SES Singapore 2013

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Grand Copthorne Waterfront Singapore
392 Havelock Rd
Singapore 169663

SES Singapore 2013 - Agenda Overview

Training Workshops, Onsite - Monday, 2 December

08:00 Registration
09:00 SEO and Analytics Mobile Marketing
12:30 Lunch Break
13:30 Content Marketing Social CRM - From Like to Buy

Day 1 Agenda - Tuesday, 3 December

08:00 Registration
09:00 Opening remarks
09:10 Keynote address
Beyond traditional - Reach, engage and transform
Rudratej Singh, Vice President, South Asia, HPC and Foods Marketing Operations, Unilever
09:50 Keynote panel
Become a digital savvy marketer across Southeast Asian region
10:30 Networking break
  Track 1 Track 2 Track 3
10:55 Track 1: Opening remarks Track 2: Opening remarks Track 3: Opening remarks
11:00 Search easy - Keyword search optimization From traditional to digital – How can a good marketing structure sustain regional digital strategies? Embracing Big Data
11:40 Session interval
11:50 Digital transformation for travel and hospitality industry Digital marketing: acquiring, engaging, converting and retaining customers Paid search and SEO
12:30 Networking lunch
13:30 The move to one-2-one engagement Maximizing campaign performance and cross-channel delivery through analytics How social has changed digital media consumption and the impact for brands
14:10 Session interval
14:20 Networking break
Meet the Experts
15:20 Session interval
15:30 Industry expert presentation:
How to prioritize mobile website improvements
16:10 Live case study
A strategic e-commerce brand launch in Southeast Asia
16:50 Closing remarks
17:00 Close of day 1

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Day 2 Agenda - Wednesday, 4 December

09:30 Welcome remarks
09:40 Keynote address
From search to social—marketing to the connected consumer
10:20 Panel discussion
Brand content versus publisher content
11:00 Networking break
  Track 1 Track 2 Track 3
11:25 Track 1: Opening remarks Track 2: Opening remarks Track 3: Opening remarks
11:30 Content marketing from a regional perspective The rise of programmatic buying – RTB Site clinic
Landing page optimization
12:10 Session interval
12:20 Operationalizing Social: An Intel Case Study The keys to running viral video advertisements What does innovation mean to telecommunications business?
13:00 Networking lunch
14:00 Are you e-commerce ready? Conflict management: Keep calm & deal with it Developing an omni-channel marketing campaign across markets
14:40 Session interval
14:50 Panel discussion
Tools for social media monitoring
15:40 Networking break
16:10 Panel discussion
Enhancing customer experience through multichannel marketing
16:50 Closing remarks
17:00 End of SES Singapore 2013

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Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.

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Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
Official Digital Design Partner
Digital butter
Media Partners
ADMA
Digital Market Asia (DMA)
MarketingOops.com
CBS Interactive
Direct Marketing Association of Singapore
The Media Alliance
Mobile Monday Bangkok (MoMo BKK)
CMO Asia
The Interactive Advertising Bureau Southeast Asia
Mobile Marketing Association (MMA)

Marketing Partners
Chasing The Storm
MediaBUZZ Pte Ltd
Singapore infocomm Technology Federation
In Association with
Search Engine Watch

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to sales@sesconference.com.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to registration@sesconference.com.

Conference Questions:
Unsure which sessions are right for you? Let our conference consultants customize a program for you to maximize your time at SES. Email consult@sesconference.com.

Registration & Pricing Info

Premier Sponsors

Platinum Sponsor

Sitecore

Gold Sponsors

Baidu eBay Enterprise iClick Komli Media Twitter

Sponsors

Clicks2Customers JamiQ Lotame Majestic SEO PR Newswire TopSEOs

Exhibitors

Translations Vimantra

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Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+852 3411 4820 or send an email to christoph.rowen@incisivemedia.com.

Registration Information:
For questions regarding registration, please call +852 3411 4844 or send an email to contact@sessingapore.com.

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