Onsite Training Workshops

Analytics workshop

This workshop is sold out.

09:30-13:00

Effective analytics is the difference between a wide-eyed tourist and a Makan master at a food court. One can't tell his Char Kway from his Char Siu, the other knows exactly how, where and when to pick out the tastiest morsels. This workshop will teach you what you need to look and listen for, and how to apply it to your business, going well beyond basic log file analysis.

• measuring and analyzing site visitors and consumer behavior
• setting goals, measuring conversions and tracking ROI
• understand common web metrics for your business
• learn to effectively track any campaign performance
• top tools of the trade: Google Analytics and beyond

• Instructor:
  
  Joni Ngai
  Evangelist, Business Optimization Service Asia, Sitecore
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Mobile marketing workshop: From planning to campaign launch

09:30-13:00

You know you need a mobile strategy but the mountain seems so high! This training workshop will take you deep into how to understand and place mobile in the best digital marketing mix for your business, how to build a winning - and appropriate - mobile strategy, and how to make it happen. Here you will learn everything you need to know about mobile apps that work for you and your consumers, as well as how - and what - to measure.

• where mobile fits in the marketing mix
• understanding mobile marketing strategy
• mobile web, mobile apps and how to choose
• meaningful measurements

• Instructor:
  
  Prabhvir Sahmey
  Search and Mobile Director, Mindshare Singapore
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SEO workshop: SEO no-brainer!

14:00-17:30

SEO has both a good and a bad reputation. Shady link-building, key-phrase-stuffed doorway pages and the techie code tweak: these used to make up the bulk of being an SEO expert. But modern SEO practice is all about strategic planning for common-sense content marketing. Learn how SEO works in different ways across Asia and how optimizing your website for Google and Baidu, China's largest search engine, can make a huge difference.

In this training session, you will learn:

• methodology of conducting SEO audit
• methodology of conducting bi-lingual (English and Chinese) keywords research
• methodology of developing search friendly content
• methodology of measuring SEO performance
• how to do integrated SEO with social marketing

• Instructor:
  
  Eddie Choi
  SES Global Advisor, Executive Director, Milton
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Content marketing workshop: Information architecture for digital marketing

14:00-17:30

We all know how to develop sites to be search friendly, but how do we architect sites for the rapidly evolving cross-media challenges of social-media, real-time, and user-generated content? Learn how to develop and evaluate digital strategies, as well as to design, optimize and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you.

• Clear, actionable business objectives and communications tasks
• Best tactics for sourcing, creating, and promoting optimized content on the social web
• Understand audiences, their motivations, digital opportunities and risks
• Key performance metrics and how to measure them
• A roadmap for a longer-term digital approach

• Instructor:
  
  Simon Kemp
  Managing Director, We Are Social Singapore
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