes regular Insight Reports on a range of industries - including retail, travel, automotive and finance – covering search, social, email and audience profiling. He is a regular speaker at industry events in Europe, and has been widely quoted in the media.
SES Advisory Board; VP, Commercial Director EMEA
Jon Myers is Commercial Director - EMEA for digital ad management platform Marin Software. Jon is responsible for delivery of the Marin Software platform to EMEA agencies and advertisers including iProspect, LBI, Neo@Ogilvy, Betfair, Littlewoods and Hotels.com. This gives him a unique insight into online advertising trends within both agencies and brands. Prior to joining Marin Software Jon was leading Yahoo's search and display account management teams. Myers joined Yahoo after 12 years on the search and digital marketing agency side as a Director at both MediaVest and Latitude. Jon is recognised for his experience and thought leadership within the European online advertising industry as a regular speaker and moderator at conferences worldwide.
Head of Agency Sales,UK
Dara joined Twitter in November 2012 as Head of Agency Sales. He previously worked at Google for 5 years where he has most recently overseen key agency relationships for YouTube and Display. Prior to Google, Dara worked in in the TV media market, leading teams initially at Flextech Television and later Eurosport.
He is married with two girls, lives in Beaconsfield, plays golf badly, cycles slowly and is addicted to TV boxsets.
David Naylor (commonly known as DaveN) owns Bronco Internet, a successful web development and SEO agency. He is considered one of the best SEOs in the world, with a proven track record in the most competitive markets. His driving force is the belief that there is no point having a site if it doesn’t rank number one. His dedication to giving clients great ROI has lead to the constant development of new optimisation techniques and the ability to see algorithmic changes before most other SEOs. His blog attracts a worldwide audience and is well known for its down-to-earth, informative approach on all SEO issues.
Krista Neher is the CEO of Boot Camp Digital, a marketing consultancy that emphasizes the creative use of technology and social media to grow brands online. The company has provided marketing solutions to Fortune 500 companies as well as startups and small businesses. Neher brings a unique combination of traditional marketing skills and experience, technical knowledge, and creative new marketing approaches, with an emphasis on online and social media marketing. She worked at Procter and Gamble for over five years in sales, finance, and marketing. While there, she worked on some of the biggest brands and on some of the largest and most successful product launches. Prior to Boot Camp Digital, Neher was the VP of marketing for technology startup Photrade.com. She is an active blogger and social media enthusiast.
Samantha Noble is the Marketing Director at Koozai, a digital marketing agency that specialises in all things Search and Social. She also helps manage State of Search as one of their Editors and contributes to the blog on a monthly basis.
She has previously spoken at BrightonSEO, SAScon, On The Edge and OMN and regularly appears on Koozai TV. She has a real passion for branding, paid search and analytics and has written for a number of leading publications on these subjects.
At the start of 2012, Samantha founded 'Digital Females'; with the aim of getting more females from the online industry networking and attending conferences.
Phil Nottingham is a consultant and resident expert in online video at Distilled, where he specialises in implementing SEO and creative content strategies for a wide variety of clients from global brands, to small businesses and non-profits. Phil’s also a global associate at SEOmoz, where blogs frequently on topics surrounding video optimisation and is the author of The Distilled Guide to Online Video Marketing.
Hailing from a mixed-disciplinary theatre and film background, Phil studied Performance Arts at the Central School of Speech and Drama, University of London and worked for 3 years in the live performance and broadcast technology sectors before making his first foray into Search Marketing in April 2011.
Lee Odden is the CEO of TopRank Online Marketing, specializing in Internet marketing consulting, training, and implementation services. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Gorkana, Marketo and StrongMail. He is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, and has been cited by The Economist, U.S. News & World Report, and Fortune Magazine. He writes a monthly column for ClickZ called Social Media Smarts and edits Online Marketing Blog, rated a top marketing blog by Advertising Age, Social Media Examiner and Junta42. He also conducts seminars for companies, and regularly presents at marketing, media, and public relations industry conferences world-wide.
Developer Programs Tech Lead
As a developer programs tech lead, Maile Ohye coordinates Google Webmaster Central's outreach efforts, including the Webmaster Central Blog. Previously, Maile was a systems integration consultant for several pharmaceutical and technology companies, as well as for the Department of Defense.
Search Marketing Manager
Dan Patmore manages SEO and PPC for multi-channel retailer Argos. He been responsible for developing the search strategy as the channels gain increasing exposure throughout the business. Dan has 9 years marketing experience covering both digital and offline channels.
Simon started life as a journalist and magazine editor before turning his attentions to the world of online audience creation instead and has owned and run his own sites as well as founding content led digital marketing agency Zazzle Media, which specialises in content marketing and strategy. He writes regularly for a number of influential digital marketing blogs and also speaks at key industry events.
Alan Perkins co-founded SilverDisc Limited in 1993, and manages both organic SEO and paid-placement PPC strategies. He has been working in the electronic marketing industry since 1990 and in search marketing since 1995. Specializing in dynamic sites, he has written numerous articles and has provided consultancy to clients over many years. In addition, he has developed a number of worldwide patents in search engine technology. Perkins has been a regular speaker at SES since 2001, consistently achieving four-star-rated sessions. He is also an administrator at the High Rankings Forum. An industry-leading advocate of best practices in search marketing, he has worked directly with search engines and contributed to several search engine guidelines.
Jon Quinton is an SEO consultant at SEOgadget, a digital marketing agency specializing in conversion-rate optimization, large-scale SEO, keyword research, technical strategy and link building in high-competition industries. Mr. Quinton started out in SEO by “tweaking” personal projects, moving on to run his own consulting business prior to joining SEOgadget.
He is an active member of the SEO community; he writes for State of Search and SEOMoz. He has also spoken at popular industry events in the UK and Europe, including SMX, Think Visibility and A4U Expo London. Particular areas of interest include scaling link building and digital entrepreneurism.
VP of Product
Matt began his marketing career 20 years ago in direct marketing agencies, before progressing into digital marketing. Even when the dot com bubble burst, he continued to immerse himself in all things SEO. Over the past 9 years he's trained SEO teams, created in-house agency search technology and worked with brilliant brands, before becoming a founding member of the Linkdex team and managing product development.
Senior SEO Strategist
Dave Rohrer is currently a Senior SEO Strategist at Covario, providing SEO services to more than 60 Fortune 500 enterprises and Internet 1000 companies. Rohrer started his online career in 1999 as a Web Developer where he quickly gravitated towards SEO and Online Marketing. Prior to joining Covario, Rohrer spent 10 years in-house as an Online Marketing Manager and SEO Manager where he gained a deep understanding of how all facets of online marketing work together. Through the years, Rohrer has helped improve the ROI for Internet Retailer 500 and Fortune 500 companies in the media, insurance, electronics, automotive, financial services and consumer product verticals.
Head of Content, Interactive Marketing Division
Laura Roth heads up content for the SES Conference and Expo series in North America and Europe, and is responsible for programming the SES agendas and speaker acquisition. She is also a content advisor to the SES team in Asia for events in that region. Laura is a resident blogger for SES and regularly moderates ClickZ webinars and sessions at SES conferences. Before joining SES, Laura worked for three years in Incisive Media's London office, programming content for conferences, exhibitions, and seminars across various portfolios including information, publishing, HR, and legal events. She has also managed social media marketing campaigns for several event brands, and currently works closely with the marketing team on the SES Social Media strategy.
Digital Product Director
Telegraph Media Group
Julian specialises in driving digital change through large organisations. As Digital Product Director of Telegraph Media Group, his responsibilities include audience acquisition (SEO, Social Media), yield optimisation and digital product development.
A specialist in maximising the potential of online marketing, Sri Sharma has helped clients including HSBC, Evans (part of the Arcadia Group), P&O Ferries, and The Perfume Shop to drive a step change in their online efforts with significant impact on their bottom line. Under his leadership, Net Media Planet has received numerous industry accolades: most notably, the firm has been listed in The Sunday Times Tech Track 100, the Deloitte Fast 50, and the Deloitte Fast 500. The company currently generates client revenues of over £100 million annually. A highly respected PPC specialist in the industry, Sharma has spoken at a number of conferences all over the world, including Internet World, London, and the Online Marketing Show. He is renowned for driving outstanding levels of customer retention at Net Media Planet, and was recently named Entrepreneur of the Year at the National Business Awards.
Director of SEO
Chicago Tribune/435 Digital
Carolyn Shelby is the Director of SEO for the Tribune Company and 435Digital, the interactive agency division of Tribune. She is a search engine optimization professional and experienced webmaster who specializes in rebuilding under-performing websites, while preserving existing links and search engine rankings.
Senior Director of Search Marketing
Crispin Sheridan established and runs the search practice at SAP for the shared goals of awareness, lead generation, and sales. He is responsible for paid and organic search and has driven SAP’s strategy to harness the power of the channel to drive efficiency in lead generation across SAP’s ecosystem. He manages the centralized and globally funded search practice at SAP with both in-house and agency support. Successes include integration with SAP’s primary Facebook page and the deployment of “AddThis” across SAP.com globally. He is a frequent guest speaker at SES, the e-Metrics Summit, and ad:Tech, and a member of Google’s B2B Technology Council. He writes a monthly SEO column for ClickZ.
Online Marketing Controller
Helen Southgate is an Online Marketing Controller at BSkyB for Strategy and Planning. She has been at Sky for 3.5 years, previously Senior Marketing Manager for PPC and Affiliates before taking on the strategy and planning role in January 2012. Helen has worked in the online industry since 2002, with a background in performance marketing. Key interests are within attribution, mobile and multi-channel marketing.
Nichola Stott has over a decade of experience in online communications, and has worked for some of worlds' largest digital communications businesses, including five years at PR Newswire, where Nichola was responsible for training and product development of the Online MEDIAtlas PR database; a tool to assist public relations professionals to identify and communicate with relevant global media. On joining Yahoo! in 2005 as senior search bus dev mgr, Nichola fell in love with search – finding a natural aptitude for the search business, and was soon promoted to head of UK commercial search partners; leaving in March 2009 to found theMediaFlow. Following the launch of theMediaFlow in May 2009, Nichola quickly established a reputation as a leading search-industry speaker and writer and is a regular contributor to SearchEngineWatch, SEO-Chicks, Econsultancy and State of Search.
Webexpectations and ConversionWorks
Russell is the founder and Managing Director at ConversionWorks, a digital analytics and conversion rate optimisation agency that helps clients generate more value from their websites. Russell works with brands such as Radisson Edwardian Hotels, WhatCar?, Smirnoff and Bissell helping them to harness the power of web analytics and conversion rate optimisation to drive online sales.
Mikkel deMib Svendsen
Mikkel deMib Svendsen is a long-term moderator of Search Engine Forums, where he established and managed two forums: “Dynamic Pages, Frames and Stuff” and “Non-English Search Engines.” He is known as the resident authority on advanced problems with frames, dynamic pages, Flash, and cloaking. He has years of experience with search engines and SEO, having served as manager of the largest Scandinavian search engine and as VP of product development at Ankiro, Denmark’s leading search product company. He also regularly services a number of Europe’s major portals and search engines as a consultant in search-related projects. He served as co-chair of SES Copenhagen 2001.
Shari Thurow is the founder and SEO director at Omni Marketing Interactive, a full-service SEO, website usability, information architecture, and web design firm. She has designed and promoted web sites since 1995, and is outsourced to many firms worldwide. Her clients include Yahoo!, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD. As a pioneer in the area of search engine-friendly website design, she has a 100% success rate for getting clients’ sites ranked at the top of search engines. She is the author of Search Engine Visibility and When Search Meets Web Usability.
Marcus Tober is responsible for advanced technology research, product development, and SEO consulting programs at Searchmetrics. While studying media design and computer science in Berlin, he was already focused on search engine optimization, and he quickly became one of the leading SEO experts in Germany. He wrote his graduate thesis on the origin of linkvendor.com, the well-known platform for free SEO tools. Tober began his professional career in SEO at Idealo. Seeing the need for an integrated and professional SEO software solution, he founded Searchmetrics GmbH jointly with Holtzbrinck eLab in 2007.
Catherine Toole is the founder and ceo of the British digital copywriting agency Sticky Content. A former press journalist, she has spent the past 15 years specializing in search-friendly web, mobile and social media content projects for a wide range of clients, agencies and government departments. In 2012, Sticky Content is providing content strategy, web writing training, auditing and copywriting services to clients such as Belron (Autoglass), Sage, Post Office®, Sony Europe, Lloyds TSB, John Lewis Partnership and Virgin Atlantic. A well-known speaker in the UK, Catherine runs both micro-content and content strategy seminars for the Nielsen Norman Group worldwide. She's also a guest trainer for Econsultancy and sits on the executive committee of the British Interactive Media Association (BIMA).
Bas van den Beld is a web/search strategist, much asked speaker, trainer and well-respected blogger and the owner of Stateofsearch.com, winner of the "Best European Search Blog Award". Bas is well informed about what's going on in the world of Internet and search marketing worldwide and especially Europe.
Bas holds regular open training classes and can also be booked for in-company training sessions, consulting, and speaking. He consults with several type of companies (Fortune 500 companies like KLM, New Media companies and many more) on implementation of strategic Search and use of Social Media and provides training in Search Engine Marketing, Social Media in the organisation, and Social Marketing related topics.
Inbound Marketing Manager & Online Advertising EMEA
Jacinta is a graduate of DIT with a Masters in Digital Media Technologies. She started her career working with some of the worlds top digital media agencies including Starcom, Carat and Initiative. She has worked with brands such as O2, BMW, Kellogg's and UPC developing best in class digital strategies focused on return on investment and maximising results. She joined the Salesforce EMEA web team in 2012 where she heads up the Online Advertising team in EMEA. Her team runs SEM, Display/Retargeting and Social Advertising programs for the UK, Germany, France, Netherlands and Nordics. She is also responsible for Salesforce EMEA's SEO and Content programs with primary responsibility for their Inbound site Social Success.
Founder & Evangelist
Marty is & Founder & Evangelist of aimClear® an integrated social, search, display, and PR online marketing agency. After piloting aimClear to INC. 500 status as CEO over the previous 6 years, he is now focused on guiding aimClear's extensive internal and client training programs, defining agency vision, writing, speaking, networking, and studies. Client credits include Intel, Siemens, Tektronix, United Health Group, MarthaStewart.com, The Washington Post, Ning, SecondLife & other iconic global brands. aimClear was named a top workplace place in Minnesota by Minnesota Business Magazine in 2012.
A fixture on the international conference circuit. recent and upcoming speaking keynotes and panels include SES London, MediaPost Search Insider Summit, OMS, Charlotte Search Exchange, as well as many appearances over the last five years at SEMpdx, mozCon, PubCon, eMetrics, and numerous other global search and social marketing conferences.
Marty's Wiley/Sybex book, "Killer Facebook Ads," was critically acclaimed. His second Wiley book, "The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success," was released in January, 2013. He has written extensively for respected Internet marketing publications including SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable & been quoted in others, from AdAge to MediaPost. aimClear Blog was cited as a Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs & PRWeb's 25 Essential Public Relations Blogs You Should Be Reading. Marty was named the #3 most influential PPC professional.
Marty has been described as "not your typical agency type." A "social media maverick" and "more innovator than follower." aimClear has become internationally recognized for its work in demographic targeting, especially as pertains to search, Facebook, & LInkedIn. Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, & fine wine.
Head of Paid Media
Shop Direct Group
As Head of Paid Media at Shop Direct Group, Mike manages the acquisition team responsible for traffic generation on behalf of nine brands, using all paid forms of online media including paid search, affiliate marketing and price comparison activity.
Over nine years at Shop Direct, Mike has delivered consistent channel growth as the Group has transformed from a traditional catalogue retailer to become a leading digital department store. During that time, he has implemented channel profit optimisation models and, more recently, utilised the group's new bespoke channel attribution model to influence his team's online media spend decisions.
Shop Direct Group is the UK's leading online and home shopping retailer, with household name brands including Very.co.uk, Littlewoods, isme and Woolworths.co.uk. The Group has annual sales of around £1.7bn and more than 5m active customers. More than 75% of the Group's sales now take place online, with 20% of those via mobile devices.
Jim Yu combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced SEO practices. Prior to founding BrightEdge, he was at Salesforce.com, where he led a core part of the platform products team that delivered the industry’s first cloud computing platform. At Aether Systems, Yu ran the product management team responsible for the product strategy, roadmap, and delivery of the innovative Scoutware line of wireless products. At Mercator Software (now IBM), he directed the development of Mercator Integration Broker, an industry leading enterprise software product, generating over $100 million in revenue.
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Director, Business Analytics
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