2013 Speaker Profiles
Benu Aggarwal is the Founder and President of Milestone Internet Marketing. Milestone is a leading provider of Internet marketing and social media solutions for the lodging industry. Milestone works with over 1500 hotels, major hotelschains, and management groups. Benu is a highly respected expert in Internet Marketing strategies for the lodging industry. In her current role, Benu manages product development and technology for Milestone. Under her leadership, company has launched several award winning websites and software. Benu has written several articles on Search Engines Marketing and coauthored Internet marketing book "Hotels to HTMLs." Benu often speaks at search and lodging industry conferences. Prior to Milestone, Benu worked insales and revenue management roles in select service and upscale hotels in US and abroad. Benu has a BS degree, MBA, CHME, and Cornell GMP program certification. For more information about Benu and Milestone, visit www.milestoneinternet.com.
Professional Services Team Lead
Cherie has been in the email deliverability industry since 2004. As a former email marketer and a Return Path client, she understands first-hand what it takes to earn a good sender reputation. Not only does she lead a team of industry acknowledged email deliverability experts, she also works diligently with her clients to achieve 90%+ inbox placement rates by addressing engagement, ISP blocks, complaints, spam traps, data hygiene, and other reputation issues. Her portfolio of clients includes those in the social networking, retail, travel, insurance, affiliate, and educational industries. Cherie's in-depth knowledge has earned her the privilege to be a subject matter expert at the DMA, eTail West, and Responsys Interact conferences.
Tim Ash is author of the bestselling book Landing Page Optimization, and CEO of SiteTuners, a firm that specializes in improving website conversion rates through landing page diagnosis and redesign, conversion consulting, a/b and multivariate test plan creation, and client training/mentoring. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.
Over the past 15 years, Tim has helped hundreds of US and international brands improve their web-based initiatives, including Canon, Google, Expedia, CBS, Sony Music, Facebook, Nestle, Verizon Wireless, Texas Instruments, Cisco, and Coach.
Tim is a highly-regarded keynote and conference presenter, and the chairperson of Conversion Conference - a worldwide conference series focused on improving online conversions. He has published hundreds of articles about website usability, best practices in landing page design and tactics to improve website conversion rates, and he is also a ClickZ columnist and the host of the Landing Page Optimization podcast on WebmasterRadio.fm.
Matt Bailey is the president and founder of SiteLogic, a website marketing consultancy, and has been training businesses about website marketing since 1997. He speaks at over 30 international conferences, seminars, and training sessions each year. Seminar attendees consistently rave about his conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even non-techies understand. Bailey is the primary trainer and developer for the Direct Marketing Association's search engine optimization certification program, and the trainer for its two-day website marketing seminar.
Michael J. Becker is a passionate, international, entrepreneur, evangelist, volunteer and scholar. He is dedicated to a life of learning and helping individuals and their organizations achieve commercial success through the understanding and effective application of mobility and its impact on their business. Becker holds a number of roles in the industry: he is a North American Market Development and Strategic Advisor to SOMO, the world's largest independent global mobile solutions company; a North American director and advisor to the Mobile Marketing Association (MMA); a trustee for Marketing Edge, a non-profit educational foundation; a professor of mobile marketing for National University; a doctorate candidate at Golden Gate University, his research is focused on the currency of personal information and the application personal data clouds to drive relevant consumer engagement within the marketing mix; and a number of other industry advisory roles. He also frequently speaks at industry and corporate events and is regularly interviewed by news and trade publications on mobile marketing trends. Previously, Michael was the MMA's North American Managing Director and the co-founder of iLoop Mobile (now Archer Mobile), a solutions provider of advanced multimedia messaging solutions. He has also authored and co-authored numerous articles and books, including Mobile Internet for Dummies, Web Marketing All-in-One For Dummies, and Mobile Marketing for Dummies and founded and oversaw the publication of the award winning MMA International Journal of Mobile Marketing.
As CEO of Location3, Andrew Beckman (@andrew_beckman) oversees the strategic direction and business growth and provides insight into new marketing trends and technologies.
Prior to establishing Location3 in 1999, Andrew was an international sales manager for DoubleClick, where he helped to open international locations and train sales staff on U.S. search marketing principles.
Andrew sits on the Search Marketing Council for DMA. He graduated from the University of Maryland in 1996 with a bachelor’s degree in international business.
With 13 years of experience in marketing and advertising, Rich combines his extensive design skills with his ability to understand client objectives and develop effective strategies to meet those goals. He specializes in brand development, print and web advertising campaigns, marketing collateral, and website design. Rich has delivered compelling designs for clients such as Microsoft, Expedia, and LG Electronics.
Chris Boggs is a specialist with 13 years' experience in online marketing, with emphasis on search engine optimization, social media and paid search advertising. After starting in the insurance sector, Chris has worked as an independent consultant and with agencies including Avenue A | Razorfish and Rosetta. As Chief Marketing and Operations Officer at IMN, his daily mantra is to promote effective integration between online marketing campaigns and design, user experience, and conversion optimization best practices - through proven Enterprise process and accountability-driven performance.
Chris has worked in Search Engine Marketing within all major industries including extensively in Healthcare/Pharmaceutical, Financial Services, Consumer Products and Retail, and B2B. Chris has served on the Board of Directors of SEMPO.org, the Search Marketing Professional's Organization, since 2006, as President 2010-2012 and Chairman 2012-2014. He also serves on the SES Advisory Board and writes for Search Engine Watch and the Internet Marketing Ninjas Blog.
Michael Bonfils specializes in providing multinational search marketing services for agencies and inhouse search marketing professionals. Since 1996, Michael has helped pioneer best practices in global search engine marketing and innovations in technology advertising. After selling his
first agency in 2004, he launched SEM International in Hong Kong, which grew quickly and eventually expanded into Japan, Korea, Russia, Europe, and Latin America. By 2009, it turned into one of the largest global alliances of international online marketing service firms.
Michael also contributes as an expert on Internet marketing technology and trends in national publications, and speaks at events around the world, such as Search Engine Watch, SES, ISS/SMX, and Pubcon to name a few.
Jim Boykin founded We Build Pages in 1999 as a web design firm; shortly after, he started specializing in SEO and link building. We Build Pages has grown to include 35 employees that use on-page optimization, link building, content creation, widget services, and internet marketing consulting to achieve higher traffic for a worldwide clientele. Boykin's blog on link building has won several awards and was recognized as "Best Link Building Blog" in 2006 and 2007 by Search Engine Journal. A true entrepreneur, Boykin leads his company forward by being active in the sales, production, and design of all projects. He speaks regularly on the topic of link building at several SEM industry conferences.
Lisa Buyer is the founder of three media companies and CEO of The Buyer Group, an interactive PR, social media, and branding agency in South Florida. Clients include public and private companies in the technology, real estate, and health/beauty industries. Buyer is the editor of several blogs and teaches online courses on applying social media to business networks. She regularly speaks at national conferences, including Search Engine Strategies and PubCon, on online PR, social media, and search. She is a certified Google AdWords professional and a SEMPO and SFIMA member.
Senior Vice President of Product and Strategy
Brennan Carlson (@brennancarlson) has responsibility for product planning, management, and strategy at Lyris. He provides cross-functional leadership for the delivery of the company's product vision, with a focus on roadmap planning, requirements definition, user experience and user/acceptance testing, and other strategic product initiatives. Carlson also provides expertise in working with prospects and customers, and serves as digital marketing thought leader for Lyris. Before coming to Lyris, Carlson held enterprise marketing, product management, and business development positions at several computer software and Internet technology companies, including Yahoo!, Akamai Technologies, and Trilogy Software. Carlson holds a Bachelor's degree from Stanford University.
See more at: http://www.lyris.com/us-en/company/management-team#sthash.EBReXw8m.dpuf
Mel is founder of Seattle-based consultancy - Delightful Communications - which helps businesses and individuals understand and successfully apply strategies that focus on Social Media, Digital PR and Personal Branding.
He also relishes his work as US Brand Ambassador for Majestic SEO, evangelizing the largest publically available link intelligence database & toolset on the planet to marketers and advertising professionals all over America.
Previous to Delightful and Majestic, Mel's 7 year role as Digital Marketing Evangelist at Microsoft Advertising was to build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about internet marketing and digital at conferences, trade shows & other events.
He's also co-author of the critically acclaimed: Pioneers of Digital.
Vicqui Chan has 12 years of experience in digital marketing with strong focus on search engine marketing and marketing automation. She has been managing SEO at HP for more than 6 years. Vicqui began her SEO work at HP Shopping/HP Home and Home Office and delivered a solid 600% SEO traffic growth in 4 years. In 2012, Vicqui started managing Global SEO team at HP.com, working with both consumer and business groups in different regions to improve overall organic search experience, ranking, as well as traffic. Besides setting HP SEO standard and guidelines and sharing best practice to internal teams, Vicqui and her team focus on building a strong infrastructure to fully support their on-page optimization, mobile and social SEO efforts.
SES Advisory Board; Senior Director of Marketing
Mikel Chertudi is a seasoned and innovative marketing executive who has a passion for leadership, building brands, and creating demand. He is responsible for fueling the global growth of Adobe through innovative, world-class media and demand creation programs. Chertudi has created a team of award-winning experts who focus on major digital channels including database marketing, search, display, mobile, and social, as well as traditional channels. He also oversees campaign strategy and execution of Adobe's $1B enterprise B2B business including the Online Marketing Suite and Customer Experience Solutions.
Yu-Kai Chou & Co.
Yu-kai Chou is Pioneer and International Keynote Speaker on Gamification. He has been a regular speaker/lecturer on Gamification throughout the US, Europe, Asia, and Australia, including at organizations like Stanford University, Google Inc., The Gamification Summit, the Innovation Center in Denmark, UCLA, UBC Sauders School of Business and many more. Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003 and was rated Top 3 among the Top 40 Gamification Gurus by Leaderboarded. Yu-kai is also the creator of The Complete Gamification Framework: Octalysis as well as the video series The Beginner's Guide to Gamification. Yu-kai is a Partner at the Enterprise Gamification Consultancy (EGC), the leading global gamification consulting group for enterprizes. He was also Co-Founder and CEO for RewardMe, a digital loyalty platform.
Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing SEO, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker and educator. He is also the author of Search Engine Optimization All-in-One for Dummies—more than 700 pages of hands-on SEO guidance, with the second version published in January 2012.
Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.
Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.
Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.
Dan Cristo is the Director of SEO Innovation at Catalyst Online. He is responsible for stay up to date on industry trends and provide guidance on how Catalyst can prepare for the future. An industry veteran with 10 years of SEO experience, Dan has led the search strategy for numerous large brands across various industries. Catalyst Online is a leading search engine marketing firm that delivers digital marketing solutions to Fortune 500 and Fortune 1000 companies. A WPP company, Catalyst has offices in Boston, Chicago, New York, Seattle, and Toronto. The firm is the search agency of record for many of the world's top companies, including Procter & Gamble, Microsoft, and Novartis. For more information about Catalyst Online, please visit the company's website at www.catalystsearchmarketing.com.
Product Marketing Director, EMEA
Tor Crockett is Product Marketing Director for Bing Ads in the EMEA region. She has been with Microsoft for 7 years, and has spent the last 18 months leading the Bing Ads Marketplace Team in EMEA. Previously, Tor led the Bing Ads' Global Editorial Policy, and was responsible for aligning Microsoft and Yahoo!'s search policies for the Search Alliance. She was hired into Microsoft to set up and managed the Bing Ads Editorial Operations for the EMEA region in 2006. Tor has been in Paid Search for 12 years, and was formerly at MIVA/Espotting, where she led the Editorial and Policy teams. Since 2003, Tor has been a regular speaker on the International circuit at SES, SMX, Webmasterworld and the International Search Summit, specializing in keyword research, user intent and ad relevancy. She holds a BA from Kings College in French and German.
Matt Cutts joined Google as a software engineer in January 2000. Before Google, he was working on his Ph.D. in computer graphics at the University of North Carolina at Chapel Hill. He has an M.S. from UNC-Chapel Hill, and B.S. degrees in both mathematics and computer science from the University of Kentucky. Matt wrote SafeSearch, which is Google's family filter. In addition to his experience at Google, Matt held a top-secret clearance while working for the Department of Defense, and he's also worked at a game engine company. He claims that Google is the most fun by far. Matt talks about webmaster-related issues on his site at http://www.mattcutts.com/blog/.
Director of Search and Inbound Marketing
Andrew Delamarter is Director of Search and Inbound Marketing at Huge, where he specializes in online marketing with a focus on SEO, content marketing strategy, and paid search advertising. Andrew has led engagements for some of the world's top brands to develop global strategies aligning social, local, PPC, and SEO tactics around core keywords and brand assets. Andrew's clients include a roster of brands including Unilever, Pizza Hut, Target, Barneys, and many more.
Previous to Huge, Andrew held client-side positions at SAP on the global marketing team, at Microsoft as an Account Manager, and as an early hire at Newegg.com.
Andrew received a B.A. in Environmental Science from the University of Colorado, Boulder, and earned an M.B.A. from California State University, Los Angeles.
Sr. Product Manager, AdWords Reporting
Jon Diorio has over 15 years of product management, sales and marketing experience in customer analytics and online advertising systems. As the Senior Product Manager for AdWords Reporting & Analytics, he is responsible for providing advertisers with richer, more insightful and more actionable data and analytical solutions. His goal...to enable faster, easier and more profitable campaign management & optimization. Prior to Google, Jon was the VP of Product and Marketing for CentrPort, an early behavioral advertising platform provider. Prior to CentrPort, Jon held product management and marketing leadership positions at CRM and customer analytics solutions providers including Epiphany, Octane Software and Information Advantage. Jon graduated from Georgetown University with concentrations in economics and computer science, and he holds an MBA from UC Berkeley's Haas School of Business.
CEO & Co-Founder
Michael is a serial entrepreneur who has built data platforms in life sciences, online retail, and digital media over the past decade. Michael began his career as a software engineer for the Human Genome Project, and later founded CustomInk.com, an early pioneer in customized apparel. More recently, Michael conceived and led Dataspora, where he remains Chairman, helping deliver data science to telcos, insurance firms, and retail banks. Michael holds an A.B. from Harvard College and a Ph.D. in Bioinformatics from Boston University. He enjoys speaking and writing about big data and analytics.
Andrew Edwards has been a pioneer in the digital space since the 1980s. He introduced desktop publishing to the Yellow Pages, helped create "interactive television" with AT&T, taught advanced computer graphics at New York's Pratt Institute; and founded Renaissance Multimedia where he launched web sites for SoBe Beverage and Canon Digital Video. In 1998 he was awarded Deloitte and Touche's National Fast 500 Award. Today he is one of the most senior thought-leaders in the digital analytics space and a regular columnist for ClickZ (Incisive Media).
Andrew is a Founder and former Board Member of the DAA (Digital Analytics Association), as well as a Managing Partner at Efectyv Marketing and Technology Leaders.
Head of DoubleClick Search
A widely recognized authority and pioneer in persuasion architecture, persona marketing, and improving online conversion rates, Bryan Eisenberg is the co-author of the best-selling books Call to Action, Waiting for Your Cat to Bark?, and Always Be Testing. He is the co-founder and chairman emeritus of the Web Analytics Association and serves as an advisory board member of SES, the eMetrics Marketing Optimization Summit, and several venture capital–backed startups. eConsultancy members have recognized him as one of the top 10 User Experience Gurus.
VP of Marketing
As Vice President of Marketing, John is responsible for Gigya's marketing and communication initiatives, including advertising, direct online and offline marketing programs, PR and branding campaigns. John has over 11 years of marketing product management and consumer brand marketing experience, with a proven track record of driving sales and profit growth. Prior to joining Gigya, John served as Sr. Director of Global Online Marketing for Saba Software, where he oversaw digital marketing. John has also held senior management positions with leading consumer brands, such as, Seagate, Intuit and Art.com. John holds a graduate degree in marketing and statistics from Istec Business School, Paris.
Director of Marketing
Noran is the Director of Marketing for Onestop, a complete eCommerce solutions provider. She is a columnist, speaker and instructor, and was named one of the top 20 most influential PPC experts by PPC Hero. She also serves as a board member of the local Los Angeles chapter of SEMPO, and is an Associate Instructor of the Master Certification in Conversion Optimization Course at MarketMotive.
She specializes in analyzing the PPC customer journey, creating buyer momentum and optimizing their experience from click to conversion. Her passion for understanding today's customer is a key driver to her analysis of industry trends and keeping up with the latest in PPC, voice of customer, analytics, and conversion optimization.
In addition to writing for publications such as SES Magazine and ClickZ, Noran is also a frequent speaker at the SES conferences, the Internet Marketing Conference and the Online Marketing Summit.
When Noran is not online, she is either traveling or diving with sharks in the Red Sea.
Eric Enge is the CEO of Stone Temple Consulting, a 30+ person digital firm with offices in Massachusetts and California. STC offers content marketing, SEO, and link building services to medium to large enterprise clients.
Jennifer Evans Cario is the founder and President of SugarSpun Marketing, Inc. a boutique agency specializing in social media strategy for small to mid-size business. She has worked in the Internet Marketing and Social Media fields for more than a decade and serves as the Social Media Faculty Chair for Market Motive as well as being an Adjunct Professor for Rutgers University. A highly requested speaker known for boiling new technology down into easy to understand and implement ideas, Cario is the author of the upcoming Pinterest Marketing: An Hour a Day.
Senior Marketing Specialist
San Francisco Federal Credit Union
Jeremy Fong is a Senior Marketing Specialist for San Francisco Federal Credit Union who plays a pivotal role in modernizing the small firm's brand and marketing strategy to position this local, not-for-profit financial institution in a highly competitive marketplace. He developed e-mail marketing strategies that resulted in increased customer engagement, and most recently launched the brand's Facebook and Twitter pages. He previously served as a marketing panelist at the 2013 National Association of Federal Credit Union's Strategic Growth Conference in New Orleans. Jeremy graduated with a dual degree in Design and Communication from UC Davis.
Senior Program Manager
Duane Forrester is a senior product manager with Bing’s Webmaster Program. Previously, he was an in-house SEM running the SEO program for MSN in the US and the Americas. He is the founding co-chair of SEMPO’s In-House SEM Committee and served on the board of directors of SEMPO. He is the author of two books: How to Make Money with Your Blog and Turn Clicks into Customers. Forrester was a moderator at www.searchengineforums.com and maintains his own blog at www.theonlinemarketingguy.com. When writing for Search Engine Land, Forrester’s main focus was on in-house search marketing, both how to manage it and who were the key players in the industry.
Senior Manager, Search and Web Content
Robin Aguilar Francis is the Sr. Manager of Search & Web Content (which includes SEO, web content strategy and web editorial) for 3D design software company Autodesk. She originally joined Autodesk in 2011 as the Search Operations Manager managing a team of talented search strategists focused specifically on content. Previously she served four years at AOL where she started as an SEO writer and left as a Principal SEO Analyst. She trained business groups throughout AOL in SEO best practices and literally wrote their playbook on SEO process. Prior to her work at AOL, Robin was a writer, editor and researcher for various online and offline publications. When not optimizing websites Robin is a Cordon Bleu trained chef and spent a year post-culinary school reviewing restaurants in Los Angeles.
Director of Search Engine Marketing
Justin Freid leads the search engine marketing efforts at CMI Media, a full service advertising agency specializing in the pharmaceutical industry. Co-author of Blogging Made Simple and frequent conference speaker, Justin stays at the forefront of the digital marketing space, helping his clients develop strategies to target and engage with their customers. Justin helps his clients develop and execute integrated campaigns across social, paid media and organic search.
John Gagnon is a Bing Advertising Evangelist at Microsoft based in Seattle, Washington. He loves search marketing and online advertising. He is a frequent speaker at search marketing conferences like Search Engine Strategies, Search Marketing Expo and other events like the Online Marketing Summit. John works with advertisers large and small providing insight on how to improve campaign performance for paid search. He consulted with Microsoft's product groups ranging from Microsoft Store, Hotmail and Windows to Windows Azure and Office 365 on their paid search advertising campaigns running on the Yahoo! Bing Network. John has also helped a range of strategic advertisers including Hotwire, Dish Network, Esurance, Nintendo and BlackRock. Prior to working at Microsoft, John worked at Google for the AdWords Small Business segment becoming an expert in their toolset.
Director of Sales Strategy
Tony Gemma leads Millennial Media's West Coast Strategy team, proactively working with top-tier clients to understand and inform mobile media approach and measurement. Tony joined Millennial at the turn of 2013 after six years at Starcom MediaVest Group, most notably leading multi-media strategy for Microsoft's Surface and Windows 8 brands, as well as agency experience with brands such as General Motors, Sara Lee, and Allstate Insurance.
Andrew Goodman is founder and president of Toronto-based Page Zero Media, a full-service marketing agency that focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, and BLR. He is also co-founder of Traffick.com, an award-winning industry commentary site. Goodman is the author of Winning Results with Google AdWords and is frequently quoted in the business press. He has acted as program chair for the SES Toronto conference and has spoken and moderated at countless SES events since 2002.
Danny Goodwin is an associate editor for Search Engine Watch, where he also covers the latest search marketing and industry news on the SEW blog. He has copyedited columns for both SEW and ClickZ. Prior to joining Incisive Media in 2007, he worked in various newsroom positions and as a freelance copy editor.
Chris Goward’s A/B/n and Multivariate testing methods have helped clients improve online results by up to 400% for B2B, B2C, lead generation, e-commerce, and affiliate companies. Goward shares data-driven conversion marketing principles and case studies showing what actually works for clients like eBay, Epson, Google, BabyAge.com, SAP, Electronic Arts, and many more. He is in demand as a speaker throughout North America and Europe at conferences like eMetrics, SMX, PubCon, IIMA, Conversion Conference, Conversion Summit, and IMC.
Mike Grehan is global VP, content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board and in March 2010 was elected to SEMPO's board of directors.
Michael Griffin is founder and CEO of Adlucent. He has over 12 years of experience helping retailers succeed with digital advertising. Prior to founding Adlucent, he managed paid search for Amazon.com, where he helped grow annual revenues driven by search advertising by 300% in one year. Michael is an expert in SEM, bid optimization, and retail analytics. An active member of the Shop.org Research Committee, Michael participates in advancing technology and best practices for the global e-commerce industry. He previously founded PriceFight.com, a pay-for-performance consumer price comparison site, as well as Coffeeresearch.org. Michael attended the University of Texas at Austin, where he did work toward a PhD in analytical chemistry. He is the recipient of the prestigious Watson Fellowship and holds a BS degree from Davidson College.
Ranvir Gujral is the co-founder of Chute, the full visual storytelling platform for brands, publishers, and agencies to create media-rich stories through fan and brand powered media. His work with executives at NBC, Nike, and Conde Nast gives him a unique perspective on how both brands and publishers are seeking user engagement.
An entrepreneur in spirit, Ranvir is the previous co-founder of LifeGrams Corporation and Blue Whale Labs. Currently he serves on the Board of The Detroit Foundation - a non-profit focuses on reinvigorating the city through social entrepreneurship and job growth.
Chief Strategy Officer & Founding Member
With thirteen years in the digital space, Dax has considerable experience in all things digital including campaign strategy, media planning, usability, affiliate marketing and email marketing. Prior to joining Chango, Dax founded and led the global display media group at iCrossing for four years, a role which cultivated the development of Performance Display, a data-driven method for building ROI orientated campaigns. Before iCrossing, Dax headed up the European division of Bluestreak (ad server and ESP) where he was responsible for overseeing all local operations, including managing business development and client services. Dax frequently speaks on topics including media planning, media exchanges and the synergies between search and display at various interactive marketing events including ad:tech, OMMA, SMX, SES, OMS, DAA and WOMMA.
Steve Hammer is President and co-founder of RankHammer, a full service search marketing agency. Steve's experience in online media and traditional marketing allows a strategic and long-term view of search marketing. He has achieved extraordinary and sustainable results in several competitive online industries often exceeding growth rates in excess of 50% per year. Prior to RankHammer, Steve held a number of positions including Director of Search Marketing for ACE Cash Express General Manager for Stir, and a practicing Chemical Engineer for BASF. He holds a MBA from the Kellogg School of Management, where he graduated with honors. Steve is very active in the Dallas and Search Marketing community. He is VP of Web Operations for the DFWSEM. He has spoken at numerous meetings and conferences including State of Search, Pubcon, SMX and Interactive Insights Summit.
Jeffrey W. Hayzlett
Best-selling Author, Business Change Agent & Marketing Expert
As a best-selling author, business change agent and marketing expert, Jeffrey Hayzlett led the turnaround of one of the most iconic brands in the world as the Chief Marketing Officer of Kodak with some of the most innovative approaches to marketing. He's been called the "Celebrity CMO" by Forbes magazine and the "Chuck Norris of marketing" by bloggers.
Mr. Hayzlett is the author of the best-selling book "The Mirror Test", named to Inc. Magazine's 2010 Best Business Books list, and speaks frequently around the world on business growth, communications, and marketing, including keynotes at events such as The Economist Marketing Summit, adTech, THE Conference on Marketing, the 140 Character Twitter Conference, CMO Summits, Mobile Marketing Forum, Digital Life Design Conference, Photo Marketing Association Conference, Direct Marketing Association Leadership Forum, and National Postal Forum. He is cited as a leading marketing expert in numerous books, magazines and newspapers worldwide, and is a frequent television guest and commentator, having appeared on shows including CNBC's The Big Idea with Donny Deutsch, Fox Business News, and NBC's Celebrity Apprentice with Donald Trump. He's also been recognized as one of the Top 10 C-Suite Twitters.
He has received numerous global marketing and business awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He was named Business to Business Marketer of the Year by BtoB Magazine and Direct Marketer of the Year by the University of Akron Taylor Institute for Direct Marketing. In 2008, Mr. Hayzlett was inducted into the College of Business Administration Direct Marketers Hall of Fame. In June 2009, he was awarded the prestigious G.D. Crain Jr. Award for Marketing Excellence and inducted into the BMA Hall of Fame at the Business Marketing Association's annual conference. Previously, the U.S. Small Business Association named him Entrepreneur of the Year.
Prior to joining Kodak, he led a private business development and public relations firm specializing in the technology and visual communications industries. He also held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint, and Colorbus, Inc., and served in staff positions in the United States Senate and House of Representatives. Currently, Mr. Hayzlett leads The Hayzlett Group, an international strategic business consulting company focused on leading change and growth in businesses. Even when he's away from his home in South Dakota, he can be seen in his trademark cowboy boots.
After more than seven years in SEO and SEM, Courtney Herda has developed effective strategies for growing small businesses with web marketing. As the owner of Smarter Searches, an SEO and SEM agency in Knoxville, TN, she works with business owners to improve web site traffic, increase sales, and stimulate social media engagement. She began her career with talk-radio host Dave Ramsey, where she created and managed their PPC campaigns, wrote web site and email content, and collaborated on social media projects. She then spent five years creating and optimizing PPC campaigns for E.W. Scripps, managing more than 350 accounts with their SEM agency. She is a Certified Google Display, Search Advertising, and Reporting Professional and an accredited BingAds professional. She is also the internet marketing instructor for Bigger-Brains.com, an online business training platform.
Senior Director of Audience Development
Simon Heseltine is responsible for organic search and training across all AOL and Huffington Post Media Group properties, including Techcrunch, Huffington Post, and Engadget.
In his previous position as director of search at a Washington, D.C.-based agency, he was responsible for developing and implementing organic search and social media strategies for companies across several industries.
Heseltine is a frequent speaker at conferences, writes a regular column for SearchEngineWatch.com and teaches SEO at Georgetown University as part of the university's digital media management program.
A recognized leader in the digital marketing space, Jeremy keeps iProspect's bought media teams on the forefront of new technology and industry developments. The search engines rely on Jeremy's insightful analysis and feedback to improve new developments like Google's Enhanced Campaigns and RLSA.
Jeremy provides paid search strategy for all US iProspect teams and also collaborates with offices around the globe. Over the past eight years he has provided campaign analysis and strategic direction to iProspect clients including General Motors, adidas, Neiman Marcus, The Gap, Hilton Worldwide, Cole Haan, Timberland, and many others. A regular speaker at numerous industry tradeshows, he has also written articles for ClickZ, Wired Innovation Insights, Search Engine Watch, MediaPost, and has been quoted in the Wall Street Journal.
In 2013 Jeremy was inducted into the ClickZ Digital Marketing Hall of Fame.
Bill Hunt is considered the top thought leader on global search engine marketing and is an internationally recognized search marketing speaker, having spoken at conferences in over 30 countries. He is the coauthor of the best-selling book Search Engine Marketing, Inc.: Driving Traffic to Your Company’s Web Site, now in its second edition, from IBM Press. He also writes a popular blog on search and social media marketing as well as monthly columns for various publications. He is also a member of the SES Conference Advisory board.
After entering the Internet industry in mid 90's, Motoko established AJPR in 1998. Since then, she has been providing Search Marketing Services targeting Japan and Asia to businesses from around the world. Her search marketing services with her extensive knowledge of Asia and Japanese market have been highly valued and resulted in significant impact for some of the world's popular brands' search marketing campaigns. A number of her articles have been published on industry websites and printed media including MarkeZine, Multilingual Computing and International Journal of Localization, and ClickZ. She also writes about the Japanese online market on her blog. She volunteers her time at SEMPO, where she serves as a chairman of SEMPO APAC Committee.
Alok eats, sleeps and breathes Internet Marketing strategies for the retail industry!
A seasoned online marketer, Jain brings more than 6 years of hands-on experience in SEO, SEM, social media, content marketing, crowdsourcing, eCommerce and multi-channel retail with small start-ups to fortune 500 companies.
A graduate of IIT-Bombay, Alok's career history includes leading SEO team at Walmart, working with SEO team at eBay, engineer teams at Texas Instruments and was a charter member of TiE.org-a not-for-profit network of entrepreneurs fostering entrepreneurship mentoring and education. Recently, Alok resigned from his position as Head of SEO at Walmart.com to lead eZdia Inc. (a content creation platform) as Co-CEO & CMO.
President & Co-founder
Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency that offers search engine optimization, online public relations, social media marketing, and video marketing services. SEO-PR's campaigns for Southwest Airlines, the SES Conference & Expo series, and the Rutgers Center for Management Development have won awards for generating measurable results.
Jarboe is the author of YouTube and Video Marketing: An Hour a Day, which is part of the Marketing with Social Media: An Hour a Day Collection. He is also a contributor to Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by Eric Greenberg and Alexander Kates; Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty; as well as Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki. Jarboe is also profiled in Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus by Michael Miller.
Jarboe teaches courses in the Rutgers Mini-MBA programs in Digital Marketing and Social Media Marketing and he is the Content Marketing faculty chair at Market Motive. He writes for Search Engine Watch and ReelSEO. He is also a frequent speaker at the SES Conference & Expo series, Pubcon, and the PRSA International Conference. The International Search Summit audience voted him the winner of its first Medallion Speaker Award.
Chief Marketing Officer
Marcia joined Bislr following its acquisition of Open Marketing, the fastest growing content marketing agency in San Francisco.
At Open Marketing, Kadanoff built a successful practice focused on BtB websites, best practices in inbound marketing, landing page optimization, and content marketing / lead nurturing campaigns. On average, Open Marketing clients achieved a 38 percent increase in leads generated and a 410x increase in conversion rates.
Kadanoff is a recognized expert in ROI marketing and attribution analysis, having previously founded two professional services firms: Firewhite Consulting (marketing analytics) and Miller / Kadanoff /Huber Direct & Interactive (an agency since absorbed into draftFCB). She has served as a Chief Strategy Agency to EURO RSCG (now the agency holding company "Havas"), as the first VP of Marketing to Flycast – the direct response banner network - and as a past VP of Marketing at Sun Microsystems, and marketing executive at Apple.
Marcia has been profiled on the NBC Nightly News and in Business Week for her innovative use of mobile technologies. Her current obsession is her 5-month old kitten "Olivia" who loves to play games on her iPad mini. https://vimeo.com/69060634
Having delivered hundreds of keynote speeches and seminars nationwide, Aaron Kahlow is one of the more well-known faces in the online marketing and advertising space. He is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, website usability, SEO, web analytics, and overall web strategy. Kahlow served on the International Board of Directors of the Business Marketers Association and in an advisory capacity on several other boards. He is a well known entrepreneur and thought leader in the digital marketing industry, named one of Metropolitan Magazine's "Top 40 Entrepreneurs under the Age of 40" in 2006. As CEO of BusinessOnline, Aaron along with his partner and brother Thad, built the the agency from a three-man start up to a now thriving $10M BtoB Digital Agency of the Year. Kahlow is most known for having started and sold the industry's most recognized education event, the Online Marketing Summit. Now, Aaron serves as CEO and Founder of the Online Marketing Institute.
Thad Kahlow is the CEO of the performance-driven digital marketing agency, BusinessOnline. His philosophy fosters a focus on the alignment of business goals and user needs so that clients can make business decisions guided by information that truly matters. Thad's "roll-up-the-sleeves and get it done" attitude coupled with a commitment to client relationships allows him to effectively direct BusinessOnline to support large engagements with sophisticated, global clients. Thad is considered an authority on digital marketing, BtoB marketing attribution, and Big Data. He has presented at numerous industry and executive conferences including the DMA, BMA International, eMetrics, HTMA, AMT and Online Marketing Summit, is published in leading trade and business publications like Clickz, iMedia, and B2B Magazine and was one of the original founding members of the SEMPO institute.
Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered “relevant, inspirational, and outstanding” education for organizations around the world. Kapur is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.
International marketing pathfinder and branding fire-starter, Anne is President of Outlines Venture Group which mentors scalable Internet startups, and presents women's leadership events worldwide. Anne co-hosts the weekly "CEO Coach" on Webmasterradio.fm with Gillian Muessig. A marketing industry veteran, Anne led Beyond Ink from 1997 to 2013, aiding the budding search industry while consulting for Hearst Newspapers, Philips Lifeline, Dunkin' Donuts, Gillette, and launching dot-coms Zillow and Avvo, among hundreds of other companies. She formed the largest worldwide online marketing network for multi-national marketing and co-authored the first book on international digital marketing, Global Search Engine Marketing (Pearson, 2012). A founding member of the board of directors for Helium.com, acquired by RR Donnelly in 2012, she is on the advisory boards of Synqy Corp and SES.
Chris Kerns has spent more than a decade defining digital strategy and finding insights from digital data. He currently leads the Analytics team at Mass Relevance, a social experience platform that enables brands to create real-time consumer engagement by aggregating, filtering, and re-displaying content from any social network to any digital property. Prior to Mass Relevance, Chris led the Social Analytics team at Bazaarvoice, mining user-generated content for groundbreaking insights on products, brands, and consumer sentiment. Before joining Bazaarvoice, he spent seven years leading Digital Analytics at ZAAZ (now POSSIBLE), the top agency for digital measurement and performance marketing.
Chris holds an undergraduate degree from Bucknell University and an MBA from the University of Washington. Follow him at @chriskerns.
Midwest Account Director
Joseph Kerschbaum is Midwest Account Director with 3Q Digital. He is a regular speaker at search and advertising conferences. His writing on the SEM industry appears regularly in his Search Engine Watch column and in his columns in Website Magazine and Visibility Magazine. Kerschbaum is co-author of Pay-Per-Click Advertising: One Hour a Day.
Brian Klais helped pioneer Enterprise SEO Automation and is now breaking new ground in mobile, search and social marketing. Leveraging his deep SEO background and search expertise, Brian founded Pure Oxygen Labs, a strategic services and technology company concentrated on helping marketers dominate mobile search and social, connect web and app media, and link their physical and digital assets. Prior to Pure Oxygen Labs, Brian was COO/EVP of Search at SEO technology innovator Netconcepts. Under his leadership, Netconcepts became a domestic leader in SaaS SEO. Brian led Netconcepts to a successful merger with Covario in 2010 where Netconcepts' award-winning technology has since been ranked #1 by Forrester in the SEO Automation category. Brian's insights have been published in Search Engine Land, Mobile Marketer and Multichannel Merchant and he is a frequent speaker at industry events.
Head of SEO & Content Development
Jordan Koene is Head of Global Content for eBay, which focuses on utilizing eBay content for user experience and natural search. Jordan has lead development in millions of content improvements for eBay. Along with advancing eBay's content he has produced numerous well-covered data stories. Some of Jordan's work includes expansion of eBay product content, eBay guides, user generated content, and vertical experience for eBay customers. Previously, Jordan has worked at various e-commerce and tech start-ups. He has grown and managed different Internet marketing teams and has a background in natural search and social media.
Adaline Lau, ClickZ Asia’s editor, oversees day-to-day editorial operations covering digital marketing including search, social media, mobile, analytics. Before ClickZ, she was a senior reporter at Marketing Magazine and worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting.
Director, Performance Ads Marketing
Jessica Lee is founder and chief creative at bizbuzzcontent, a Web content strategy and content development company. bizbuzzcontent focuses on content strategy that supports marketing and business goals, and implements it through hand-crafted, quality content that connects with the audience.
Prior to launching bizbuzzcontent, Jessica led the content marketing department at Bruce Clay, Inc., a global SEO firm. Her background also includes marketing and communications in vertical markets and broadcasting.
Jessica is a staff writer for Search Engine Watch, contributes to various industry blogs and teaches online courses related to content.
Manager, Brand & Social Marketing
In 2012, he was awarded the PR Daily Award for creating both the year's "Best Branding Campaign" and "Event of the Year." He was also recognized as an Honorable Mention Finalist for "WOW Campaign of the Year," (PRNews Digital Awards), "Best Digital Campaign" (SABRE Awards) and "Best Social Media Campaign" (PRNews Platinum Awards).
John is also a contributing writer for ClickZ, focusing on social marketing and brand building.
CEO & Co-Founder
PPC Team Lead
Aaron started his career in digital during his Junior year of college; he had a co-op at a Fortune 500 chemical company and was "given the keys to dads car", managing AdWords and Analytics for entire divisions as a 20 year old. From there, he went to an eBay-owned e-commerce agency to hone his talents in search while developing cross channel capabilities in email, affiliate and media buying/re-targeting. He's been at SEER Interactive since January 2010, and has worked as an account manager, manager of SEER's support team and now as a PPC Team Lead. To ensure his skills stay sharp and he's on his A-game, he still serves as an account manager. Aaron is a frequent speaker to area students and serves as a guest lecturer at Drexel University. He's spoken at Search Exchange, SocialMediaPlus & SEER events and has been featured on blogs from Acquisio, PPC Associates, Wordstream, and Trada.
Digital Content Strategist
Kim Lew is Cisco's Lead Digital Content Strategist tasked with evangelizing content marketing principles and piloting content marketing tactics. He also manages a team of editors that serves hundreds of marketing managers across Cisco's global organization. Kim is a long-time Cisco veteran. In his 22+ years at the company, he's been a writer, editor, group manager, program manager, and content strategist. Kim's had 16 different managers and 11 different jobs at Cisco. He's been a full-time telecommuter from his home in Redmond, WA since 1996. In that time, he's seen remote access evolve from dial-up to Frame Relay (56 kbps) to early Internet service (1-to-2 Mbps) to today's 50+ Mbps service. He cannot imagine life without his fat pipe to the mother ship. Kim received a BA in Journalism from San Jose State and an MBA from Santa Clara University. His Cisco survival mantra: Adapt or die.
Senior Director, Digital Marketing
Lincoln began her career as an intern at EarthLink while studying management at Ga Tech. After honing her craft & driving social media marketing for sites like MySpace & Friendster, she moved to M2SYS Technology as the Marketing Manager. She joined Nebo in 2007 & now serves as Sr. Director, Digital Marketing. Under her leadership, she has redefined & created various roles on the search team to strengthen key areas (SEO, PPC & Analytics). She's implemented new services such as CRO, a better Analytics program & Social Media Paid Search. Lincoln mandated every employee attain Google AdWords & Analytics certification, thereby making Nebo 1 of 2 firms in the Southeast that's AdWords & Analytics certified. Lincoln actively volunteers in the digital marketing community, serves as Co-VP of Marketing for SEMPO Atlanta & was nominated in 2010 & 2011 as TMA's Search Marketer of the Year.
With an eye for the big picture and a history in increasing online visibility for some of the largest brands on the internet, Laura has focused on integrated search, social and content strategy for Fortune 500 & 1000, enterprise and agencies for well over 10 years. Laura is a marketing exec based in the Silicon Valley and held previous roles that include Technical Marketing Director for Yahoo Media, SEO Specialist for CNET and various consultancies. Laura's web development background lends a unique technical balance to her perspective on internet marketing, bridging gaps between marketing and development teams in order to provide an integrative, comprehensive solutions to online visibility.
On the side, Laura mountainbikes, snowboards and follows the revolutionary technological innovations in biologically–embedded interfaces (such as Brain-Computer Interfaces (BCI)) that will change the face of marketing communication in the near future.
Laura is a speaker at marketing and tech conferences around the globe, CEO of SEOgadget's first US operations in San Francisco, an SEOmoz Associate, and an advisor to various online endeavors.
Sr. Manager, Global Search Marketing
Dave Lloyd is Senior Manager of Global SEO & Site Search at Adobe Systems where he leads a global team delivering organic & site search strategy and aligns closely with all other digital & media channels. As part of the Global Demand Generation organization, his team delivers on KPI-driven results including worldwide software trials, sales leads, and revenue-based metrics. In his prior role at Cisco, he oversaw Global SEO Strategy for all Enterprise products. He is Google-certified, with 14 years in Digital Marketing, and a Business degree from U.C. Davis. He's spoken at AdTech, SMX, Adobe Summit, BrightEdge Share, and DMA events. He is also an active blogger at http://blogs.adobe.com/digitalmarketing/author/dave-lloyd/. More at http://www.linkedin.com/in/davelloyd
Head of Monetisation
Eugene Lomize serves as the Head of Monetisation at Yandex LLC and served as it's Head of Yandex Advertising Technologies Department. Mr. Lomize joined Yandex in 2000 as a Project Manager and was responsible for launching a number of popular services, including Yandex.Catalog, Yandex.Dictionaries and the Yandex Advertising Network. He served as the Head of Yandex Advertising Technologies Department at Yandex N.V. He has degrees in Chemistry and History from Moscow State University.
Jay is an industry veteran with 25 years of experience in a variety of technical and management roles. He is a self described "recovering techie" who has been an innovator throughout his career in software, network engineering, and web applications. Jay recently helped launch InboundWriter, a revolutionary content marketing application as well as InsideUp Inc, a groundbreaking cloud based b2b lead generation platform. Prior to that he was the Vice President of Products for WebSideStory Inc (now part of Adobe). where he directed product development for the award winning HitBox and HBX web analytics offerings.
Jay is also a noted expert in online privacy issues, and served as the Chief Privacy Officer. Prior to WebSideStory, he also managed North and South American operations for Earth Resource Mapping (now part of Intergraph), an image processing and remote sensing software company. Jay was also one of the first network engineers to complete a high-speed internet backbone connecting Northern and Southern California.
Director of Business Development
Ryan has been an active member of the online marketing community since 2005 and has a passion for ROI driven marketing. As AdRoll's Director of Business Development, Ryan oversees strategic relationships with channel partners and solution providers. He is focused on forging deep relationships to help AdRoll and its partners unlock big ideas and enable game changing solutions.
Before joining AdRoll, Ryan spent 6 years at Google where he learned the ins and outs of SEM and performance display advertising. During his tenure, he served as an Agency Business Development Lead working closely with the leadership of Google's largest API partners to cultivate strategic relationships and identify growth opportunities.
He received his BA in Government at Dartmouth College and studied International Relations at the London School of Economics. He is an avid cyclist and pick-up basketball participant.
Lead Product Manager
Phil is the Lead Product Manager for AdWords Conversions and Tracking at Google. Phil has developed products that have advanced the depth of insight that lead up to an AdWords conversion, as well as various products that leverage Google algorithms to automate AdWords bidding and maximize ROI. Phil is also co-founder of CoupFlip.com, the leading secondary market for daily deals. Beyond Google and start-ups, he's also works at Microsoft, The Boston Consulting Group, .406 Ventures and a private hedge fund. He has a BS in Computer Science from the University of Washington and an MBA from the Tuck School of Business at Dartmouth.
Matt McGowan is a global advertising, marketing, media, and technology executive. A digital strategist, Matt is an expert in all facets of earned, paid, and owned media.
Until July 2013, Matt served as Managing Director of both the Online Marketing and North & South America divisions, of London-based Incisive Media - a recognized world leading media, marketing services, data, and communications firm. Since joining in 2006 as the Global Vice President of Marketing, Matt was instrumental in growing the business due to his strong relationships with their enterprise partners, in addition to his ability to lead from the front, educate, and develop consensus.
Currently Matt is an active adviser to IncisiveMedia.com, WebCongress and the OnlineMarketingInstitute.org.
In May of 2013 Incisive Media was named by the Association of Online Publishers (aop) the 2013 Digital Publisher of the Year.
In June of 2013 Matt was named a DMA & Marketing Edge (formerly the DMEF) Rising Star.
Previously, from 2004-2006, Matt was acting COO of the SAAS inventory management and ecommerce business, PropertyRoom.com, and prior to that Matt was an integral part of the cloud based syndication technology business, Headland Digital Media, when it was sold to Pearson Education (Pearson PLC) in 2001.
Matt is a graduate of the University of Oxford (MBA) and Lafayette College (BA), as well as a dual US and Irish (EU) citizen.
Dave McMullen serves as a trailblazing partner for redpepper who brings fresh strategies and vision to the company. As a Graduate of the Entrepreneurial Masters Program at MIT he has the kind of perspective and acumen that set him apart as a creative entrepreneur and marketing leader. In a single year, Dave was named AMA-Atlanta's Agency Marketer of the Year, Catalyst Magazine's #14 Entrepreneur, and Pinnacle's Small Business Person of the Year. Dave also served as a past president of the Atlanta Entrepreneurs Organization. A master storyteller and relatable teacher, Dave's great strength is his ability to translate his insights into another's inspiration.
VP of Marketing
Keith Messick is Vice President of Marketing at Topsy, where he oversees all marketing efforts including branding, demand generation, public relations, and advertising. His specialty is that of "first marketer" for early stage companies, helping them build and scale marketing operations from the ground up.
Prior to Topsy, Keith led marketing at Get Satisfaction and Keas. He has experience in companies of all sizes, including PwC, Siebel, SuccessFactors, Corporate Executive Board, as well as two companies of his own.
He lives in Northern California with his wife, two kids, and vicious goldendoodle.
Senior Director, Global Ad Marketplace
As the Senior Director of Global Solutions at Right Media, Eran works closely with product, engineering and partner management teams. He also enables scale and performance for the Right Media ecosystem and its clients by addressing market needs and developing new markets and tools - including capabilities such as real-time integration, data sharing and external optimization. He has 16 years of experience in various fields of CS engineering involving distributed systems and real-time decisioning. He has been a member of the advertising technology council at the Interactive Advertising Bureau Inc., since June 2012. Mr. Metzer holds an MA in management and a BS in computer science from the Polytechnic University of New York University (now Polytechnic Institute of New York University).
Bryson Meunier is the primary architect of Resolution Media’s natural search product and ClearTarget Digital Behavior Analysis. He currently works with the content team to help drive SEO strategy and execution for Resolution Media clients, and to help clients adopt emerging technologies when they are relevant to their business. Meunier has helped some of the world’s top brands—including Lowes, Briggs & Stratton, Apple, FedEx, and Groupon—achieve success in mobile marketing, social media, and SEO. He writes a monthly column for Search Engine Land as part of their Mobile Monday series and is writing a book on Mobile SEO. You find additional information and articles on his blog.
Senior Director, Product Marketing
Dave Michaud is a software marketing executive with decades of experience creating new categories and a track record of establishing market leadership at Oracle, Eloqua, Taleo, VMware, and PeopleSoft. Dave leads product marketing in the marketing automation space at Eloqua which is now the centerpiece of the Oracle Marketing Cloud. As VP of Product Marketing, he established Taleo as the leader in both talent management and HR cloud computing. Dave helped define the virtual computing market as the VP of Marketing at VMware. And at PeopleSoft, he served as VP of Product Marketing for all product and service offerings worldwide.
Global Chief Executive Officer
Passionate about participant marketing, speaker/author and global CEO Daina Middleton has earned the trust and respect of clients and partners around the globe from Fortune 500 companies to entrepreneurs.
As Global Chief Executive Officer at Performics, Daina leads a team of tenured digital pioneers working with proprietary technology and a new marketing philosophy to deliver outstanding results for organizations around the world. In the past year alone, digital strategies led by Performics have driven more than $1B in retail sales & generated more than 100M actions for brand & lead gen marketers.
She is well-known for leading transformative marketing discussions embraced by companies seeking to succeed in the Participation Age outlined in a recently published book about this topic titled Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect and Engage. Her insights and expertise guide others in understanding why now is the time to evolve from the old approach to marketing developed over 50 years ago and provide tools to break through legacy barriers and move forward. Daina's proprietary marketing approach, the Participation Way, is a new marketing framework that provides an alternative approach designed specifically for today's complex, and fragmented media landscape.
For more than 25 years, Daina has worked in the marketing industry. Prior to Performics, she was an SVP at Moxie Interactive and 16 years working at Hewlett-Packard. She is also known for her charismatic, warm and approachable style that builds instant rapport with groups and individuals. Daina lives in Alta located outside Jackson, Wyoming.
You can connect with Daina at www.dainamiddleton.com, email: firstname.lastname@example.org or follow @dainamiddleton.
Stephanie Miller, VP, Communications & Member Engagement, DMA Stephanie Miller is a relentless customer advocate and a champion for marketers creating memorable online experiences. A digital marketing expert, she helps responsible data-driven marketers connect with the people, resources and ideas they need to optimize response and revenue. She speaks and writes regularly and leads many industry initiatives as VP and "Chief Listening Officer" at DMA. Reach her at smiller AT the-dma DOT org or @stephanieSAM.
Fan Interactive Marketing
Eyal Mintz has grown Fan Interactive Marketing into the industry leader in multichannel relationship marketing through his work with 50+ clients such as the Phoenix Suns, San Diego Padres, New York Knicks, Cirque Du Soleil, STAPLES Center and Oklahoma City Thunder, among others. Clients rely on Eyal's team to enhance their companies by maximizing their leads, generating segmentation strategies, and even outsourcing their entire CRM/email marketing departments.
Eyal is extremely proud of Fan Interactive's strong ROI of $11 in ticket sales for every $1 spent on their services over the past five years. His extensive experience in database marketing comes from years of Sports & Entertainment industry experience, from running Fan Interactive Marketing to heading up AEG's Strategic Marketing Services Department.
He and his wife, Christel, reside in Hermosa Beach, CA with their two boys under the age of 3 who definitely make life interesting.
Lee M. Moore
Lee has been in hardware and software since 1987; 1200 baud modems and bulletin board access to the internet. The past 14 years working for the IBM; first in the Consumer Division doing relationship marketing, then to ibm.com as a business unit. For 12 years now, he has been obsessed with making sure his internal clients content is found on the web. Lee started doing SEO / SEM before it was cool or defined as a practice. He stole content from ibm.com/software and syndicated the copy on other sites and changed keywords to create links. His secret is don't ask for permission, beg for forgiveness.
Mike Moran is author, consultant, and public speaker with expertise in Internet marketing, search technology, Web personalization, and Web metrics. He has his own consulting practice and is also a senior strategist at Converseon, a leading digital marketing agency based in New York City.
Prior to this postion, Mike spent 30 years at IBM, rising to Distinguished Engineer. Mike held various roles in his IBM career, including eight years at IBM's customer-facing Web site, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, Web designers, Webmasters, programmers, and technical architects around the world.
Mike is the author of Internet marketing book, Do It Wrong Quickly and co-author of the best-selling Search Engine Marketing, Inc. Mike also writes the Biznology newsletter and blog, as well as a regular column for Search Engine Guide.
Visit Mike online at www.mikemoran.com
Jon Morris is the founder and CEO of Rise Interactive, a digital marketing agency in Chicago which specializes in digital media and analytics. Morris self-funded the company with $10,000, transforming Rise into a multi-million dollar business in eight years. Under Morris' leadership, Rise has experienced tremendous growth, receiving recognition from the City of Chicago, Inc. Magazine and Fortune Magazine.
As an emerging leader in the digital marketing industry, Morris regularly shares his expertise as a guest speaker and a regular columnist at Inc.com. Past speaking engagements include Search Marketing Expo (SMX), Search Engine Strategies (SES), American Marketing Association (Chicago chapter), The University of Chicago Booth School of Business and the Online Marketing Summit.
He also serves as an adjunct professor at the University of Chicago Booth School of Business where he teaches internet marketing.
Sr. Director, Ad Product Solutions
Bob and his team support a global approach for developing and managing Ad Product solutions through close coordination with Partner Management, Product, Engineering and Client teams. Key focus areas range from strategic market assessments to the day to day feature build and monitoring, adoption and roadmap planning. In prior Yahoo! roles Bob has worked within Product on digital strategy and operations focusing on delivery, targeting and operational products and processes. Prior to Yahoo! Bob has had extensive experience in the digital marketing area holding both GM and VP of Sales & Operations roles in performance and brand marketing.
Social Advertising Director
Merry Morud specializes in social media marketing, full-contact Facebook advertising, and deep demographic research. She has spoken at SMX Advanced London 2010 and 2011, International Search Summit London 2011, SMX East 2010, and aimClear's® Facebook Marketing Intensive Workshop, and has presented multiple Search Marketing Now webcasts on the topic of Facebook advertising. Recently, she was hired on behalf of aimClear to be a primary consultant for the creation of Acquisio's Facebook API management tool.
Director, Social Business
Erick has 20 years of experience and contribution at Oracle Eloqua, Ektron, Sitecore, Lyris, Return Path, Nokia, creatorbase, Mark Monitor, Cisco Systems, GlobalFluency, Sun Microsystems, Philips NV, Elm Products and CBS TV. A patent holder with agency, Fortune 500, media, and startup company expertise; degree in Business Administration from Notre Dame de Namur University. Enjoys innovation, helping other creators, family time, writing, tennis, motorcycles and the tropics.
Product Marketing Manager
Kye Mou is a Product Marketing Manager at Marin Software. He joined Marin in early 2011 and has been in the online marketing industry since 2008. Prior to joining, he supported and actively managed paid search accounts and SEO efforts across multiple verticals and business models. Kye graduated UC Davis with a BS in Psychology and a minor in Economics. He is an avid San Francisco Giants fan and enjoys the company of friends, family and his dog, Kaiya.
Senior Business Analytics Manager, Advertising Solutions
Shay O'Reilly is a senior business analytics manager for Advertising Solutions at Adobe. He is a customer facing analytics expert with a passion for translating data into actionable business strategies and presenting it in a compelling way to senior decision makers. His focus areas include search engine marketing (SEM), Facebook advertising, social media marketing, forecasting, biddable display (RTB), modeling and simulation, cross channel optimization, media mix analysis, business intelligence and analytics. O'Reilly came to Adobe following the acquisition of Efficient Frontier in January 2012. He has previously spoken at SMX West and Search Insider Summit. O'Reilly has a BA in History from Reed College and an MBA in Marketing from the University of North Carolina.
Marc Poirier is co-founder and VP of marketing of Acquisio, where he leads all sales and marketing activities. Prior to Acquisio, he was founder and president at Canalytics, a boutique SEM and SEO agency that was widely regarded as one of the most active Google Analytics Authorized Consultants in the world. He has held various e-marketing management positions at technology and software companies including Komunik, an email marketing software vendor, and Cognicase, a Canadian leading IT consulting and systems integration firms; he was also a strategic consultant at U.S.-based marchFIRST. He often speaks at events including SES, SMX, Ad:Tech, TFM&A, and OMMA, and writes columns and articles for various publications including Search Engine Watch, Visibility Magazine, SES Magazine, and the Acquisio blog.
Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google Adwords Certified Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on dozens of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns with ecommerce websites, behavioral targeting strategies, and web analytics. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa's recent speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. As a columnist for ClickZ and Search Engine Watch, she writes on the topic of paid search.
SES Advisory Board; Co-Founder and CEO
Giovanni Rodriguez is a noted innovator, author, and public speaker on organizational leadership and marketing. At Deloitte Consulting, he is helping to build new services in the digital/social/mobile arena. Before Deloitte, he was chief marketing officer at BroadVision, one of the world’s innovators in enterprising social networking. Before that, he was co-founder and managing partner of The Conversation Group, one of the first social-technology consulting firms. A pioneer in post–Web 2.0 communications, Rodriguez has advised and consulted for numerous B2B leaders such as The New York Stock Exchange, SAP, Alcatel-Lucent, and Verizon Business, as well as leading consumer brands such as General Mills, Unilever, and Best Buy.
Head of Content, Interactive Marketing Division
Laura Roth heads up content for the SES Conference and Expo series in North America and Europe, and is responsible for programming the SES agendas and speaker acquisition. She is also a content advisor to the SES team in Asia for events in that region. Laura is a resident blogger for SES and regularly moderates ClickZ webinars and sessions at SES conferences. Before joining SES, Laura worked for three years in Incisive Media's London office, programming content for conferences, exhibitions, and seminars across various portfolios including information, publishing, HR, and legal events. She has also managed social media marketing campaigns for several event brands, and currently works closely with the marketing team on the SES Social Media strategy.
Michelle Stinson Ross
Michelle is the host of #STSMchat for Offers.com and co-hosts #SocialChat, a Twitter based live chat that covers a variety of topics geared towards social media marketing. She is a contributing writer for Search Engine Watch. Her passion for social media marketing has made her a regular conference speaker at events like Socialize Toronto, Search Marketing Expo, and Search Engine Strategies Conference. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air. As the Community Manager for Offers.com she guides the strategy and execution for multiple aspects of the content and social marketing for a major tech company.
Jim Rudden is CMO of Spredfast, the leading independent social marketing software provider. He is esponsible for brand, product and revenue marketing at Spredfast. Prior to Spredfast, Jim was VP of Global Marketing at Lombardi Software (acquired by IBM) where he was responsible for brand and product marketing and all demand generation. He has more than 20 years experience in software marketing and implementation in the areas of enterprise software - including business process management (BPM), business rules management (BRM) and enterprise middleware technologies. He has held positions in Product Management, Marketing, Consulting, and Sales at Lombardi Software (acquired by IBM), BetweenMarkets Software (acquired by Innovis) and Trilogy Software. Jim holds a B.A. in American Studies from Stanford University.
St. Director, Agency & Marketer Development
David Scacco leads Quantcast sales and strategic partnership initiative with search advertisers and SEM agencies. Scacco's team helps partners leverage Quantcast's unique solution to achieve search-like performance from display and increased over-all search ROI.
Prior to Quantcast, Scacco has held various leadership roles in advertising sales and marketing. Most notably, Scacco holds the distinction as Google's first advertising exec having joined the company in 2000. Scacco served 7 years at Google establishing and leading Google's Vertical Markets Group – a team of industry experts covering the major industry /categories (i.e. Travel, Retail, Finance, Local, etc.) More recently Scacco served as Chief Revenue Officer at MyLikes, a venture-backed social media advertising platform.
David Scacco is a native Chicagoan who now lives in the San Francisco Bay Area with his wife and 3 children.
Director of Search Marketing
Daniel Schulman is a pioneer of Internet marketing. In the late 90's, he conducted some of the first research on the effectiveness of banner advertising. He worked at several startups during the dot-com bubbles where he developed best practices for online survey research, and established metrics for usability research. Dan honed his SEO and SEM skills with his own successful series of online directories where he obtained top positions for highly competitive keywords. Currently, Dan serves as the Director of Search Marketing for Donordigital -- an online agency working with clients in the nonprofit sector -- as well as principal of his own consultancy -- dSchulman Marketing. Dan manages major accounts for clients including Pandora Radio, Viator Travel, and Habitat for Humanity and has presented in the past at top Internet Search conferences.
Rand helped create an industry - inventing brand name online marketing, new media and web analytics products from benchmark companies such as; WebSideStory (Adobe/Ominiure), WebTrends, Unica (IBM), and Keylime Software (Yahoo). In 2005 he was named one of the Top 100 BtoB marketing executives by BtoB Magazine and is a founder and past Board Member of the Web Analytics Association and the Direct Marketing Educational Foundation. He has helped lead two companies through successful IPO as CMO as well as three private company exits and is an author and speaker on digital marketing topics. Rand is regularly tapped to advise a number of Investment Banks, Private Equity and VC firms about sector shifts and opportunities in new media, marketing and Analytics and is Executive-in-Residence for New Marketing and Media at University of the Pacific.
Vice President of Strategy
Premal brings to Chango a diverse background in Business Development and Strategy within the media technology industry. As Vice President of Strategy at Chango, Premal is responsible for leading best practices and partnership strategies across all media solutions and the Programmatic Marketing Platform (PMP). Prior to joining Chango, Premal was responsible for Business Development and Strategy efforts at Disney Interactive Media, where he worked on a number of initiatives driving new revenue and audience engagement including the launch of a deals-related product targeting moms & families, licensing of Disney IP/content, video distribution, content recommendation solutions and other page yield monetization tactics. Prior to that, Premal lead Strategic Planning efforts at Kaboose Inc, which was acquired by The Walt Disney Company in 2009. Premal graduated from the Schulich School of Business with a BBA in Finance and is also a CMA. Premal is based in Toronto.
Senior Director, Global Search
Crispin Sheridan established and runs the search practice at SAP for the shared goals of awareness, lead generation, and sales. He is responsible for paid and organic search and has driven SAP's strategy to harness the power of the channel to drive efficiency in lead generation across SAP's ecosystem. He manages the centralized and globally funded search practice at SAP with both in-house and agency support. Successes include integration with SAP's primary Facebook page and the deployment of "AddThis" across SAP.com globally. He is a frequent guest speaker at SES, the e-Metrics Summit, and ad:Tech, and a member of Google's B2B Technology Council. He writes a monthly SEO column for ClickZ.
Grant Simmons currently serves as Director, SEO and Social Product at The Search Agency, the number one independent search firm in the USA.
Grant has over 21 years of agency experience serving industry-leading organizations such as; Paramount Studios, Countrywide Wholesale Lending, M&M/Mars, Disney, Napster, Warner Bros., UPS, SunAmerica, Young Presidents' Organization, GE Plastics, Amgen and the Santa Monica Convention & Visitors Bureau.
Described as an online marketing strategist, motivator, entrepreneur, idea machine, experienced bridge between marketing & technology, Grant prefers; father, sailor & innovator - though not necessarily in that order when there's a fair wind.
Adam Singer is product marketing manager, Google Analytics, a marketing industry speaker, and blogger. He previously led a global digital consulting team and has provided online marketing strategy for top B2B and B2C brands in industries such as marketing, healthcare technology, consumer tech, manufacturing, advertising/subscription-based web startups, and much in between. Singer and his campaigns have been cited by top media outlets such as PRWeek, Entrepreneur Magazine, Techdirt, and Mashable for creative use of digital marketing and PR. Singer blogs at The Future Buzz - an award winning blog read by more than 50,000 readers per month.
Jennifer Slegg began as a freelance writer, and turned to writing content for the web in 1998. She has created numerous content-rich and community-based sites in niche markets. As a result, she is well-versed in the many ways to monetize content online. She writes about many search industry and social media topics on her blog, JenniferSlegg.com. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. Her unique style brings insight to both publishers and advertisers of contextual advertising programs.
Jamie Smith got an early entrepreneurial start building and selling websites during the beginning of the Internet boom. He continually stays on top of the newest opportunities in the ever-changing online business landscape. In 1998, Smith founded World Methods, an Internet marketing agency headquartered on Martha’s Vineyard. World Methods and Engine Ready merged in September 2001, putting together a robust online services organization with a talented group of Internet software visionaries. Under Smith’s tenure, Engine Ready has transformed from a local Internet marketing services company into a leading strategic software development firm.
Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, he focuses his 25 years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written six books on Internet advertising, marketing, and customer service, including Web Metrics: Proven Methods for Measuring Web Site Success. He is the producer of the annual eMetrics Marketing Optimization Summit (www.emetrics.org) and is the founding president and current chairman of the Web Analytics Association. He was named one of the 50 most influential people in digital marketing by Revolution, the U.K.'s premier interactive marketing magazine.
President, North America
Gregg Stewart is a SoLoMo expert and digital advertising thought leader. As North American President of international digital advertising agency, Geary LSF, and founder of local-search agency 15miles, Gregg's expertise in interactive advertising is extensive. Additionally, Mr. Stewart contributes regularly to Clickz and Search Engine Watch, and for six years and counting, has co-published the renowned 'Local Search Usage Study' revealing groundbreaking trends and data in the local-search arena.
Vice President of Marketing
Rebecca Tann is the Vice President of Marketing for Regus, the world's leading provider of flexible workplace solutions with a global footprint of 1,500 locations in 100 countries. An experienced and dynamic marketing and sales executive, she oversees the company's U.S. and Canada marketing strategy and a multi-million dollar budget that includes advertising, direct marketing, sales tools, public relations, event marketing and customer retention programs. Rebecca is an innovative marketer that has led national and global marketing teams for renowned brands such as FedEx and Disney. Her ability to drive sales and engender passionate customers spans from consumer to B2B and from tech to entertainment brands. Rebecca's inspiring leadership style has motivated her corporate marketing teamsâ��often built from the ground upâ��to develop compelling campaigns that achieve impactful business results in a variety of industries.
Michael Terpin is founder and CEO of SocialRadius, one of the oldest and largest social media marketing firms, with offices in LA, SF, NYC and Las Vegas. Success stories include the outreach for Will.i.am's Yes We Can video for the Obama campaign (which won an Emmy, Webby and Clio Gold Lion), Live8 and the Oscar-winning film, The Cove. Other clients have included Bosley, NBC, Philips, MAGIC conference, Sharethrough and WeVideo. Terpin also founded Marketwire, one of the world's largest international press release newswires.
Patrick is a specialist on the User Policy team, where he is the policy lead for Search. In this role, he oversees the development of policies for Google's suite of search products. Prior to Google, he was a senior advisor for international trade, technology and IP policy at the British Embassy in Washington, DC.
Patrick holds a master's degree in International Political Economy from the London School of Economics and a bachelor's degree in Foreign Service from Georgetown University.
Shari Thurow is the founder and SEO director at Omni Marketing Interactive, a full-service SEO, website usability, information architecture, and web design firm. She has designed and promoted web sites since 1995, and is outsourced to many firms worldwide. Her clients include Yahoo!, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD. As a pioneer in the area of search engine-friendly website design, she has a 100% success rate for getting clients’ sites ranked at the top of search engines. She is the author of Search Engine Visibility and When Search Meets Web Usability.
Lauren is the VP of Marketing for AdRoll and the author of "Complete B2B Online Marketing". Prior to AdRoll, she was Head of Online Marketing at Salesforce.com where she focused on developing cross channel strategies that bridged the gap between awareness and demand generation. Lauren is strong believer in tying offline metrics to online advertising and has carried that torch through a variety of roles over the years. Lauren has also been a member of the Google Tech Advisory Council and is a frequent conference speaker at SES, eMetrics, SMX, and Online Marketing Summit. Prior to her work at Salesforce.com, Lauren started lvlogic, a boutique online marketing consulting company and was the Director of SEM and Analytics for FXCM, a top 100 online advertiser.
Applied Connectioneering, Inc.
Ghennipher Weeks has spent the past 13 years as a marketer working closely with IT teams to increase cross-functional collaboration, and helps teams excel in delivering great results quickly.
With deep expertise in creating conversion-driven and insightful search engine marketing and social media strategies for national and regional brands since the late 1990s, Ms. Weeks has increased online revenue for Philips, Wells Fargo, The Women's Information Network, The Allegis Group, TotalGym, Overstock.com, TigerDirect, LeoSchachter Diamonds, and others. She excels in formulating SEO, conversion, social marketing, and value-creation strategies. Ms. Weeks says, "Integrated marketing strategies are more effective, but much more difficult. Agility in execution requires measurement, accountability, and an unwavering customer focus to deliver value that makes both customers and business stakeholders happy. This raises customer, as well as shareholder value, or in relevant corporate terms: increases profits."
She actively contributes her expertise and thoughts through presentations, industry appearances, articles, and her upcoming book on integrated digital marketing.
Ms. Weeks has spoken at SES, Webmaster World's PubCon, EVO, WITI, Blissdom, Social Media Club, Agile Roots, Blogilicious, and other conferences. Notably, she is also certified in Agile methodologies as a CSM and CSPO. You can find Ms. Weeks online on Twitter, Facebook, LinkedIn, or on her blog, and a myriad of other social media sites.
Founder & Evangelist
Marty is & Founder & Evangelist of aimClear® an integrated social, search, display, and PR online marketing agency. After piloting aimClear to INC. 500 status as CEO over the previous 6 years, he is now focused on guiding aimClear's extensive internal and client training programs, defining agency vision, writing, speaking, networking, and studies. Client credits include Intel, Siemens, Tektronix, United Health Group, MarthaStewart.com, The Washington Post, Ning, SecondLife & other iconic global brands. aimClear was named a top workplace place in Minnesota by Minnesota Business Magazine in 2012.
A fixture on the international conference circuit. recent and upcoming speaking keynotes and panels include SES London, MediaPost Search Insider Summit, OMS, Charlotte Search Exchange, as well as many appearances over the last five years at SEMpdx, mozCon, PubCon, eMetrics, and numerous other global search and social marketing conferences.
Marty's Wiley/Sybex book, "Killer Facebook Ads," was critically acclaimed. His second Wiley book, "The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success," was released in January, 2013. He has written extensively for respected Internet marketing publications including SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable & been quoted in others, from AdAge to MediaPost. aimClear Blog was cited as a Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs & PRWeb's 25 Essential Public Relations Blogs You Should Be Reading. Marty was named the #3 most influential PPC professional.
Marty has been described as "not your typical agency type." A "social media maverick" and "more innovator than follower." aimClear has become internationally recognized for its work in demographic targeting, especially as pertains to search, Facebook, & LInkedIn. Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, & fine wine.
Special Projects Editor
Melanie White is news and special projects editor at ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was deputy editor/ US editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a senior reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
CEO & Co-Founder
Brian Wong is the co-founder and CEO of Kiip, the world's largest mobile rewards network for delivering real and virtual rewards for achievements in apps. Named one of the world's 50 Most Innovative Companies by Fast Company, Kiip has raised $15.4 million in funding to date from Relay Ventures, Interpublic Group, Hummer Winblad and others. After skipping four K-12 grades, Brian received his Bachelor of Commerce from the University of British Columbia at age 18, and shortly after became one of the youngest people to ever receive venture capital funding. He has been recognized with many awards for his accomplishments and leadership, including: Business Insider's Top 25 Under 25 in Silicon Valley, 30 Under 30 in Advertising and 18 Most Important People in Mobile Advertising; Forbes' 30 Under 30 in 2011 and 2012; Mashable's Top 5 Entrepreneurs to Watch; and AdAge's Creativity Top 50.
Director of Marketing
Jennifer leads the marketing team at HasOffers, the industry's leading solution for attribution analytics. Her primary responsibility is to develop clear vision, brilliant marketers, and an agile marketing strategy that drives growth and brings value to HasOffers' customers.
In a role where she is a marketer for marketers, she is an advocate for bridging offline and online marketing metrics across desktop and mobile. Jennifer is a frequent conference speaker at multiple SES and SMX events as well as guest lectures for classes at the University of Washington.
As a contributor to leading industry publications such as Search Engine Watch, Target Marketing Magazine, iMediaConnection, and more; Jennifer continues to share new discoveries while navigating the ever-changing marketing space.
When not writing and talking about marketing, her weekends include brunch and blogging.
Jim Yu combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced SEO practices. Prior to founding BrightEdge, he was at Salesforce.com, where he led a core part of the platform products team that delivered the industry’s first cloud computing platform. At Aether Systems, Yu ran the product management team responsible for the product strategy, roadmap, and delivery of the innovative Scoutware line of wireless products. At Mercator Software (now IBM), he directed the development of Mercator Integration Broker, an industry leading enterprise software product, generating over $100 million in revenue.
Kent Yunk, a longtime practitioner of SEO and an established leader in the field, is leading search engine optimization initiatives for new and existing clients across a wide spectrum of industries. Kent began his SEO experience at IBM as Senior Web Strategist in the Information Management organization. This position led him to Global Strategies (a division of Ogilvy & Mathers), where he became a Global Search Strategist with client engagements that included Adobe Systems, Seagate Services, Cisco and Intel. At Ask.com, Kent used his search optimization experience to build new Q&A focused content sites. At QuinStreet, he directed SEO efforts for more than 40 financial services websites. Most recently, Kent led SEO consulting engagements at Roaring Pajamas, a digital marketing agency.
EMM Digital Marketing Services Practice Lead
Mr. Zoglin is the IBM Enterprise Marketing Management Digital Marketing Services Practice Lead. John's online marketing experience includes time at WIRED Digital with the team credited/blamed with creating the original banner ad in the mid-90's. He also led the eCommerce team at Dell. The Digital Marketing Services team provides recurring consulting services -- either to optimize/provide Best Practices for IBM Digital Analytics/Websphere Commerce or to act as a complete, outsourced digital agency of record for B2C and B2B clients. Mr. Zoglin's academic background includes an MBA from Stanford and a BA from Harvard.
Who should attend?
Director, Business Analytics
Junior Account Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
Executive Director, IT
IT Project Manager