SES Singapore 2013

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Grand Copthorne Waterfront Singapore
392 Havelock Rd
Singapore 169663

Brought to you by ClickZ Academy

Training Workshops, On-site

Monday, 2 December

Onsite Training is included in the All Access Pass; participants may also register for Training independently.

08:00 Registration
09:00 SEO and Analytics Mobile Marketing
12:30 Lunch Break
13:30 Content Marketing Social CRM - From Like to Buy
17:00 Close

These workshops provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. This in-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in search and social media. Regardless where you are in the SEO & SEM process, you will leave these intensive workshops with the necessary skills to improve your business results and take online marketing to another level.

Workshop Descriptions:

Half-day Morning Workshop

SEO and Analytics

What should you know about site structure, content development, and internal and external links to win at search engine marketing? How can you make your search advertising more measurable and meaningful to maximize your ROI? Effective analytics is critical to understanding and interpreting the results of SEO marketing, and improving your tactics. In this session, you will understand the importance of rankings and why SEO is necessary for increasing website traffic. You will also learn how to make your search marketing efforts more meaningful and measurable.

What you will learn:

  • Understanding why search engines love customer-friendly sites
  • Best practices to boost your site's visibility
  • Learning to effectively set goals, segment target customers, measure and analyze site visitors and consumer behavior, measure conversions and track ROI
  • Tom van den Berckt Tom van den Berckt
    Head of Paid Search, Clicks2Customers

Half-day Morning Workshop

Mobile Marketing

With many brands now at the stage of having made significant investments to build sizeable social engagement, this interactive session answers many of the key questions marketers have on how they can monetise this investment. The session looks at how you can apply the principles of CRM to win and grow customers through social media, and how to value and grow greater advocacy that directly drives sales. We will cover case studies from some of Asia Pacific's leading brands from the FMCG, Travel and Beauty categories. You will understand the technology you need to make this happen and how to evaluate and select the right providers.

What you will learn:

  • How to monetise your community through Social CRM
  • How to use data from the open graph and social graph to drive engagement and sales
  • How to understand the full value of your social community
  • Ronald C. Vining Ronald C. Vining
    Group Marketing Director, Aspire Lifestyles, An International SOS Company

Half-day Afternoon Workshop

Content Marketing

Content is important to your business. This session will give you the tips and steps to use it more effectively. We will walk you through the techniques that will make your content marketing a success; look at real-world examples and case studies; and help you apply what you have learned to your own content marketing strategy and tactics. You will also learn how to bring your content to different social sites.

What you will learn:

  • Exploring the four steps to building successful content: attention, relevance, personalization and care
  • How to continuously create new and quality content that engages your target customers
  • How to measure the success of your content marketing campaign
  • Christel Quek Christel Quek
    Regional Content Lead, Twitter

Half-day Afternoon Workshop

Social CRM - From Like to Buy

With many brands now at the stage of having made significant investments to build sizeable social engagement, this interactive session answers many of the key questions marketers have on how they can monetize this investment. The session looks at how you can apply the principles of CRM to win and grow customers through social media, and how to value and grow greater advocacy that directly drives sales. We will cover case studies from some of Asia Pacific's leading brands from the FMCG, Travel and Beauty categories. You will understand the technology you need to make this happen and how to evaluate and select the right providers.

What you will learn:

  • How to monetize your community through Social CRM
  • How to use data from the open graph and social graph to drive engagement and sales
  • How to understand the full value of your social community
  • Lucy McCabe Lucy McCabe
    Vice President, Consulting Services Asia Pacific, OgilvyOne Worldwide
    Rafik Belmesk Rafik Belmesk
    Strategy Consultant, OgilvyOne Singapore

Register

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Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.

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Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
Official Digital Design Partner
Digital butter
Media Partners
ADMA
Digital Market Asia (DMA)
MarketingOops.com
CBS Interactive
Direct Marketing Association of Singapore
The Media Alliance
Mobile Monday Bangkok (MoMo BKK)
CMO Asia
The Interactive Advertising Bureau Southeast Asia
Mobile Marketing Association (MMA)

Marketing Partners
Chasing The Storm
MediaBUZZ Pte Ltd
Singapore infocomm Technology Federation
In Association with
Search Engine Watch

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to sales@sesconference.com.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to registration@sesconference.com.

Conference Questions:
Unsure which sessions are right for you? Let our conference consultants customize a program for you to maximize your time at SES. Email consult@sesconference.com.

Registration & Pricing Info

Premier Sponsors

Platinum Sponsor

Sitecore

Gold Sponsors

Baidu eBay Enterprise iClick Komli Media Twitter

Sponsors

Clicks2Customers JamiQ Lotame Majestic SEO PR Newswire TopSEOs

Exhibitors

Translations Vimantra

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Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+852 3411 4820 or send an email to christoph.rowen@incisivemedia.com.

Registration Information:
For questions regarding registration, please call +852 3411 4844 or send an email to contact@sessingapore.com.

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