Speaker Profiles

Jonathan Ball is the VP of business development at Page One Power. Page One Power is a SEO link building firm that specializes in developing high quality links that generate traffic and rankings for their clients. He is an expert at research and implementation of highly effective link building strategies for clients all over the world.

Free Webinar presentation with Jon Ball - May 30 @ 1pm ET / 10am PT
Penguin Proofing Link Building Strategies

Nick Beck is the founder and managing director of Tug. A seasoned speaker, Nick founded Tug in 2006. He was responsible for creating and managing Legoland's online marketing campaign in the UK and has created a company that manages the search marketing for a number of high profile global brands, including Dairy Crest, Merlin Entertainments and Glenfiddich. Prior to founding Tug, Nick was group account director at Ogilvy.

As CEO of Location3, Andrew Beckman (@andrew_beckman) oversees the strategic direction and business growth and provides insight into new marketing trends and technologies.

Prior to establishing Location3 in 1999, Andrew was an international sales manager for DoubleClick, where he helped to open international locations and train sales staff on U.S. search marketing principles.

Andrew sits on the Search Marketing Council for DMA. He graduated from the University of Maryland in 1996 with a bachelor’s degree in international business.

Akiva deftly balances being a college student with being a successful entrepreneur. He presently resides in Israel but he has lived in other countries including the USA and works with businesses all over the world. Akiva is the principal owner of an internet marketing company Ben-Ezra Marketing. He helps the owners of small to medium-sized businesses to gain a stronger market share in their community and also to expand their influence worldwide through the web.

Akiva has many strengths, including being able to connect with business owners to understand their needs. He then uses his expert knowledge to help them get results quickly. Business owners say they appreciate Akiva's help to increase their business. Akiva is able to create an impressive online presence for business owners and he expands their reach to customers through using his expertise in Video and Mobile Marketing, Search Engine Optimization and Driving Traffic.

Akiva also uses webinars to teach and coach students how to do internet marketing. His students say they appreciate Akiva's ability to translate difficult web concepts into language they understand and methods they can use. Besides educating students, Akiva would welcome the opportunity to speak to your business group to help them understand internet marketing. He says speaking to business owners who have a variety of interests stimulates his creativity to develop innovative internet marketing methods.

Michael Benedek is President for AlmondNet's data division. Benedek was formerly Vice President, Business Development of AlmondNet. He joined AlmondNet in 2000 as Vice President, Business Development. His experience extends to over 15 years in the Internet, financial services and healthcare fields with OneClip.com in New York, and with Shahal Medical Services and Bank Hapoalim in Tel Aviv, Israel.

Adam has a passion for interactive marketing and takes a hands-on approach in helping AdRoll advertisers run wildly successful retargeting campaigns. Adam has ten years experience in display advertising. Before joining AdRoll, he was instrumental in launching and scaling the CPL network at Aptimus, a publicly traded ad network acquired by the Apollo Group. At Aptimus, he took a leadership role in almost every department: Business Development, Advertiser Operations, and Product Management.

Chris Boggs is a specialist with 13 years' experience in online marketing, with emphasis on search engine optimization, social media and paid search advertising. After starting in the field of health insurance, Chris has worked as an independent consultant and with agencies including Avenue A | Razorfish and Rosetta. His daily mantra is to promote effective integration between online marketing campaigns and design, user experience, and conversion optimization best practices.

Chris has worked in Search Engine Marketing within all major industries including extensively in Healthcare/Pharmaceutical, Financial Services, Consumer Products and Retail, and B2B. Chris has served on the Board of Directors of SEMPO.org, the Search Marketing Professional's Organization, since 2006, as President 2010-2012 and Chairman 2012-2013. He also serves on the SES Advisory Board and writes for Search Engine Watch and the Internet Marketing Ninjas Blog.

Jim Boykin founded We Build Pages in 1999 as a web design firm; shortly after, he started specializing in SEO and link building. We Build Pages has grown to include 35 employees that use on-page optimization, link building, content creation, widget services, and internet marketing consulting to achieve higher traffic for a worldwide clientele. Boykin's blog on link building has won several awards and was recognized as "Best Link Building Blog" in 2006 and 2007 by Search Engine Journal. A true entrepreneur, Boykin leads his company forward by being active in the sales, production, and design of all projects. He speaks regularly on the topic of link building at several SEM industry conferences.

Jeff Brenner is helping brands and publishers create the world's best content experiences. As the Co-Founder and CEO of Pressly, Jeff leads a team dedicated to unlocking the full potential of media in the post PC era. An expert on the convergence of technology and entertainment, Jeff speaks on a variety of topics, from the future of mobile, HTML5, and content marketing to the secrets to becoming a successful publisher in the world of the iPad.

Andrew Casale has been with Casale Media as Vice President of Strategy since the company's founding ten years ago. Andrew is responsible for overseeing the deployment and execution of Casale Media's new products, as well as managing the needs of its thriving marketplace across the supply, demand and technology business units within the firm. Most recently, Andrew's leadership has played a key role in developing and establishing Casale Media's premium supply side technology, Index.

Thom Craver has been coding HTML since 1993 and has been involved in search marketing since 1999. He led one of the first web marketing firms in Rochester, NY for eight years until successfully merging with an interactive agency in 2004.

His employment experience also includes a senior search position at nationally renown TopRank Online Marketing and US News Top-Ranked Rochester Institute of Technology. Thom led all Web and social presences for the Saunders College of Business and led analytics strategy efforts for RIT's mobile initiative. He still serves as an adjunct professor for Saunders College and tutor for National Technical Institute for the Deaf.

Part of the ClickZ Academy faculty, Thom is a regular contributor to Search Engine Watch and has authored training manuals published by SVI Training Products and Technical Learning Resources. His book on web analytics drops in 2013.

Mark Downing is the Asia-Pacific SEO lead for Dell based in China for over six years. Previously he was a Category Manager at eBay Canada and an Internet Consultant at IBM. Mark holds engineering and MBA degrees from the University of Toronto.

Brian is a co-founder and CEO of Nebo, one of the industry's leading digital marketing agencies. Nebo has won over 100 search marketing & digital awards since 2009. Brian has been published in various publications including Ad Age, iMedia, Social Media Today & other industry outlets. An energetic and passionate speaker, Brian has shared his 15+ years of experience at SEMPO, the INC 5000 Speaker Series, AMA, The Atlanta Interactive Marketing Association, Technology Association of Georgia, and other marketing, technology, & educational organizations. Brian is an Appalachian State University alumnus with a background in both business and technology. Prior to joining Nebo, he was VP of Product Management and Marketing at VIA USA. 15 years ago (or about a millennium in internet time), Brian helped organizations optimize for pre-Google platforms like Alta Vista and Lycos.

Bassem is a search engine marketing strategist and a speaker with more than 8 years of experience managing online marketing strategies for some of Canadian’s largest corporations including Canadian Tire, Direct Energy, and Toronto Star. Bassem is the driving force behind Green Lotus and has an knack for creating innovative online marketing strategies for small, medium and large businesses. YWCA Toronto and Bassem has partnered few months ago and created the Donate & Learn Workshop, learn more: http://greenlotus.ca/learn-donate-workshop

Andrew Goodman is founder and president of Toronto-based Page Zero Media, a full-service marketing agency that focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, and BLR. He is also co-founder of Traffick.com, an award-winning industry commentary site. Goodman is the author of Winning Results with Google AdWords and is frequently quoted in the business press. He has acted as program chair for the SES Toronto conference and has spoken and moderated at countless SES events since 2002.

Danny Goodwin is an associate editor for Search Engine Watch, where he also covers the latest search marketing and industry news on the SEW blog. He has copyedited columns for both SEW and ClickZ. Prior to joining Incisive Media in 2007, he worked in various newsroom positions and as a freelance copy editor.

Chris Goward’s A/B/n and Multivariate testing methods have helped clients improve online results by up to 400% for B2B, B2C, lead generation, e-commerce, and affiliate companies. Goward shares data-driven conversion marketing principles and case studies showing what actually works for clients like eBay, Epson, Google, BabyAge.com, SAP, Electronic Arts, and many more. He is in demand as a speaker throughout North America and Europe at conferences like eMetrics, SMX, PubCon, IIMA, Conversion Conference, Conversion Summit, and IMC.

Mike Grehan is global VP, content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board and in March 2010 was elected to SEMPO's board of directors.

As President of Netmining, Christopher Hansen oversees the entire business from the overall vision and strategic direction to product development. Previously, Chris held a variety of roles across Innovation Interactive, which led to a unique perspective on the entire digital space. In particular, he led the Performance Marketing Group that spearheaded innovations in performance-based display for clients like J. Crew, La Quinta, and Saks Fifth Avenue. He has been published in Digiday, iMedia Connection and numerous other industry outlets. In addition, he has spoken at several industry conferences including OMMA, always to positive audience review.

Bill Hartzer is the Director of Search Engine Optimization at Standing Dog, an interactive marketing agency based in Dallas, Texas. Mr. Hartzer has been practicing organic search engine optimization since 1996, and specializes in web site content generation and the "technical side" of SEO, including performing extensive search engine optimization audits.

Bill Hartzer is a frequent speaker and expert discussion panel participant at various search engine marketing and internet marketing conferences and events such as the Search Engine Strategies and WebmasterWorld's PubCon Conferences.

Bill writes frequently is regularly published in many online publications and maintains a blog on his website, www.BillHartzer.com and is a member of the Forbes Business and Finance blog network. He is one of the original founders of the Dallas/Fort Worth Search Engine Marketing Association, and has over sixteen years of search engine marketing and social media marketing experience.

As a best-selling author, business change agent and marketing expert, Jeffrey Hayzlett led the turnaround of one of the most iconic brands in the world as the Chief Marketing Officer of Kodak with some of the most innovative approaches to marketing. He's been called the "Celebrity CMO" by Forbes magazine and the "Chuck Norris of marketing" by bloggers.

Mr. Hayzlett is the author of the best-selling book "The Mirror Test", named to Inc. Magazine's 2010 Best Business Books list, and speaks frequently around the world on business growth, communications, and marketing, including keynotes at events such as The Economist Marketing Summit, adTech, THE Conference on Marketing, the 140 Character Twitter Conference, CMO Summits, Mobile Marketing Forum, Digital Life Design Conference, Photo Marketing Association Conference, Direct Marketing Association Leadership Forum, and National Postal Forum. He is cited as a leading marketing expert in numerous books, magazines and newspapers worldwide, and is a frequent television guest and commentator, having appeared on shows including CNBC's The Big Idea with Donny Deutsch, Fox Business News, and NBC's Celebrity Apprentice with Donald Trump. He's also been recognized as one of the Top 10 C-Suite Twitters.

He has received numerous global marketing and business awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He was named Business to Business Marketer of the Year by BtoB Magazine and Direct Marketer of the Year by the University of Akron Taylor Institute for Direct Marketing. In 2008, Mr. Hayzlett was inducted into the College of Business Administration Direct Marketers Hall of Fame. In June 2009, he was awarded the prestigious G.D. Crain Jr. Award for Marketing Excellence and inducted into the BMA Hall of Fame at the Business Marketing Association's annual conference. Previously, the U.S. Small Business Association named him Entrepreneur of the Year.

Prior to joining Kodak, he led a private business development and public relations firm specializing in the technology and visual communications industries. He also held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint, and Colorbus, Inc., and served in staff positions in the United States Senate and House of Representatives. Currently, Mr. Hayzlett leads The Hayzlett Group, an international strategic business consulting company focused on leading change and growth in businesses. Even when he's away from his home in South Dakota, he can be seen in his trademark cowboy boots.

Jim Hedger is a writer and broadcaster specializing in organic SEO and search marketing. Jim works with partner Alan K'necht as a content-focused SEO and search marketing consultant. He is also a writer, WebmasterRadio.FM show host and interviewer.

Jim has been involved in the SEO field since the days of the dinosaurs. He felt like he lost a personal friend the day Disney went "ol' Yeller" on Infoseek. Over the course of his career, Jim has shared drinks with Jeeves the Butler, tossed sticks to that sock-puppet dog from Pets.com and walked away from a staring contest with Googlebot confidently declaring a tie. When not traveling between conferences, Jim lives with a perpetually annoyed cat named Hypertext and can often be seen riding around Toronto, Victoria or Seattle on a very fast red bike.

Natalie Henley is a widely acclaimed speaker, trainer, and consultant. She has been in the industry for over 5 years and specializes in the Search Engine Optimization, Pay Per Click & Social Media Marketing fields. Currently, Natalie develops customized strategy and Internet Marketing campaigns for clients, to ensure each marketing activity is aligned to maximize business success.

Natalie is a pioneer in the social media marketing space through applying Search Engine Optimization techniques to social media profiles to dominate search engines under high-value keywords. With an extensive background in political campaigning, market research & P.R. for Fortune 50 companies, Natalie specializes in Internet reputation management & brand-development campaigns. In addition, she has developed quantitative & qualitative metric programs to tangibly measure success with Social Media efforts.

In her lively and informative presentations, Natalie will show attendees how to develop their own search engine marketing strategy & implement easy, non-technical techniques to connect with customers online.

Natalie has spoken for numerous groups, including most recently the Search Engine Marketing Professionals Organization (SEMPO), Colorado Alliance of Illustrators, Vistage International, Media Bistro, Online Marketing Summits, the American Institute of Architects & the National Association of Bar Executives. She also conducts a number of corporate trainings annually. She holds certifications inn PPC through Google AdWords, SEO through nationally-acclaimed Search Engine Workshops, as well as in advanced SEO training through the NC Search Academy. She has also been published in Speaker Magazine, ENX Magazine, Used Car Dealer, and quoted on Inc.com.

Simon Heseltine is responsible for organic search and training across all AOL and Huffington Post Media Group properties, including Techcrunch, Huffington Post, and Patch.com.

In his previous position as director of search at a Washington, D.C.-based agency, he was responsible for developing and implementing organic search and social media strategies for companies across several industries.

Heseltine is a frequent speaker at conferences, writes a regular column for SearchEngineWatch.com and teaches SEO at Georgetown University as part of the university\'s digital media management program.

Bill Hunt is considered the top thought leader on global search engine marketing and is an internationally recognized search marketing speaker, having spoken at conferences in over 30 countries. He is the coauthor of the best-selling book Search Engine Marketing, Inc.: Driving Traffic to Your Company’s Web Site, now in its second edition, from IBM Press. He also writes a popular blog on search and social media marketing as well as monthly columns for various publications. He is also a member of the SES Conference Advisory board.

Greg Jarboe is president and co-founder of SEO-PR, a pioneer in combining search engine optimization with public relations. He writes for Search Engine Watch and ReelSEO.

Jarboe is the author of YouTube and Video Marketing: An Hour a Day. He was a contributor to Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki as well as Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty. Jarboe was also profiled in Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus by Michael Miller.

Jarboe teaches courses in the Rutgers Mini-MBA Programs in Digital Marketing and Social Media Marketing and is the Online PR faculty chair at Market Motive. He is a frequent speaker at SES, the leading global event series about search and social marketing, and conducts interviews for the SES Conference & Expo channel on YouTube.

Marcia Kadanoff serves as the CEO & Founder of Open Marketing, the fastest growing content marketing + inbound marketing agency in San Francisco. A recognized expert in mobile and ROI marketing and marketing attribution, her previous ventures include Firewhite - a marketing analytics firm dedicated to marketing attribution and ROI work - and Miller/Kadanoff/Huber - the largest direct & interactive agency on the West Coast. (Miller/Kadanoff/Huber was absorbed into DraftFCB in a 3-way transaction). Additionally, she has served as the CEO and CMO of multiple startups from Flycast (banner ads), to Mobio (mobile applications), to Zannel (Multi-Media Twitter). She is a frequent speaker at venues like Ad:Tech, InternetWorld, and the Direct Marketing Association. Marcia started her career at Apple Computer and has an MBA from Stanford.

Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered “relevant, inspirational, and outstanding” education for organizations around the world. Kapur is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.

Rohan is a big data nerd and is an advocate of measurable, performance based advertising. He received his B.Sc. in Biochemistry then worked as a management consultant before entering the world of technology startups. Since joining AdParlor in 2012, Rohan has help build the company's direct response and e-commernce client portfolio and grown revenues for these categories by 500% within one year. Rohan has managed the advertising campaigns of some of the largest and most respected tech companies including TripAdvisor, Twitter, and JackThreads to name a few. As a Senior Account Manager with AdParlor, Rohan advises clients on innovative ways to reach their target audience on Facebook and the key performance indicators to evaluate when analyzing ROI. Rohan is a frequent speaker at Schulich Business School.

A search marketing industry thought leader, Anne Kenney co-authored the first book on international SEO and PPC, Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results. After providing search engine consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin Donuts—and launching dotcoms Zillow and Avvo, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome, and Beijing. Kennedy was a founding member of the board of directors for Helium.com, acquired by publishing giant R.R. Donnelly in 2011.

As Vice President of Findability, Cory leads Page Zero's visibility improvement services, which include SEO, website development and information architecture. He takes time to understand client business and marketing objectives, employing creativity and years of past project data to improve ROI. Cory co-founded Traffick, the respected search marketing industry portal, along with Andrew Goodman, president and founder of Page Zero. From 1999 to 2005, he served as Director of Internet Strategy for a healthcare investment group in Atlanta, where he headed the internet marketing division. Under his leadership, the company built a network of hospital software sites and physician job boards that helped increase the company's annual revenue from $10 million to $100 million in just five years. Cory holds a bachelor's degree in English from the University of Missouri.

Alan K'necht is a founding partner at Toronto based Digital Always Media Inc. a search & social media marketing agency and training company. Alan is an online instructor for the University of San Francisco's on-line Internet marketing and analytics programs and the head of their Advanced Analytics course. In 2010 he published his 1st book, the award winning "The Last Original Idea - A Cynic's View to Internet Marketing". He is also the host of the weekly Twitter Chat #SocialChat which regularly reaches a potential audience of over 500,000. Over the years, K'necht has helped implement web analytic and Internet marketing solutions. Clients have included Canada's Federal Government, the US Navy, Inter-American Development Bank, Toyota Canada, various media organizations, several ecommerce companies and a wide array of other businesses.

Aaron has experience in digital marketing, business strategy, digital law and partnership formation. After practicing corporate and technology law Aaron founded Digital Shift. Aaron focuses on helping clients maximize their Internet assets by leveraging web analytics and using the data to inform strategy. Previously, Aaron was a founding member of Google's Business and Product Development team California. At Google, Aaron consulted with Google's highest-spend advertisers - Nike, The Gap, GoDaddy, Match.com, Stubhub, Ebags and Backcountry.com - crafting, executing and measuring the efficacy of their digital campaigns and deploying software to measure their return on investment. Aaron also worked closely with the Google Ventures team - evaluating potential investment opportunities for Google, Inc. Aaron has a law degree from the University of Toronto and a BA from Stanford University.

June Li is Founder and Managing Director of ClickInsight. Focused on digital analytics and marketing optimization, ClickInsight is a Google Certified Partner in Google Analytics and Google Adwords, and leverages an extensive variety of other products for optimization. A recognized independent expert in Digital Analytics and a Certified Web Analyst, June is an instructor for two analytics courses at University of Toronto's iSchool Institute and has spoken and moderated at eMetrics Summit, Search Engine Strategies and the CMA National Convention.

With over 10 years of experience in web solutions including over six years' experience in search marketing, Cong Lu is the principal search marketing consultant at Web Solutions of Bell Canada.

Ian McAnerin is a well-known expert in international search marketing, and the founder and CEO of McAnerin International Inc. He is a moderator for several search-related forums, and is widely published both online and in print. He has authored several popular SEO related tools and has a patent pending for a search related geolocation technology.

Over 12 years in Digital Marketing, Joseph has amassed a wealth of experience and knowledge, which he loves nothing more than sharing with others. The focus of his career has been around Analytics, SEM, SEO, and optimizing web experiences. Joseph is currently the Managing Director at Reprise Media Canada, a division of Mediabrands Canada, and manages a team of 12 Search and Analytics Managers. Joseph currently works on multinational organizations like Coca-Cola, Johnson & Johnson, Chrysler, MasterCard, CBC, and many more.

Sean McDonald is a VP/Group Director - SEM/SEO at Digitas, running the NYC Search practice. He leads clients across Travel, Finance, Credit, etc. He establishes best practices, trusted adviser roles on vendor partnerships and creating a vision for SEM/SEO to integrate with Social, Mobile, Local and Content practices within Digitas. Sean has 8+ years of Search and digital experience in multiple industries such as Travel, Finance, CPG, Auto and Pharma managing SEO and SEM campaigns primarily from the agency side. Sean has a seat on the Google SEM counsel, Microsoft/Vivaki Steering committee, lead partnerships with Google, Yahoo/Bing, DS3 and Marin. He recently spoke at SEMPO/SES NYC, published POVs for Digitas and has been quoted by DS3, Marin, ClickZ, etc. Sean graduated from Metro State College in Denver with a degree in Art History, after his 4 year stint in the Navy.

Matt McGowan joined Incisive Media in June 2006 and is currently responsible for the company's business in North and South America. In addition, he oversees global sales, marketing, editorial, and operations for the Digital Marketing portfolio which includes ClickZ.com, ClickZ.asia, SearchEngineWatch.com, and the multinational SES Conference & Expo series. Prior to joining Incisive, McGowan was acting COO at PropertyRoom.com, a Los Angeles based SaaS inventory management and ecommerce technology company. Earlier in his career, in San Francisco, he developed and executed a go-to-market strategy for a SaaS content syndication platform for the multinational publishing house Pearson Plc. McGowan currently lives in New York City, has a MBA from the University of Oxford (Oxford, UK), and a BA from Lafayette College (Pennsylvania, USA).

Miranda is a Search Engine Watch contributor and Content Marketing Manager with TopRank Online Marketing. She started out on the web as an e-book and sales copy writer for Internet marketers and webmasters. Several years, blogs, and joint ventures later, Miranda studied e-commerce and began teaching Internet marketing and social media in an Industry Canada-funded position. Now, as the author of over 60 e-books, 300 client projects and thousands of articles and blog posts, she lives and breathes content creation as her niche in digital marketing. Miranda lives and works on the shores of Georgian Bay in Ontario, Canada.

Mike Moran is author, consultant, and public speaker with expertise in Internet marketing, search technology, Web personalization, and Web metrics. He has his own consulting practice and is also the Chief Strategist at Converseon, a leading digital marketing agency based in New York City.

Prior to this postion, Mike spent 30 years at IBM, rising to Distinguished Engineer. Mike held various roles in his IBM career, including eight years at IBM's customer-facing Web site, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, Web designers, Webmasters, programmers, and technical architects around the world.

Mike is the author of Internet marketing book, Do It Wrong Quickly and co-author of the best-selling Search Engine Marketing, Inc. Mike also writes the Biznology newsletter and blog, as well as a regular column for Search Engine Guide.

Visit Mike online at www.mikemoran.com

Kye Mou is a Product Marketing Manager at Marin Software. He joined Marin in early 2011 and has been in the online marketing industry since 2008. Prior to joining, he supported and actively managed paid search accounts and SEO efforts across multiple verticals and business models. Kye graduated UC Davis with a BS in Psychology and a minor in Economics. He is an avid San Francisco Giants fan and enjoys the company of friends, family and his dog, Kaiya.

Helen M. Overland assists a team of account directors and managers to help organizations grow their market share using the online channel. She combines her tech savvy with a strong passion for all things search. She sharpened her skills in the trenches of e-commerce and grew revenues steadily through the dotcom burst. In the past, she has generated 100% YOY increases in sales on tight marketing budgets of less than 5%. Specializing in the intelligent application of emerging trends, Overland is experienced in maximizing campaign returns through identifying fresh opportunities and careful analysis of the results. Known around the blogosphere as semlady, she blogs at www.searchenginepeople.com/blog and regularly speaks at marketing and technology conferences.

Manish Patel founded Where 2 Get It in 1997 and has since grown the company into an industry-leading provider of local marketing solutions empowering more than 500 brands. Patel inherited his passion for entrepreneurship from his father, who came to the United States with only a few dollars and an ambition to achieve the American Dream. Like his father, Patel's success is driven by his sharp intuition and relentless pursuit of innovation. As a graduate of the University of Illinois, Patel has been recognized as a Top Young Executive, and under his guidance Where 2 Get It has won awards including "Technology Company of the Year", "Most Innovative use of SEO", "Outstanding Private Company of the Year", and many others. Bringing together a unique combination of business acumen and technical savvy, Patel's vision for Where 2 Get It is changing the way we shop.

Garry Przyklenk is an expert in lead generation, search engine marketing, web analytics, and social media marketing. He has successfully championed creative marketing campaigns and executed on actionable insights in several vertical markets including media, insurance, technology, and telecommunications. As Manager of Analytics Implementation at TD Bank Financial Group, Garry leads a successful group of web analytics implementation professionals that create online measurement solutions that yield actionable insights for key business stakeholders.

Audrey started in the Search industry in 2010 at Outrider as a Bilingual Paid Search Account Coordinator. She has managed accounts in automotive, travel, fashion and pharmaceutical industries. She joined Workopolis in August 2012 as Bilingual Search Engine Marketing Analyst.

Michelle Stinson Ross is the founder and CEO of Firestarter Social Media. Michelle is the co-host #SocialChat, a Twitter based live chat that covers a variety of topics geared towards social media marketing. She is a writer for Search News Central and has contributed to Search Engine Journal, Social Times, aimClear, and Search Marketing Wisdom. Michelle has had the privilege of serving clients that represent a cross-section of business industries including non-profit and religious organizations, tourist industry, web development, insurance, accounting, real estate and mortgage. In her free time she enjoys traveling the world, snorkeling, salsa dancing, researching Caribbean Colonial History and reading great books. She is also a self-published Indy novelist. And...rumor has it she can make a mean taco soup!

Laura Roth heads up content for the SES Conference and Expo series in North America and Europe, and is responsible for programming the SES agendas and speaker acquisition. She is also a content advisor to the SES team in Asia for events in that region. Laura is a resident blogger for SES and regularly moderates ClickZ webinars and sessions at SES conferences. Before joining SES, Laura worked for three years in Incisive Media's London office, programming content for conferences, exhibitions, and seminars across various portfolios including information, publishing, HR, and legal events. She has also managed social media marketing campaigns for several event brands, and currently works closely with the marketing team on the SES Social Media strategy.

Nathan Safran is the Director of Research for Conductor, Inc, an SEO technology company in New York. Nathan authors insightful research on trends in the natural search industry that have been widely covered in authoritative industry publications websites such as SearchEngineWatch, SearchEngineLand, and MarketingProfs. Since joining Conductor Nathan has published numerous studies including analysis of the natural search efforts of the Fortune 500, and Internet Retailer 500. Nathan has presented his research at numerous industry events including SMX, Pubcon and C3. Nathan writes a monthly column for SearchEngineWatch and SearchEngineLand. Prior to joining Conductor, Nathan was an Analyst at Forrester Research in their Consumer Product Strategy Group.

Jasmine Sandler is a B2B Digital Marketing veteran, with close to 20 years client experience in web marketing project management and corporate training. Miss Sandler has created, developed and managed web marketing projects for hundreds of organizations including: Citibank Mortgage, City Lights Cruises, Diamonds International, Doublerock Corporation, Intercall Corporation, ISO and Loews Hotels, to name a few. Prior to her work in the Internet Marketing industry, Miss Sandler held the position of B2B Sales Manager for IBM Data Services for a period of 7 years.

She is the founder and CEO of Agent-cy Online Marketing, an Online PR agency based in New York City, with a professional team and core disciplines in Search Engine Optimization, Social Media Marketing and Digital Planning. Miss Sandler is an active B2B corporate trainer in the areas of LinkedIn Marketing, B2B Social Media Marketing Strategy, Digital Planning and B2B Sales via web marketing. She blogs regularly on her corporate training services site at JasmineSandler.com.

She is the author of several web marketing publications. Most notably, her book, Branding & Sales: The LinkedIn Way, available on Amazon, is a manual for all business professionals on how to use LinkedIn as a solid tool for sales and marketing.

Miss Sandler is an ongoing speaker for the Internet Marketing and PR industries on the subjects of: Using LinkedIn to Grow Business; Search Marketing Strategies for Sustainable Online Visibility, Web Site Effectiveness for User Engagement and Digital Strategies for Corporate Initiatives.

Jasmine is a frequent speaker and writer for organizations including: Search Engine Strategies, ClickZ.com, Searchenginewatch.com, The Online Marketing Institute, Lorman Education, The Marketing Executive Networking Group, The New York Enterprise Report and The Association of Strategic Marketing.

Miss Sandler holds a dual MBA in Marketing and Technology from the University of Miami. She can be reached via www.jasminesandler.com

Jeff Sauer is a Digital Marketing Speaker, Teacher and Agency Owner based out of Minneapolis, MN in the USA. Jeff has been instrumental in growing Three Deep Marketing, an Online Marketing agency in St. Paul, MN by 500% since he joined the firm in 2008, being named to the Inc 5000 list for 2010, 2011 and 2012.

As Vice President and partner, Jeff oversees Three Deep's SEO, PPC and Web Analytics teams while also holding responsibility for innovation of new products and services. One of these products is Three Deep's lead generation platform, Crossfuse, a software as a service product with over 1,000 users.

Household names such as Gerber, James Hardie, Travelers, Medtronic, Lean Cuisine and Nestle have relied on Jeff's advice to guide their online marketing programs into achieving unparalleled success. In recognition of his tireless work ethic and contributions to building technology, Jeff was named the 2012 CIO of the Year in Minneapolis/St. Paul for emerging companies and he serves on the board of directors for the Minnesota Search Marketing Association (MnSearch) and the Minnesota Interactive Marketing Association (MIMA).

Jeff is an expert in WordPress, Google Analytics, Google AdWords and SEO and has spoken to groups of 50-500+ people 25 times since 2010. He has also taught hundreds of students in the art and science of Google Analytics, helping many of his students receive their Google Analytics certification after taking his course.

Steven Sherfy works within the Insights department of GroupM Next, the forward-looking, media innovation unit of GroupM. Steve provides insights, strategic direction and digital local services to GroupM's agencies and clients. Steve's focus is local, mobile and social - areas within the digital marketing space that have become increasingly important to advertisers as consumers migrate away from desktop computing to mobile devices that provide online access virtually anywhere. Having joined GroupM Next's team two years ago, Steven brings 10 years of client-side and agency marketing experience to his role. In addition to running his own marketing firm, he has experience in the retail and telecommunications industries and has spoken at events for BIA Kelsey and SES.

Crispin Sheridan established and runs the search practice at SAP for the shared goals of awareness, lead generation, and sales. He is responsible for paid and organic search and has driven SAP’s strategy to harness the power of the channel to drive efficiency in lead generation across SAP’s ecosystem. He manages the centralized and globally funded search practice at SAP with both in-house and agency support. Successes include integration with SAP’s primary Facebook page and the deployment of “AddThis” across SAP.com globally. He is a frequent guest speaker at SES, the e-Metrics Summit, and ad:Tech, and a member of Google’s B2B Technology Council. He writes a monthly SEO column for ClickZ.

Vimal has over 10 years of experience in marketing with a strong emphasis on digital marketing techniques. Having managed over +100 campaigns ranging from SMBs to Fortune 500 Corporations, he has a very broad knowledge of results oriented marketing practices as well as cross marketing between various verticals.

Luke is an industry leading Inbound Marketing specialist and an expert in progressive strategies integrating content, relationships, automation and communities to drive lead generation and build brands people love.

The resident Director of Inbound Marketing at Savvy Panda, Luke and his team develop web and marketing success stories for medium to fortune 100 companies. Luke is also the head instructor of Master Inbound, a comprehensive online Inbound Marketing training course.

In his free time you can find Luke in the gym coaching and training Jiu Jitsu, MMA and Crossfit. These activities have lead Luke around the world from Brazil to Russia to train and compete. Luke loves meeting new people, so please reach out and say hi.

Derek Tucker has held core operational roles with several of Canada's largest online eCommerce sites, including retail and Global eCommerce sites. He has experience in all facets of eCommerce from content, inventory, logistics, and site merchandising through to Social Media and all aspects of Digital Marketing (email, affiliate, PPC, display, SEO, CSEs, in-product-marketing, PLAs, Google Shopping, and Social network advertising). As an analytics heavy Digital Marketer Derek revels in staying on the cutting edge of innovation and is a sought after beta and alpha tester of new search & display functionalities.

Terry Van Horne has been developing and marketing websites since the early 90s in various positions including internet marketing manager for one of Canada’s largest real estate developers; SEO for an award-winning real estate search engine; and marketing manager for e-commerce stores in the apparel and musical instruments. In 2007 he developed a YouTube Marketing Strategy, and to date those 300+ videos have received over 18,000,000 downloads. He is a partner with David Harry in Reliable SEO, a search and social media marketing agency, and the award-winning SEO Training Dojo, a learning community. Van Horne is director of SEO Dojo Radio and co-hosts two hour long podcasts. He founded SeoPros.org, the first consumer advocacy organization for purchasers of search engine optimization, and is currently a director of the NFP organization OSEOP that grew out of it.

Having created his first search optimization strategy in 1996, Shane is a "search marketing pioneer", both search and analytics certified, an award-winning digital copywriter and a marketing veteran with over 25 years experience; 17 search marketing specific. He is also the CEO and founder of Search Tactix Inc., one of Canada's foremost independent search marketing agencies; and Canada's most accredited Bing Ads certified agency.

Victor Wong is the CEO and co-founder of PaperG, a display advertising technology company that focuses on making display work for small and medium sized businesses. He envisioned a platform that makes ad creation and targeting radically simple, which his company launched to much acclaim. The New York Times called the technology "an ad engine to put 'Mad Men' out of business." Victor has served as co-chairman of the Interactive Advertising Bureau's (IAB) Local Committee and has been a guest lecturer at events hosted by NYU, NAA as well as BIA Kelsey. He has contributed writings to Forbes, PaidContent, and TechCrunch. Victor graduated from Yale University with a degree in economics, and is a Yale Entrepreneurial Institute Fellow.

Andrew Yang is a Search Evangelist for Microsoft Canada. He is responsible for educating, promoting and evangelizing the Bing Ads platforms. This includes support for Bing Ads Web, Bing Ads Editor, Bing Ads Intelligence, API and the various social media platforms that Bing Ads is on. He also takes great pride in representing the users of Bing Ads.