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SES San Francisco 2013 - Day 2 Agenda

Thursday, September 12

8:00am-6:00pm Registration
8:00-9:00am Morning Coffee
9:00-10:00am

Morning Keynote
Details to follow.

10:00-10:15am Session Interval
10:15-4:00pm Expo Hall
10:15-11:15am

Attendees may choose to attend one of five sessions offered during this time slot.

PAID
Follow, Reach, Convert: Innovative Retargeting/ Remarketing
Details to follow.


SPONSORED SESSION
Details to follow.


EARNED
Driving Value from Earned Media through Quality Content
Details to follow.


INTEGRATED
From Strategy to Execution: Optimizing your Conversion Funnel
Details to follow.


BUSINESS INTELLIGENCE
SEO in the Boardroom: Leveraging Relevant Metrics
Details to follow.


11:15-11:30am Session Interval
11:30-12:30pm

Attendees may choose to attend one of five sessions offered during this time slot.

SPONSORED SESSION
Details to follow.


OWNED
Enterprise Workflow Optimization: Maintaining an Indexible and Findable Website
Details to follow.


EARNED
The Future of Local Search: 5 Layers of Local
Details to follow.


INTEGRATED
Search Marketing Power Tools Set: SEO and PPC
Details to follow.


BUSINESS INTELLIGENCE
Beyond the "Like": Social Media Tracking, Testing & Targeting
Details to follow.


12:30-1:15pm

Meet the Experts Roundtable Forum in the Expo Hall
Join us at our "Meet the Experts Roundtable Forum" where you'll have a unique opportunity to learn, network and share information with your peers and leading industry specialists. With a choice of several roundtable discussions, each focusing on different key topics and featuring 2 experts, this session is not to be missed. Simply choose the roundtable most pertinent to you and join the discussion! You can also move freely between different roundtables to make sure you get the most out of this session. Afterward, take your conversation and new contacts to our networking cocktail reception where you can continue the discussion over a few drinks.

1:15-2:30pm Networking Lunch in the Expo Hall
2:30-3:30pm

Attendees may choose to attend one of five sessions offered during this time slot.

PAID
The RTB Opportunity for Online Marketers: Truths & Myths for Performance Targeting
Details to follow.


OWNED
Mining Your Search Keywords & Social Data for New Revenue Opportunities
Details to follow.


EARNED
Global Social Media Meet Local ROI: The Secrets to the Strategic Thinking & Tactics Driving Social
Details to follow.


INTEGRATED
From Mobile PPC to Mobile SEO: Unlocking the Value of Mobile Marketing
Details to follow.


BUSINESS INTELLIGENCE
Landing Page Optimization: Test, Analyze, Execute
Details to follow.


3:30-4:00pm Networking Break in the Expo Hall
4:00-5:00pm

Attendees may choose to attend one of five sessions offered during this time slot.

PAID
Programmatic Trading: Harnessing the Power of New Display Opportunities
Details to follow.


OWNED
Next Generation Site Architecture: Maximizing Usability & Findability
Details to follow.


EARNED
Social TV: Enhancing Your Social & Mobile Campaigns
Details to follow.


INTEGRATED
Breaking Down the Borders: International SEM
Details to follow.


BUSINESS INTELLIGENCE
How to Outwit Your Key Competitors: SEM Analysis
Details to follow.

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Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.

SES Magazine
View latest issue:
SES Magazine Toronto 2013
Toronto 2013
Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
Official Online
Radio Network
WebmasterRadio.FM
Media Partners
Business Marketing Association (Norcal BMA)
PressFeed
SEMpdx
SEMPO
Visibility Magazine
Website Magazine
In Association with
Search Engine Watch

News Distribution
Business Wire
Registration & Pricing Info
Platinum Sponsors
Google
Marin Software

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to sales@sesconference.com.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to registration@sesconference.com.

Conference Questions:
Unsure which sessions are right for you? Let our conference consultants customize a program for you to maximize your time at SES. Email consult@sesconference.com.