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SES London 2015 Speaker Profiles

Brendan Almack Brendan Almack
Account Director
Wolfgang Digital

In a previous life, Brendan worked as a Geotechnical Engineer analysing data and trying to use the data to solve problems. Now he works in digital marketing... and does pretty much the same thing.

He likes data, maths and solving problems. He is particularly interested in paid search advertising and analytics.

Brendan's retail & fashion campaigns work has won "Best Search" in the Digital Media Awards and he recently had a luxury fragrance YouTube in stream campaign published by Google as a "Google Success Story".

Darryn Almeida Darryn Almeida
Head of PPC
Travel Republic

Sammy Austin Sammy Austin
Performance Media Manager - Real Time Bidding

Sammy is responsible for leading the Programmatic strategy at MoneySuperMarket.

MoneySuperMarket manage their Programmatic buying via their in-house Performance Media Team who also manage all of their paid search activity.

MoneySuperMarket's Programmatic and Paid Search campaigns are powered by a custom built technology stack, their Data Management Platform - Blue Kai, their Demand Side Platform - Mediamath, their PPC bid management tool - Marin and their custom attribution solution via Google Analytics.

Sammy's previous roles are at iProspect and AMNET - Aegis Media's Trading Desk.

Andy Beatman Andy Beatman
SEO Director
Havas Media

Amy Bott Amy Bott
Paid Search Manager
Phones 4U

Jim Boykin Jim Boykin
CEO and Link Building Ninja
Internet Marketing Ninjas

Jim Boykin is one of the oldest and most well-known pioneers in the search marketing industry. In 1999, Boykin founded his business as We Build Pages, and over the next 12 years, the company grew to a staff of nearly 100 employees and emerged as a leader in the SEO and Internet marketing space. In 2011, We Build Pages became Internet Marketing Ninjas. This brand change also represented their evolution from a famed link-building company to a full-service Internet marketing agency. Using on-page optimization, link-building, content creation, digital asset development, and social media promotion, IMN has been successful in helping their international clientele achieve higher traffic and increased revenue. Boykin has authored an award-winning blog on link-building and been a steadfast speaker at SEO industry events for more than a decade. A true entrepreneur, Boykin remains a hands-on leader, continuing to be active in the sale, creation, and design of all products.

Max Brockbank Max Brockbank
Head of Search

Max Brockbank is a heavyweight SEO of the old school. He's so old that when he went to school, PC wasn't even joking about mothers-in-law and fat people. Max found search where he wasn't looking for it, as a print journalist - which means he knows a thing or two about content. He started as a reporter on the same paper as Angela Rippon and finished up running TIME magazine's European website. On the way he was a rewrite sub on the Sun, the Mirror and a few grown-up newspapers besides. He finally hung up his press card to manage online content for international companies and UK search agencies. Most recently he was in charge of Organic Search for Hilton Hotels worldwide. He's now taken the reins as Head of SEO at Verve Search, armed with a wealth of experience in what makes websites go with a bang! His ambitions are to not travel so much and to meet lots of interesting people.

Nick Burcher Nick Burcher
Head of Social Media, EMEA

Head of Social Media for Europe, Middle East and Africa at global media agency MediaCom (part of GroupM and the WPP Group), @nickburcher oversees the MediaCom social media offering. His remit covers a wide region and Nick is responsible for both developing the MediaCom social product and for MediaCom social media execution across a range of well known global brands. Prior to this Nick worked at ZenithOptimedia and Vivaki (part of the Publicis Groupe) and led teams in different areas, including Search, Display Advertising and a range of offline media.

Nick's varied experience gives him a unique multi-channel perspective and 'integration' was a key theme in his 2012 book Paid Owned Earned: maximizing marketing returns in a socially connected world.

Outside of work, Nick lives in North London.

Shawn Burns Shawn Burns
Global Head of Web and Digital Marketing
Schneider Electric

Rossa Butler Rossa Butler
Digital Marketing Manager

Ian Carrington Ian Carrington
Managing Director, Performance Solutions and Innovations, NACE

Ian is a veteran in digital advertising with over 19 years' experience including over 13 years in Search marketing. Ian started work at Google over 10 years ago and has been responsible for several European sales teams and global initiatives. Highlights include running the most sophisticated vertical globally, Building the EMEA Mobile Ad Sales team in 2010, and the Social Ad Sales Team in 2012. Ian now runs the Performance Sales Strategy & Product teams for Northern and Central Europe where he is responsible for monetisation, product development and sales for all of Googles performance products.

Toby Chishick Toby Chishick
Social Media Director

Convinced that "Google Adwords" success requires exactly the same skill-set as "Championship Manager" success, Alan adapted his passion for strategy games to start specialist Digital Marketing Agency Wolfgang Digital in 2007.

Wolfgang Digital are now the Irish Digital Media Awards "Grand Prix" Champions as well as holding the "Best Search" title for two years on the trot. Google are big fans of Wolfgang's work having published their campaigns multiple times as "Google Success Stories".

Asaad Dookhy Asaad Dookhy
SEO + PPC Lead and Manager

Tim Giles Tim Giles
Head of SEO and Social
Starcom MediaVest

Amrit Gill Amrit Gill
Head of eCommerce
National Express

Luis Navarrete Gomez Luis Navarrete Gomez
Head of Global Search Marketing
LEGO Group

Carmel Hayes Carmel Hayes
Head of Content Marketing Europe

Simon Heseltine Simon Heseltine
Senior Director of Audience Development
AOL Inc.

Simon Heseltine is responsible for organic search and training across all AOL and Huffington Post Media Group properties, including Techcrunch, Huffington Post, and Engadget.

In his previous position as director of search at a Washington, D.C.-based agency, he was responsible for developing and implementing organic search and social media strategies for companies across several industries.

Heseltine is a frequent speaker at conferences, writes a regular column for and teaches SEO at Georgetown University as part of the university's digital media management program.

Jackie Hole Jackie Hole
SEO & PPC Consultant

Chris Howard Chris Howard
Head of SEO
Shop Direct

Chris is Head of SEO at Shop Direct, responsible for driving profitable traffic across all the retail group's websites, including Very, Littlewoods, Isme and K&Co. Chris has more than a decade's experience in client-side digital marketing for major ecommerce brands, including eBay and

Gemma Howley Gemma Howley
Head of PPC
Manning Gottlieb OMD

Originally from Leeds, Gemma moved to London and started her career in PPC at Diffiniti in 2006 after graduating from the University of Lincoln with a degree in English Literature and Media Communications. In 2008 she moved to Manning Gottlieb OMD as a search planner on the multi-million pound Virgin Media account. Several years on Gemma is now responsible for the growth, output and development of the 19 strong PPC team across a range of clients including Renault, Sony Pictures, Specsavers, PlayStation and Virgin Atlantic.

In 2013 Gemma was placed 11th in the Drum�s 30 under 30 women in digital advertising and is an active member of the Resolution Search Council and IPA Search Group.

Ben Irons Ben Irons
Head of Paid Search

Ben started his career on a Graduate Management program with Enterprise Rent-a-Car in 2004 before moving to the Marketing and New Business division of Close Motor Finance, both based in Cardiff in South Wales.

In 2009 Ben moved to London to join the Paid Search Team at Yahoo! working closely with clients such as Sky, John Lewis, Travel Republic, Marks and Spencer and MoneySupermarket on maximising performance of their Paid Search marketing campaigns on Yahoo! and subsequently across the Yahoo! Bing Network.

In 2012 Ben joined iSpy Marketing (latterly purchased by iProspect) as a PPC Account Director managing PPC clients in the retail, travel and recruitment verticals such as Jobsite and Harrods. In early in 2013 Ben's remit then extending into managing the biddable media activity across PPC, Display, and Social, as well as co-ordinating content marketing strategies in SEO.

In December 2013 Ben joined PHD as Head of Paid Search, working with his team to grow and develop innovative and market leading Paid Search strategies for the agencies well established client base.

James Murray James Murray
Search Advertising Evangelist

James Murray is the Digital Insight Manager for Experian Marketing Services. In this role, he communicates the value of Experian data and insight through PR, thought leadership and speaking opportunities which help to drive customers' multi-channel marketing strategies. James writes regular Insight Reports on a range of industries - including retail, travel, automotive and finance - covering search, social, email and audience profiling. He is a regular speaker at industry events in Europe, and has been widely quoted in the media.

Jamie Peach Jamie Peach
Head of SEO
House of Fraser

Jamie Peach is Head of SEO at House of Fraser, currently enjoying his 7th year in the SEO industry and recently voted one of the UK's most influential individuals in Search Marketing & SEO. He has worked both client-side and in the agency world during this time but in the last couple of years has been focused on SEO and content marketing in the fashion retail vertical specifically.

Ant Robinson Ant Robinson
Head of Search and Social

Andrew Smith Andrew Smith
Global Head of SEO
Momondo Group (Cheapflights)

Gregg Stewart Gregg Stewart
President, North America
Geary LSF

Gregg Stewart is a SoLoMo expert and digital advertising thought leader. As North American President of international digital advertising agency, Geary LSF, and founder of local-search agency 15miles, Gregg's expertise in interactive advertising is extensive. Additionally, Mr. Stewart contributes regularly to Clickz and Search Engine Watch, and for six years and counting, has co-published the renowned 'Local Search Usage Study' revealing groundbreaking trends and data in the local-search arena.

Tomas Vaitulevicius Tomas Vaitulevicius
SEO and Analytics Manager

Tomas has spent the last 5 years running the SEO and Analytics team at, one of largest UK websites. In that time he helped Rightmove restructure their site and embark on the content marketing journey. These changes lead to Rightmove becoming a clear leader in Property Search and resulted in non-branded traffic from search engines growing from 1.5 million to 17 million visits a month.

You can get in touch with Tomas on twitter @earnedmarketing.

Chris Wallace Chris Wallace
Global Digital Lead

Ross Webster Ross Webster
Managing Director, EMEA
The Weather Company International

Lukasz Zelezny Lukasz Zelezny
Head of Organic Acquisition, London
uSwitch Limited

Lukasz Zelezny is the head of organic acquisition at, a UK based price comparison website with offices in London. Leading his team, he is responsible for the brand's organic visibility, conversion rate, traffic and engagement. Lukasz is a hands-on person, he spends lots of his time keeping up to date with the changes in the technology of online marketing.

Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.

He is a graduate from the Silesian University of Technology with a BA in Marketing.

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