Speaker Profiles

Matt Bailey is the president and founder of SiteLogic, a website marketing consultancy, and has been training businesses about website marketing since 1997. He speaks at over 30 international conferences, seminars, and training sessions each year. Seminar attendees consistently rave about his conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even non-techies understand. Bailey is the primary trainer and developer for the Direct Marketing Association's search engine optimization certification program, and the trainer for its two-day website marketing seminar.

Chris Boggs is a specialist with 13 years' experience in online marketing, with emphasis on search engine optimization, social media and paid search advertising. After starting in the field of health insurance, Chris has worked as an independent consultant and with agencies including Avenue A | Razorfish and Rosetta. His daily mantra is to promote effective integration between online marketing campaigns and design, user experience, and conversion optimization best practices.

Chris has worked in Search Engine Marketing within all major industries including extensively in Healthcare/Pharmaceutical, Financial Services, Consumer Products and Retail, and B2B. Chris has served on the Board of Directors of SEMPO.org, the Search Marketing Professional's Organization, since 2006, as President 2010-2012 and Chairman 2012-2013. He also serves on the SES Advisory Board and writes for Search Engine Watch and the Internet Marketing Ninjas Blog.

Mikel Chertudi is a seasoned and innovative marketing executive who has a passion for leadership, building brands, and creating demand. He is responsible for fueling the global growth of Adobe through innovative, world-class media and demand creation programs. Chertudi has created a team of award-winning experts who focus on major digital channels including database marketing, search, display, mobile, and social, as well as traditional channels. He also oversees campaign strategy and execution of Adobe's $1B enterprise B2B business including the Online Marketing Suite and Customer Experience Solutions.

A widely recognized authority and pioneer in persuasion architecture, persona marketing, and improving online conversion rates, Bryan Eisenberg is the co-author of the best-selling books Call to Action, Waiting for Your Cat to Bark?, and Always Be Testing. He is the co-founder and chairman emeritus of the Web Analytics Association and serves as an advisory board member of SES, the eMetrics Marketing Optimization Summit, and several venture capital–backed startups. eConsultancy members have recognized him as one of the top 10 User Experience Gurus.

Andrew Goodman is founder and president of Toronto-based Page Zero Media, a full-service marketing agency that focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, and BLR. He is also co-founder of Traffick.com, an award-winning industry commentary site. Goodman is the author of Winning Results with Google AdWords and is frequently quoted in the business press. He has acted as program chair for the SES Toronto conference and has spoken and moderated at countless SES events since 2002.

Mike Grehan is global VP, content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board and in March 2010 was elected to SEMPO's board of directors.

Bill Hunt is considered the top thought leader on global search engine marketing and is an internationally recognized search marketing speaker, having spoken at conferences in over 30 countries. He is the coauthor of the best-selling book Search Engine Marketing, Inc.: Driving Traffic to Your Company’s Web Site, now in its second edition, from IBM Press. He also writes a popular blog on search and social media marketing as well as monthly columns for various publications. He is also a member of the SES Conference Advisory board.

A search marketing industry thought leader, Anne Kenney co-authored the first book on international SEO and PPC, Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results. After providing search engine consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin Donuts—and launching dotcoms Zillow and Avvo, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome, and Beijing. Kennedy was a founding member of the board of directors for Helium.com, acquired by publishing giant R.R. Donnelly in 2011.

Matt McGowan joined Incisive Media in June 2006 and is currently responsible for the company's business in North and South America. In addition, he oversees global sales, marketing, editorial, and operations for the Digital Marketing portfolio which includes ClickZ.com, ClickZ.asia, SearchEngineWatch.com, and the multinational SES Conference & Expo series. Prior to joining Incisive, McGowan was acting COO at PropertyRoom.com, a Los Angeles based SaaS inventory management and ecommerce technology company. Earlier in his career, in San Francisco, he developed and executed a go-to-market strategy for a SaaS content syndication platform for the multinational publishing house Pearson Plc. McGowan currently lives in New York City, has a MBA from the University of Oxford (Oxford, UK), and a BA from Lafayette College (Pennsylvania, USA).

Giovanni Rodriguez is a noted innovator, author, and public speaker on organizational leadership and marketing. At Deloitte Consulting, he is helping to build new services in the digital/social/mobile arena. Before Deloitte, he was chief marketing officer at BroadVision, one of the world’s innovators in enterprising social networking. Before that, he was co-founder and managing partner of The Conversation Group, one of the first social-technology consulting firms. A pioneer in post–Web 2.0 communications, Rodriguez has advised and consulted for numerous B2B leaders such as The New York Stock Exchange, SAP, Alcatel-Lucent, and Verizon Business, as well as leading consumer brands such as General Mills, Unilever, and Best Buy.

Laura Roth heads up content for the SES Conference and Expo series in North America and Europe, and is responsible for programming the SES agendas and speaker acquisition. She is also a content advisor to the SES team in Asia for events in that region. Laura is a resident blogger for SES and regularly moderates ClickZ webinars and sessions at SES conferences. Before joining SES, Laura worked for three years in Incisive Media's London office, programming content for conferences, exhibitions, and seminars across various portfolios including information, publishing, HR, and legal events. She has also managed social media marketing campaigns for several event brands, and currently works closely with the marketing team on the SES Social Media strategy.

Crispin Sheridan established and runs the search practice at SAP for the shared goals of awareness, lead generation, and sales. He is responsible for paid and organic search and has driven SAP’s strategy to harness the power of the channel to drive efficiency in lead generation across SAP’s ecosystem. He manages the centralized and globally funded search practice at SAP with both in-house and agency support. Successes include integration with SAP’s primary Facebook page and the deployment of “AddThis” across SAP.com globally. He is a frequent guest speaker at SES, the e-Metrics Summit, and ad:Tech, and a member of Google’s B2B Technology Council. He writes a monthly SEO column for ClickZ.