2013 Speaker Profiles
Over the past 9 years Matt has held leadership positions in the online marketing and advertising functions as both eBay and Google. As Vice President of Internet Marketing and Advertising at eBay, Matt led the design and the development of eBay's online marketing, trading desk and publisher platforms and charted eBay's course in the digital marketing ecosystem. Matt also worked at Google where he chased his dream of the unified stack as the product marketing lead for the Doubleclick, Google Analytics and Youtube Advertising platforms. Outside of work, Matt can be found on the golf course or in some random northern California city at a soccer tournament for one of his three girls. Matt graduated cum laude from Duke University School of Engineering, and earned an MBA from Harvard Graduate School of Business.
Director, International Digital Acquisition
Jasmin is currently heading up Paid Search for the International markets at American Express within the Central Team for Digital Acquisition. In her previous role as Search Manager at American Express, Jasmin also focused on SEO driving a centralized programme for the International markets. Prior to joining American Express, Jasmin has been at Latitude Digital Marketing, where she was part of the Senior Management team in her most recent role as Head of Conversion Analytics, focusing on Latitude’s web analytics, conversion optimisation and usability services offering. Before her move into the Conversion Analytics department, Jasmin has been part of the PPC team at Latitude, managing and optimising campaigns for clients across various industry sectors. Jasmin has started her career in Search working for the industry leader Google.
Andre Alpar is a partner of the Berlin-based online marketing agency www.AKM3.de and has been active in the field of online marketing for over ten years. Apart from his work for AKM3 he is also CMO of the online cigar shop Noblego.de, author of several books and speaker at numerous marketing conferences all over Europe.
Parallel to his career he has been supporting over 30 internet start-ups as business angel and is founder and host of OMCap & SES Berlin www.omcap.de, the biggest online marketing conference in Berlin.
Founder and Director
Richard Baxter is founder of SEOgadget, a digital marketing agency specialising in conversion rate optimisation, large scale SEO, keyword research, technical strategy, and link building in highly competitive industries. He is a regular SEO industry commentator and a regular speaker at industry conferences including SMX 2011 (Search Marketing Expo), SES London, SearchLove, and Mozcon. Baxter is also an SEOmoz associate and has produced numerous webinars and blog posts with the Moz team.
Nick Beck is the founder and managing director of Tug. A seasoned speaker, Nick founded Tug in 2006. He was responsible for creating and managing Legoland's online marketing campaign in the UK and has created a company that manages the search marketing for a number of high profile global brands, including Dairy Crest, Merlin Entertainments and Glenfiddich. Prior to founding Tug, Nick was group account director at Ogilvy.
Director, New Product Innovation
Jonathan Beeston is director, new product innovation at Adobe. He leads product marketing of search, social and display advertising solutions for Adobe in Europe, as part of a global team working on Adobe Media Optimizer. A veteran of online advertising, Jon joined Adobe as part of the Efficient Frontier acquisition where he ran EMEA client services for over 4 years before moving to marketing.
Jon is a frequent blogger, commentator and speaker on online advertising and social media. Prior to Adobe, he ran the search marketing practice at Mindshare London, part of WPP.
Madeline Bennett is editor of V3 and The Inquirer. Previously, she was editor of IT Week. Prior to becoming a journalist, Madeline was an English teacher at a London secondary school. Madeline is a regular technology commentator on TV and radio, including Sky, BBC and CNN.
Martyn is Managing Director and is responsible for establishing Chango's suite of programmatic solutions in the UK and Europe. A diverse commercial background across international TV and digital (MTV, ITV, Microsoft and others) has given Martyn a thorough understanding of the challenges facing marketers in today's rapidly evolving marketplace. Martyn's experience and Chango's Programmatic Advertising Platform bring disciplines as diverse as branding, social and direct response together to help marketers reach the perfect audience with new levels of efficiency. Martyn is based in London.
Colm manages the UK Search Advertising business for Bing. His current focus is on evangelising both Bing and Bing Ads to the UK trade audience, promoting Search across the Microsoft suite of products and managing the local Search partnership with Yahoo. He has over 10 years of experience in this space, of which three years were spent at Yahoo.
Matt Brown is the Head of Earned Media at Unique with over 10 years' search and social industry experience. Unique is a tier 1 digital marketing agency focused on delivering measurable results for businesses in the retail, travel, finance and B2B sectors such as Avis, PayPal and St Tropez. Unique are members of the IAB Social Media Council, IPA Search Council, Google’s Independent Agency Council and DMG.
Matt oversees the SEO, Social and Creative offering at Unique and is responsible for product development as well as execution for global and EMEA-wide clients in 30 countries and 22 languages.
Prior to Unique, Matt was the Head of Search and Social at MailOnline taking them from 65 million unique visitors to over 150 million per month, with over 50% of traffic originating from mobile. During Matt's tenure, MailOnline overtook NY Times to become the most read English-language online newspaper in the world.
Head of Social Media, EMEA
Head of Social Media for Europe, Middle East and Africa at global media agency MediaCom (part of GroupM and the WPP Group), @nickburcher oversees the MediaCom social media offering. His remit covers a wide region and Nick is responsible for both developing the MediaCom social product and for MediaCom social media execution across a range of well known global brands. Prior to this Nick worked at ZenithOptimedia and Vivaki (part of the Publicis Groupe) and led teams in different areas, including Search, Display Advertising and a range of offline media.
Nick's varied experience gives him a unique multi-channel perspective and 'integration' was a key theme in his 2012 book Paid Owned Earned: maximizing marketing returns in a socially connected world.
Outside of work, Nick lives in North London.
Celina Burnett is a digital marketing and analytics specialist, currently leading Deloitte's Social Analytics business in the UK. Working with leading brands such as Sony Pictures, she focuses on developing effective social media strategies and targeted engagement to drive a measurable increase in sales. Celina recently spent a year seconded to the London Organising Committee of the Olympic and Paralympic Games (LOCOG), where she was responsible for the set up and integration of social media insight and analytics throughout the business, including marketing insight, reputation and crisis management, and the set up and management of LOCOG's social media hub during the Olympic and Paralympic Games. Prior to Deloitte Celina worked with NM Incite, a Nielsen-McKinsey Joint Venture providing social media consulting services.
Director of Performance, Northern and Central Europe
Ian is a veteran in digital advertising with over 19 years' experience including over 13 years in Search marketing. Ian started work at Google over 10 years ago and has been responsible for several European sales teams and global initiatives. Highlights include running the most sophisticated vertical globally, Building the EMEA Mobile Ad Sales team in 2010, and the Social Ad Sales Team in 2012. Ian now runs the Performance Sales Strategy & Product teams for Northern and Central Europe where he is responsible for monetisation, product development and sales for all of Googles performance products.
Mel is founder of Seattle-based consultancy - Delightful Communications - which helps businesses and individuals understand and successfully apply strategies that focus on Social Media, Digital PR and Personal Branding.
He also relishes his work as US Brand Ambassador for Majestic SEO, evangelizing the largest publically available link intelligence database & toolset on the planet to marketers and advertising professionals all over America.
Previous to Delightful and Majestic, Mel's 7 year role as Digital Marketing Evangelist at Microsoft Advertising was to build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about internet marketing and digital at conferences, trade shows & other events.
He's also co-author of the critically acclaimed: Pioneers of Digital.
Yehoshua Coren’s primary goal is to help companies maximize their ROI from their online marketing initiatives through proper implementation and analysis of Google Analytics. He has helped numerous clients with Google Analytics, SEO, PPC, Google Website Optimizer, and usability. Coren entered the SEM industry in 2007 as the PPC manager for a small B2C e-commerce company, and quickly realized that leveraging web analytics is crucial for any company’s online success. This realization speedily turned into a passion, and he opened his own web analytics consultancy at the end of 2010 after gaining expertise in the field. Coren is a repeat speaker at SMX Israel.
Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.
Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.
Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.
UK Managing Director
Bruce Daisley is the UK MD of Twitter - charged with developing the platform's audience and revenue. Bruce previously ran YouTube in the UK. He has also worked at Emap/Bauer and Capital Radio. In 2010 New Media Age recognised Bruce as having made the Greatest Individual Contribution to new media in the UK. His main interests are pop music and comedy.
Alistair Dent is the head of PPC training at Periscopix, a London PPC agency. His team runs campaigns for a wide variety of B2B and B2C companies, from small businesses to high-street brands. He also delivers training to in-house teams across all industries.
Arianne is SEM & Social Marketing Manager at Mamas & Papas, responsible for managing SEM activity and the strategy for Social Media - finding ways to tie the channels closer together and provide the best user experience. Formerly Head of PPC at Stickyeyes, one of the top search marketing agencies in the UK and having previously worked agency and client side, including in-house at Thomas Cook, Arianne has experience managing teams highly complex campaigns in the b2b, travel, retail, finance and i-gaming verticals. She has previously worked with clients including WeightWatchers, Speedo, Starwood Hotels and ASDA and is skilled at delivering results for the most complex campaigns across multiple languages and countries. An Econsultancy guest blogger, Arianne is a speaker at many events across the UK including SES, Figaro Digital, Ion Search, World Travel Market and Eye for Travel.
Nick Drabicky currently resides as the Head of Bought Media within the iProspect UK office, overseeing the agency product across all bought channels. As Head of Bought Media the role is to create an innovative department, fully capable of unlocking holistic opportunities across Paid Search, Performance Display, Affiliates and Ad Operations, delivering a market-leading proposition and driving business growth. Nick hails from the United States where he has spent his time leading, planning, and executing multi-channel digital strategies for clients across various verticals including luxury retail, travel, and CPG clients. Nick has over seven years of agency experience within the digital marketing landscape specialising on both broad strategy planning, but also applying deep analytical rigor to each piece of strategy for each piece of client work.
In his current role as Head of Media, Sam leads a team of Paid Analysts, Display Strategists and Affiliate Specialists defining our best-in-class media offering, technical tool development and working closely with clients to ensure they are at the cutting edge of online marketing. Sam joined iCrossing 5 years ago and has worked across a large portfolio of clients with long-term strategic PPC goals in mind. During this time three of his clients received significant industry recognition: BAA (Travel Marketing Awards - Best Use of PPC 2010), Ann Summers (Revolution Awards - Best Retail, 2011 & Blades Digital Retail, 2011) & TK Maxx (Dadi Awards Commended best use of PPC).
As Analytics Director of Measurelab, Dara is responsible for helping businesses understand, measure and improve performance across multiple digital channels. Dara started his online marketing career working for Oliver & Graimes, a Brighton-based integrated creative agency, before joining digital marketing agency Fresh Egg in 2010. Dara has since co-founded Measurelab, a dedicated analytics agency, and is a regular speaker, trainer and consultant for Google Analytics.
Meaghan Fitzgerald has eight years' experience working with technology companies in both the US and the UK in leadership, marketing, product and business development roles. She regularly blogs on technology, marketing and business related topics; contributes to online and print publications, including Little Miss Geek, a book dedicated to getting more girls interested in science, engineering and technology; and was named one of the 30 under 30 women in digital by The Drum magazine and selected as a Nokia Remarkable Woman.
She is currently the head of marketing and operations at 23snaps, a free service that allows parents to save photos, videos and updates of their children and share that content privately with family and close friends. Previously, Meaghan was marketing director at Evently and Spoonfed Media Ltd in London and has held marketing and PR roles at PageOne PR (acquired by Lewis PR) and IMVU in Palo Alto, California. She also founded DormWise in 2007 which was sold to an industry partner in 2009.
Meaghan is also a tutor at The Mobile Academy.
David, currently Head of SEO at Havas Media is responsible for leading and developing their propositions and service solutions, specifically around SEO and Content in-order to deliver long term strategic results for clients. David joined Havas Media in 2010 from Latitude Digital Marketing where he spearheaded their London SEO team, working with some of the UK's best known brands. David has over nine years' experience in delivering business growth across start-ups to multi-national enterprise level clients, as well as launching brands' web presence in new markets. One of David's key strengths is delivering integrated data-driven strategies tailored to the business needs of clients. Having worked client side across paid, earned and owned media and held senior SEO agency side roles, David brings thought leadership from multiple viewpoints and a leading performance-driven approach.
Head of Analytics EMEA
Rafael is a customer centric and data driven digital leader across the B2C and B2B segments with over 13 years of experience working with blue chip companies across the globe.
He currently leads the Neo@Ogilvy Analytics and Technology functions across EMEA with a heavy focus on developing data driven solutions to deliver scientific digital media planning and buying to maximise ROI.
Kevin is the UK Managing Director of BlueGlass Interactive. Kevin is well-known within the search industry, having been involved in online marketing for the last 10 years and frequently speaks at leading events and writing for digital industry blogs such as Econsultancy and Search Engine Watch.
Mike Grehan is global VP, content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board and in March 2010 was elected to SEMPO's board of directors.
Tim Grice is Head of Search at Branded3, a UK based SEO and Digital Agency. Tim has been involved in the search industry for 9 years and has developed SEO strategies for some for major brands internationally. Tim's unique insights have established him as an industry thought leader, and often contributes to industry leading publications and conferences.
Bastian Grimm is founder and managing partner of Grimm Digital. Having a background in software development, nowadays he works as online marketing consultant with a strong focus on SEO. With his company, he specializes in international SEO strategy- & management consulting as well as online marketing trainings and workshops. Grimm also co-runs Ads2people, a full-service performance marketing agency based in Berlin, Germany where he heads the SEO department as the VP of Search.
Prior to running his own companies, Bastian set up and trained in-house SEO teams for brands like Fox Mobile Group (Jamba, Bitbop & iLove) and oversaw their SEO activities in 25+ countries and for 100+ websites.
Hoosh Technology SA
Jacob Hagemann is a creator of companies and an expert within the field of online marketing with a strong focus on Search Marketing (SEO and SEM). He is specifically strong when it comes to the conceptual and strategic work related to doing business online.
During the past 15 years Jacob has been involved in multiple start-up's and consulted more than 100 different companies, mainly in Europe.
To mention just a fee of his accomplishments. Jacob founded his first Search Marketing Agency - Notabene.net - in 1998 at the age of 24. He has been involved in multiple mergers and acquisitions, including an IPO. He is currently running his second search marketing agency - SearcusGroup - while at the same time creating Search Intelligence technology in Hoosh.com. He is an experienced speaker at conferences and educational institutions - mainly about Search or Entrepreneurship.
Jacob was born in 1974 in Denmark, where he lived most of his life. During the years he lived in the USA, Spain and traveled for 6 month through South America. In 2011 he moved - with his wife and two kids - to Lugano in Switzerland.
Kristjan Mar Hauksson is the COO at SMFB Engine, a brand new extension to the international award-winning creative agency SMFB. With clients such as Freia, Geox, Ikea and Maarud, the agency strives to the best at what it does and it is easy to say that they keep up with their promise. Kristjan has been brought in to lead one of SMFB's most important objectives, which is to make sure that the creative gets both the digital attention needed and the channels to make it fly - Everything starts with the Idea!
Kristjan Mar Hauksson is the founder and former director of Search & Online Communications at Nordic eMarketing. a company that specializes in multilingual online communications, organic search engine optimisation and marketing through several verticals such as tourism, fashion, finance & FMCG.
Kristjan is on the board of directors for SEMPO, on the Global Bing Advertising Board of Advisors and a published author on the topic of internet marketing. Kristjan studied electrical engineering at Reykjavik Technical College in Iceland and holds a degree in Systems Analysis from the Computer and Engineering School of Iceland, in internet marketing from the University of British Columbia and a Global Marketing degree from Thunderbird University.
Kristjan has been involved in developing Internet solutions since 1996, and in search engine optimisation and marketing since 1999.
Chris is Head of Digital at Shop Direct, responsible for driving profitable traffic across all the retail group's websites, including Very, Littlewoods, Isme and K&Co. Chris has more than a decade's experience in client-side digital marketing for major ecommerce brands, including eBay and Play.com.
Bill Hunt is considered the top thought leader on global search engine marketing and is an internationally recognized search marketing speaker, having spoken at conferences in over 30 countries. He is the coauthor of the best-selling book Search Engine Marketing, Inc.: Driving Traffic to Your Company’s Web Site, now in its second edition, from IBM Press. He also writes a popular blog on search and social media marketing as well as monthly columns for various publications. He is also a member of the SES Conference Advisory board.
After entering the Internet industry in mid 90's, Motoko established AJPR in 1998. Since then, she has been providing Search Marketing Services targeting Japan and Asia to businesses from around the world. Her search marketing services with her extensive knowledge of Asia and Japanese market have been highly valued and resulted in significant impact for some of the world's popular brands' search marketing campaigns. A number of her articles have been published on industry websites and printed media including MarkeZine, Multilingual Computing and International Journal of Localization, and ClickZ. She also writes about the Japanese online market on her blog. She volunteers her time at SEMPO, where she serves as a chairman of SEMPO APAC Committee.
Dixon Jones became the marketing director of the world’s largest link analysis engine, Majestic SEO, in 2009. Majestic has transformed the SE industry by providing link intelligence on a scale previously unknown in the industry. Jones has been at the forefront of search marketing since 1999, when he set up the UK-based search marketing consultancy Receptional. He regularly presents at search conferences all over the world and has helped clients in all sectors—including UK newspapers and the international search engines themselves—to understand their search strategies. His consulting clients come from a wide variety of complex sectors, from travel to gambling.
Krista LaRiviere is the co-founder and CEO of gShift Labs, a web presence optimization company. She blogs and speaks about SEO and the importance of social media, public relations, and press releases to SEO. Her team has helped hundreds of organizations get control of their entire web presence in order to rank higher organically in the search engines. She believes that marketers should have control over their SEO campaigns just like they have control over email marketing and paid search.
A savvy digital native with roots in the dotcom boom and a successful company exit under his belt, Guy Levine runs Return On Digital, a leading digital marketing agency that specializes in driving more website visitors and converting them into new sales, leads, or enquiries. This is done through expert use of social media, SEO, paid search campaigns, and affiliate marketing. Levine consults on digital strategy and is a regular speaker at conferences including SES, SMX, and Conversion Conference.
Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side.
She judges both UK & EU Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners. Her clients have included Google, Virgin, Zopa, Slendertone, Guggenheim, SAP, Amadeus, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment.
Judith writes regularly for SEO Chicks and Mostly About Chocolate as well as the Huffington Post. She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small.
Paul Madden is a UK-based SEO who spent the best part of a decade with the unfortunate name of SEOidiot. A long time blackhat, he now works in more legitimate niches but can always be relied on to have an opinion or insight into the shadier parts of the web. Operating both with clients around the world and through his own sites, Madden explores methods for automating and benefiting from social.
Alex co-founded Sponge in 2002, which has grown to become the UK's most successful and longest established mobile agency working across Europe and Africa. Sponge delivers mobile strategy and insight, mCRM, mobile sites and applications for clients including Adidas, Asda, Autotrader, Barclays, Coca Cola, Diageo, Dyson, McDonalds, Orange and Unilever.
The company increasingly focuses on how mobile enhances the customer experience within the retail environment, using technologies including Wi-Fi to allow retailers to develop a one-to-one relationship with their customers.
Alex has amassed a wealth of experience in digital services for retailers and brands over the last 20 years. He is former UK Chairman of the Mobile Marketing Association as and is a Board Director of the Institute of Promotional Marketing. He also is a lecturer on Mobile at UCL and speaks at conferences around the world. In his spare time, Alex is a potter and tinkers with classic cars.
Alex is also a tutor at The Mobile Academy.
Director of Client Services, EMEA
Mark is the Director of Client Services across EMEA for Brightedge. He joined the global market leading SEO technology company in August last year after previously working agency side for most of his search career.
Previous to joining Brightedge, Mark managed over 150 people and £70m search billings in his role as Head of Search Omnicom Media Group UK . He has worked for over 10 years in the search industry and was active member on the IPA search council. During his career, he has worked on some of the biggest accounts in the UK search marketplace notably being Shop Direct Group, easyJet and Thomas Cook. Before his time at Omnicom, he spent 5 years at the digital marketing specialist The Search Works where he held various operational and strategy positions.
Jon Mowat had over 10 years of experience at the BBC before setting up his own award-winning video production and marketing company, Hurricane Media. Jon entered the BBC shortly after leaving college, quickly proving his talents. He became the youngest ever director at BBC Birmingham, directing network BBC programmes at only 22. Jon's BBC career took him around the world making everything from natural history programmes for prime-time BBC 1 to science and history films. He was nominated for a Royal Television Award for Camerawork in 2004 for his documentary about the Royal Marines. After leaving the BBC, Jon used his strong narrative and visual skills in the commercial sector, and created Hurricane Media in 2006 with Creative Director, John Laynon. Jon helps brands create strong, compelling stories through video and content marketing.
Digital Insight Manager
Experian Marketing Services
James Murray is the Digital Insight Manager for Experian Marketing Services. In this role, he communicates the value of Experian data and insight through PR, thought leadership and speaking opportunities which help to drive customers' multi-channel marketing strategies. James writes regular Insight Reports on a range of industries - including retail, travel, automotive and finance – covering search, social, email and audience profiling. He is a regular speaker at industry events in Europe, and has been widely quoted in the media.
Jon Myers is Commercial Director - EMEA for digital ad management platform Marin Software. Jon is responsible for delivery of the Marin Software platform to EMEA agencies and advertisers including iProspect, LBI, Neo@Ogilvy, Betfair, Littlewoods and Hotels.com. This gives him a unique insight into online advertising trends within both agencies and brands. Prior to joining Marin Software Jon was leading Yahoo's search and display account management teams. Myers joined Yahoo after 12 years on the search and digital marketing agency side as a Director at both MediaVest and Latitude. Jon is recognised for his experience and thought leadership within the European online advertising industry as a regular speaker and moderator at conferences worldwide.
Lisa Myers has extensive experience in marketing and search. She is a regular contributor to the online marketing press both on and offline and has authored several best-practise SEO whitepapers and guides. An active blogger in the SEO and social media community, she is the founder of the international SEO blog SEO-Chicks.com; she is also a co-founder of the International Search & Social Blog Stateofsearch.com. Myers has won a row of prestigious awards including “Search Personality of the Year” at the UK Search Awards 2011 and “Best Use of Technology by Under 30 Year Old Woman” at the Blackberry Women & Technology 2008 Awards. In 2009, she made Management Today’s prestigious “35 Women Under 35” list of high achievers, which was also published by The Times (London). Her agency also won “Best SEO Campaign” at the UIK Search Awards 2011.
David Naylor (commonly known as DaveN) owns Bronco Internet, a successful web development and SEO agency. He is considered one of the best SEOs in the world, with a proven track record in the most competitive markets. His driving force is the belief that there is no point having a site if it doesn’t rank number one. His dedication to giving clients great ROI has lead to the constant development of new optimisation techniques and the ability to see algorithmic changes before most other SEOs. His blog attracts a worldwide audience and is well known for its down-to-earth, informative approach on all SEO issues.
Samantha Noble is the Marketing Director at Koozai, a multi-award winning digital marketing agency specialising in SEO, PPC, Analytics, Social Media, Content Marketing and Brand Management. She is a regular speaker at industry events and conferences including SES London, BrightonSEO, SAScon, On The Edge and also regularly appears on Koozai TV. Samantha also founded the Digital Females networking group back in 2011 and sits on the Editorial Team for State of Digital. She has a real passion for branding, paid search and analytics and has written for a number of leading publications on these subjects.
Lee Odden is the CEO of TopRank Online Marketing, specializing in Internet marketing consulting, training, and implementation services. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Gorkana, Marketo and StrongMail. He is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, and has been cited by The Economist, U.S. News & World Report, and Fortune Magazine. He writes a monthly column for ClickZ called Social Media Smarts and edits Online Marketing Blog, rated a top marketing blog by Advertising Age, Social Media Examiner and Junta42. He also conducts seminars for companies, and regularly presents at marketing, media, and public relations industry conferences world-wide.
Developer Programs Tech Lead
As a developer programs tech lead, Maile Ohye coordinates Google Webmaster Central's outreach efforts, including the Webmaster Central Blog. Previously, Maile was a systems integration consultant for several pharmaceutical and technology companies, as well as for the Department of Defense.
Senior Developer Advocate
Ade is a Senior Developer Advocate in Google's London office and works on the Google+ project. Over the last decade he's worked on trading systems for a variety of investment banks as well as on Google's advertising and mobile search systems. He's also the co-author of "Apprenticeship Patterns": a book that teaches you how to learn to be a great programmer.
Stephen Pavlovich runs Conversion Factory, a London-based agency specialising in conversion rate optimisation for highly competitive niches. Working with clients in finance, gaming, lead-gen and ecommerce, they help clients add millions of pounds in recurring revenue.
Content and Community Manager
Alan Perkins co-founded SilverDisc Limited in 1993, and manages both organic SEO and paid-placement PPC strategies. He has been working in the electronic marketing industry since 1990 and in search marketing since 1995. Specializing in dynamic sites, he has written numerous articles and has provided consultancy to clients over many years. In addition, he has developed a number of worldwide patents in search engine technology. Perkins has been a regular speaker at SES since 2001, consistently achieving four-star-rated sessions. He is also an administrator at the High Rankings Forum. An industry-leading advocate of best practices in search marketing, he has worked directly with search engines and contributed to several search engine guidelines.
Jon is an SEO Consultant at SEOgadget, a digital marketing agency specialising in conversion rate optimisation, large scale SEO, keyword research, technical strategy and link building in high competition industries. Jon started out in SEO by 'tweaking' personal projects, moving on to run his own consulting business prior to joining SEOgadget.
Jon is an active member of the SEO community; he writes for State of Search and SEOMoz. Jon has also spoken at popular industry events in the UK and Europe including SMX, Think Visibility and A4U Expo London. Particular areas of interest include scaling link building and digital entrepreneurism.
Nikki started her career as a search engine optimiser, where she often found that clients didn't need more traffic- they needed better traffic and more persuasive websites. This led her into the world of analytics, specialising in Google Analytics which married well with her background in Computer Science and innovation management. Nikki is an international speaker on the subject of Web Analytics, measurement and conversion and has won awards for innovating web analytics tools, particularly in the field of telephone call tracking. Nikki is the Managing Director of her own UK-based Analytics business, Future Insight Analytics Ltd.
VP of Product
Matt began his marketing career in big brand direct marketing agencies 20 years ago. Having experienced life as a Media Planner, Advertising Exec, Dot Com entrepreneur, Digital Agency Director & Practitioner.
For the past 9 years he's trained search marketing teams, worked with brilliant brands, and created in-house agency search technology before becoming a founding member of the Linkdex team to manage product development and marketing.
Matt spends most of his time working closely with leading brands and agencies to gather perspectives on where the digital marketing industry is moving, advise on strategy and plan how best to leverage data and technology in marketing campaigns.
Internet Marketing Consultant & Trainer
Heather Robinson is an Internet Marketing Consultant and Trainer at Skittish - a boutique digital marketing consultancy based in Yorkshire. Having achieved great things as an in-house Internet Marketing Manager with an insurance broker, Heather then set up Skittish in 2012 and now works alongside clients such as the NHS to develop and implement social media and content strategies that complement their search marketing campaigns and overall marketing objectives.
Heather also provides training in social media, search engine optimisation and paid search, and speaks whenever she can at events nationally.
Head of Content, Interactive Marketing Division
Laura Roth heads up content for the SES Conference and Expo series in North America and Europe, and is responsible for programming the SES agendas and speaker acquisition. She is also a content advisor to the SES team in Asia for events in that region. Laura is a resident blogger for SES and regularly moderates ClickZ webinars and sessions at SES conferences. Before joining SES, Laura worked for three years in Incisive Media's London office, programming content for conferences, exhibitions, and seminars across various portfolios including information, publishing, HR, and legal events. She has also managed social media marketing campaigns for several event brands, and currently works closely with the marketing team on the SES Social Media strategy.
Head of Real-Time Bidding
Liz Rutgersson is the Head of RTB Display at Periscopix. She set up the RTB trading desk at Periscopix and is in charge of running the internal account management team. She is a monthly contributor to Search Engine Watch with articles focussing on Real-Time Bidding and display optimisation. She focusses on ensuring best practice throughout all display campaigns, with a focus on direct response for client return on investment. Periscopix is a PPC, RTB and Analytics agency based in London. Their expansion into RTB has been highly successful and they are setting the bar for optimising display campaigns to be performance driven.
A specialist in maximising the potential of online marketing, Sri Sharma has helped clients including HSBC, Evans (part of the Arcadia Group), P&O Ferries, and The Perfume Shop to drive a step change in their online efforts with significant impact on their bottom line. Under his leadership, Net Media Planet has received numerous industry accolades: most notably, the firm has been listed in The Sunday Times Tech Track 100, the Deloitte Fast 50, and the Deloitte Fast 500. The company currently generates client revenues of over £100 million annually. A highly respected PPC specialist in the industry, Sharma has spoken at a number of conferences all over the world, including Internet World, London, and the Online Marketing Show. He is renowned for driving outstanding levels of customer retention at Net Media Planet, and was recently named Entrepreneur of the Year at the National Business Awards.
Senior Director, Global Search
Crispin Sheridan established and runs the search practice at SAP for the shared goals of awareness, lead generation, and sales. He is responsible for paid and organic search and has driven SAP's strategy to harness the power of the channel to drive efficiency in lead generation across SAP's ecosystem. He manages the centralized and globally funded search practice at SAP with both in-house and agency support. Successes include integration with SAP's primary Facebook page and the deployment of "AddThis" across SAP.com globally. He is a frequent guest speaker at SES, the e-Metrics Summit, and ad:Tech, and a member of Google's B2B Technology Council. He writes a monthly SEO column for ClickZ.
Founder & Commercial Director
Luke is the founder of Croud, Google's fastest growing agency in the UK in 2013.
Luke founded Croud with a remit of challenging the way search was delivered for customers delivering tangible results, positive ROI and ultimately customer satisfaction for our clients. Cutting through the contrived complexity that often surrounds digital marketing he helps clients build hard working, cost effective strategies.
Before launching Croud Luke spent 4 years at Google managing the company's relationships with media and digital agencies (which made him realise something had to be done to change the model), handling a combined £60m of business per annum for the business, helping drive up revenues during that time by over 100%. His remit included WPP, Aegis and Publicis as well as early days search works. He was also responsible for bringing Google's early mobile strategy to life.
Prior to that Luke worked for several UK and international newspapers including Daily Mail, Times and The Economist where he helped digitise their advertising proposition. He has over 12 years of media experience combining the best in both on and offline.
His extra-curricular passions include trying to keep in shape through a multitude of sporting activities none of which he's mastered, and visiting as much of the planet as possible.
Head of Digital Strategy
Aleyda is the Head of Digital Strategy at WooRank, a digital marketing platform for SMEs. She's a technical search marketer with more than 6 years of experience as an SEO consultant. She has worked at European and American online marketing agencies and as an In-House specialist developing international, multilingual, local and mobile SEO projects in highly competitive markets such as travel and forex.
She is also a State of Digital blogger, Moz Associate and frequent speaker at international online marketing conferences -such as MozCon, SearchLove, SMX, BrightonSEO, Congreso Web, OMCap, KahenaCon, among others.
Ann Stanley is the co-founder and MD of Anicca Digital, with over 10 years' experience of online marketing. She is Google AdWords Accredited and a chartered marketer.
Ann provides consultancy, training and implementation of a range of digital marketing services including; strategy/planning, analytics/auditing, website design/development, ecommerce, SEO, PPC, email marketing, affiliate marketing, and social media.
Ann speaks at local, national and international events on a range of digital marketing subjects but specialises in practical tips on using AdWords and ecommerce marketing.
You can follow Ann on Twitter (@annstanley) or connect at http://www.linkedin.com/in/annstanley
President, North America
Gregg Stewart is a SoLoMo expert and digital advertising thought leader. As North American President of international digital advertising agency, Geary LSF, and founder of local-search agency 15miles, Gregg's expertise in interactive advertising is extensive. Additionally, Mr. Stewart contributes regularly to Clickz and Search Engine Watch, and for six years and counting, has co-published the renowned 'Local Search Usage Study' revealing groundbreaking trends and data in the local-search arena.
Global Head of Strategic Services
Philip Storey is Global Head of Strategic Services at Lyris, London. Philip has specialised in Email Marketing and Conversion Optimisation for 12 years, helping over 200 leading brands to develop meaningful relationships with prospects and customers in the inbox, creating engaging email marketing strategies for acquisition and retention that drive a high return on investment.
Webexpectations and ConversionWorks
Russell is the founder and Managing Director at ConversionWorks, a digital analytics and conversion rate optimisation agency that helps clients generate more value from their websites. Russell works with brands such as Radisson Edwardian Hotels, WhatCar?, Smirnoff and Bissell helping them to harness the power of web analytics and conversion rate optimisation to drive online sales.
Ross is a SEO Team Leader with Digitas LBi, a full service digital media agency. With 5 years agency experience Ross has worked with some of the UKs biggest brands, building digital marketing strategies to effect positive business change. Ross is obsessed with human psychology and finding out what motivates people to take action both off and online. He loves nothing more than spending a night in with the Google keyword planner and tinkering with personal projects. When he puts the computer down he can be found on the squash court, listening to blues guitar or eating his bodyweight in sushi.
Ralph Tegtmeier has been working in website development and web marketing since 1994. He is the co-founder and principal of fantomaster.com GmbH (Belgium), a company specialising in webmaster software development, industrial-strength cloaking, and search engine positioning services.
Bas van den Beld is a well-known Online Marketing Strategist, trainer and speaker. Bas is widely considered to be an expert and influential on Internet Marketing, Social Marketing and Search Marketing worldwide and especially Europe.
Bas is the founder and owner of State of Digital, a website that focusses on bringing the right information and knowledge to the right people and get companies forward in Digital. State of Digital is the successor of Stateofsearch.com Bas is a two times winner of the Speaker Medaillon on the International Search Summit, voted best speaker in Karaj, Iran and was voted amongst the Top Influential Marketers in the UK.
Bas consults with several type of companies on implementation of strategic Internet Marketing and provides training in Search Engine Marketing, Social Media in the organisation, and Social Marketing and Influence Marketing related topics. Bas also consults for agencies and brands helping them determine the right online business strategy and connecting them to the right influential people.
Daniel Waisberg is the Analytics Advocate at Google, where he is responsible for fostering Google Analytics by educating and inspiring Online Marketing professionals. Both at Google and his previous positions, Daniel has worked with some of the biggest Internet brands to measure and optimize online behavior. He is also the Founder of online-behavior.com.
Head of Online Marketing, EMEA
Jacinta is a graduate of DIT with a Masters in Digital Media Technologies. She started her career working with some of the world's top digital media agencies including Starcom, Carat and Initiative. She has worked with brands such as O2, BMW, Kellogg's and UPC developing best in class digital strategies focused on return on investment and maximising results. She joined the Salesforce EMEA web team in 2012 where she heads up the Online Advertising team in EMEA. Her team runs SEM, Display/Retargeting, lead generation and Social Advertising programs for the UK, Germany, France, Netherlands, Nordics, Italy and Spain. Her focus and success lies in combining new innovative digital marketing opportunities with key lead and revenue generating programs and using data to drive decisions.
Board Director & Director of Search Strategy and Social
Who should attend?
Director, Business Analytics
Junior Account Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
Executive Director, IT
IT Project Manager